Service Pricing In Bulgaria

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Tatyana Netseva-Porcheva ◽  
Keyword(s):  
Empirical Research ◽  
Online Survey ◽  
Price Increase ◽  
Pricing Strategies ◽  
Service Pricing ◽  
Pricing Factors

The article aims to find out how companies operating in Bulgaria determine the prices of their services. In this regard, a review is carried out of the theoretical and empirical research on service pricing, and the results are presented from an online survey including 100 managers/marketing directors of companies that operate in Bulgaria and offer services. The article establishes the pricing factors of substantial importance for the companies in the sector of services, the most common pricing objectives, as well as which pricing strategies, methods and tactics are applied. In addition, the most common reasons for price increase or reduction are considered.

scholarly journals Form Follows Content: An Empirical Study on Symbol-Content (In)Congruences in Thematic Maps

2020 ◽  
Vol 9 (12) ◽  
pp. 719
Author(s):  
Silvia Klettner
Keyword(s):  
Empirical Study ◽  
Empirical Research ◽  
Online Survey ◽  
The Other ◽  
Human Cognition ◽  
Thematic Maps ◽  
Geospatial Information ◽  
Geographic Space ◽  
Shared Set ◽  
Context Specific

Through signs and symbols, maps represent geographic space in a generalized and abstracted way. Cartographic research is, therefore, concerned with establishing a mutually shared set of signs and semiotic rules to communicate geospatial information successfully. While cartographers generally strive for cognitively congruent maps, empirical research has only started to explore the different facets and levels of correspondences between external cartographic representations and processes of human cognition. This research, therefore, draws attention to the principle of contextual congruence to study the correspondences between shape symbols and different geospatial content. An empirical study was carried out to explore the (in)congruence of cartographic point symbols with respect to positive, neutral, and negative geospatial topics in monothematic maps. In an online survey, 72 thematic maps (i.e., 12 map topics × 6 symbols) were evaluated by 116 participants in a between-groups design. The point symbols comprised five symmetric shapes (i.e., Circle, Triangle, Square, Rhomb, Star) and one Asymmetric Star shape. The study revealed detailed symbol-content congruences for each map topic as well as on an aggregated level, i.e., by positive, neutral, and negative topic clusters. Asymmetric Star symbols generally showed to be highly incongruent with positive and neutral topics, while highly congruent with negative map topics. Symmetric shapes, on the other hand, emerged to be of high congruence with positive and neutral map topics, whilst incongruent with negative topics. As the meaning of point symbols showed to be susceptible to context, the findings lead to the conclusion that cognitively congruent maps require profound context-specific considerations when designing and employing map symbols.

Pricing strategies for resort fees: consumer preferences favor simplicity

2015 ◽  
Vol 27 (5) ◽  
pp. 790-809 ◽  
Author(s):  
Toni Repetti ◽  
Susan Roe ◽  
Amy Gregory
Keyword(s):  
Conjoint Analysis ◽  
Online Survey ◽  
Consumer Preferences ◽  
Pricing Strategies ◽  
Content Type ◽  
Partitioned Pricing ◽  
Pricing Research ◽  
A La Carte Pricing ◽  
Limited Choice ◽  
Mandatory Fees

Purpose – The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee. Design/methodology/approach – An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys. Findings – Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee. Practical implications – Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees. Originality/value – This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.

scholarly journals Socio-urban aspects of the pandemic crisis in Serbia

2020 ◽  
Vol 54 (3) ◽  
pp. 837-863
Author(s):  
Jelena Božilović ◽  
Jelena Petković
Keyword(s):  
Quality Of Life ◽  
Empirical Research ◽  
Statistical Methods ◽  
Social Theory ◽  
Online Survey ◽  
Current Situation ◽  
Ecological Perspective ◽  
The Future ◽  
The City

The paper deals with the discussion of cities from a socio-ecological perspective, from the standpoint of health and quality of life from the time of the first industrialisation to the current social crisis. Rethinking the connection between health and life in the city in modern social theory has resulted in new constructive concepts of the city, and some ideas of such concepts in the current situation may be guidelines for the development of cities of the future. The second segment of the paper is based on the analysis of selected results of the broader empirical research conducted in 2020 by anonymous online survey and applying comparative-analytical and statistical methods. The respondents' views on the quality of life in the city and countryside at the time of the pandemic generally show that, despite the fact that the respondents evaluate the countryside more positively than the city, their attitude is such that minority of them agree with the fact that the experience with the pandemic will direct people to life outside cities in the future.

scholarly journals PRICING MODELS IN A CAPTIVE MARKET: A CASE STUDY OF LCC DORMITORIES

2017 ◽  
Vol 5 ◽  
pp. 389-395
Author(s):  
Dragomir Popov ◽  
Femi Odebiyi
Keyword(s):  
Online Survey ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Pricing Models ◽  
International University ◽  
A La Carte Pricing ◽  
Academic Year ◽  
Limited Choice ◽  
A La Carte

The purpose of this study is to identify the residents’ preference among three pricing strategies: a la carte pricing strategy, limited choice pricing strategy, and bundled pricing strategy. The study analyzes the correlation between the year of study of the dormitory residents and the preferred pricing strategy. It uses an online survey for LCC International University students who were enrolled for the 2015-2016 academic year. A fixed choice set analysis is performed to analyze 126 valid responses. The results show that 42.4% of the respondents prefer an a la carte pricing strategy, contrary to the currently limited choice pricing strategy employed by LCC residency halls. Additionally, the study finds out that the residents are more likely to switch their preference from a bundled pricing strategy to an a la carte pricing strategy the higher their year of study is. Resident preferences for pricing strategies can provide dormitory operators with valuable information on establishing best pricing structures.

