PENGARUH KOMUNIKASI PEMASARAN YANG DILAKUKAN OLEH DOSEN TERHADAP MINAT BACA MAHASISWA PADA PERPUSTAKAAN PERGURUAN TINGGI NEGERI DI JAKARTA SELATAN

The College Library was established to support academic needs both for the internal public and the external public of the college itself. However, the development of communication technology has made the interest in reading students in college libraries decrease. Therefore college libraries must implement the right strategies to increase students' reading interest in the library. Through this study, researchers found the influence of marketing communication strategies carried out by lecturers (variable x) on students' reading interest (variable y) by 72%. This shows that lecturers should also provide socialization and direction to students related to the importance of reading reference sources from campus libraries by telling interesting things so that students' reading interest in college libraries increases librarians in college libraries can make lecturers as co-workers in carrying out lecturer marketing communication strategies considering are individuals whose daily life is more interact with students so that lecturers have an important role in carrying out library marketing communication to students.

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PENETAPAN BRAND AMBASSADOR SEBAGAI UPAYA STRATEGI KOMUNIKASI PEMASARAN “RUANGGURU” DI ERA PANDEMI COVID-19

SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan ◽

10.31764/jpmb.v5i1.6401 ◽

2021 ◽

Vol 5 (1) ◽

pp. 66

Author(s):

Ni Putu Stiti Ayuningtyas ◽

Ni Luh Putu Sariani ◽

Desak Made Sukarnasih

Keyword(s):

Communication Strategies ◽

Communication Strategy ◽

Marketing Communication ◽

The Future ◽

The Right ◽

Brand Ambassadors ◽

Selection Of

ABSTRAKKegiatan pembelajaran saat pandemi di Indonesia dilakukan secara daring. Perlu adanya dukungan media pembelajaran seperti yang disediakan oleh Ruang guru. Ruang guru merupakan penyedia media pembejaran yang bisa diakses menggunakan internet, sehingga memudahkan guru dan siswa saat proses belajar. Dengan persaingan yang terus bertumbuh, Ruang guru perlu memilih strategi komunikasi pemasaran yang tepat, salah satunya dengan menunjuk brand ambassador. Tahun 2021, telah dipilih lima brand ambassadors baru yang berasal dari kalangan artis. Pengabdian dilakukan untuk mengetahui perkembangan strategi komunikasi pemasaran Ruang guru melalui pemilihan brand ambassadors dan seperti apa respon masyarakat terkait hal tersebut. Metode pengabdian melalui proses tahapan, pelaksanaan, dan evaluasi. Diketahui bahwa masyarakat setuju akan terpilihnya brand ambassador Ruangguru 2021 dan dinilai mampu meningkatkan positif perusahaan. Teori strategi komunikasi pemasaran yang dilakukan adalah pull, push, dan profle strategies. Hasil akhir kegiatan PKL menunjukkan sebanyak 40 responden setuju atas pemilihan brand ambassador, diantaranya 28% memilih Prilly Latuconsina sebagai “ikon” Ruang guru paling sesuai. Selain itu, banyak pengguna yang setuju atas terpilihnya kelima brand ambassadors karena prestasi serta rekam jejak yang baik dari masing-masing brand ambassador. Saran yang dapat diberikan adalah kedepannya Ruang guru harus lebih meningkatkan kualitas konten dan lebih selektif memilih brand ambassador agar sesuai dengan visi dan misi perusahaan. Kata kunci: brand ambassador; pemasaran; ruang guru. ABSTRACTLearning activities during the pandemic in Indonesia are carried out online. There needs to be support for learning media such as those provided by Ruang guru. With the high rivalry in this industry, Ruangguru needs to choose the right marketing communication strategy, one of which is by appointing a brand ambassador. In 2021, five new brand ambassadors have been selected from among the artists. This community dedication held to know the effect of Ruang guru’s brand ambassadors and what’s public responses to it. The method is through a process of stages, implementation, and evaluation. The marketing communication strategies used are pull, push, and profile strategies. The final result showed that 40 respondents agreed with the selection of brand ambassadors and they be able to increase the company's positivity and of which 28% chose Prilly Latuconsina as the most compatible Ruang guru "icon". In addition, many users agree with the selection of the five brand ambassadors because of the achievements and good track records of each brand ambassador. Recommendations that can be given are that in the future Ruang guru should further improve the quality of content and be more selective in choosing brand ambassadors to fit in the company's vision and mission. Keywords: brand ambassador; marketing; ruang guru.

