Attribute salience (Public Diplomacy) (see also issue attributes)

The variable “attribute salience” is described as the characteristics of a given issue that is portrayed in media coverage or other communication channels. It is generally measured in addition to issue salience and issue valence in order to analyze media portrayals of events, actors, or public discourses. Attribute salience is often measured in order to explore how particular issues are presented (instead of which in general), thereby contributing to second-level agenda-setting effects (McCombs et al., 1997). Field of application/theoretical foundation: Attribute salience is analyzed across different subfields of communication and media research, including the field of public diplomacy. In public diplomacy research, scholars measure attribute salience in the context of political communication or the representation of countries in the news media as well as on social media. Researchers embed the concept of attribute salience or issue attributes mainly in agenda-setting theory (McCombs & Shaw, 1972), analyzing it as an independent variable to derive with implications of news media coverage on audiences’ evaluations of certain issues. References/combination with other methods of data collection: When it comes to analyses on attribute salience in the context of issues and its link to public perceptions, a mixed-method study design incorporating content analysis in combination with surveys is used to validate attribute salience. Example study: Zhang et al. (2018) Information on Zhang et al., 2018 Authors: Zhang et al. Research question/reseach interest: Effects of agenda-building of Chinese state-sponsored media on news media coverage in Taiwan and Singapore during Hong Kong Protest Object of analysis: Newspaper (several English newspapers and newswires published in China, Singapore, and Taiwan; not explicated) Time frame of analysis: 1 May 2014 to 30 April 2015 Information about Variable Level of analysis: Articel Values: (1) Substantive issue attributes (frame): (a) Conflict (b) Cooperation (c) Problem definition (d) Proposed solution to the problem (e) Responsibility attribution (f) Human interest (g) Consequences and outcomes (h) Morality and motivation to take actions (2) Affective issue attributes (tone): (a) Negative (b) Neutral or mixed (c) Positive (d) N/A. Scales: Nominal Reliability: Cohen‘s kapp = 0.76 References McCombs, M. E., & Shaw, D. L. (1972). The Agenda-Setting Function of Mass Media. Public Opinion Quarterly, 36(2), 176–187. McCombs, M. E., Llamas, J. P., Lopez-Escobar, E., & Rey, F. (1997). Candidate Images in Spanish Elections: Second-Level Agenda-Setting Effects. Journalism & Mass Communication Quarterly, 74(4), 703–717. Zhang, T., Khalitova, L., Myslik, B., Mohr, T. L., Kim, J. Y., & Kiousis, S. (2018). Comparing Chinese state-sponsored media’s agenda-building influence on Taiwan and Singapore media during the 2014 Hong Kong Protest. Chinese Journal of Communication, 11(1), 66–87.

Exploring Personal Values and Job Attribute Salience Among Job Seekers

The person-organization fit (P-O fit) literature suggests that job seekers are attracted to organizations that match their personal values; but, to date, little is known about how individuals’ personal values might affect their preferences for particular job attributes when seeking a job. In this paper, using data from 351 job seekers at several employment agencies in Haute-Normandie, France, we examine possible connections between certain personal values and job attribute preferences among job seekers.

What changed public opinion on the same-sex marriage issue? New implications of attribute measures and attribute priming in media agenda setting

This study explores the attribute agenda-setting effects and attribute priming effects of news coverage on the issue of same-sex marriage. The affective attribute salience of news coverage on the same-sex marriage issue is stronger when related to public opinion than the substantive attribute salience of the news coverage. News coverage on the issue is strongly associated with audience attitudes about controversial issues. Last, on controversial issues, news media have long-term, rather than short-term, effects on public opinion.

