The Representation of sexuality in humor programs on Ukrainian television

The process of sexuality representation in humor programs on Ukrainian television in 2017-2020 is considered on example of the "Studia Kvartal 95" (1 + 1), "Diesel Show" (ICTV) and "Varyaty Show" (New Channel) content. A model of creating a sexually marked humor content on Ukrainian television has also been designed, consisting of five elements: 1) stereotype and / or cliché; 2) topical and / or interesting topic for the audience; 3) artistic conjecture and / or hyperbolization, 4) real context; 5) the image and charisma of the speaker. These elements are based on seven categories, which were represented by Dutch scholars Monek Buisen and Patti Valkenburg: farce, clowning, surprise, misunderstanding, irony, satire and parody. The relevance of the study is due to the need of regulating the process of media sexualization by setting the borders and ways to distribute relevant content.

Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach

The subject of this research is the means of representing sexuality in advertising campaigns for Calvin Klein Jeans (1980 – 2016). The object of this research is the use of gender stereotypes (masculinity/femininity) in advertising as a way to manipulate collective consciousness for solution of marketing tasks. The aim of this article consists in determination of advertising strategies of the Calvin Klein brand for the period 1980 – 2016 and the techniques of representation of sexuality for the effective impact of advertising upon the target audience. Analysis is conducted on Calvin Klein Jeans advertising campaigns for the past 40 years by decade, revealing the methods of suggestive effect on the consumer for promoting the product. The main following conclusions were made: 1) selecting provocation as the advertising strategy since 1980 to the present, the Calvin Klein brand employs diverse methods of suggestive effect on the recipient, programming their needs and behavioral attitudes, thereby manipulating collective consciousness; 2) kinesic, proxemic, coloristic, phonatory, and speech means for representation of sexuality testify to the use of gender stereotype (masculinity/femininity) in order to produce effective impact upon the target audience; Calvin Klein Jeans advertising campaigns feature similar strategies for 40 years, which are intended to solve marketing tasks via provocation. The novelty of this research lies in the fact that the identified provocation techniques in Calvin Klein advertisings based on the use of gender stereotypes allowed creating the “portrait” of the brand and tracing the patterns in arrangement of advertising campaigns. The author's special contribution consists in analysis of the means for representation of sexuality used in jeans advertising, techniques influencing the recipient through arbitrary interpretation of gender stereotypes, as well as manipulative methods of creating Calvin Klein PR-campaigns.

Mujeres en la pantalla: la bruja feminista en Chilling Adventures of Sabrina

The witch figure in popular culture has often been a symbol associated with subversion and women’s independence. Based on Matilda Joslyn Gage’s exploration of the role of Church and State on the limitation of women’s freedom, and Silvia Federici’s work on the prosecution of the witches as patriarchal oppression, I investigate the ability of the TV show Chilling Adventures of Sabrina (CAOS) to construct a feminist identity from its protagonist’s witchcraft. Also considering previous research on women’s representation in media, this article analyzes structures of power, as well as the representation of sexuality and sorority in CAOS, with the goal of elucidating if, by focusing on individual concerns, the show casts aside a deeper exploration of patriarchal oppression.

Journal of Scandinavian Cinema turns ten: About the past and for the future

Chris Holmlund and Andrew Nestingen have long been involved with the Journal of Scandinavian Cinema (JSCA) – Chris since 2013, Andy since the journal’s inception in 2010. This article reviews trends in the journal’s first decade and identifies areas where more scholarship would be welcome. JSCA has built a reputation for excellence and is the authoritative publication on cinema and media of the Nordic region. Special Issues, articles on the representation of sexuality and discussions of national cinema constitute valuable contributions. There have been many excellent articles on male auteurs, and several articles on popular cinema. Women auteurs remain underrepresented; more research on television and media and additional studies of race and ethnicity in all media are needed. The authors encourage JSCA and its contributors to continue to build alliances with film studies organizations in Europe, North America, South America and Asia.

Sex and Spectacle in Seventeen Magazine: A Feminist Myth Analysis

This paper interrogates the semiotic processes by which semiological codes operate to construct female sexuality in a top-circulating fashion and beauty magazine targeted to adolescents. While a number of studies have found the representations of femininity and sexuality in teen media to be restrictive, unrealistic and conservative, this paper fills a gap in the literature by presenting a close analysis of the strategies by which sexuality is constructed. Given that there is a documented difference between the real-world exigencies of girls’ sexual lives and the representation of sexuality in teen media, this paper uses Barthes’ concept of myth and Debord’s understanding of spectacle to frame media rhetorics of sexuality. For Barthes, a myth is a rhetorical figure that supports ideological social beliefs; for Debord, the spectacle is a system of capitalism that manifests itself via mediated images. On the basis of these ideas, the paper claims the semiological method of myth analysis as a feminist practice. Using myth analysis, patterns of representation of adolescent female sexuality in the 2006 issues of Seventeen magazine were analyzed. The analysis uncovered four overarching myths of girls’ sexuality in the magazine: the myth of sexuality as a function of body hierarchies, the myth of sexuality as spectacle, the myth of sexuality as a heterosexual male domain, and the myth of girls as sexual victims. The paper calls for myth analysis as a media literacy strategy that offers feminist emancipatory potential.