Terrorism, competitiveness, and international marketing: an empirical investigation

2018 ◽  
Vol 13 (2) ◽  
pp. 310-329
Author(s):  
Valbona Zeneli ◽  
Michael R. Czinkota ◽  
Gary Knight
Keyword(s):  
Empirical Research ◽  
Multinational Enterprises ◽  
Online Survey ◽  
Early Stage ◽  
Qualitative Interviews ◽  
International Marketing ◽  
Second Phase ◽  
Two Phase ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply chain management, and distribution activities. Terrorism is a growing threat to internationally active firms, but there has been no empirical research to address the distinctive challenges that terrorism poses for the international marketing activities of firms. Design/methodology/approach The paper opted for an exploratory investigation, following a two-phase research design. In the first phase it was based on qualitative interviews with internationally active firms. In the second phase, an online survey of a large sample of international firms based in the USA was performed. All measures were developed specifically for the study. Findings The paper provides empirical insights about how terrorism affects MNEs, especially those operating in emerging markets. It suggests that terrorism accounts for significant costs in the international marketing budget of MNEs, as well as in planning, and the design of supply chains and distribution channels. Findings also reveal that firms with significant resources and international experience appear to cope better with terrorism’s effects. Research limitations/implications Given the early stage of empirical research on terrorism and international marketing, this study was necessarily exploratory. Practical implications The paper includes implications and suggestions for multinational companies to increase the security of their businesses through the development of corporate preparedness. Social implications Terrorism represents not only an organizational crisis at the level of a firm, but it affects the whole society. Originality/value This paper fulfills an identified need to study the relationship between the growing threat of terrorism and international business.

scholarly journals Effectiveness of youth policy model in belarus at the contemporary stage of development

2017 ◽  
Vol 39 (1) ◽  
pp. 86-99
Author(s):  
Natalia Sechko ◽  
Svetlana Romanova
Keyword(s):  
Labor Market ◽  
Young People ◽  
Empirical Research ◽  
Research Methodology ◽  
Online Survey ◽  
Effectiveness Research ◽  
Government Programs ◽  
Youth Policy ◽  
Policy Model ◽  
Stage Of Development

Since 1991 Belarus has been implementing a youth policy. Scientific problem was formulated as follows: How effective is the model of youth policy in Belarus? The present paper aimed at investigating the extent how young people are informed about the directions of youth policy; how do they evaluate its implementation; what kind of support do they need; what should be changed in the youth policy in order to increase its effectiveness. Research methodology: neoinstitutional ana-ysis of the youth policy model on the basis of legislation and government programs. Empirical research is based on an online survey of 387 respondents. It was revealed that young people are least informed about the mechanisms of support in the labor market and about the support of young families. The key moment in the development of the state youth policy in Belarus is that support should be provided to all youth, and not to certain categories of it.

scholarly journals Factors shaping vendor differentiation in the Business Intelligence software industry

2012 ◽  
Vol 2 (3) ◽  
Author(s):  
Klaus Solberg Søilen ◽  
Anders Hasslinger
Keyword(s):  
Business Intelligence ◽  
Mixed Method ◽  
Online Survey ◽  
Pricing Strategies ◽  
Mixed Method Research ◽  
Application Integration ◽  
Security Issues ◽  
Maximum Benefit ◽  
User Centric ◽  
Definition Of

This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers are therefore advised to compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that would require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.

scholarly journals Students’ Perceptions of the Impact of Online Education on Health during COVID-19: A Survey Study

2021 ◽  
pp. 1-27
Author(s):  
Krishna Prasad K. ◽  
Vinayachandra ◽  
Geetha Poornima K. ◽  
Rajeshwari M.
Keyword(s):  
Online Education ◽  
Empirical Research ◽  
Online Survey ◽  
Mental Health Problems ◽  
Emotional Health ◽  
Descriptive Analysis ◽  
Health Problems ◽  
Survey Study ◽  
Activity Levels ◽  
The Impact

Purpose: This empirical research aims to see whether students in higher educational institutions are satisfied with technology-assisted Online Education during the COVID-19 pandemic and its effect on their physical mental and emotional health. The findings of this study could help policymakers and healthcare professionals develop effective psychological therapies and cost-efficient recommendations for preventing negative feelings among general people who are solitary at home. Methodology: To demonstrate the demographic and other selected features of the respondents, a descriptive analysis was done. Due to the non-normal distribution of the data, a non-parametric test was employed to investigate the significant correlations between sample characteristics and the level of health problems during the COVID-19 outbreak. The connection between gender, education level, and age group vs the stated level of health problems was evaluated using a One-Way ANOVA test for independence. Findings/Result: It was found that too much exposure to mobile and laptop screens is currently one of the major disadvantages of online education and leads to a feeling of isolation and fear. It may indicate distress and an increased abnormal or obsessive tendency like picking nails, sucking the thumb, and pulling the hair. Excessive use of gadgets even resulted in mental health problems, stress sensations, anxiety, excitation or thrill, headaches, tiredness of the muscle, eye and ear strains, obesity or overweight, faintness, irregular sleep patterns, mental disturbance, back pain, aching shoulders, neck, and muscles pain, etc. Online education also affected the physical activity levels of students like bad postures, later bedtimes, longer sleep rise discontinuation, and later waking times which has been associated with motionless and lazy lifestyles. Originality: The study used data collected through an online survey to learn how students are dealing with online education, which has been around for a long time but is still underutilized, and how satisfied they are with it. During June 2021, data was obtained. The online survey form was kept open for a week to allow respondents to reply. The participating population does not have a regional boundary Paper Type: Empirical research.

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