Apakah Perceived Quality  memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?

This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. Brand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. Brand image has an indirect effect on intension to buy through perceived quality as an intervening variable

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Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v5i5.13273 ◽

2021 ◽

Vol 5 (5) ◽

pp. 453

Author(s):

Thania Pramitha

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Country Of Origin ◽

Sampling Technique ◽

Positive Influence ◽

Sem Analysis ◽

Brand Awareness ◽

Purchase Decision ◽

Convenience Sampling ◽

Data Collection Technique

Purchase intention is an intention that arises in a person before making a purchase of a product based on experience in using the product, then based on an assessment of the product that has been proven before or can also occur because of an assessment of external factors that affect the purchase decision process. The purpose of this study is to determine the country of origin, brand image, and brand awareness have a positive influence on the purchase intention. This research is a customer who knows about those skincare products and lives in Jakarta. The sample in this study was 212 people using the convenience sampling technique. The data collection technique was carried out by distributing questionnaires using Google Forms through Whatsapp and Line. Data were analyzed using SEM with PLS-SEM analysis media. The results in this study indicate that country of origin and brand awareness affect purchase intention positively and significantly, but the brand image doesn’t affect purchase intention. Purchase intention adalah intensi yang timbul dalam diri seseorang sebelum melakukan pembelian terhadap suatu produk berdasarkan pengalaman dalam menggunakan produk tersebut, lalu berdasarkan penilaian atas suatu produk tersebut yang sudah dibuktikan sebelumnya atau dapat pula terjadi karena adanya penilaian dari faktor eskternal sehingga mempengaruhi proses keputusan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui apakah brand image dan brand awareness memiliki pengaruh positif terhadap purchase intention. Sampel penelitian ini adalah customer yang mengetahui produk skincare tersebut dan berdomisili di Jakarta. Sampel pada penelitian ini adalah sebanyak 212 orang dengan menggunakan teknik convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form melalui media Whatsapp dan Line. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa country of origin dan brand awareness mempengaruhi purchase intention secara positif dan signifikan, namun brand image tidak mempengaruhi purchase intention.

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PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA

Jurnal Fokus Manajemen Bisnis ◽

10.12928/fokus.v7i2.1746 ◽

2020 ◽

Vol 7 (2) ◽

pp. 181

Author(s):

Nandia Anggraini ◽

Fitroh Adhilla

Keyword(s):

Significant Influence ◽

Brand Image ◽

Country Of Origin ◽

Sampling Technique ◽

Perceived Quality ◽

Validity And Reliability ◽

Analysis Technique ◽

Image Variables ◽

Yogyakarta City

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.

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Increased Purchase Decision of Le Minerale through Perceived Quality and Brand Image

JURNAL MANAJEMEN BISNIS ◽

10.33096/jmb.v8i2.839 ◽

2021 ◽

Vol 8 (2) ◽

pp. 295-302

Author(s):

Achmad Ramadhani ◽

Arry Widodo

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Brand Image ◽

Descriptive Analysis ◽

Perceived Quality ◽

Equation Model ◽

Purchase Decision ◽

Purchasing Decisions ◽

Perception Of Quality ◽

Positive Effect

This research determines the perceived quality effect on Le Minerale purchasing decisions through brand image in Bogor Regency. The method is quantitative with causal and descriptive types. The population is people of Bogor Regency who purchased Le Minerale and needed 100 respondents. The descriptive analysis and Structural Equation Model with SmartPLS are the research techniques. The results, perception of quality as a whole is included in good category (78.18%), brand image as a whole is included in good category, 86.80%, and overall purchasing decisions are included in good category, 78.96%. It means perceived quality has a positive effect on brand image, brand image has a positive effect on purchasing decisions and perceived quality affects purchasing decisions.

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The Influence of Servicescape, Brand Experience and Social Media Marketing on Purchase Decisions through Brand Image as Variables Intervening in the Filosofi Kopi Medan

International Journal of Research and Review ◽

10.52403/ijrr.20211269 ◽

2021 ◽

Vol 8 (12) ◽

pp. 569-579

Author(s):

Muhammad Ridwan Verinanda ◽

Endang Sulistya Rini ◽

R Hamdani Harahap

Keyword(s):