Social representations of female sex workers about their sexuality

Objective. To know the social representations of female sex workers about their sexuality. Methods. Qualitative study based on the Theory of Social Representations. Thirty-nine women from a health region of Alto Sertão Produtivo Baiano - Brazil agreed to participate. For the production of empirical data, the techniques of Free Word Association and in-depth interviews were used. The answers were analyzed based on Constellation Target Content Analysis and Semantic Content Analysis. Results. Two thematic categories emerged: “negative representation of sexuality”; “my pleasure is the money”. Therefore, the theme sexuality and meanings derived from the social representations elaborated by the sex workers about sexuality, based on their experiences and daily life, showed that the work involved a negative representation of sexuality when associated with sexual satisfaction with the client, in addition to the allusion to sex as a source of income. Conclusion. The social representations about sexuality constructed by sex workers are linked to the feeling of denial of pleasure and obtaining money for subsistence. Reflecting on sexuality points out ways to rethink the care to be provided for a stigmatized and vulnerable group.How to cite this article: Couto PLS, Montalvão BPC, Vieira ARS, Vilela ABA, Marques SC, AMT Gomes, et al. Social representations of female sex workers about their sexuality. Invest. Educ. Enferm. 2020; 38(1):e03.

Espelho de Narciso ou de Oxum? A poesia erótica negro-brasileira antologizada

This article discusses the representation of sexuality and eroticism in the poetry made by black Brazilian writers, having the anthology Pretumel de chama e gozo (2015), organized by Cuti and Akins Kintê, as its subject of study. What’s the point of producing a black erotic writing when the conservative and excludent political environment demands from black activism the fight for racial equality and black people’s insertion in several social instances? Isn’t eroticism in the service of violence and sexual exploitation of black bodies? How is it possible to think about a different kind of eroticism, that mitigates the stigma inherited from a slave society? The discussion undertaken here wants to point to investigative routes in black authorship eroticism more than answer the questions above.

Man up! Masculinity and (Homo)sexuality in René Depestre’s Transatlantic World

The question of homosexuality in Francophone Caribbean literature is often overlooked. However, the ways in which the Haitian René Depestre’s Le mât de cocagne (The Festival of the Greasy Pole, 1979) and “Blues pour une tasse de thé vert” (“Blues for a Cup of Green Tea”), a short story from the collection Eros dans un train chinois (Eros on a Chinese Train, 1990) portray homoeroticism and homosexuality begs further study. In these texts, the study of the violence that surrounds the representation of sexuality reveals the sociopolitical implications of erotic and racial images in a French transatlantic world. Hence, the proposed essay “Man up!” interrogates a (Black) hegemonic masculinity inherited from colonialism and the homophobia it generates. This masculinity prescribes normative traits that frequently appear toxic as it thrives on hypersexuality and brute force. When these two traits become associated with violence and homoeroticism, however, they threaten this very masculinity. Initially, Depestre valorizes “solar eroticism,” a French Caribbean expression of a Black sexuality, free and joyful, and “geolibertinage,” its transnational and global expression. Namely, his novel and short story sing a hegemonic and polyamorous heterosexuality, respectively, in a postcolonial milieu (Haiti) and a diasporic space (Paris). The misadventures of his male characters suggest that eroticism in transatlantic spaces has more to do with Thanatos (death) than Eros (sex). Though Depestre formally explores the construction of the other and the mechanisms of racism and oppression in essays, he also tackles these themes in his fictional work. Applying Caribbean feminist and gendered lenses to his fiction bring to light the intricate bonds between racism, sexism and homophobia. Such a framework reveals the many facets of patriarchy and its mechanism of control.

Summaries

Eduard Cuelenaere, Gertjan Willems & Stijn Joye Same same same, but different: a comparative film analysis of the Belgian, Dutch and American Loft Against the theoretical background of the concept ‘karaoke-Americanism’, this article compares the Belgian, Dutch and American version of the film Loft. Several (dis)similarities in the representation of sexuality, female characters, and ethnicity, as well as some formal changes, are observed. By combining these results with self-conducted, in-depth and press interviews with the filmmakers of these films, it is ascertained that, although the three versions share a similar use of specific Hollywood conventions, the changes in representation were motivated by perceived cultural differences. Building on known cultural stereotypes and clichés, filmmakers reinforce specific cultural (and national) identities, with the aim of enhancing the recognizability for their local audiences. In conclusion, the Dutch and Belgian filmmakers, in an attempt of localizing the universal, realized a hyperreal version of their own or another culture. Keywords: film remakes, cross-cultural adaptation, cinema in the Low Countries, karaoke-Americanism, cultural identity