scholarly journals Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse

2022 ◽  
pp. 16-27
Author(s):  
Dimitrios Buhalis ◽  
Nurshat Karatay
Keyword(s):  
Cultural Heritage ◽  
Mixed Reality ◽  
Service Providers ◽  
Structured Interviews ◽  
Heritage Sites ◽  
Transformative Experiences ◽  
Generation Z ◽  
Tourism Destinations ◽  
Transformational Experiences

AbstractGeneration Z is transforming tourism by demanding the cocreation of transformative experiences. Cultural heritage professionals must comprehend the needs and desires of the Gen Z to support the cocreation of transformative experiences. This study analysed the role of Mixed Reality (MR) from the perspective of Gen Z guests through 18 semi-structured interviews and inductive qualitative research. Participants believe that cultural heritage experiences can benefit from immersive technology. Technology supports cocreation of experiences between developers, service providers, DMOs, and consumers. Cultural heritage sites, as a key element of tourism destinations, should consider how to use MR to enhance consumer experiences. Participants express the opinion that cultural heritage sites and tourism destinations require considerable modernisation to create transformative experiences. Metaverse in tourism and cultural heritage sites will undoubtedly support Gen Z to cocreate transformational experiences.

scholarly journals Developing insights into the link between art and tourism through the value co-creation lens

2020 ◽  
Vol 10 (3) ◽  
pp. 145-163
Author(s):  
Özge Gökbulut Özdemir ◽  
Ian Fillis ◽  
Ayşe Baş Collins
Keyword(s):  
Cultural Heritage ◽  
Contemporary Art ◽  
Theory And Practice ◽  
Comparative Case Study ◽  
Future Research ◽  
Structured Interviews ◽  
Content Type ◽  
Heritage Sites ◽  
Arts Marketing

PurposeThe aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art tourism and value co-creation literature. The role of art in tourism and the role of cultural places in arts marketing are also evaluated.Design/methodology/approachFocussing on two cultural heritage sites in Turkey, Zeugma and Göbeklitepe, a qualitative study was undertaken in order to determine the value creation and co-creation processes occurring from the art–tourism contexts based on comparative case study analysis. In-depth semi-structured interviews were conducted with three groups of actors. Motivation, expectation and stakeholder experiences were the main themes explored.FindingsThe findings of the study relate to the role of the co-creation process. Marketing art in alternative places creates value in closing the gap between art and society through the use of related fields such as culture and heritage. In terms of cultural value, the paper identifies the reconnection with cultural heritage through contemporary art. This is a way of looking at culture and its concepts in different time and place dimensions which make visitors more engaged with culture and its contemporary reflection through art.Research limitations/implicationsAlthough the research focusses on two Turkish art and tourism cases, future research can be extended to other countries, including the assessment of the longer-term role of similar activities.Practical implicationsAs art is a subset of culture, the people who are interested in culture and history also have the potential to be interested in art. While art impacts on cultural tourism, cultural heritage and tourism work as arts marketing tools in a co-supporting way. The coming together of art and culture has societal benefits. There are lessons for practice such as the opening of a space for contemporary art in cultural heritage museums in order to promote art to society. The museum audience is an important potential for the future of art from a market generation perspective.Originality/valueThe study contribute to arts tourism, arts marketing and value co-creation in theory and practice.

Beyond social capital: a capability approach to understanding Refugee Community Organisations and other providers for “hard to reach” groups

2014 ◽  
Vol 10 (2) ◽  
pp. 61-72 ◽  
Author(s):  
Jennifer Clarke
Keyword(s):  
Capability Approach ◽  
Service Providers ◽  
Structured Interviews ◽  
Content Type ◽  
Refugee Community ◽  
Community Organisations ◽  
Purposive Sample ◽  
The Capability Approach

Purpose – The purpose of this paper is to explore the value of the “capability approach” as an alternative framework for understanding and conceptualising the role of Refugee Community Organisations (RCOs) and other providers for groups conventionally considered “hard to reach”. Design/methodology/approach – A study of the education services of RCOs, drawing primarily on semi-structured interviews with 71 users, is put forward as a case study for how the capability approach can be operationalised. Findings – The capability approach is found to offer various valuable insights, relating to its appreciation of the multi-dimensional nature of human wellbeing, the significance of individual diversity, and the importance of human agency. Research limitations/implications – The case study is based on a relatively small purposive sample, and may have limited external validity. As the research design proved strong for exploring how RCOs develop their users’ capabilities but weak for exploring if and how they may also constrict them, further research in this area is required. Practical implications – A number of valuable attributes of the capability approach are highlighted for broadening the understanding, the role of RCOs and other service providers. Social implications – The paper outlines the potential of the capability approach to contribute to policymaking related to RCOs and other providers, and to debates relating to social exclusion, cohesion and integration. Originality/value – The paper draws attention to the value of the capability approach within the field of migration research.

