Information and Knowledge Influence the Relationship between Green Confusion, Greenwash with Purchase Intension

This study discusses the effect of greenwash and green confusion on purchase intention and determines the moderation effect of information and knowledge. The study is quantitative, so the researcher collected data from the university staff and faculty members regarding fast foods. This research study used the statistical package for social sciences to commence a quantitative study. The data was collected from 201 participants from the said population. The results assure that there is a negative relationship between greenwash and green confusion with purchasing intention. Therefore, the current study recommends that businesses reduce their greenwashing practices by not just claiming their "greenness" but also demonstrating the proof of their green products to avoid risk and customer misunderstanding. The result of the study confirmed that information and knowledge moderate the relationship between greenwash and green confusion with purchase intention. Furthermore, the companies will provide the committed environment with clear information. The study tries to fill the gap and improve the information and knowledge regarding fast food to the customer, which will improve the intention of the customers.

Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?

This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. Brand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. Brand image has an indirect effect on intension to buy through perceived quality as an intervening variable

A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intension

The aim of this study was to find the factors that influence the students’ attitude towards counterfeit fashion luxurious products in Hyderabad, Pakistan. The Primary data has been collected through a survey by distributing questionnaires to university students, a total of 330 respondents participated in this research. Various analyses were performed for the analysis of data such as Factor analysis, reliability analysis, and Regression analysis testing hypothesis in SPSS version 18 and AMOS versin 24. Findings revealed that the students who buy counterfeit products viewed social influence and status consumption as a significant influence on their attitude to buy counterfeit of fashion luxury products. Social influence considered the strongest influencing factor for consumer’s attitudes towards counterfeiting. All propsed model of mediation partially supported. This supports that attitude acts as a mediating variable in relation to purchase intention.

Determinants of knowledge and perception of probiotic by Jabodetabek college students

Beneficial effects provided by probiotic products may not necessarily influence the perception of college students. This research was aimed to evaluate the relationship among the college student’s knowledge, experience, perception, and purchase intension of probiotics among the Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) college students. The questionnaire responses from 200 participants with diverse demographic backgrounds were collected. The results showed that the average score on the probiotic knowledge and perception was good. According to chi-square test, there was no correlation among all variables of demographic on probiotic knowledge and experience. Furthermore, only respondent’s experience played a role in their perception of probiotics (p value = 0.00) which was correlated to purchase intention indicated by p value = 0.00.

Halal Foods Purchase Intension among Indonesian Non-Muslim Consumers: An Exploratory Case Study Approach

The aim of this research was to identify and investigate the awareness of non moslem consumers as respondents in Indonesia to buy halal-labeled food products. Research on consumer awareness of intention to purchase halal-labeled food products is still inadequate in Indonesia. This research uses a qualitative method that is an explorative case study. Primary data collection uses a semi-structured interview with 10 (ten) of non-Muslim consumers in Indoenesia who have been determined using purposive sampling method. The results of this research show that majority of respondents have a positive awareness of halal labeled foods, including their benefits and food processing production process. This study can be concluded that the majority of non-Muslim consumer respondents already have good knowledge, understanding and perception of halal food packaging that is safe, hygienic, clean, is produced in a clean and guaranteed quality. Most non-Muslim consumer respondents also have a high interest in buying and consuming packaged food products labeled as halal.