Social Media ◽

Indirect Effect ◽

Brand Image ◽

Descriptive Analysis ◽

Social Media Marketing ◽

Purchase Decision ◽

Brand Experience ◽

Purchasing Decisions ◽

Indirect Influence ◽

Positive Effect

This study aims to determine the effect of servicescape, brand experience and social media marketing on purchasing decisions through brand image as an intervening variable in the Filosofi Kopi Medan. The type of research in this study is associative research, namely research that connects two or more variables using quantitative descriptive with the number of samples taken in this study as many as 150 people as respondents who are consumers who have visited the Filosofi Kopi Medan and the data analysis techniques used to test the hypothesis in this study is descriptive analysis and analysis using SEM-lisrel. The results of this study on testing the direct effect show that the variable Servicescape influence on Brand Image is concluded to have no significant effect, the Brand Experience variable on Brand Image has a positive effect, Social Media Marketing has a positive and significant effect on Brand Image, Brand Image variable on Purchase Decision has a positive and positive effect. significant, Servicescape variable on Purchase Decision has no significant effect, Social Media Marketing variable on Purchase Decision has a positive and significant effect, Brand Experience variable on Purchasing Decision has a positive and significant effect, while the results of the indirect effect test show that, Brand Experience variable, through Brand Image on consumer purchasing decisions has an indirect effect, Servicescape variable through Brand Image on consumer purchasing decisions does not have an indirect influence, Social Media Marketing variables through Brand Image on consumer purchasing decisions do not have an indirect influence. For more details have been presented in this study. Keywords: Servicescape, Brand Experience, Social Media Marketing, Brand Image, Consumer Decisions, Marketing Management.

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PENGARUH COUNTRY OF ORIGIN, PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASING INTENTION MELALUI BRAND IMAGE SEPEDA MOTOR HONDA JENIS MATIC DI KECAMATAN BANTUL

MANAJEMEN DEWANTARA ◽

10.26460/md.v1i2.376 ◽

2017 ◽

Vol 1 (2) ◽

pp. 12

Author(s):

Sofyan Nurcahyo ◽

Henny Welsa

Keyword(s):

Regression Model ◽

Brand Image ◽

Country Of Origin ◽

Perceived Quality ◽

Consumer Perception ◽

Purchasing Intention ◽

Negative Effect ◽

Pass Through ◽

Intervening Variables ◽

Positive Effect

This study was conducted to determine the effect of country of origin, perceived quality and consumer perception towards purchasing intention through brand image Honda motorcycle matic kind in the district of Bantul. This research was conducted in the district of Bantul, sample taken 125 respondents with accidental purposive sampling method. The data collection is done by distributing questionnaires using a 5-point Likert scale to measure 23 indicators. The results of this study showed for the first regression model variables country of origin does not affect the brand image, perceived quality and significant positive effect on the brand image and consumer perception does not affect the brand image. As for the two regression model country of origin affect positively and significantly related to purchasing intention, perceived quality and significant negative effect on the purchasing intention, consumer perception positive and significant effect on the purchasing intention, and brand image positive and significant impact on the purchasing intention.Untuk the first determination coefficient regression model was able to explain 38.9% of the brand image, the second regression model was able to explain 46.3% of the purchasing intention. Country of origin can not pass through the intervening variables affecting the brand image in purchasing intention, perceived quality can be through the intervening variables affecting the brand image in purchasing intention, and consumer perception can not be through the intervening variables affecting the brand image in purchasing intention. Keywords: country of origin, perceived quality, consumer perception, brand image and purchasing intention.

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Pengaruh Country Of Origin, Brand Image, Dan Perceived Quality Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Wom (Word Of Mouth) (Survey Pada Pelanggan Handphone Merek Oppo Di Kota Pontianak)

Jurnal Ekonomi STIEP ◽

10.54526/jes.v4i2.23 ◽

2019 ◽

Vol 4 (2) ◽

pp. 42-49

Author(s):

Steven Steven ◽

Novyriantika Novyriantika

Keyword(s):

Customer Satisfaction ◽

Data Processing ◽

Path Analysis ◽

Word Of Mouth ◽

Statistical Data ◽

Brand Image ◽

Country Of Origin ◽

Sampling Technique ◽

Perceived Quality ◽

Analysis Techniques

Country of origin, brand image, perceived quality was good and the good will of course have been an impact on customer satisfaction, if customers are satisfied with the purchased product will certainly recommend to others products bought and will create a wom positive. This study wants to prove the effect of each variable is the country of origin, brand image, perceived quality, and customer satisfaction as an intervening variable on word of mouth on the user’s mobile phone brand OPPO in Pontianak. Based on previous studies and are associated with supporting the theory put forward by the experts using SPSS as statistical data processing devices. This type of research is assosiative research. In this study, researchers used a technique nonprobability sampling because researchers do not know the total number of members of the population studied. While the sampling technique used in this research is accidental sampling. While the sampled population of 100 people, with data analysis techniques using path analysis (Path Analysis). Based on the data processing using path analysis, it is evident that the country of origin, brand image, and perceived quality effect on customer satisfaction and country of origin, brand image, perceived quality and customer satisfaction is also positive and significant effect on word of mouth with customer satisfaction as an intervening variable.

