scholarly journals Effect of Attitude Mediating Subjective Norm, Perceived Behaviour Control, and Perceived Ease of Use on Online Purchase Intention Fashion Product Category

2021 ◽  
Vol 6 (6) ◽  
pp. 266-270
Author(s):  
Dery Muhammad Yusuf ◽  
. Zulfitri
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Behavior Control ◽  
Fashion Products ◽  
Online Purchase ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study aims to analyze the role of the Attitude variable in mediating Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use on Online Purchase Intention for the fashion product category. The population of this study is people located in the Greater Jakarta area who have never shopped for fashion products online, with a total sample of 200 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study found that Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use had a positive and significant effect on Attitude. Attitude has a positive and significant effect on Online Purchase Intention of fashion products. Subjective Norm and Perceived Ease of Use have a positive and significant effect on Online Purchase Intention of fashion products. However, Perceived Behavior Control does not affect the Online Purchase Intention of fashion products. The implications of this research are discussed further in the article.

scholarly journals To Buy or Not to Buy: Factors that Influence Consumers’ Intention to Purchase Grocery Online

2020 ◽  
Vol 19 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Sook Fern Yeo ◽  
◽  
Cheng Ling Tan ◽  
Kah Boon Lim ◽  
Jia Hui Wan ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Factors Influencing

The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods they purchase online. This is a barrier for consumers when making decisions about buying grocery online. The purposive sampling technique was most suitable for this study because online grocery shoppers are in a better position to provide the information required for this study. The questionnaires were distributed to 248 respondents in Melaka and Johor Bahru, Malaysia and only 200 were usable for analysis. The outcome of the research indicated that perceived risk, attitude, subjective norm, and perceived ease of use were factors influencing consumers’ online purchase intention of online groceries. Therefore, online grocery sellers need to take all these factors seriously to participate in a competitive industry. Keywords: website trust, online grocery, subjective norm, purchase intention, Malays

scholarly journals PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA

2020 ◽  
Vol 6 (1) ◽  
pp. 9-18
Author(s):  
Hanjaya Siaputra ◽  
Enrico Isaac
Keyword(s):  
Purchase Intention ◽  
Subjective Norm ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Penelitian ini dilakukan terhadap 205 responden, hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavior control berpengaruh positif dan signifikan terhadap purchase intention makanan sehat di Crunchaus Surabaya. Variabel attitude merupakan variabel yang paling dominan terhadap purchase intention makanan sehat di Crunchaus Surabaya

scholarly journals ANALISIS PERILAKU PENGGUNA TEKNOLOGI ATAS PENERIMAAN LAYANAN E-SAMSAT MENGGUNAKAN MODEL TAM DAN TPB (Studi Kasus Pada SAMSAT Wilayah Kabupaten Subang)

ACCRUALS ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 28-40
Author(s):  
Nurhamidah Nurhamidah ◽  
Asep Kurniawan ◽  
Indah Umiyati
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Behavior Control ◽  
Sample Number ◽  
Behavior Intention ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study aims to examine and analyze the model of technology user behavior on the acceptance of an information system on e-samsat Application system. With sample number 100 respondents with sampling using incidental sampling technique. Hypothesis testing used is Structural Equation Modeling (SEM). Based on the results say that Perceived Ease of Use variable has a positive and significant effect on Perceived of Usefulness and Trust. The Perceived of Usefulness variable has a positive and significant effect on Attitude and Behavior  Intention. Trust variables have a positive and significant influence on Perceived of Usefulness, Perceived Behavior Control, Attitude, Perceived of Risk and Subjective Norm. Perceived Behavior Control and Attitude variables have positive and significant effect on Behavior Intention.

scholarly journals The Effect of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intention of Halal Cosmetic Products with Country Of Origin and Brand Equity as Moderating (Survey on Muslim Women in Semarang District)

2021 ◽  
Vol 1 (3) ◽  
pp. 145-161
Author(s):  
Sania Khaulia
Keyword(s):  
Regression Analysis ◽  
Brand Equity ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Muslim Women ◽  
Subjective Norm ◽  
Cosmetic Products ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study is to measure the effect of attitude, subjective norm, perceived behavior control on purchase intention of halal cosmetic products with country of origin and brand equity as moderating variables. This study uses quantitative research using multiple linear regression analysis and Moderated Regression Analysis (MRA). Data collection techniques by distributing questionnaires. Samples were taken as many as 156 respondents who were given to Muslim women who live in Semarang Regency. The results showed that there was an influence between attitude, subjective norm, perceived behavior control on the purchase intention of halal cosmetic products. The results of Moderated Regression Analysis (MRA) show that the country of origin cannot moderate the effect of attitude, subjective norm, perceived behavior control on purchase intention of halal cosmetic products. Meanwhile, brand equity can moderate the effect of perceived behavior control and cannot moderate the influence of attitude, subjective norm on purchase intention of halal cosmetic products.

scholarly journals Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

2021 ◽  
pp. 0887302X2098652
Author(s):  
Song-yi Youn ◽  
Jung Eun Lee ◽  
Jung Ha-Brookshire
Keyword(s):  
Planned Behavior ◽  
Subjective Norm ◽  
Protection Motivation Theory ◽  
Switching Behavior ◽  
Behavior Control ◽  
Channel Switching ◽  
Perceived Severity ◽  
Response Efficacy ◽  
Perceived Behavior Control ◽  
Perceived Behavior

