scholarly journals How 'Social' Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing

2021 ◽  
Author(s):  
◽  
Diane Henjyoji
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Relationship Marketing ◽  
Urban Areas ◽  
Public Libraries ◽  
Library Users ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Quantitative And Qualitative Methods

<p>Introduction: The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. Are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? Aim: To determine which New Zealand public libraries are using social media. Also to determine the extent to which some New Zealand public libraries are optimizing their use of social media to create relationships with their users. Methods: Four public libraries in New Zealand were selected, based on their active social media presence on Facebook, Twitter and blogs. Quantitative and qualitative methods were used to examine the Facebook posts, Tweets and blog posts as well as the comments and library replies. Topsy (Topsy.com) was used to locate some of the Tweets. Information about the library users that communicated with the library using SM was obtained by examining Facebook, LinkedIn, Twitter accounts and user blogs/websites, as well as the search engine Google and the New Zealand White Pages.The use of three social media tools by four New Zealand public libraries in urban areas was examined for evidence of strategy and purpose, particularly in enhancing their relationships with their users. Results: The four New Zealand public libraries in urban centres were found to be using social media, but not always strategically. Each of the libraries applied aspects of social media optimization to use one tool more effectively than the other available tools.</p>

scholarly journals How 'Social' Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing

2021 ◽  
Author(s):  
◽  
Diane Henjyoji
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Relationship Marketing ◽  
Urban Areas ◽  
Public Libraries ◽  
Library Users ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Quantitative And Qualitative Methods

<p>Introduction: The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. Are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? Aim: To determine which New Zealand public libraries are using social media. Also to determine the extent to which some New Zealand public libraries are optimizing their use of social media to create relationships with their users. Methods: Four public libraries in New Zealand were selected, based on their active social media presence on Facebook, Twitter and blogs. Quantitative and qualitative methods were used to examine the Facebook posts, Tweets and blog posts as well as the comments and library replies. Topsy (Topsy.com) was used to locate some of the Tweets. Information about the library users that communicated with the library using SM was obtained by examining Facebook, LinkedIn, Twitter accounts and user blogs/websites, as well as the search engine Google and the New Zealand White Pages.The use of three social media tools by four New Zealand public libraries in urban areas was examined for evidence of strategy and purpose, particularly in enhancing their relationships with their users. Results: The four New Zealand public libraries in urban centres were found to be using social media, but not always strategically. Each of the libraries applied aspects of social media optimization to use one tool more effectively than the other available tools.</p>

scholarly journals Exploring Libraries’ Efforts in Inclusion and Outreach Activities Using Social Media

Libri ◽  
2015 ◽  
Vol 65 (1) ◽  
Author(s):  
Noorhidawati Abdullah ◽  
Samuel Chu ◽  
Sandhya Rajagopal ◽  
Abigail Tung ◽  
Yeung Kwong-Man
Keyword(s):  
United States ◽  
Social Media ◽  
United Kingdom ◽  
New Zealand ◽  
United States Of America ◽  
Social Inclusion ◽  
Public Libraries ◽  
Top Down ◽  
Social Media Tools ◽  
Use Of Social Media

AbstractThe main purpose of this study was to investigate the use of social media tools to enhance inclusion and outreach activities in libraries. The study also examined the existence of policies that encouraged the use of social media and the challenges that libraries face when integrating social media into their services. Invitations to participate in a survey were sent to 110 libraries in Greater China, Switzerland, United States of America, United Kingdom, Australia and New Zealand to investigate the use of social media tools in their inclusion/outreach programmes and librarians’ perceptions of their usefulness. Libraries were selected on the basis of indicating on their websites that they used social media. From the 110 libraries that were invited to participate in the survey, 28 responses were received and analysed. Among these, academic libraries made up 68% of the respondents, and the remaining 32% were from public libraries. The findings indicated that the libraries had already incorporated social media tools into their services, and, to some extent, for inclusion/outreach activities. In general, participants in this study indicated an acknowledgement of the benefits of using social media and an inclination to apply social media in the future, although the libraries and librarians faced the challenge of equipping themselves well in order to keep abreast of these technologies. The study highlighted the lack of specific policies that clarified the responsibilities of libraries in promoting social inclusion. Institutionalizing specific policies on the use of social media tools in libraries could be done either using a top-down and/or a bottom-up approach.