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Marketing Communication Strategies of Off-Plan Homes

10.31124/advance.8172878.v1 ◽

2019 ◽

Author(s):

Tai Anh Kieu ◽

Emmanuel Mogaji

Keyword(s):

Communication Strategies ◽

Informed Choice ◽

Marketing Communication ◽

Communication Content ◽

Choice Making ◽

Under Construction ◽

The Right ◽

The City

Buying a home is considered one of the most expensive purchases an individual can ever make and a lot of effort is required in making the right choice. This study aims to explore marketing communication of off-plan homes – these are homes under construction and being sold in advance of its completion, highlighting an implication for informed choice-making and trust in marketing communication. Content of off-plan advertisements in two countries were thematically analysed. Computer-generated images are often used, showing the development superimposed into the skyline of the city. Developments have their brand identities as an effort to highlight distinct personalities, however there were differences in the use price and location as an appeal. Disclaimers were absent in some advertisements. Taking into consideration the nature of those properties which may not be ready until years, information to convey trust and assurance is important, and information should be true and not misleading.

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Gender Difference in Consumer Perception towards Online Viral Marketing Communication

International Journal of Marketing and Business Communication ◽

10.21863/ijmbc/2015.4.3.017 ◽

2015 ◽

Vol 4 (3) ◽

Author(s):

Sharda Jai Haryani ◽

Bharti Bharat Motwani

Keyword(s):

Communication Technology ◽

Viral Marketing ◽

Primary Data ◽

Consumer Attitude ◽

Marketing Communication ◽

Internet Users ◽

The Difference ◽

The Right ◽

Use Of Internet ◽

Structured Questionnaire

The advent of social networks, online communities, online videos and emails, blogs, forums etc. provide the ability to distribute information faster than ever before. Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth i.e. Viral marketing communication. Viral marketing is a very effective tool available to the marketers today. Due to the extensive use of Internet in sharing information among young adults, marketers should focus on viral marketing as one of the new sources of marketing. The growth in number of internet users has been dramatic ever since it came to existence. The focus of this study is to analyze the effect of gender on the consumer attitude towards the factors that affect online viral marketing techniques. The study was done on primary data collected through self structured questionnaire based on five point Likert Scale. The data was collected from 201 respondents using non-probability judgemental sampling. Independent sample t-test was applied to find the difference between the perception of male and female towards the factors the affect viral marketing. The study will help the marketing managers to understand the behavior of consumer and tap the right customer in a right way.

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Marketing Communication Strategies of Off-Plan Homes

10.31124/advance.8172878 ◽

2019 ◽

Cited By ~ 1

Author(s):

Tai Anh Kieu ◽

Emmanuel Mogaji

Keyword(s):

Communication Strategies ◽

Informed Choice ◽

Marketing Communication ◽

Communication Content ◽

Choice Making ◽

Under Construction ◽

The Right ◽

The City

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PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

Business Management Journal ◽

10.30813/bmj.v6i2.655 ◽

2017 ◽

Vol 6 (2) ◽

Author(s):

Lelly Christin

Keyword(s):

Market Share ◽

Direct Mail ◽

Communication Media ◽

Marketing Communication ◽

University Management ◽

Integrated Marketing ◽

Information Need ◽

Integrated Marketing Communication ◽

The Right ◽

The University

Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.Keyword :Communication media, markeing communication, integrated marketing communication

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Evaluation of staff in Healthcare Companies

Journal of Advanced Health Care ◽

10.36017/jahc2008-004 ◽

2020 ◽

Author(s):

Troncone Raffaella ◽

Coda Marco

Keyword(s):

Social Context ◽

Evaluation System ◽

Daily Life ◽

Good Health ◽

Rehabilitation Services ◽

Individual Contribution ◽

Personnel Evaluation ◽

Good Evaluation ◽

The Right

Evaluation is at the basis of any social context where all individuals are simultaneously "evaluated" and "evaluators" in all areas of daily life. The goal of a good evaluation system is to encourage staff to do "Good Health" through the provision of quality prevention, diagnosis, treatment and rehabilitation services. The main reasons that lead to the evaluation of the personnel lie in the inevitable and primary importance of the human resource in achieving the corporate objectives, and by the pressing need for the quality of the service provided to the citizen, as well as the legitimate need of the employee to differentiate, clarifying its specificities and its own individual contribution to the general objectives of the company. In the working context, the "personnel evaluation" assumes a fundamental importance, if managed with the right criteria, in order to make the employee not a simple pawn to move and manage for use and consumption of the organization, but an integral part of the organization itself.

