Political leaders tend to apologize for wrongdoings. This article focuses on a disaster occurred on July 2018 in east Attica, Greece, where wildfires destroyed houses and left dozens of people dead. This article approaches the Greek Prime Minister’s apology following the wildfires as performance, pointing on a neglected so far dimension of a political apology; its dramaturgical nature. Through a number of images of the Prime Minister’s apology, a qualitative approach was firstly used to interpret these images and their actions. In a next phase, 2 pilot and 1 main study were conducted testing perceptions of apology, trust, emotional climate and the role of participants’ political positioning. 180 participants were recruited for the 2 pilot studies overall and 222 participants for the main study. Participants were recruited from the disaster zone of east Attica. Results confirmed our hypotheses, detecting a main effect of apology condition on the dependent measures, as well as indirect effects of perceived sincerity, trust and positive emotional climate on political support towards the government. Political and psychological significance of a performance-based approach to apologies is discussed.