The Use of Web 2.0 Services by Urban Public Libraries in Poland: Changes over the Years 2011–2013

Libri ◽  
2015 ◽  
Vol 65 (2) ◽  
Author(s):  
Magdalena Wójcik
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Urban Areas ◽  
Public Libraries ◽  
Public Library ◽  
Library Services ◽  
Use Of Social Media

AbstractThis paper discusses the possibilities for using social media in promoting public library services and describes the changes that occurred between 2011 and 2013. The results of an analysis of a group of Polish urban public libraries for the occurrence of Web 2.0 elements and social media references are presented. Quantitative analysis included the number of Web 2.0 elements in pages, the number of references to social networking sites and the number of users of various types of Web 2.0 library profiles. Qualitative analysis concerned the extent and type of information shared through social media. This article presents the scope of changes that have occurred in the use of Web 2.0 elements by Polish urban public libraries in recent years, as well as prospects for the further use of social media. It also shows the dynamics of change in terms of how public libraries use Web 2.0 services. This comparative study shows that over the 2 years studied the number of libraries using social media increased, as did the variety of tools and the frequency of their use. The study was conducted using a specific sample of public libraries in urban areas in one Polish province. The study is not representative of all public libraries in Poland. However, the author believes that the study shows certain trends that may be characteristic not only of libraries in the studied region, but also across the whole country, and the results could be widely used in practice to improve social media activity.

Social media application in digital libraries

2014 ◽  
Vol 38 (4) ◽  
pp. 502-523 ◽  
Author(s):  
Iris Xie ◽  
Jennifer Stevenson
Keyword(s):  
Social Media ◽  
Digital Libraries ◽  
Public Libraries ◽  
Current Status ◽  
Content Type ◽  
Representative Sampling ◽  
Different Types ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Media Applications

Purpose – The purpose of this paper is to investigate the applications of social media in digital libraries and identify related problems. Design/methodology/approach – A total of ten institutions were selected from the following cultural institution types – public libraries, academic libraries, museums, government, and international organisations – to represent a variety of digital libraries developed or sponsored by different types of organisations. The social media applications were examined with regard to the following aspects: types of social media, placement of social media, updating social media, types of interactions, and types of functions. Findings – This study presents the types of social media applications in the selected digital libraries and further characterises their placements, update frequency, types of interactions between digital librarians and users, as well as various types of roles they played. In the process of analysis the authors also identified problems related to lack of standards, creating two-way communication channels, and the lack of education functions. Research limitations/implications – Further research needs to expand the selection of institutions and digital libraries to have more representative sampling, in particular institutions that are outside North America and Europe. It is also important to perform in-depth content analysis of social media to identify patterns and functions that social media perform. Moreover the authors will compare specific social media tools, such as Twitter, Facebook, etc., across institutions. In order to explore fully the reason why certain social media tools are implemented in digital libraries, it is important to survey or interview digital librarians of digital libraries in different types of cultural institutions. In addition users can be interviewed to solicit their perspectives about their usage of social media in digital libraries. Originality/value – This study not only examines the current status and problems of social media application in digital libraries but also offers suggestions on making good use of social media to connect users and digital libraries.

scholarly journals Library and Social Integration

2020 ◽  
pp. 14-20
Author(s):  
C. A. Danbaki ◽  
D. S. M. Gado ◽  
G. S. Mohammed ◽  
D. Agbenu ◽  
P. U. Ikegwuiro
Keyword(s):  
Social Media ◽  
Social Integration ◽  
Public Libraries ◽  
Library Services ◽  
Privacy Concern ◽  
Media Technology ◽  
Almost Everywhere ◽  
The Face ◽  
Social Media Tools ◽  
Use Of Social Media

