Baladna Goes Global

Baladna is a dairy company in Qatar. It has thrived despite an ongoing political and economic blockade, helping the country to become self-sufficient in terms of its dairy needs. In a short time and with substantial investment, the brand became a market leader. Baladna’s growth plan banks on globalization, but the marketing director and the VP of marketing disagree on the strategy: one argues for standardization and the other for adaptation. The case study discusses brand name issues as well as brand identity approaches in the context of a multicultural environment.

Penerapan Metode Profile Matching Pada Proses Seleksi Rekrutmen Pegawai Berdasarkan Faktor Kompetensi Spencer

One of the keys to the company's success is how to place the right people in the right positions. For this reason, the recruitment selection process plays a significant role. This study applies the Profile Matching method to the employee recruitment selection process for the marketing director position. The prerequisites for occupying the position of marketing director are based on 20 Spencer competency factors divided into 6 competency groups with varying weights. The Spencer competency groups used along with the weight variations are Achievement and Action (AA) – 30%, Helping and Human Service (HHS) – 5%, Impact and Influence (IMIN) – 10%, Managerial (MNG) – 30%, Cognitive (COG) – 15% and Personal Effectiveness (PE) – 10%. The results showed that the employee on behalf of Sigit Hernowo was the strongest candidate for the Marketing Director position with a score based on the Spencer competency factor of 4.46 points.

Bacaan Wajib Semua Sales

Salesman adalah profesi yang universal. Setiap orang, bekerja apa pun, sebenarnya ia adalah salesman, minimal untuk dirinya sendiri. Buku yang ditulis oleh Antoni Ludfi Arifin ini, merupakan sari pati dan problem solving dalam bidang sales. Hal yang terpenting adalah penulis sudah membuktikannya sendiri dan sukses melalui karier di bidang sales yang digelutinya. Oleh karena itu, terutama bagi setiap salesman, buku ini sangat layak untuk dibaca dan dimiliki. Luar biasa!"(Andrie Wongso, Motivator No. 1 Indonesia)"Buku ini perlu dibaca oleh para penjual, pemasar, dan juga profesi lainnya untuk menambah motivasi dan wawasan. Pekerjaan apa pun di semua sektor bisnis adalah profesi yang sangat bermanfaat untuk bisnis itu sendiri dan karier Anda. Bahkan, profesi tersebut akan lebih memiliki arti yang mendalam jika dimaknai sebagai sebuah ibadah."(Drs. Agus Anwar, Apt., Marketing Director PT Kimia Farma, Tbk)"Buku ini ditujukan untuk kaum juru-jual, wiraniaga, dan praktisi penjualan tatap muka. Isinya sangat praktis dan ringan sehingga tidak membuat dahi berkenyit. Pengalaman hidup telah membentuk keyakinan penulis bahwa untuk setiap persoalan pasti ada solusinya. Oleh sebab itu, tenaga pemasar jangan cepat putus asa, tetaplah positif dan raihlah sukses dalam penjualan."(Andrias Harefa, penulis 38 Buku Bestseller, trainer coach berpengalaman 20 tahun, pendiri www.pembelajar.com)

