Australian and New Zealand B Corps and Their Use of Social Media

2019 ◽  
pp. 85-93
Author(s):  
Giao Reynolds ◽  
Susan Lambert ◽  
Jyotirmoy Podder
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Use Of Social Media

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

Use of social media for surgical education in Australia and New Zealand

2020 ◽  
Vol 90 (6) ◽  
pp. 1004-1008
Author(s):  
Kirsten Larkins ◽  
Victoria Murphy ◽  
Benjamin P. T. Loveday
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Surgical Education ◽  
Use Of Social Media

A Kaupapa Māori Facebook Group for Māori and Indigenous Doctoral Scholars

2018 ◽  
pp. 72-90
Author(s):  
Maryann Lee
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Family Structure ◽  
Extended Family ◽  
Self Determination ◽  
Digital Learning ◽  
Completion Rates ◽  
Learning Space ◽  
Kaupapa Māori ◽  
Use Of Social Media

This chapter examines the use of Facebook to support Māori and Indigenous doctoral scholars who are enrolled in the MAI ki Tāmaki Makaurau doctoral programme in Auckland, New Zealand. The programme is part of a National Māori and Indigenous (MAI) Network aimed to increase doctoral participation and completion rates of Māori scholars. Drawing on three Kaupapa Māori principles introduced in chapter three: tino rangatiratanga (self-determination principle), taonga tuku iho (cultural aspirations principle), whānau (extended family structure principle), the author explores some of the key considerations in creating a Kaupapa Māori digital learning space with the use of social media. Through conversations with three Māori academics who adminisiter the MAI ki Tāmaki Facebook group, this chapter captuers their unique perspectives and provide rich insights into the ways in which the Facebook group can provide a strong network of support for Māori and Indigenous scholars.

Moving with the media: An exploration of how migrant communities in New Zealand use social media

2020 ◽  
pp. 096100062091169 ◽  
Author(s):  
Kingsley T. Ihejirika ◽  
Maja Krtalic
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Management Practices ◽  
Positive Impact ◽  
Personal Information ◽  
Demographic Data ◽  
Migrant Communities ◽  
Other Information ◽  
Digital Environments ◽  
Use Of Social Media

This paper explores why and how migrants use social media in different phases of the migration process, how they manage personal information on social media during migration, and whether they use libraries’ social media in any of the migration phases. An anonymous questionnaire was used to collect opinions and investigate the activities of migrant communities in New Zealand in the three above mentioned areas. The paper presents the results of a descriptive statistical analysis performed on the data. These results were categorized and presented under the following themes: demographic data, use of social media during migration, personal information management practices on social media, use of library social media during migration, issues arising from the use of social media during migration and positive impact of social media during migration. The main findings of our research showed that in the transitioning phase migrants use social media mostly for making the decision to move. In the settling phase, social media help them to cushion the anxieties associated with a move and also help them to make an informed decision in the new country. In the settled phase, participants used social media to stay connected with family and friends in the home country. Language barriers can restrict the use of social media during the moving process. Personal information on social media is not recognized as important and is not managed in any particular way. Libraries are present in the life of migrants but more as physical spaces and services than through their social media presence. Findings from this study can be of interest to libraries and other information providers developing services for migrants in physical and digital environments.

scholarly journals A survey of social workers in Aotearoa New Zealand about their professional use of social media

2019 ◽  
Vol 31 (4) ◽  
pp. 35-47
Author(s):  
Deb Stanfield
Keyword(s):  
Social Media ◽  
Social Work ◽  
New Zealand ◽  
Social Workers ◽  
Work Experience ◽  
Ethical Issues ◽  
Internet Survey ◽  
Multiple Choice Questions ◽  
Aotearoa New Zealand ◽  
Use Of Social Media

INTRODUCTION: The aim of this article is to report findings from a survey which provides an overall beginning picture of how Aotearoa New Zealand social workers operate in their social media landscape, and an account of their opinions and attitudes about the professional social work use of social media.METHODS: A self-administered internet survey which sits within the context of a mixed methods research design, gathered broad, shallow, mainly quantitative data (QUAN-qual) from 342 Aotearoa New Zealand social workers about their professional participation in social media. Using Likert-type scales and multiple-choice questions, information was sought about the social work experience (behaviour, opinions/attitudes) of using social media for professional reasons, including motivations, limitations and challenges.FINDINGS: Fewer than half of the respondents reported using social media for professional reasons, and there was reticence amongst participants about the professional value of social media. Concerns about privacy, security and ethical issues were presented as primary limitations to the use of social media by both users and non-users—however, non-users were more likely to be prevented by their employers from using social media and, on average, maintained a more neutral stance regarding their interest in using it.CONCLUSION: The analysis of findings from this survey offer insight into areas of potential development, leadership and research regarding social worker use of social media in this country.

scholarly journals Insights into the Web presence, online marketing, and the use of social media by tourism operators in Dunedin, New Zealand

Anatolia ◽  
2014 ◽  
Vol 26 (2) ◽  
pp. 269-283 ◽  
Author(s):  
Sharleen Howison ◽  
Glenn Finger ◽  
Chelsea Hauschka
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Online Marketing ◽  
Web Presence ◽  
Use Of Social Media ◽  
The Web

scholarly journals An Investigation into the Attitudes of Archivists towards the Use of Social Media at Archives New Zealand

2021 ◽  
Author(s):  
◽  
Leah Johnston
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Thematic Analysis ◽  
Research Problem ◽  
Media Analysis ◽  
Structured Interviews ◽  
Social Media Analysis ◽  
User Attitudes ◽  
Use Of Social Media

