Functionally Calibrating Life Satisfaction: The Case of Mating Motives and Self-Perceived Mate Value

If life satisfaction has functional significance for goal achievement, it should be calibrated to cues of potential success on active and fundamentally important goals. Within the context of mating motivation, we tested this hypothesis with self-perceived mate value—an assessment of one’s potential mating success. As hypothesized, because most individuals (eventually) seek long-term relationships, self-perceived long-term mate value predicted life satisfaction for men and women regardless of relationship status. In contrast, and also as hypothesized, self-perceived short-term mate value predicted life satisfaction only for individuals with short-term mating goals—single uncommitted men (Studies 1, 2A, and 2B), individuals dispositionally motivated toward short-term relationships (Studies 2A and 2B), and single uncommitted women for whom short-term mating motivation was experimentally engaged, enabling causal inference (Study 3). Results support a functional conceptualization of life satisfaction, showing that currently active mating goals can shape the extent to which goal-specific self-perceived mate value predicts life satisfaction.

The role of self-control and sociosexual orientation in partner selection: A speed-dating study

Self-control is a crucial factor in maintaining an established romantic relationship, but its role in relationship formation is understudied. The current study tested whether trait self-control is related to a more selective approach toward romantic partners. Over 4 years, we organized 11 speed-date events at which a total of 342 single, heterosexual participants met potential partners. Our results indicated that there was no main effect of self-control on selectivity. However, there was an interaction between self-control and sociosexual orientation (SOI) in predicting selectivity. Specifically, self-control was positively related to selectivity for people with a restricted SOI (i.e., interested in a long-term, stable relationship). For people with an unrestricted SOI (i.e., interested in a short-term, sexual relationship), however, self-control was related to lower selectivity. Our findings point to the flexibility of self-control in facilitating goal progress, stimulating people to refrain from—or act on—their impulses, depending on their own personal mating goals.

Testing the effects of pathogen threat and sexual strategies on political ideology

Disgust has been consistently associated with greater political conservatism. Two explanations have been proposed for this link. According to a pathogen threat model, disgust serves a pathogen-avoidance function, encouraging more conservative ideology, whereas a sexual strategies model suggests that this link is explained by variability in short-term versus long-term mating goals. In two preregistered studies using a college student and community sample (total N = 1,950), we examined whether experimentally manipulating pathogen threat and mate availability produced differences in political ideology and whether these differences were explained by disgust and sociosexual attitudes. Across both studies, we did not find evidence that manipulating pathogen threat or mate availability resulted in change in political ideology. In Study 1, manipulating mate availability was indirectly associated with greater political conservativism through stronger sociosexual attitudes that favor monogamy. These findings failed to replicate in Study 2. Implications for theory and future research are discussed.

Family Matters: Rethinking the Psychology of Human Social Motivation

What motives do people prioritize in their social lives? Historically, social psychologists, especially those adopting an evolutionary perspective, have devoted a great deal of research attention to sexual attraction and romantic-partner choice (mate seeking). Research on long-term familial bonds (mate retention and kin care) has been less thoroughly connected to relevant comparative and evolutionary work on other species, and in the case of kin care, these bonds have been less well researched. Examining varied sources of data from 27 societies around the world, we found that people generally view familial motives as primary in importance and mate-seeking motives as relatively low in importance. Compared with other groups, college students, single people, and men place relatively higher emphasis on mate seeking, but even those samples rated kin-care motives as more important. Furthermore, motives linked to long-term familial bonds are positively associated with psychological well-being, but mate-seeking motives are associated with anxiety and depression. We address theoretical and empirical reasons why there has been extensive research on mate seeking and why people prioritize goals related to long-term familial bonds over mating goals. Reallocating relatively greater research effort toward long-term familial relationships would likely yield many interesting new findings relevant to everyday people’s highest social priorities.

Family Matters: Rethinking the Psychology of Human Social Motivation

What motives do people prioritize in their social lives? Historically, social psychologists, especially those adopting an evolutionary perspective, have devoted a great deal of research attention to sexual attraction and romantic partner choice (mate-seeking). Research on long-term familial bonds (mate retention and kin care) has been less thoroughly connected to relevant comparative and evolutionary work on other species, and in the case of kin care, less well researched. Examining varied sources of data from 27 societies around the world, we found that people generally view familial motives as primary in importance, and mate-seeking motives as relatively low in importance. College students, single people, and males place relatively higher emphasis on mate-seeking, but even those samples rated kin care motives as more important. Further, motives linked to long-term familial bonds are positively associated with psychological well-being, but mate-seeking motives are associated with anxiety and depression. We address theoretical and empirical reasons why there has been extensive research on mate-seeking, and why people prioritize goals related to long-term familial bonds over mating goals. Reallocating relatively greater research effort toward long-term familial relationships would likely yield many interesting new findings relevant to everyday people’s highest social priorities.

Who uses Tinder?: The Dark Triad traits, attachment, and mate value

Modern dating life has been changed with the advent of smartphone-based applications like Tinder. One way to identify who uses these applications is to compare the personality traits of users to non-users. In two brief studies (N = 581) we compared Tinder-users to non-users in individual differences associated with short-term mating (i.e., psychopathy, Machiavellianism, narcissism [the Dark Triad traits], and anxious attachment) and mate value. We revealed that the men who were Tinder users were especially high in psychopathy and narcissism and women who were Tinder users were especially high in anxious attachment and rated themselves as unsuccessful in finding relationship partners. While exploratory in nature, we suggest that men who are characterized by antisocial traits may use Tinder for opportunistic mating goals whereas women who have struggled to find relationships may use Tinder as a compensatory mating tactic.

Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women

This study aimed to use evolutionary psychology to explain conspicuous consumption’s relationship with mating goals among women. We used experiments to show that power moderates conspicuous consumption’s relationship with mating goals among women through an underlying relationship with women’s social comparison tendencies. In Study 1, the participants read a passage describing a young woman wearing a coat made by a conspicuous brand (vs. an ordinary brand) who aimed to attract a desired man (vs. aiming to guard against potential competitors’ attempts to disrupt her established intimate relationship). Participants in the conspicuous-brand condition were more confident that the young woman would succeed in mate attraction and guarding than participants in the ordinary-brand condition, suggesting the participants believed the conspicuous brands facilitated mate attraction and mate guarding more than ordinary brands. Study 2 manipulated the participants’ power states and mating goals and measured participants’ social comparison tendencies and conspicuous consumption index values. In the mate-guarding condition, high-power participants showed more inclination toward conspicuous consumption than low-power participants. In the mate-attraction condition, low-power participants showed a greater inclination toward conspicuous consumption than did high-power participants. Comparison orientation also mediated power’s effect on conspicuous consumption inclination. The evolutionary psychological basis for the above findings is discussed, and suggestions are offered regarding product marketing.

Impact of Sexual Stimuli on Men's Purchase Intentions Toward Discounted Conspicuous Goods

In this research we examined whether or not when men are exposed to sexual stimuli (e.g., images of sexually attractive women) this negatively affects their purchase intention for conspicuous goods being offered at a discounted price. We conducted 3 experiments, with Chinese men (282 in total), and found that sexual stimuli can activate male mating goals, prompting the men in our study to care more about the presentation of their mating value; thus, they preferred nondiscounted conspicuous goods to discounted ones. The negative effect of sexual stimuli on men's purchase intentions toward discounted conspicuous goods was greater for men who tended to associate discounts with low status, cheapness, and stinginess (i.e., strong negative impression association) than for those with a weak negative impression association. These findings identify the boundary conditions of a trade-off for men between economic benefits and signaling values for discounted conspicuous goods.