This study was designed to examine the role of social media as a tool in the library for social integration. Social integration is the process during which newcomers or minorities are incorporated into the social structure of the host society. Social integration, together with economic integration and identity integration are three main dimensions of newcomers' experiences in the society that is receiving them. Social Media’s presence is almost everywhere and the vision of the library within the last few years has been that library services should go to users not necessarily that users should come physically to the library. Social Media is expected to be a veritable tool in achieving this purpose. The study revealed that; privacy concern, low levels of technology penetration, network problem, lack of awareness, lack of funds etc. as the major challenge librarians encounter in the use of social media for promoting library and information services and enhancing social integration. It also concluded thatthe integration of the society via social media technology into library services is more than a management strategy; it is a tool that can be deployed to transform library services and bring cutting edge services to users in the face of dwindling budgets. And the finally this paper recommends that Libraries should design their services in such a way that they will fully employ the sharing capacity of social media tools towards provision and dissemination of their services to users, as this capacity is still currently underutilized and that Libraries should formulate a viable Social Media Policy to guide the full integration of social media tools to the provision of library services in public libraries so as to facilitate social integration.

INCREASING ADOPTION OFSOCIAL MEDIA IN HEALTHCARE ORGANIZATIONS : OPPORTUNITIES AND CONCERNS

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Sharafat Hussain ◽  
Prof. Mohd. Abdul Azeem
Keyword(s):  
Health Care ◽  
Social Media ◽  
Social Networking ◽  
Health Care Organizations ◽  
Healthcare Providers ◽  
Healthcare Organizations ◽  
Online Questionnaire ◽  
Potential Benefits ◽  
Social Media Presence ◽  
Use Of Social Media

Adoption of social media amongst health care organizations is thriving. Healthcare providers have begun to connect with patients via social media. While some healthcare organizations have taken the initiative, numerous others are attempting to comprehend this new medium of opportunity. These organizations are finding that social networking can be an effective way to monitor brand, connecting with patients, community, and patient education and acquiring new talent. This study is conducted to identify the purpose of using social media, concerns, policy and its implementation and the overall experience of healthcare organizations with social media. To collect first hand data, online questionnaire was sent via LinkedIn to 400 US healthcare organizations and representatives out of which 117 responded and were taken further for analsysis. The results of this study confirm the thriving adoption, increased opportunities and cautious use of social media by healthcare organizations. The potential benefits present outweigh the risk and concerns associated with it. Study concluded that social media presence will continue to grow into the future and the field of healthcare is no exception.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

Use Cases and Application Purposes of Social Media in Healthcare

2014 ◽  
pp. 60-75
Author(s):  
Kerstin Denecke
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Clinical Information ◽  
Information Gathering ◽  
Healthcare Applications ◽  
Current State ◽  
Mental Diseases ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Medicine 2.0

This chapter presents the current state and outlines future directions in the possibilities of applying and exploiting social media in supporting healthcare processes. Starting from the abstracts of the Medicine 2.0 conference in 2012, the authors identify categories of application purposes for social media-based healthcare applications. The applications of social media tools and data are categorized into five groups: 1) supporting the treatment process, 2) for information gathering and prevention, 3) for networking and information exchange, 4) for knowledge management, and 5) for research and monitoring. Use of social media for information gathering and disease prevention is most prevalent. Existing applications mainly concentrate on supporting treatment of chronic and mental diseases. Technology is ready for supporting such applications. To go further in that direction, organizational and legal issues need to be addressed, including developing concepts for integrating with clinical information settings, establishing financing models, and ensuring security and trust.

How Social Media Tools are used in Research

2015 ◽  
pp. 830-850
Author(s):  
Anabela Mesquita ◽  
Ana Ramalho Correia ◽  
Diana Aguiar Vieira
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Education Institution ◽  
Time And Space ◽  
Higher Education Institution ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Reasons For Use

Social media tools are being widely used. Every day we witness new tools appearing or new features being added to already existing tools. Their characteristics allow us to communicate and collaborate without time and space constraints. Moreover, they also help us in the development and creation of new content as well as in the sharing and publishing of it. Since they are so popular, can it be that researchers are also using them in the research workflow process? If they use them, what are the most commonly used tools and their reasons for use? These are some of the questions addressed in this chapter. The authors analyse responses given by a higher education institution to a questionnaire on the use of social media tools. These findings contribute to a greater understanding of the importance of these tools for research purposes.

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