How to Combine Virtual and Reality in Archaeology Communication

2020 ◽  
pp. 245-258
Author(s):  
Caterina Paola Venditti ◽  
Paolo Mele
Keyword(s):  
Cultural Heritage ◽  
Mixed Reality ◽  
The Other ◽  
Static Models ◽  
Display Technology ◽  
Digital Archaeology ◽  
High Level ◽  
Individual Objects

Within digital archaeology, an important part is centered on technologies that allow representing, or replaying, ancient environments. It is a field where scientific competences' contribution to contents makes a difference, and pedagogical repercussion are stimulating. Among the other reality technologies, the Mixed Reality, giving the possibility to experience in front of the users' eyes both static models of individual objects and entire landscapes, it is increasingly used in archaeological contexts as display technology, with different purposes such as educational, informative, or simply for entertainment. This chapter provides a high-level overview about possible orientations and uses of this technology in cultural heritage, also sketching its use in gaming within the role of gaming itself in smart communication of archaeological contents and issues.

scholarly journals URBANISTIKOS PAVELDO IŠSAUGOJIMO TEISINĖS PRIELAIDOS LIETUVOJE

2009 ◽  
Vol 33 (1) ◽  
pp. 5-10
Author(s):  
Jūratė Jurevičienė
Keyword(s):  
Cultural Heritage ◽  
Local Communities ◽  
The Other ◽  
Planning System ◽  
Heritage Preservation ◽  
Heritage Sites ◽  
Urban Heritage ◽  
Heritage Protection ◽  
Low Efficiency

The paper discusses urgent problems of urban heritage assesment and treatment in Lithuania today. Contradictions in the system of listing, lack of fundamental investigations, indeterminate responsibility of authorities, inadequate role of local communities are revealed as the basic factors of low efficiency of urban heritage preservation. The most efficient means of urban heritage preservation are revealed in protected national and regional parks. Historic towns and villages of these areas remain more authentic than registered urban heritage sites in the other territories of Lithuania. The initiative of local administrations could also be considered as one of the most important factors in urban heritage preservation. Scandinavian experience in the protection of urban heritage reveals the importance of local inhabitants in the processes of historic town preservation. Recent international documents on cultural heritage protection and changes in the Lithuanian urban planning system enable perfection of urban heritage preservation. The launched reimbursement of expenses for restoration works in Lithuania shows positive changes in this field. Santrauka Nagrinėjamos dabarties Lietuvoje susiklosčiusios teisinės paskatos ir kliūtys išsaugoti urbanistikos paveldą. Analizuojami Lietuvos įstatymai ir įstatymų įgyvendinamieji dokumentai, reglamentuojantys urbanistikos paveldo vietovių apsaugą kultūros paveldo apskaitos bei teritorijų planavimo lygmenyse. Siekiama atskleisti urbanistinių darinių vertingųjų savybių išsaugojimo teisinių nuostatų veiksmingumą. Atskleidžiami teisiniai trukdžiai ir paskatos gyventojams dalyvauti istorinių miestų ir miestelių kultūrinės vertės išsaugojimo procesuose.

scholarly journals Active seniors perceived value within digital museum transformation

2018 ◽  
Vol 30 (5) ◽  
pp. 530-553 ◽  
Author(s):  
Christelle Traboulsi ◽  
Moreno Frau ◽  
Francesca Cabiddu
Keyword(s):  
Cultural Heritage ◽  
Theoretical Perspective ◽  
Perceived Value ◽  
Tourism Industry ◽  
Digital Transformation ◽  
Structured Interviews ◽  
Digital Museum ◽  
Content Type ◽  
Heritage Sites ◽  
Immersive Technologies

Purpose The purpose of this paper is to answer fundamental questions on the perceived value of active senior visitors (55+ years old) in the context of cultural heritage sites, when using immersive technologies, conceptualizing technological experience by illustrating an extended space in the pre, during and post phases of visits. Furthermore, it will reveal a better understanding of digital transformation opportunities and risks in the tourism industry and its related sectors regarding active senior travelers and it will further provide some insights and tools that are required to follow. Design/methodology/approach Since the authors are studying a population that is thus far not fluent in the means of digital opportunities, the authors will conduct two semi-structured interviews before and after visits to the museums in order to lower the level of emotional bias responses. Moreover, observations of the participants’ interaction with technological devices will be assessed during their visit. Findings Current findings enrich the theoretical perspective of perceived value. First, they extend our knowledge on the perceived consumers’ value of active senior visitors in the application of immersive technologies pertaining to archeological museums. They also shed new light on the different dimensions of the perceived value (epistemic value, functional value, hedonic value and social value) of active senior visitors concerning museum transformation. Third, they provide an integrative framework for extending the boundaries of the museum technological visit experience, linking the pre-, during-, and post-visit phases. Research limitations/implications Having a longitudinal study that evaluates the same population of seniors over a longer period would enhance our understanding of perception and adoption behavior in non-users. It entails the dimensions that are necessary from a theoretical and managerial point of view, thus contributing to strategic planning for museum managers who are planning on going digital in the coming years aiming at creating further value and satisfaction for their active senior visitors to cultural heritage sites. Originality/value The majority of research concerning technological developments and experiences to date has focused on holistic views studying different stakeholders’ perspectives or on digital natives’ perception regarding museum digital transformation. However, only few studies have evaluated the perceived value of active senior travelers and their overall satisfaction when visiting museums that became digital.

