Event marketing and strategy

The term ‘event marketing’ has been used in a range of different ways and given a range of different meanings. While all of these meanings may be appropriate in various contexts, the term utilized in this chapter refers to that part of the event management process that involves the marketing of events and hence, to the market research, promotion and advertising that aims at increasing the number of customers that pay to attend the event. The American Marketing Association defines marketing as “the set of activities, institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (www.ama.org). In this vein, event marketing includes the activities, tactics and tools used to communicate and promote the value of events to prospective attendees.

Advancing trauma care through social media

Social media has become an integral part of everyday life. Because of this, medical representation has become increasingly popular across social media. Medical professionals have begun to recognize the value of social media in areas such as research promotion, mentorship program expansion and collaboration with peers. To date, these online medical communities are being underused in the field of trauma. Trauma centers may benefit by creating a more prominent online presence to allow for the dissemination of critical research, expansion of injury prevention programs and participation in national annual meetings. When used properly, social media can serve as a platform for the advancement of trauma care in a cost-effective manner.

Cartografia do Secretariado Executivo no Brasil: estrutura e produção científica no processo de institucionalização

Diante da urgência pelo reconhecimento científico do Secretariado Executivo no Brasil pelos órgãos locais de avaliação e fomento à pesquisa, objetiva-se, com essa investigação, realizar apontamentos sobre o processo de institucionalização científica do Campo, considerando as idiossincrasias dos seus componentes estruturais e produção científica. Para isso, são analisados os Cursos de Graduação, os pesquisadores, os veículos de comunicação científica e a dinâmica da produção científica destes, em um recorte temporal de 21 anos (1997-2018). Trata-se de uma pesquisa qualiquantitativa, analítica, que utiliza do levantamento como método de coleta e da Cientometria como método de análise. Como resultados, são apresentados a distribuição de Cursos e pesquisadores; a cultura de comunicação científica; o ranking de periódicos e eventos mais recorrentes; produtividade de pesquisadores e instituições; e colaboração científica entre estes componentes. Pela exploração do potencial analítico de tais indicadores, é possível concluir que quatro antecedentes devem compor a agenda da comunidade citada frente ao seu posicionamento científico. Palavras-chave: Secretariado Executivo. Reconhecimento científico. Institucionalização. Indicadores cientométricos. ABSTRACT Given the urgent need for scientific recognition of the Executive Secretariat in Brazil by local evaluation and research promotion agencies, the purpose of this research is to make notes on the process of scientific institutionalization of the field, considering the idiosyncrasies of its structural components and scientific production. For this, the Graduation Courses, the researchers, the scientific communication vehicles, and the dynamics of their scientific production are analyzed, in a time frame of 21 years (1997-2018). It is a qualiquantitative, analytical research, which uses the survey as a collection method and Scientometrics as a method of analysis. As result, the distribution of courses and researchers have presented; the culture of scientific communication; the ranking of journals and more recurrent events; the productivity of researchers and institutions; and scientific collaboration among these components. By exploring the analytical potential of such indicators, it is possible to conclude that four backgrounds should make up the agenda of the community cited concerning its scientific positioning. Keywords: Executive Secretariat. Scientific Recognition. Institutionalization. Scientometric indicators.

University-Alumnus: New Trends

The article discusses theoretical and practical approaches to creating a system of effective interaction between universities and alumni, including the organization of alumni associations. The experience of formation of relations "university-graduate" of foreign and Ukrainian universities is described. The experience of work with graduates of the Kharkiv Humanitarian University "People's Ukrainian Academy" is analyzed and summarized, the main directions and forms of cooperation with graduates as stakeholders are revealed. The main tasks and areas of work of such interaction today are: preservation and enhancement of scientific and cultural traditions of the PUA; establishing and expanding contacts between alumni, fostering the spirit of corporatism, mutual assistance and cooperation; participation of graduates in programs for the development of the university, strengthening its material and technical base, supporting scientific research; promotion of successful employment of graduates, their career growth; strengthening and developing loyalty to your Alma Mater, active participation in enhancing its prestige; ensuring the continuity of values that have developed in higher education in the system of interaction "students-graduates-students". The structure of the Alumni Association is presented, its goals and objectives are described. The integrity of the corporate educational system of interaction between the People's Ukrainian Academy and alumni is presented in the Program for providing a support system for NUA graduates. Attention is paid to describing the traditions that unite their graduates around Alma Mater. Such as: Graduate Breakfast, sports and children's programs, annual meetings on May 29, etc.

Research promotion in Vietnamese higher education: how to enhance research activities at a young and dynamic university

The purpose of this paper is to analyze the development of research on higher education in Vietnam. A case study research approach was utilized to examine the quality growth of a private Vietnamese university in terms of research for the past six years. The number of international publications and researchers are analyzed in order to evaluate the effectiveness of the university's research-enhancing activities. The results will contribute to improving the quality of training and further contribute to the vision of bringing Vietnamese universities upon the world's educational ranking. Although this research is limited from the perspective of Vietnam, it provides a good illustration of sustainable development of quality in higher educational systems, especially for young universities in developing countries.

PHYSICAL INACTIVITY, CHRONIC DISEASES, IMMUNITY AND COVID-19

ABSTRACT Complications arising from COVID-19 reflect an abnormal immune response in people previously diagnosed with chronic, non-communicable diseases (NCD), such as cardiovascular, metabolic and pulmonary conditions. Physical inactivity is recognized as a condition that affects the development of chronic low-grade inflammation, NCD, and susceptibility to cell infections. Anxiety and mental stress, poor nutritional status, drug use and circadian rhythm disturbances can further aggravate the harm caused by physical inactivity. Therefore, the purpose of the review is to invite health professionals, their respective regulatory boards, universities, research promotion foundations, media, political authorities and lay citizens to raise awareness of immunity and health in the medium- to long-term control of the current pandemic. Level of evidence V; Expert opinion.

Research Promotion for Sustainable Health Development

not available Ibrahim Card Med J 2019; 9 (1&2): 5-7