scholarly journals An Empirical Study on the Impact of Prior Information Provision Methods on Participants’ Perceptions in Tasting Marketing

2022 ◽  
pp. 455-460
Author(s):  
Hisashi Masuda ◽  
Kengo Matsumura
Keyword(s):  
Empirical Study ◽  
Prior Information ◽  
Word Of Mouth ◽  
Information Provision ◽  
The Other ◽  
Written Information ◽  
Tourism Experience ◽  
Written Form ◽  
The Usa ◽  
The Impact

AbstractTasting events are a typical example of a tourism experience that utilizes alcohol. However, it has not been sufficiently demonstrated how the prior information given to customers at tasting events affects their perception of the tasting and its marketing effects. In this study, we conducted a tasting experiment of a new Japanese sake product in California, the USA to clarify how information given to participants in advance can affect their perception of the tasting, satisfaction, and word-of-mouth intention related to the new sake product, and compared the effects of the following types of prior information: 1) no information, 2) written information, 3) video explained by a man, and 4) video explained by a woman. The results show that presenting information makes a difference in its impact as opposed to providing no information. When prior information was presented in written form, various perspectives significantly influenced the satisfaction and recommended intention more than in the cases of video. On the other hand, in the cases of video, the number of significant paths was reduced, but the influence on word-of-mouth intention was greater than in the case of written information. This study contributes to the development of a theory and empirical evidence that takes into account prior information in tasting marketing in tourism.

SCENARIOS FOR AN EXPANDING DEMAND OF TOURISM ON THE COASTS OF CUBA

2017 ◽  
Author(s):  
Oscar Gutiérrez-Bolívar ◽  
Oscar Gutiérrez-Bolívar ◽  
Pedro Fernández Carrasco ◽  
Pedro Fernández Carrasco
Keyword(s):  
United States ◽  
The Other ◽  
Sudden Increase ◽  
Tourist Destination ◽  
Other Hand ◽  
The Usa ◽  
The Impact

The opening of relationships between United States and Cuba could be a drive for a huge increase in the affluence of tourism to Cuba and especially to the coast areas. Cuba has been for many years an important tourist destination for people from many countries, but almost forbidden for US citizens. The proximity of the USA, its amount of population as well as their great acquisition power will increase in a very substantial way the demand for accommodation and other uses in the proximity of the coasts. There will be a need to implement a package of measures that reduce the impact of such sudden increase in the coastal line. On the other hand that augment in tourism could be an opportunity to improve the standard of life of Cubans. The consideration of different possibilities of such development, the analysis of the damages that each one could cause as well as the measures that could avoid, ameliorate or compensate such effects are the goals that are going to be presented in this paper.

End-to-end sustainability: trade-offs, consumers’ perceptions and decisions beyond B2C interfaces

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Camila Lee Park ◽  
Mauro Fracarolli Nunes ◽  
Alessio Ishizaka
Keyword(s):  
Supplier Selection ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Content Type ◽  
Corporate Credibility ◽  
Trade Offs ◽  
Modern Slavery ◽  
Selection Decisions ◽  
The Usa ◽  
The Impact

Purpose This study aims to examine the extended effects of corporate (ir)responsibilities in supply chains. More specifically, the authors compare the impact of social and environmental initiatives and failures in the reputational capital of supply chain partners. The authors investigate how (and if) companies’ decisions to prioritize different sustainability dimensions in their supplier selection processes (i.e. sustainability trade-offs) affect consumers’ perception of corporate image, corporate credibility-expertise, attitude towards the firm and word-of-mouth. Design/methodology/approach The authors conducted three behavioural vignette-based experiments with 562 participants from the USA, relying on analysis of variance and t-tests analyses. Findings Results show that consumers perceive social irresponsibility cases as more severe than environmental ones in suppliers’ operations, penalizing buyers’ corporate image, corporate credibility-expertise and word-of-mouth. Corporate image, attitude towards the firm and word-of-mouth also have significant differences between social and environmental trade-offs. Statistically significant differences were also found between scenarios that portrayed the discovery of an irresponsible action and ones that reinforced the previous irresponsible practice in companies’ suppliers. Practical implications When types of irresponsibility practices are presented, the discovery of child labour and modern slavery conditions in suppliers damage how consumers perceive the company on corporate image and their attitude towards the organization and how they will spread word-of-mouth, reinforcing the importance of considering sustainability issues when making supplier selection decisions. Originality/value The study contributes to the understanding of how companies are perceived by their consumers regarding irresponsible practices and their impact on firms’ supplier selection decisions. Furthermore, data suggests that consumers might hierarchize sustainability dimensions, perceiving social irresponsibility cases as more severe than environmental irresponsibility ones.