scholarly journals INCLUSIVE CULTURAL HERITAGE SITES: ICT AS A TOOL TO SUPPORT THE DESIGN PROCESS AND SHARE KNOWLEDGE

2019 ◽  
Vol XLII-2/W11 ◽  
pp. 793-800
Author(s):  
S. Marconcini ◽  
V. Pracchi
Keyword(s):  
Cultural Heritage ◽  
Design Process ◽  
Inclusive Design ◽  
New Governance ◽  
Heritage Sites ◽  
Essential Services ◽  
Interactive Map ◽  
Municipal Administrators ◽  
Proper Perspective

<p><strong>Abstract.</strong> Within the European strategies for a sustainable development, the role of cultural heritage as an economic, environmental and social driver has become increasingly significant. As an asset in people’s lives, it’s necessary to assure anyone the opportunity to access it. For this reason, urban transformation policies must guarantee the proper compromise between the requirements of conservation and physical/cognitive accessibility. This entails a clear design complexity, which however cannot justify the lack of intervention, but must propose new governance models for an inclusive design process.</p><p>In a broader research framework, the implementation of ICT has turned out to be a solution that can address some issues in enhancing the level of inclusion in cultural heritage sites. Particularly, the conception of an interactive map has seemed the proper perspective of producing a feasible operative tool. The first aim is linked to the necessity of having an information system thank to which everyone, particularly users with special needs, could be able to organize their movements and be aware of the proposed services and fulfilled inclusive strategies. The second target is connected to the management of the projects related to the development of inclusion, therefore it is addressed to municipal administrators and other key actors involved in the governance of cultural heritage.</p><p>Finally, the discussion about the main objectives and features of an interactive map wants to highlight the role that ICT can assume within an inclusive design approach, for which is needed a tool able to support the intervention on the physical environment and offer further essential services.</p>

scholarly journals PERAN MEDIA KOMUNIKASI DALAM MENINGKATKAN SRADDHA BHAKTI SISWA SEKOLAH MENENGAH ATAS DWIJENDRA DENPASAR

2021 ◽  
Vol 1 (2) ◽  
pp. 90
Author(s):  
I Gusti Agus Wiranata ◽  
I Gusti Ngurah Sudiana ◽  
I Ketut Sudarsana
Keyword(s):  
Communication Media ◽  
Message Content ◽  
Research Subjects ◽  
Structured Interviews ◽  
Sociological Approach ◽  
Generation Z ◽  
Technological Developments ◽  
The Media ◽  
Taking Action

<p><em>Technological developments bring about major changes to communication patterns, including in the world of education. Compared to before, now students consisting of generation Z are more interested in delivering dynamic materials that can be accessed from anywhere. Responding to these challenges, the Hindu-based Dwijendra Denpasar High School (SMA) seeks to optimize the distribution of religious messages through the use of communication media. This study aims to analyze how far the communication media can play a role in improving students' sraddha bhakti. Researchers used three theories, namely Agenda Setting, Mathematical Communication, and Constructivism. This type of research is qualitative descriptive with a sociological approach. The research subjects were the school as communicators and students as communicants. Methods of data collection through participatory observation, structured interviews, document studies, literature studies, and online searches. The results showed that communication media consisting of Dwijendra Community Radio, audio-visual media, and Learning Management System (LMS) had an important role in the distribution of information related to sraddha bhakti. The media has advantages in terms of effectiveness, efficiency, concrete, and motivation. Barriers that arise in the role of communication media consist of technical barriers which include facilities and infrastructure, semantic barriers that include message content, and human barriers that arise from communication actors. The strategies applied by the school to improve the role of communication media include mapping problems, taking action on obstacles that occur, and optimizing the role of communication media using redundancy, canalizing, informative, educational, coercive, and persuasive methods. The evaluation shows that the role of communication media has positive implications for increasing students' knowledge, skills, and attitudes of Sraddha Bhakti.</em></p>

scholarly journals Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Ying Liu
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Evaluation Framework ◽  
Digital Display ◽  
Visitor Experience ◽  
Structured Interviews ◽  
Interactive Approach ◽  
Heritage Sites ◽  
Measurement Framework ◽  
Heritage Site

