Marketing communications technologies in modern conditions

2021 ◽  
pp. 90-97
Author(s):  
Olha Sievonkaieva
Keyword(s):  
Emotional Intelligence ◽  
Customer Orientation ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Communication ◽  
Contact Points ◽  
Regular Customer ◽  
Communications Technologies ◽  
New Business ◽  
The Right

Abstract. Modern companies and enterprises, regardless of the field of activity, try to establish and organize lasting relationships with consumers, partners, suppliers, etc. One of the means of solving this issue is the introduction of effective communication activities in enterprises, which is able to ensure their prosperity and effective functioning in the new business environment. Companies need to implement the principles of customer-centric marketing: to create products and services based on the needs and values of the customer, the study of customer experience, to use the knowledge of emotional intelligence. With the help of the latest marketing communication technologies, namely: to be in the right state using the knowledge of emotional intelligence and customer orientation, you can very effectively and reasonably convince your current and future consumers to act in the desired way: share company values, be a brand ambassador and be a regular customer. Keywords: marketing communication technologies, emotional intelligence, resource state, customer orientation, consumer loyalty, contact points, customer- centric marketing.

Jugnoo: expansion or consolidation

2020 ◽  
Vol 10 (1) ◽  
pp. 1-19
Author(s):  
Sushmita Biswal Waraich ◽  
Ajay Chaturvedi
Keyword(s):  
Chief Executive ◽  
Business Environment ◽  
Content Type ◽  
Large Cities ◽  
Business Opportunity ◽  
Academic Level ◽  
Short Period ◽  
New Business ◽  
The Face ◽  
The Right

Learning outcomes The student will be able to understand the concept of spotting an opportunity and exploiting the same. The student will be able to comprehend the various challenges faced in the development of a business idea. The student will be able to understand the strategies that need to be adopted to cope with and grow, in a competitive business environment. Case overview/synopsis Samar Singla, the Chief Executive Officer of Jugnoo, had sensed a business opportunity in auto rickshaw aggregation. He was convinced that being among the initial players in the market of auto rickshaw aggregation, there would be very little competition. He only had to play his cards right, to become the top auto aggregator. As Singla started the business, there were challenges like inducting the auto rickshaw drivers as partners, training them, hiring the right team, putting the right strategies in place and to expand the business. Singla launched and achieved robust growth in the new business, in a short period of time. Soon, however, Jugnoo felt competition breathing down their neck – form cab aggregators who were already dominant players in the cabs aggregation segment, in the large cities. To hedge their risks, Singla added other services such as “Meal” (meal delivery) and “Fatafat” (goods delivery) – as B2C and B2B services. These services, however, had to be closed soon after because of stiff competition from the local players. Singla also adopted the inorganic growth path by acquiring “Sabkuch,” a grocery delivery logistics firm; “Yelo,” a platform that provided online access to businesses and “BookMyCab,” a taxi aggregation company. Faced with tapering growth after an initial steep rise, Singla had to confront a dilemma about the right method of ensuring growth in the face of competition. Complexity academic level Under graduate, masters in business administration and post graduation in the areas of entrepreneurship and strategy. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

scholarly journals Developing Home Service System; Business Process Reengineering for Motorcycle Workshop

2021 ◽  
Vol 3 (2) ◽  
pp. 94
Author(s):  
Yudhi Windarto ◽  
Rebecca Hersant ◽  
Endi Putro
Keyword(s):  
Business Model ◽  
Business Process ◽  
Process Model ◽  
Service System ◽  
Good Health ◽  
Business Environment ◽  
Business Sustainability ◽  
Home Service ◽  
New Business ◽  
The Right

Business Organizations always strive for their self to reach business sustainability. There are various dynamic challenges in business environment that must be respond by each organization. Organizational responds for each challenge very decisive to organization’s business sustainability in the future. For now, in this Covid 19 pandemic situation each organization must creative and innovative to change and modify their business model in order to survive. Motorcycle workshop was one of the SME that affected by Covid 19 pandemic, because government policy to restriction activity of people and social distancing. Decreasing customers of motorcycle workshop and to respond the situation bring up the idea to reengineering business model. Home service system was selected as alternative solution to strive for survive in this situation, of course, by implementing a good health protocol. This system was built with a mobile application as a tool in reservation and managing customers service schedules. With this system customers do not have to come and queue at the workshop, so it will be safer in this pandemic situation. Not all services can be served with this system, only minor, moderate and routine repairs that can be served with this system. The payment transaction process is carried out on the spot according to the calculations by the system. With this new business process model, it is hoped that it will be the right solution for consumers and workshops so that they can remain productive in the midst of the Covid 19 pandemic.