ЖУРНАЛІСТСЬКІ ПРОФЕСІЇ НА РАДІО В ЕПОХУ КОНВЕРҐЕНТНОСТІ МОВЛЕННЯ

<div><p class="1"><em>The article’s research used the analysis scientific-sources base on a select question, web-sites of the stations (media concern TAVR Media and Internet-station </em><em>SKOVORODA), monitoring.</em></p></div><p><em>Broadcast relieve some periods of improvement, evolution and development, based on it’s features. One of the progress’ reason is technology development connected with radio. The end of last century and twenty years of current one characterise by universalism and convergence, that let media, beyond broadcast, had got the characteristics it never had before: watch the radio, fast connection between audience representers, communication with station’s journalists.</em></p><p><em>It made some influence and changes on the principles of formatting and functioning journalists professions at the radio. First, media concerns started to appeared, which have some stations in their structure, that have same top managers, almost similar department, close principles of airing. Second, Internet-stations let their audience the possibility to observe the air.</em></p><p><em>During the research, we defined, the administration of TAVR Media has the managers on each direction: manager of radio group, financial manager, commercial one (responsible for the sale), marketing director, (pr and image), general producer (manage musician direction), the station’s director.</em></p><p><em>Today, station has to work in active way and communicate with their audience, using messengers, profiles in social media. As a result, radio stations have in their arsenal person or group of persons which responsible for that activity. For example, web-radio SKOVORODA has a man, who manage </em><em><br /> </em><em>IT-work. Main duties of him: work with social medias, site content, deal with e-mail. Station’s of</em><em> </em><em>TAVR Media group (Melodiya FM, Relax, Radio Rocks, Russkoye Radio v Ukrayini, KISS FM, ХІТ FM) also have representers of modern professions: the head of digital department, traffic manager, system admin, etc.</em></p><p><em>Comparative analysis of the professions at radio, which include in the concern TAVR Media and web-station SKOVORODA did in the articleIn.</em></p><p><em>The research results can be used during the further study of radio journalism, teaching of one’s subject during the process of study students at faculture journalism, business media, management, etc.</em></p><p><strong><em>Key words:</em></strong><em> fm-broadcast, web-radio, journalist professions, media concern, radio presenter.</em><em></em></p>

Analisis Peranan Digital Marketing Terhadap Minat Berwirausaha (Survey Tempat Kuliner Di Kota Cimahi Kelurahan Cimahi Kecamatan Cimahi Tengah)

Marketing director of digital case is about the marketing including wonderful indonesia a branding the use of various based media the web as blog , a web site institute , e-mail, adwords , on the great commission nor the social networking .The lack of interest in made by is the wish of , of interest it was , as well as the willingness of work hard or are strong willed of actually trying to meet the needs of his life and create new businesses without fear with the ever present risk that was going to happen as well as will not cease to learn from the failure of a made by

Connecting with Stakeholders

Libraries with a small staff often lack budget and expertise to create outreach and marketing plans for their libraries, resources, and services. Yet small libraries also have unique opportunities: they can more easily adapt to a changing landscape and benefit from synergies across their various services. Karl Stutzman and Susan Ebertz, who manage small theological libraries, will share about their ongoing experiments with marketing and outreach. Special guest Megan West, Communications and Marketing Director at Private Academic Library Network of Indiana (PALNI), will share creative strategies and options for small libraries that are ready to up their marketing game. West has experience with communications and marketing in a variety of media through her work supporting the PALNI consortium. PALNI includes a number of small libraries and is working on an initiative to engage a variety of stakeholders at its supported libraries.

Integrating R&D and marketing for success in product innovation: an experience by a manufacturer of cosmetic raw materials

In order to increase chances of success and reduce uncertainty and failure along the launch process of new products, especially innovative ones, it is important that the R&D and the Marketing departments of an organization work in an integrated manner. In this context, the present study sought to identify the level of integration between the R&D and Marketing departments of a Brazilian manufacturer of cosmetic raw materials. The aims were: to find the determinants of the level of required integration; to point out the determinants of the level of achieved integration; to determine the level of importance of each analyzed item; and to diagnose the elements to be dealt with primarily, based on the model proposed by Gupta, Raj and Wilemon. The data consisted of collected material: first, meetings were held with the R&D and Marketing director; and once the data collection instrument had been elaborated with closed questions, answers were obtained by the supervisors, managers and senior managers of the company. After data analysis, tables were organized to show the determinants of required integration level, achieved integration level, and representativeness, valuation and results of the company's integration level. The results show an active and productive integration and allow one to infer the company makes efforts to create and foster integration between the departments. Nonetheless, there is space for improvements. The study's limitations stem from the impossibility to generalize the results due to the method used and due to the fact that the research was conducted in one company only.