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Automatic Malicious Code Classification System through Static Analysis Using Machine Learning

Symmetry ◽

10.3390/sym13010035 ◽

2020 ◽

Vol 13 (1) ◽

pp. 35

Author(s):

Sungjoong Kim ◽

Seongkyu Yeom ◽

Haengrok Oh ◽

Dongil Shin ◽

Dongkyoo Shin

Keyword(s):

Machine Learning ◽

Static Analysis ◽

Information And Communication Technology ◽

Communication Technology ◽

Classification System ◽

Daily Life ◽

Malicious Code ◽

Access To Information ◽

Analysis Method ◽

Information And Communication

The development of information and communication technology (ICT) is making daily life more convenient by allowing access to information at anytime and anywhere and by improving the efficiency of organizations. Unfortunately, malicious code is also proliferating and becoming increasingly complex and sophisticated. In fact, even novices can now easily create it using hacking tools, which is causing it to increase and spread exponentially. It has become difficult for humans to respond to such a surge. As a result, many studies have pursued methods to automatically analyze and classify malicious code. There are currently two methods for analyzing it: a dynamic analysis method that executes the program directly and confirms the execution result, and a static analysis method that analyzes the program without executing it. This paper proposes a static analysis automation technique for malicious code that uses machine learning. This classification system was designed by combining a method for classifying malicious code using a portable executable (PE) structure and a method for classifying it using a PE structure. The system has 98.77% accuracy when classifying normal and malicious files. The proposed system can be used to classify various types of malware from PE files to shell code.

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Attitude and potential benefits of modern information and communication technology use and telemedicine in cross-sectoral solid organ transplant care

Scientific Reports ◽

10.1038/s41598-021-88447-6 ◽

2021 ◽

Vol 11 (1) ◽

Author(s):

Martin Holderried ◽

Ansgar Hoeper ◽

Friederike Holderried ◽

Nils Heyne ◽

Silvio Nadalin ◽

...

Keyword(s):

Information And Communication Technology ◽

Communication Technology ◽

Technology Use ◽

Daily Life ◽

Organ Transplant ◽

Solid Organ Transplant ◽

Solid Organ ◽

Ict Use ◽

Information And Communication ◽

Modern Information

AbstractSituations like the COVID-19 pandemic urgently require the implementation of eHealth for vulnerable patient populations. Here we quantitatively evaluate use and potential of modern information and communication technology (ICT) in solid organ transplant (SOT) recipients. We conducted a structured, questionnaire-based, cross-sectional study that was addressed to patients after kidney, liver, pancreas, or combined transplantation. We focused on: sociodemographic data, present use of digital technologies in daily life and for health reasons, patients’ eHealth literacy, and their overall attitude towards eHealth. A total of 234 patients completed the questionnaire. Most of the patients (90%) have a web-enabled computer, 78.2% have a smartphone, and 71.8% regularly search the internet for health-related information. Sixty-eight percent would like to receive discharge summaries online, and 54% would like to chat online with their physicians. Even though ICT use in daily life was age-related, no significant difference could be shown for health reasons or the type of transplanted organ. Modern ICT use is predominantly accepted for health reasons by SOT recipients. Regardless of the transplanted organ, a deeper integration of eHealth has potential for improving cross-sectoral care. To successfully implement eHealth technologies in cross-sectoral care future research should include online physician–patient communication, data security, data safety, and the aspects of quality and safety of care.

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Near-Field Communication in Biomedical Applications

Sensors ◽

10.3390/s21030703 ◽

2021 ◽

Vol 21 (3) ◽

pp. 703

Author(s):

Sung-Gu Kang ◽

Min-Su Song ◽

Joon-Woo Kim ◽

Jung Woo Lee ◽

Jeonghyun Kim

Keyword(s):

Blood Flow ◽

Communication Technology ◽

Biomedical Applications ◽

Daily Life ◽

Near Field ◽

Near Field Communication ◽

Disease Monitoring ◽

Payment Methods ◽

New Sensors ◽

Biomedical Fields

Near-field communication (NFC) is a low-power wireless communication technology used in contemporary daily life. This technology contributes not only to user identification and payment methods, but also to various biomedical fields such as healthcare and disease monitoring. This paper focuses on biomedical applications among the diverse applications of NFC. It addresses the benefits of combining traditional and new sensors (temperature, pressure, electrophysiology, blood flow, sweat, etc.) with NFC technology. Specifically, this report describes how NFC technology, which is simply applied in everyday life, can be combined with sensors to present vision and opportunities to modern people.

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Facebook als corporate-communicatietool voor bedrijven?

Tijdschrift voor Communicatiewetenschappen ◽

10.5117/2015.043.001.039 ◽

2015 ◽

Vol 43 (1) ◽

Author(s):

Hannelore Crijns PhD ◽

Liselot Hudders ◽

Verolien Cauberghe ◽

An-Sofie Claeys

Keyword(s):

Content Analysis ◽

Social Network ◽

Public Relations ◽

Communication Strategies ◽

Corporate Communication ◽

Marketing Communication ◽

Communication Tool ◽

Social Network Site ◽

Network Site ◽

The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

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