<p>Research problem: The purpose of this case study was to identify the attitudes of reference archivists at Archives New Zealand towards the use of social media. Analysis of the results aimed to determine whether attitudes expressed were affecting the organization’s current use of social media. Methodology: Thematic analysis was employed to identify themes of attitudes expressed by the archivists during semi-structured interviews. In turn content analysis was undertaken to determine Archives New Zealand’s current use of social media. Results: Analysis of the data showed that archivists were able to see the opportunities that the use of social media could bring. Although some concerns were expressed the overall impression given that it would be used in future but first a strategic plan need be put in place. Implications: Although results provide some insight, as a relatively small study it would be beneficial for further research to be undertaken. Additionally, a similar study of user attitudes would provide a more balanced view of the use of social media at Archives New Zealand.</p>

scholarly journals How 'Social' Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing

2021 ◽  
Author(s):  
◽  
Diane Henjyoji
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Relationship Marketing ◽  
Urban Areas ◽  
Public Libraries ◽  
Library Users ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Quantitative And Qualitative Methods

<p>Introduction: The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. Are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? Aim: To determine which New Zealand public libraries are using social media. Also to determine the extent to which some New Zealand public libraries are optimizing their use of social media to create relationships with their users. Methods: Four public libraries in New Zealand were selected, based on their active social media presence on Facebook, Twitter and blogs. Quantitative and qualitative methods were used to examine the Facebook posts, Tweets and blog posts as well as the comments and library replies. Topsy (Topsy.com) was used to locate some of the Tweets. Information about the library users that communicated with the library using SM was obtained by examining Facebook, LinkedIn, Twitter accounts and user blogs/websites, as well as the search engine Google and the New Zealand White Pages.The use of three social media tools by four New Zealand public libraries in urban areas was examined for evidence of strategy and purpose, particularly in enhancing their relationships with their users. Results: The four New Zealand public libraries in urban centres were found to be using social media, but not always strategically. Each of the libraries applied aspects of social media optimization to use one tool more effectively than the other available tools.</p>

scholarly journals Exploring Libraries’ Efforts in Inclusion and Outreach Activities Using Social Media

Libri ◽  
2015 ◽  
Vol 65 (1) ◽  
Author(s):  
Noorhidawati Abdullah ◽  
Samuel Chu ◽  
Sandhya Rajagopal ◽  
Abigail Tung ◽  
Yeung Kwong-Man
Keyword(s):  
United States ◽  
Social Media ◽  
United Kingdom ◽  
New Zealand ◽  
United States Of America ◽  
Social Inclusion ◽  
Public Libraries ◽  
Top Down ◽  
Social Media Tools ◽  
Use Of Social Media

AbstractThe main purpose of this study was to investigate the use of social media tools to enhance inclusion and outreach activities in libraries. The study also examined the existence of policies that encouraged the use of social media and the challenges that libraries face when integrating social media into their services. Invitations to participate in a survey were sent to 110 libraries in Greater China, Switzerland, United States of America, United Kingdom, Australia and New Zealand to investigate the use of social media tools in their inclusion/outreach programmes and librarians’ perceptions of their usefulness. Libraries were selected on the basis of indicating on their websites that they used social media. From the 110 libraries that were invited to participate in the survey, 28 responses were received and analysed. Among these, academic libraries made up 68% of the respondents, and the remaining 32% were from public libraries. The findings indicated that the libraries had already incorporated social media tools into their services, and, to some extent, for inclusion/outreach activities. In general, participants in this study indicated an acknowledgement of the benefits of using social media and an inclination to apply social media in the future, although the libraries and librarians faced the challenge of equipping themselves well in order to keep abreast of these technologies. The study highlighted the lack of specific policies that clarified the responsibilities of libraries in promoting social inclusion. Institutionalizing specific policies on the use of social media tools in libraries could be done either using a top-down and/or a bottom-up approach.

Insight from social media use by memory institutions in New Zealand

2018 ◽  
Vol 42 (1) ◽  
pp. 93-106 ◽  
Author(s):  
Chern Li Liew ◽  
Gillian Oliver ◽  
Morgan Watkins
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Risk Identification ◽  
Reputation Management ◽  
Dark Side ◽  
Social Web ◽  
Structured Interviews ◽  
Content Type ◽  
Risk Management Process ◽  
Use Of Social Media

Purpose The relatively under-documented “dark side” of participatory activities facilitated by memory institutions through social media is examined in this study. The purpose of this paper is to investigate the risks and perception of risks resulting from using social media for public engagement and participation. Design/methodology/approach Semi-structured interviews were conducted with fourteen representatives from the New Zealand information and cultural heritage sector who at the time of the study were holding the main responsibilities of overseeing the social media and participatory activities of the institutions they represented. Findings It is not evident that the growth of social web has significantly changed the way the heritage sector seeks participation. Only a small minority of the sample institutions appear to be using social web tools to build community and to enhance their heritage collections. For the majority, institutional use of social media is for creating a “chattering space”. The main concerns identified by interviewees were reputation management and the risk management process followed by most institutions appeared to be reactive, responding to problems as and when they occurred, rather than proactive about risk identification and avoidance. Research limitations/implications Findings are not generalisable as the sample size of thirteen institutions is relatively small and is limited to one national context. Originality/value Findings provide insight into largely unexplored issues relating to the development of participatory cultures by memory institutions. The paper highlights a key area where further research is needed, namely to explore whether participatory heritage should primarily be about curated viewpoints or whether it should encompass capturing living dialogues, even when conversations are potentially offensive.

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