Advancing agenda building

This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

Agenda Setting in Health and Risk Messaging

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly defined, “agenda setting” refers to the ability of mass media sources to identify the most salient topics, thereby “setting the agendas” for audiences. In telling us what to think about, then, mass media sources are perceived to play an influential role in determining priorities related to policies, values, and knowledge on a given topic or issue. Scholars have studied this phenomenon according to both object (issue) salience and attribute salience and along aggregate and individual audience responses. The audience characteristics of need for orientation, uncertainty, relevance, and involvement are advanced as moderating and predicting agenda-setting effects. When agenda-setting theory is applied to the study of messaging related to health and risk communication, scholars have reviewed and identified common themes and topics that generally include media’s role in educating and informing the public about specific health conditions as well as public health priorities and administrative policies. Agenda setting is often examined in terms of measuring mass media effects on audiences. Looking at interpersonal communication, such as that coming from medical providers, opinion leaders, or peer networks, in studies will allow research to examine the combined effects of interpersonal and mass communication. Testing possible interactions among differing sources of information along with assessment of issue and attribute salience among audiences according to an agenda-setting framework serves to document audience trends and lived experiences with regard to mass media, health, and risk communication.

The dark side of dopaminergic therapies in Parkinson’s disease: shedding light on aberrant salience

Psychotic subjects and patients with Parkinson’s disease (PD) “on” dopaminergic drugs, especially on dopamine agonists, present a hyperdopaminergic state that interferes with learning processing. These clinical populations present with distinct alterations of learning that share an increased potential motivational significance of stimuli: psychotic subjects may attribute salience to neutral stimuli, while medicated PD patients may overvalue rewards. Herein is discussed the speculative hypothesis that the hyperdopaminergic state induced by dopaminergic treatments, especially with dopamine agonists, may also facilitate the attribution of salience to neutral stimuli in PD patients, altering the physiological attribution of salience. Preliminary empirical evidence is in agreement with this speculative hypothesis, which needs further empirical investigation. The clinical implications of this hypothesis are discussed in relation to behavioral addictions, psychosis proneness, and enhanced creativity in medicated PD patients.

Longitudinal alterations in motivational salience processing in ultra-high-risk subjects for psychosis

BackgroundImpairments in the attribution of salience are thought to be fundamental to the development of psychotic symptoms and the onset of psychotic disorders. The aim of the present study was to explore longitudinal alterations in salience processing in ultra-high-risk subjects for psychosis.MethodA total of 23 ultra-high-risk subjects and 13 healthy controls underwent functional magnetic resonance imaging at two time points (mean interval of 17 months) while performing the Salience Attribution Test to assess neural responses to task-relevant (adaptive salience) and task-irrelevant (aberrant salience) stimulus features.ResultsAt presentation, high-risk subjects were less likely than controls to attribute salience to relevant features, and more likely to attribute salience to irrelevant stimulus features. These behavioural differences were no longer evident at follow-up. When attributing salience to relevant cue features, ultra-high-risk subjects showed less activation than controls in the ventral striatum at both baseline and follow-up. Within the high-risk sample, amelioration of abnormal beliefs over the follow-up period was correlated with an increase in right ventral striatum activation during the attribution of salience to relevant cue features.ConclusionsThese findings confirm that salience processing is perturbed in ultra-high-risk subjects for psychosis, that this is linked to alterations in ventral striatum function, and that clinical outcomes are related to longitudinal changes in ventral striatum function during salience processing.

Purchasing Information to Reduce Uncertainty in Trajectory Prediction

Previous studies show people underestimate the amount of uncertainty in predictive states. This experiment tested an implication of such findings: that people will be less likely (than optimal) to acknowledge their uncertainty, and hence less likely to purchase information that reduces future uncertainty. In a trajectory prediction task, participants had the opportunity to reduce uncertainty by a constant amount by purchasing either an expensive (bad deal), neutral-cost, or cheap (bargain) sensor. Participants were biased, relative to expected value theory, in integrating cost with uncertainty reduction in their decisions to purchase. In contrast to our primary hypothesis that they would place more decision weighting on reducing the cost of the purchase, than on gaining information, our results revealed the opposite. The findings are interpreted in the context of models of attribute salience in decision-making.