Potential of Brand Personality: Attachment Styles as Moderator

2012 ◽  
Vol 1 (1) ◽  
pp. 34 ◽  
Author(s):  
LO Ying Tuan ◽  
Huam Hon Tat ◽  
Ahmad Sharifuddin Shamsuddin ◽  
Amran Md Rasli ◽  
Ahmad Jusoh
Keyword(s):  
Empirical Study ◽  
Attachment Style ◽  
Coming Out ◽  
Attachment Styles ◽  
Brand Personality ◽  
The Other ◽  
Anxious Attachment ◽  
Brand Attachment ◽  
Avoidant Attachment ◽  
The Impact

The purpose of this paper is to investigate the effect of consumer’s attachment styles as a moderator in the impact of brand personality on its brand attachment. This research investigated the preferred brand personality of anxious and avoidant attachment consumer, their likelihood to be attached to that brand and how they respond to any changes in brand personality. A total of 300 students were surveyed. Their attachment style and their response towards sincere and exciting personality and its brand attachment were assessed. Empirical study shows that anxious attachment style consumer preferred sincere brand personality, tends to be attached with it and did not respond to any changes in brand personality.  Avoidant attachment style people on the other hand have a stronger relationship with the exciting brand personality, are not likely to be attached to it and will respond to changes in brand personality. This study implies that marketers should get to know their targeted market’s attachment style prior coming out with the suitable brand personality.

scholarly journals AN INVESTIGATION ON CREATIVITY PERFORMANCE IN THE CONTEXT OF LEADERSHIP STYLES AND INDIVIDUAL ENTREPRENEURSHIP

2019 ◽  
Vol 7 (5) ◽  
pp. 2980-2999 ◽  
Author(s):  
Fikret SÖZBİLİR
Keyword(s):  
Empirical Study ◽  
Leadership Styles ◽  
Convergent Validity ◽  
Charismatic Leadership ◽  
Individual Characteristics ◽  
The Other ◽  
Creative Performance ◽  
Self Confidence ◽  
The Impact ◽  
Composite Reliability

Entrepreneurs are similar to leaders in terms of individual characteristics. At the same time, entrepreneurs who have high creative performance are considered as successful. This study aims to determine the impact of leadership styles (LS); democratic, managerial, and charismatic leadership on individual entrepreneurship perception’s (IEP) dimensions; planning, self-confidence, communication, motivation, and self-discipline, and impact of IEP’s dimensions on creativity performance (CP). In this empirical study, the data were collected from 286 entrepreneurs in Turkey. Data were analyzed using SmartPLS software and presented in tables. Internal consistency, composite reliability and convergent validity analyses results are sufficient. The findings showed that most of the LS’s dimensions have positive and significant impact on IEP’s dimensions. However, LS-Managerial hasn’t got a significant impact on Self-discipline dimension of IEP. LS’s all dimensions, except Charismatic, also have impact on CP. The other hand IEP’s dimensions have positive and significant impact on CP except Self-discipline.

scholarly journals Impact of Changes to Subsidised Electricity Tariffs on The Welfare Of Households