Abstract Digital technologies are increasingly used in the interpretation and presentation process at cultural heritage sites, shifting the manner of heritage display from previous ways, which tended to be monolithic and static, to a more diversified, experiential, and interactive approach and enabling new connections between heritage and the public. Digital experience is gradually becoming an important component of visitors’ heritage experience. However, little attention has been paid to the influence and effects that these technologies have on the visitor experience, and a corresponding measurement framework for the heritage digital experience is still lacking. To contribute to the design, implementation, and management of digital display systems at cultural heritage sites, this research aims to evaluate visitors’ expectations, acceptance, and experience of digital interpretation and presentation technologies. A mixed methodology, combining questionnaires based on a digital experience evaluation framework and semi-structured interviews, was adopted and used in Old Zuoying City (OZC), a typical heritage site for the application of digital display technologies in Taiwan. Our study indicates that digital display technologies received high acceptance from heritage visitors and had a positive impact on some specific aspects, such as encouraging their exploration of and further learning about the site, helping them better visualize the richness of heritage, and creating new experiences of perceiving, engaging, and communicating with history. In addition, based on the survey findings, a number of recommendations for the current stage of digital display design are presented. The survey results and evaluation framework can be used as a reference for other research on heritage visitors and to improve digital interpretation and presentation design.

scholarly journals Soft adventure motivation: an exploratory study of hiking tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bernhard Fabian Bichler ◽  
Mike Peters
Keyword(s):  
Qualitative Interviews ◽  
European Alps ◽  
Structured Interviews ◽  
Content Type ◽  
Template Analysis ◽  
Quantitative Results ◽  
Tourism Destinations ◽  
Special Composition ◽  
Qualitative Discussion

Purpose Adventure activities have become the core products of many tourism destinations. Hiking, which is known to be a soft adventure activity, represents an especially important product for many tourism destinations around the globe and in the European Alps. However, little research has explored hikers’ underlying motivation and experiences, which are expected to differ from the hard adventure context, as mountain hiking provides a low risk, but high immersion. This paper aims to determine and explore the underlying dimensions and dynamics of mountain hikers’ soft adventure motivation (SAM). Design/methodology/approach A concurrent mixed-method design that builds on a quantitative survey (N = 379) and qualitative interviews (N = 14) was used to explore SAM factors. This study combined exploratory factor analysis and regression analysis with semi-structured interviews and template analysis. Findings The quantitative results provide six SAM factors and emphasize that “relaxation,” “socializing” and “discovery” contribute to hiking satisfaction, while “recognition” has adverse effects. By triangulating these findings with hikers’ experiences, this study underlines the associated recreational meaning of hiking and provides an in-depth qualitative discussion of SAM factors and the subordinate role of “recognition.” Originality/value The contribution of this paper is a refined understanding of SAM in the hiking context by emphasizing the recreational meaning of mountain hiking. As a result, this study adds an important missing link to previous outdoor tourism and leisure studies by showing the special composition and dynamics of SAM. The findings also support the creation of tailor-made touristic products.

Stakeholders' consciousness of cultural heritage and the reconciliation of different needs for sustainable development

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Selena Aureli ◽  
Mara Del Baldo
Keyword(s):  
Sustainable Development ◽  
Cultural Heritage ◽  
Participant Observation ◽  
Unesco World Heritage ◽  
Content Type ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Italian City

PurposeThe paper aims to investigate the approach and tools adopted by an Italian city, included amongst the UNESCO World Heritage sites (WHS), to involve different stakeholders in the protection and valorisation of its historical centre to achieve the goals of sustainable development. The paper focusses on the role of local authorities as the key actors that should engage different city users to jointly achieve heritage conservation and socio-economic development.Design/methodology/approachData were collected, thanks to the researchers' direct participation in a project launched by the municipality of Urbino, which involved several local stakeholders and lasted about a year. Participant observation allowed the authors to collect informal interviews, join collective discussions and reflect on the direct observation of the activities undertaken.FindingsThe case study analysed suggests how participatory governance may be effective in fostering responsible principles in “asset usage” by any type of city users and how citizens actively co-design and co-implement initiatives of heritage revitalisation when engaged in cultural heritage (CH) policies.Originality/valueThe paper addresses a long-standing problem that has never been solved: how to enhance the consciousness of the CH amongst stakeholders and reconcile their different and conflicting needs in the historical urban environment in the process of revitalisation.

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