The purpose of this study is to understand fashion consumers’ channel switching to online stores during the COVID-19. We proposed an extended theory of planned behavior by incorporating protection motivation theory. The results showed that consumer assessments of perceived severity and altruistic fear of COVID-19 and response efficacy and self-efficacy of channel switching increased their beliefs (i.e., attitude, perceived behavior control, subjective norm) and intentions to switch shopping channels to online. We also found that the age (young vs. old) moderated the effects of response efficacy and self-efficacy on perceived behavior control, perceived severity on subjective norm, perceived behavior control on channel switching intentions, and channel switching intention on actual switching behavior. The findings provide fashion retailers and the society with a better understanding about fashion consumers’ shopping channel switching under the pandemic.

scholarly journals Green Buying Behavior Using Theory of TPB in Online Shop in Medan City

2021 ◽  
Vol 2 (3) ◽  
pp. 604-607
Author(s):  
Eka Dewi Setia Tarigan ◽  
Yuni Syah Putri ◽  
Hesti Sabrina
Keyword(s):  
Consumer Behavior ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norm ◽  
Behavior Control ◽  
Sustainable Business ◽  
New Normal ◽  
Planned Behavior Theory ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.

scholarly journals Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce

2018 ◽  
Vol 11 (10) ◽  
pp. 111
Author(s):  
Jayani Chamarika Athapaththu ◽  
D. Kulathunga
Keyword(s):  
Sri Lanka ◽  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Social Commerce ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Internet Technologies ◽  
Online Purchase ◽  
Website Content

With the rapid development of information communication technologies and enhanced Internet penetration, the nature of a consumer’s daily activities has changed and most offline activities have migrated towards online activities. Moreover, customers have shown a greater tendency to shift to online activities from their traditional offline activities. In this light, e-commerce transactions in Sri Lanka are expected to grow in the near future. Apart from traditional Internet technologies, a variety of new social commerce activities has started influencing the behavior of customer activities including the online purchasing. Even though the impact of traditional Internet technologies on purchase intention of customers has been examined by many researchers, the same has not been examined adequately in relation to social commerce related activities. Therefore, this study is aimed at identifying the factors affecting online purchase intention of customers from both the technological and social commerce perspective. The theoretical model developed in the study was empirically tested through survey of 292 MBA students from two leading universities and a prominent institute in Sri Lanka. Structural Equation Modeling (SEM) was used to analyze the data. The study revealed that online purchase intention positively and significantly related with perceived usefulness, perceived ease of use, website content and trust. Moreover, it was identified that trust has a full mediation effect between perceived ease of use and purchase intention as well as between website content and purchase intention. Further, it was found that trust has a partial mediation between perceived usefulness and purchase intention.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Intensitas Menabung di Bank Syariah pada Masyarakat Banda Aceh

2020 ◽  
Vol 2 (2) ◽  
pp. 274-290
Author(s):  
Nurfathanah Nurfathanah
Keyword(s):  
Subjective Norm ◽  
Control Factor ◽  
Islamic Banking ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Control Factors ◽  
Perceived Behavior Control ◽  
Positive Effect ◽  
Banda Aceh ◽  
Perceived Behavior

The growth of Islamic banking is very significant, but it is not followed by the growth of customers. The lack of customers joining Islamic banking is a problem that links to the intention of saving who visits of several factors. The aim of this study is to answer the influence of attitude factors, religiosity factors, subjective norms factor, and perceived behavioral control factors affect the intention of saving money in Islamic banks in the Banda Aceh Community, partially and simultaneously. This quantitative research, which was conducted in Banda Aceh by involving 272 samples taken using a purposive sampling technique. While the technique of collecting data was collected through questionnaires and documentation. The data analysis technique is done through SPSS statistics version 21 for windows. The results of the research indicate that: (1) Attitude factor has a positive effect on saving intention, t-count 13,200> t-table 3,327. (2). The religiosity factor has a positive effect on saving intention, t-count of 6,514> t-table 3,327. (3) The subjective factor does not affect the saving intention, t-count is 1.833 <t-table 3.327. (4) Perceived behavior control factor has an effect on saving intention, t-count is 10.324> t-table 3.327. (5) Attitude, religiosity, subjective norm, and perceived behavior control factors influence saving intention, F-count (F-statistic) 74.52> F table 1.26. (X3) the subjective norm and (X4) perceived behavior control are able to explain the variable (Y) the saving intention is 99.1%, the remaining 0.09% is explained by another variable, which is not included in this research model.

scholarly journals Determinant of Taxpayer’s Behavioral Intention to Use ­E­System in Taxation

2017 ◽  
Vol 7 (2) ◽  
pp. 1035
Author(s):  
Reni Surmayanti ◽  
Made Sudarma ◽  
Roekhudin Roekhudin
Keyword(s):  
Behavioral Intention ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavior Control ◽  
Amount Of Information ◽  
Perceived Behavior Control ◽  
Behavioral Intention To Use

Determinant of Taxpayer’s Behavioral Intention to Use ­E­System in Taxation. The purpose ofthis research is to examine the effect of attitude, subjective norms, perceived behavior control,perceived usefulness, perceived ease of use, self-efficacy and amount of information towardstaxpayer’s behavioral intention to use e-system in taxation. This research was conducted in KPPPratama Kuala Tungkal. Data collection method used is survey method by spreading the questionnaire. The sample of research is Personal Taxpayer (WPOP) who use e-system. Data analysis using Partial Least Square (PLS) with warpPLS software version 3.0. This research foundthatattitude, subjective norms and perceived behavior control does not affect the taxpayer’sbehavioral intention to use e-system in taxation. Perceived usefulness, perceived ease of use,self-efficacy and amount of information affects the taxpayer’s behavioral intention to use esystem in taxation.Keywords: Behavioral intention, e-system, Personal Taxpayer (WPOP).

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