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Published By Universitas Islam Indonesia (Islamic University Of Indonesia)

2775-202x

2021 ◽  
Vol 1 (2) ◽  
pp. 165-175
Author(s):  
Ahmad Musodik ◽  
Arrum Sari ◽  
Ida Nur Fitriani

Investment is a tool for investors to get more profit than what has been invested. Investors must be able to predict the possibilities that occur when investing. Capital Asset Pricing Model is a tool to predict the development of investment in a particular company used to calculate and determine the Expected Return in minimizing risk investments. The authors conducted research using a sample of 5 companies in the automotive industry, namely PT Astra International Tbk, PT Indokordsa Tbk, PT Indomobil Sukses Internasional Tbk, PT Astra Otoparts Tbk, and PT Gajah Tunggal Tbk. This study uses a descriptive quantitative approach with Microsoft Excel 2016 analysis tools. This study aims to determine Portfolio Analysis with the Capital Asset Pricing Model (CAPM) approach which is used as the basis for making stock investment decisions in automotive industry sector companies listed on the Indonesia Stock Exchange. Use from the results of the analysis of the results by comparing the value of E(Ri) has a directly proportional relationship, meaning that the higher the value of, then the stock return (E(Ri)) will be high as well. Of the 5 companies, there are 2 companies that are in the Undervalued category and 3 companies that are in the overvalued category. This means that investors who will invest in companies engaged in the automotive industry can decide to buy shares of the companies PT Indomobil Sukses Internasional Tbk and PT Gajah Tunggal Tbk, because they are classified as undervalued. Meanwhile, investors who want to invest in shares are not advised to buy company shares that are in the overvalued category, but are advised to sell them to investors who already have shares in the company.


2021 ◽  
Vol 1 (2) ◽  
pp. 155-164
Author(s):  
Aprih Santoso ◽  
Audi Sispradana

The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline in purchases. This study aims to analyze brand image, product quality, promotion and knowledge of sales promotion on the purchasing decisions of PT. Transfarma Semarang Branch. The population in this study were all consumers of PT. Transfarma Semarang Branch, which amounted to 566 consumers, while the sampling technique used was a non-probability sampling technique with purposive sampling and the analytical tool used in this study was multiple linear regression. The results showed that the variables of consumer confidence, consumer experience and sales promotion had a positive and significant effect on purchasing decisions of PT. Transfarma Semarang Branch and the results of the adjusted R square value in the regression model were obtained at 0.584, which means that 58.4 percent of the purchasing decision variables can be explained by the variables of consumer confidence, consumer experience and sales promotion while the remaining 41.6 percent is explained by other variables outside of this study.


2021 ◽  
Vol 1 (2) ◽  
pp. 95-104
Author(s):  
Antonius Satria Hadi ◽  

The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously. Respondents in this study were 99 students from several universities in Yogyakarta. The analytical technique used in this research is multiple linear regression analysis, F test and t test. All tests using IBM SPSS software version 23. The results of this study prove that product attribute has a positive effect on repurchase intention, price has a positive effect on repurchase intention, and promotion mix has a positive effect on repurchase intention. Each of hypotheses discussed in detail into this article.


2021 ◽  
Vol 1 (2) ◽  
pp. 144-154
Author(s):  
Zarra Riniardi ◽  
Trias Setiawati

The study purposes were to understand the background of women scientist (WS) in studying science, what motivate them to choose science and technology field, exploring their achievement, understanding their social support, exploring their problems. This research was qualitative case study approach. The key informant were four who come from Industrial Engineering and Mathematics and Science Faculty of Universitas Islam Indonesia. The data collection method used depth interviews, observation and documentation. The data test method used triangulation while analysis uses reduction-display-conclusion. The research found that WS studied science because of their interest of internal factor and the environment role of external factor. Their motives also gave benefit for others and increase their networking that is bit similar to McClelland’s Theory. WS had high excellent achievement in functional and structural positions, they received awards from their university until international award which are related to their research result. They also occupied important university structural position. They faced role conflict problem which similar to Greenhaus and Beutell (1985) Theory which increase their behavior changing. They faced marginalization because of their marital status and fear of success tendency which are losing cooking skills and having risk of not having friends which similar to Shaw and Costanzo (1982) Theory.


2021 ◽  
Vol 1 (2) ◽  
pp. 81-94
Author(s):  
Danang Satrio ◽  
◽  
Siti Yunitarini ◽  
Nila Rizqiani ◽  
◽  
...  

Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that are in accordance with their wishes. The challenge is to guarantee that the goods or services provided are safe for consumers and friendly and do not damage the environment. The concept of green marketing mix refers to the satisfaction of customer needs, wants, and desires in relation to the maintenance and preservation of the environment. Discussions on environmental issues in developed countries have been initiated and developed since the 1990s. Green marketing is a marketing concept used by companies to achieve the main goal of making a profit. Green marketing in the process is an act of integrating broad activities, which include product modifications, changes to the production process, changes to packaging, to changes to advertising. Based on this phenomenon, this study aims to find out how much influence the application of the green marketing mix has on sales.


2021 ◽  
Vol 1 (2) ◽  
pp. 116-127
Author(s):  
Awanis Linati Haziroh ◽  
Febrianur Ibnu Fitroh Sukono Putra ◽  
Risanda Alirastra Budiantoro

The lecturer performance appraisal system is the work of lecturers within the scope of their responsibilities which refers to a formal and structured system used as an instrument to measure, assess, and influence work-related traits, control lecturer behavior, including absenteeism rates and work results. Lecturer professionalism must, of course, be related and built through mastery of fundamental competencies in carrying out and completing their duties and work as lecturers, such as professional competence, social competence, and personal competence. The low performance of lecturers is suspect of having reasons such as lack of attention and concern from leaders, for example, less effective leadership styles, less communicative work relationships, lack of harmony, lack of welfare, lack of motivation, lack of a comfortable work environment, and lack of satisfaction felt by the lecturers. Based on these reasons, further research is needed on the influence of leadership style and work environment on lecturer performance in carrying out the teaching and learning process at private universities in Semarang. This research is a quantitative study with a sample of 127 permanent lecturers in the management department of private universities in Semarang. The analytical technique used in this study is path analysis with the results. Among others, leadership style, information technology support, and work environment significantly affect lecturer performance. Furthermore, the work environment can mediate the relationship between leadership style and information technology support on lecturer performance.


2021 ◽  
Vol 1 (2) ◽  
pp. 128-143
Author(s):  
Ardiana Maulida H ◽  
Indarto Indarto ◽  
Aprih Santoso

The purpose of the study was to analyze the effect of financial knowledge on financial behavior with financial attitudes and self-efficacy as mediating variables. The population of this research is that all students in Semarang are unknown. The number of respondents to 96 people. The sample selection method is purposive sampling, namely: students have taken courses in financial management and intermediate financial accounting and the analytical tool used in this study was Warp PLS version 5.0. The results showed that financial knowledge has a positive and significant direct effect on financial attitudes, self-efficacy and financial behavior of students in Semarang City, so that the proposed hypothesis can be accepted. Financial attitudes and self-efficacy have a positive and significant direct effect on the financial behavior of students in Semarang City, so that the proposed hypothesis can be accepted. Financial attitudes and self-efficacy do not mediate the effect of financial knowledge on financial behavior of students in Semarang City.


2021 ◽  
Vol 1 (2) ◽  
pp. 105-115
Author(s):  
Ehsanullah Oria ◽  
◽  
Mirwan Perdhana ◽  

The purpose of this article is to review empirical researches on role of customer in marketing and development (RCMD) and betterment of the firm’s performance and pave the way for future researches. This article is a cumulative literature review of empirical articles on (RCMD). In previous empirical studies two units of analysis has been conducted (individual and firm unit) which includes two viewpoints: The customers' viewpoint and the firms’ viewpoint. The customers’ viewpoint that consider RCMD issues from customer perspectives and stresses on practices of customers in marketing and development. The company's viewpoint looks at RCMD issues from firms' perspectives and analyzes company's action of including customers and how RCMD may influence firm’s performance. During the investigation it was found that RCMD comprises of different streams of literature that follow various conventions and remain very detached from one another. However, there are some common themes between these two streams of researches. For instance, customer knowledge and experience has all seems to be vital for RCMD from the two points of view, learning capacities of a customer and of a firm have both been discovered to be exceptionally important for RCMD. It was also found that significantly less exploration is done from the firm's viewpoint to understand what drives firms to receive RCMD and what prepares them to effectively preform it. Ultimately, there was absence of hypothetical improvement in all subareas. This article goes beyond existing researches by uniting various streams of studies, evaluating key differences related to the concept and findings on antecedents and outcomes of RCMD. This article suggest that future studies ought to embrace a consistent and predictable conceptualization of RCMD and restrain using wide terms.


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