scholarly journals Emotional Intelligence in Business: Tools and Development Methods

2019 ◽  
Vol 6 (12) ◽  
Author(s):  
Yuliia Vl. Fedorova
Keyword(s):  
Emotional Intelligence ◽  
Customer Orientation ◽  
Raw Materials ◽  
Negative Stimulus ◽  
Organizational Structures ◽  
Business Environment ◽  
Self Control ◽  
Self Awareness ◽  
Digital Revolution ◽  
Emotional Capital

The ability to use the latest information systems, the spread of information technology, and the strengthening of communication links, determine the process of constant change in today's environment. The need to adapt, to lead change, to think critically and creatively, to conduct effective negotiations in the context of accelerated information circulation, requires the modern manager of development of super professional flexible skills soft skills. In a knowledge economy, information and knowledge become the main factors in the development of an organization. It is not the capital and the ownership of raw materials that becomes the main competitive advantage of the organization, but the trust in its brand, market recognition. Personalization and customer orientation in marketing; the transition from vertical organizational structures to horizontal ones in management lead to increased interest in the study of human behavior, thinking and emotions. Human capital is playing an increasing role in economic relations. The article explores the main features of the digital revolution as a prerequisite for the actualization of knowledge about emotional intelligence in the business environment. The concepts of «emotion», «emotional intelligence», «emotional competence», «emotional capital», «emotional management» are considered. The essence of emotional capital is revealed. The need for the development of four main components of emotional intelligence is emphasized: self-awareness, self-control, social understanding, and relationship management. The systematic errors that often occur in the process of self-control are emphasized due to the manager's unwillingness to resist negative institutions and lack of strategic vision of the manager. The algorithm of development of emotional intelligence of the manager in the conditions of influence of negative stimulus is developed. Methods and techniques of development of emotional intelligence of the manager at each stage of the proposed algorithm are developed. The best tools for the development of emotional intelligence in business are analyzed. Recommendations on the use of techniques and techniques during business training and coaching sessions in organizations. The researches of modern theoretical and methodological approaches to the development of emotional intelligence in business contribute to the introduction of effective solutions in the business practice of modern managers, entrepreneurs and owners of organizations. Putting into practice the proposed tools and methods will facilitate successful adaptation of managers to changes in the environment.

scholarly journals The Impact of Globalization on Entrepreneurship

2019 ◽  
Vol 52 (1) ◽  
pp. 56-68
Author(s):  
Mirjana Radović-Marković ◽  
Zvonko Brnjas ◽  
Vladimir Simović
Keyword(s):  
Business Environment ◽  
Global Market ◽  
Business Strategies ◽  
Necessary Condition ◽  
Small Business Owners ◽  
Global Business ◽  
New Business ◽  
External Conditions ◽  
The Right ◽  
The Impact

This paper aims to explore the importance of globalization for the development of entrepreneurship. Changes in global business environment require new business strategies. Small business owners are expected to be able to develop the resiliency of their businesses so that they can face severe external conditions. Their sustainability depends on the resilience but also on the perspectives of long-term business operations. Therefore, small and medium-sized enterprises must demonstrate their ability to anticipate changes in the market, react to them, and initiate them. This implies improvement of basic processes, learning new skills and closer cooperation with external and internal partners. Small enterprises need to redefine their goals and use their resources more effectively as a necessary condition for expanding maneuvering space for growth and for achieving sustainable development. Finally, it is concluded that organizations must establish the right balance between the challenges and benefits of globalization, and the four basic areas for achieving the right balance are adequate cost, human resources and risk management, as well as the formulation of a strategy that follows the requirements of the global market game.  

Strategic Measures and Tactical Interventions for COVID-19 Impact Relief on SMEs

2021 ◽  
pp. 522-541
Author(s):  
Meng Kui Hu ◽  
Daisy Mui Hung Kee
Keyword(s):  
Success Factors ◽  
Business Environment ◽  
Business Strategies ◽  
Business Growth ◽  
Sustainable Business ◽  
New Normal ◽  
Business Operations ◽  
Strategic Measures ◽  
New Business ◽  
The Right

The COVID-19 pandemic has caused numerous impacts on the global socio-economic environment, affecting the business communities, particularly SMEs that continue to struggle for survival. SMEs are entangled in the pandemic and find it tough to operate as smoothly as before. Without seeing the right tactical interventions to rough out from this pandemic, many SMEs will have to cease their business operations. Even when they are successful in being out of the woods, SMEs must revisit and realign their outdated business strategies to remain relevant and operate effectively in the new normal. The ability to remodel their business and reset new business strategies will be the success factors for SMEs to keep up with the changing business environment and customer patterns. They also need to remain disciplined and persevere in acquiring sustainable business growth in the new normal.

