Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

Program Pemberian Kompensasi Pegawai Dalam Mendukung Tujuan Organisasi

Compensation programs need to be aligned with organizational policies and objectives. This article is a literature review on employee compensation programs in support of organizational policies and goals. Organizations can use a combination of fixed-variable compensation, direct-indirect compensation according to organizational goals. Fixed compensation is more appropriate for routine work, whereas variable compensation is more appropriate for behavioral incentives and performance-based management. The amount of direct compensation will provide autonomy for employees in spending their family needs, however, it does not guarantee employees to allocate it, such as for: education and training costs, sports, health insurance, old age insurance, recreation. These costs are more suitable for indirect compensation. Organizations can consider the amount of compensation both in planning, evaluation through several factors, namely internal employees, organizational environment, and external environment. Keyword: planning program, compensation, fixed-variable compensation, and organization.

Pengaruh Lingkungan Kerja Dan Keselamatan Kerja Terhadap Resiko Kecelakaan Kerja Di Perusahaan Perkebunan Kelapa Sawit PT. Niagamas Gemilang Kabupaten Kutai Kartanegara

The purpose of this study was to determine and analyze the influence of the Work Environment and Work Safety and to determine the most dominant variable influencing the Work Environment and Work Safety on the Risk of Accidents at the Oil Palm Plantation Company PT. Niagamas Gemilang, in Sungai Payang Village, Loa Kulu District, Kutai Kartanegara Regency. The analytical tool used is multiple linear regression with a sample of 91 people. The results showed that the variables of the Work Environment and Work Safety had a simultaneous effect on the Risk of Accidents at Work. Work Environment and Work Safety variables have a partial effect on the Risk of Work Accidents at PT. Brilliant Niagamas. Besides that, the work safety variable has a dominant effect on the risk of work accidents at PT. Brilliant Niagamas. Keywords: Work Accident and Occupational Safety, Risk of Work Accident

Pengaruh Iklim Organisasi Dan Pengembangan Karir Terhadap Semangat Kerja Karyawan Pada PT. Mahakam Energi Berkah

The purpose of this study was to determine the effect of organizational climate variables and career development on employee work spirit simultaneously and partially. In addition, to determine the most dominant variable affecting employee work spirit at PT. Mahakam Energy Blessing in Tenggarong Seberang. The responden in this study were all production employees at PT. The Mahakam of Blessing Energy numbered 93 people. The analytical tool used is qualitative analysis with multiple regression models. Based on the simultaneous test table, it can be concluded that the variable organizational climate and career development simultaneously affect employee morale. Organizational climate and career development variables have a partial effect on employee morale. From the two partial correlation test results, it can be seen that the value of the organizational climate variable is the largest compared to the career development variable, so that the organizational climate variable is the most dominant variable affecting work morale. Keywords: Organizational Climate, Career Development, Work Spirit

Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Dengan Citra Perusahaan Sebagai Variabel Moderating (Studi Kasus Pada PT. Bank BRI Persero Tbk.Cabang Tenggarong)

The purpose of this study was to determine the effect of service quality on customer loyalty and to determine the effect of service quality on customer satisfaction at PT. Bank BRI Tenggarong Branch. As one of the state-owned banks with the largest profits in Tenggarong District, the problems that occur in Bank BRI are the Marketing Research Indonesia Survey (MRI) on customer loyalty and The Best Bank Service Excellence 2016 to 2017 shows that Bank BRI's score in terms of service and customer loyalty is still far from expectations. This means that Bank BRI has not succeeded in creating and managing customer loyalty properly. This study uses data analysis using Structural Equation Modeling (SEM) assisted by SmartPLS version 3.2.8. by testing the hypothesis using the t statistical test. The number of samples used amounted to 143 people. The results showed that the service quality variable had a significant effect on customer loyalty. The service quality variable has a significant effect on customer satisfaction. The variable of customer satisfaction has a significant effect on customer loyalty. The corporate image variable has no significant effect on customer loyalty. The service quality variable indirectly has a significant effect on customer loyalty through customer satisfaction so that the customer satisfaction variable is partially proven or there is partial mediation and the corporate image variable has no significant effect in moderating the customer satisfaction variable on customer loyalty with a positive relationship direction (strengthening) and the image variable. companies in this study are included in the Moderation Potential type (Homologiser Moderator) Keywords: Service Quality, Customer Loyalty, Customer Satisfaction, Satisfaction Customers, Company Image

Analisis Perbandingan Kualitas Pelayanan Pada PT. Pos Indonesia Dan J&T Express Di Tenggarong

The purpose of this study was to compare the quality of service at PT Pos Indonesia and J&T Express in Tenggarong. The problem in this research is the reality that occurs in expedition services and at PT Pos Indonesia and J&T Express in Tenggarong related to consumer complaints such as delivery of goods not on time, checking through the item tracking feature sometimes errors, lost goods during delivery, goods have physical defects when arrive at the destination, the response to consumer complaints is not well served, and so on.This study uses quantitative data obtained from questionnaire data. The number of research samples as many as 100 people using purposive sampling method. The analysis tool uses the Mann Whitney U test.Based on the results of the study indicate that there are differences in service quality at PT Pos Indonesia and J&T Express in Tenggarong. This is evidenced from the results of calculations using SPSS, the Asym Sig value on the tangible dimension is 0.000, Asymp Sig on the empathy dimension is 0.013, Asymp Sig on the responsiveness dimension is 0.001, Asymp Sig on the reliability dimension is 0.013 and Asymp Sig on the guarantee 0.000. This shows that all dimensions have Asymp sig < 0.05, so the hypothesis which states "that there is a difference in service quality between PT Pos Indonesia and J&T Express in Tenggarong" is accepted because it is proven to be true. Keywords: Service Quality, Tangible, Empathy, Responsiveness, Reliability, Assurance

Analisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara)

The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest. This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara. Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest

Kata Pengantar

Kata Pengantar

Analisis Penerapan Metode First In First Out ( Fifo ) Dan Average Untuk Penilaian Persediaan Kertas HVS Pada Muara Kaman Copy & Print Center Di Tenggarong

The purpose of this study was to compare the valuation of HVS paper inventories with the First In First Out (FIFO) method and the Average method in the Muara Kaman photocopy business in Tenggarong. The analytical tool used is descriptive analysis. The method of descriptive analysis is to describe the nature of something that has been going on at the time the research is being conducted and examines the causes of certain symptoms. Furthermore, this analysis uses the FIFO and Average methods in inventory valuation. The results of calculations using the average method produce cost of goods sold which is greater than the First In First Out (FIFO) method. On the other hand, the calculation using the First In First Out (FIFO) method will result in a higher ending inventory value than the average method. So if you want to report the value of current assets (especially inventory) is greater then you can use the FIFO method. Keywords: Inventory Valuation, FIFO, Average

Program Pemberian Kompensasi Pegawai Dalam Mendukung Tujuan Organisasi

Compensation programs need to be aligned with organizational policies and objectives. This article is a literature review on employee compensation programs in support of organizational policies and goals. Organizations can use a combination of fixed-variable compensation, direct-indirect compensation according to organizational goals. Fixed compensation is more appropriate for routine work, whereas variable compensation is more appropriate for behavioral incentives and performance-based management. The amount of direct compensation will provide autonomy for employees in spending their family needs, however, it does not guarantee employees to allocate it, such as for: education and training costs, sports, health insurance, old age insurance, recreation. These costs are more suitable for indirect compensation. Organizations can consider the amount of compensation both in planning, evaluation through several factors, namely internal employees, organizational environment, and external environment. Keyword: planning program, compensation, fixed-variable compensation, and organization