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Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v8i3.22069 ◽

2018 ◽

Vol 8 (3) ◽

pp. 250

Author(s):

Saniatun Nurhasah ◽

Jono M Munandar ◽

Muhammad Syamsun

Keyword(s):

Food Safety ◽

Direct Effect ◽

Indirect Effect ◽

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Perceived Quality ◽

Market Potential ◽

Purchasing Intention ◽

Positive Direct

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.

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PENGARUH MOTIVASI, MINAT, DAN MANAJEMEN WAKTU TERHADAP PRESTASI BELAJAR MATEMATIKA SISWA KELAS VII SMP

Prima Magistra: Jurnal Ilmiah Kependidikan ◽

10.37478/jpm.v2i1.812 ◽

2021 ◽

Vol 2 (1) ◽

pp. 50-57

Author(s):

Agustin Eudya ◽

Iwit Prihatin ◽

Marhadi Saputro

Keyword(s):

Data Analysis ◽

Time Management ◽

Regression Coefficient ◽

Mathematics Learning ◽

Descriptive Analysis ◽

Sampling Technique ◽

Questionnaire Data ◽

Seventh Grade ◽

Learning Achievement ◽

Positive Effect

The purpose of this study was to determine: (1) The effect of motivation on mathematics learning achievement; (2) The effect of interest on mathematics learning achievement; (3) The effect of study time management on mathematics learning achievement; (4) The influence of motivation, interest, and time management on the learning achievement of seventh grade students of SMP Negeri 1 Tumbang Titi. The sampling used in this study was nonprobability sampling with purposive sampling technique. The instrument for collecting data was a questionnaire. Data analysis in this study used descriptive analysis with the help of the SPSS 25 application. The results showed that: (1) There was an effect of motivation on students' mathematics learning achievement. This can be indicated by a regression coefficient of 0.712 which means that it has a positive effect on mathematics learning achievement; (2) There is an influence of interest on students' mathematics learning achievement. This can be indicated by a regression coefficient of 0.388 which means that it has a positive effect on mathematics learning achievement; (3) There is an effect of time management on students' mathematics learning achievement. This can be indicated by a regression coefficient of 0.466 which means that it has a positive effect on mathematics learning achievement; (4) There is an effect of motivation, interest and time management on students' mathematics learning achievement. This can be indicated by a regression coefficient of 0.726, which means that it has a positive effect on mathematics learning achievement.

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Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.1.2019.23499.44-54 ◽

2019 ◽

Vol 8 (1) ◽

pp. 44

Author(s):

Natalia Junni Kalangi ◽

Lucky F. Tamengkel ◽

Olivia F. C. Walangitan

Keyword(s):

Regression Coefficient ◽

Brand Image ◽

Survey Methods ◽

Sampling Technique ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Analysis Technique ◽

Celebrity Endorser ◽

Independent Variable ◽

Positive Effect

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.

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Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia

International Business Research ◽

10.5539/ibr.v9n9p91 ◽

2016 ◽

Vol 9 (9) ◽

pp. 91 ◽

Cited By ~ 2

Author(s):

Ala'Eddin Mohammad Khalaf Ahmad ◽

Omar Zayyan Alsharqi ◽

Hussein Mohammad Al-Borie ◽

Mowaffag Mohammed Ashoor ◽

Abdulkaream Saeed Al-Orige

Keyword(s):

Saudi Arabia ◽

Brand Image ◽

Sampling Technique ◽

Community Relations ◽

Private Hospitals ◽

Jeddah City ◽

Negative Effect ◽

Corporate Social ◽

The Impact ◽

Positive Effect

The purpose of this paper is to investigate the impact of CSR on brand image of private hospitals in Jeddah city, Saudi Arabia. A purposive sampling technique was employed to recruit 187 managers in different positions representing the desired range of demographic characteristics (e.g. gender, age, nationality, and job position). This research showed that CSR dimensions (vision and workplace) had a positive effect on brand image of the private hospitals on one hand. On the other hand, other dimensions (community relations, marketplace and accountability) had a negative effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding CSR and brand image of the hospitals. The paper makes key recommendations towards adoption of CSR among hospitals.

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