Talent Management at Tesco HSC—A Case Study

2014 ◽  
Vol 39 (4) ◽  
pp. 477-485
Author(s):  
Rabinarayan Samantara ◽  
Nidhi Sharma
Keyword(s):  
Emotional Intelligence ◽  
Leadership Development ◽  
Management Practices ◽  
Talent Management ◽  
Business Environment ◽  
Leadership Qualities ◽  
Emotional Maturity ◽  
Value Judgements ◽  
Cost Efficient ◽  
The Right

Leadership development is a key aspect of talent management programmes and processes in organizations. In a competitive business environment, organizations seek cost-efficient ways to develop talent and are continually looking for identifying leadership qualities that will help them focus energy on the right people. This article explores the diversity of opinion on leadership ability and how emotional maturity is intrinsic to leadership ability. An empirical study involving 100 respondents at various levels of management was conducted at Tesco Hindustan Service Center, Bangalore. Respondents were asked to provide their value judgements on different aspects of emotional intelligence and leadership ability which was followed through with statistical analysis. The study supports the findings of the review of literature and corroborates the correlation between emotional maturity and leadership ability. The study also validates that the organization’s talent management practices are delivering on their intended purpose as the management pool surveyed exhibits most of the traits related to emotional intelligence and leadership ability.

scholarly journals Instantaneous Marketing: An Analysis Of Processes To Make A Connection With Customers Through New Communications Technologies

2011 ◽  
Vol 15 (4) ◽  
pp. 113 ◽  
Author(s):  
Boonchai Hongcharu
Keyword(s):  
Real Time ◽  
Direct Contact ◽  
Cost Effective ◽  
Communication Technologies ◽  
Marketing Communication ◽  
Customer Information ◽  
Communications Technologies ◽  
Enormous Amount ◽  
To Come ◽  
Flow Of Information

Marketers try to find ways to respond to the needs of their target customers through most modern communications technologies. As the means to communicate with customers change, marketers find it most convenient and cost effective to make direct contact with customers. This study explores the advanced media for marketers to make a two-way communication to interact in real time with their customers. Instantaneous marketing has revolutionized marketing communication. The exploitation of customer databases and the necessity to acquire more customer information have led the marketers to explore the ways to connect with customers more rapidly to bring differentiation to their products or services. Moreover, customers provide flow of information about various aspects of companys operations back to the company. Some companies still find it hard to cope with this enormous amount information in the fastest way possible. This study explores various communication technologies which help instantaneous marketing to come up with a model to explain the phenomenon. Implications for marketers will be provided to make us understand how we can make use of this information in practice.

Technology transfer from British to Vietnamese industrial companies - venturing into a new business culture

2018 ◽  
Vol 34 (2) ◽  
Author(s):  
Ca Tran Ngoc
Keyword(s):  
Technology Transfer ◽  
Transfer Process ◽  
Oil And Gas ◽  
Service Industry ◽  
Oil And Gas Industry ◽  
Business Environment ◽  
Background Information ◽  
Business Culture ◽  
Industrial Companies ◽  
New Business

The paper examines the process of technology transfer from British industrial companies to Vietnamese companies, to look at the obstacles of this process, especially in dealing with different business culture environments. The study uses the case studies method, conducting interviews with about ten companies working in oil and gas service industry. Since this is only a first stage of the longer term project, only preliminary results were discussed. Therefore, a company in civil engineering consulting has been examined for comparison. The paper argues that the differences in perception of the same operation activity like service in oil and gas industry are crucial factors to take into account if the transfer process is to be successful. Also, the transferor and the recipient may have different behaviour in negotiating, in communicating with each other. Thus, the preparation of background information, to do "home work", patience and pro-active attitudes in trying to understand partners are important for transferring technology into different business environment.   In addition, the factors, sometime not very technology-related, such as internal political motives and organisational issues of the firms involved can be very influential in the success of technology transfer process.

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Lelly Christin
Keyword(s):  
Market Share ◽  
Direct Mail ◽  
Communication Media ◽  
Marketing Communication ◽  
University Management ◽  
Integrated Marketing ◽  
Information Need ◽  
Integrated Marketing Communication ◽  
The Right ◽  
The University

<p>Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.</p><p>Keyword :</p><p>Communication media, markeing communication, integrated marketing communication</p>

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