ETIKONOMI ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 169-184
Author(s):  
Andri Yudhi Supriadi ◽  
Mohamad Ikhsan ◽  
Benedictus Raksaka Mahi ◽  
Montty Girianna
Keyword(s):  
Empirical Study ◽  
Economic Burden ◽  
The Other ◽  
Household Welfare ◽  
State Budget ◽  
Two Stages ◽  
Installed Capacity ◽  
The Impact ◽  
Electricity Tariff ◽  
Subsidy Allocation

The subsidized electricity tariff enjoyed by households in Indonesia with an installed capacity of 450 VA and 900 VA has not changed since mid-2003. This subsidy creates an increasing economic burden on the state budget. This study examines the impact of a subsidized electricity tariff increase on subsidized household welfare and the redistribution of subsidy allocation. The analysis divided into two stages: first, estimating household electricity demand for each household group when prices fixed; and second, measuring changes in welfare, inefficiency and the redistribution of subsidy allocations. This empirical study shows that an increase in tariffs causes the welfare of subsidized households to decline. It also demonstrates inefficiency in the allocation of subsidies to the top 20% group with an installed capacity of 450 VA. Besides, subsidized households in the lowest 40% group, which initially only enjoyed 26.26% increased to 34.16% after the tariff increase. On the other hand, the top 20% group, which initially enjoyed the electricity subsidy allocation of 28.74%, decreased to 20.40% after the tariff increase.JEL Classification: D1, D3, D6, I3

scholarly journals The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image

2020 ◽  
Vol 3 (2) ◽  
pp. 68-79
Author(s):  
Ardiwansyah Nanggong ◽  
Ali Mohammad
Keyword(s):  
Word Of Mouth ◽  
Cultural Tourism ◽  
The Body ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Tourist Behavior ◽  
Tourism Experience ◽  
Destination Attractiveness ◽  
Managerial Implications ◽  
The Impact

Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image. Empirical analysis based on data collected through online questionnaires from 134 tourists have been visited the religious-cultural tourism village Bongo in Gorontalo. PLS-SEM conducted to data analysis which showed that cultural tourism experience positively impacts on destination image and electronic word of mouth, also electronic word of mouth influence destination image. This research contributes to the body of knowledge on the role of tourism experience and its impact on future tourist behavior in the cultural tourism context. The theoretical and managerial implications of these findings are beneficial in designing strategies to leverage destination attractiveness

Supporting Requirements to Code Traceability Creation by Code Comments

2021 ◽  
Vol 31 (08) ◽  
pp. 1099-1118
Author(s):  
Guohua Shen ◽  
Haijuan Wang ◽  
Zhiqiu Huang ◽  
YaoShen Yu ◽  
Kai Chen
Keyword(s):  
Empirical Study ◽  
Software Maintenance ◽  
Source Code ◽  
The Other ◽  
Different Types ◽  
The Creation ◽  
The Impact ◽  
Code Tracing

Requirements-to-code tracing is an important and costly task that creates trace links from requirements to source code. These trace links help engineers reduce the time and complexity of software maintenance. Code comments play an important role in software maintenance tasks. However, few studies have focused intensively on the impact of code comments on requirements-to-code trace links creation. Different types of comments have different purposes, so how different types of code comments provide different improvements for requirements-to-code trace links creation? We focus on learning whether code comments and different types of comments can improve the quality of trace links creation. This paper presents a study to evaluate the contribution of code comments and different types of code comments to the creation of trace links. More specifically, this paper first experimentally evaluates the impact of code comments on requirements-to-code trace links creation, and then divides code comments into six categories to evaluate its impact on trace links creation. The results show that the precision increases by an average of 15% (based on the same recall) after adding code comments (even for different trace links creation techniques), and the type of Purpose comments contributes more to the tracing task than the other five. This empirical study provides evidence that code comments are effective in tracing links creation, and different types of code comments contribute differently. Purpose comments can be used to improve the accuracy of requirements-to-code trace links creation.

The impact of online movie word-of-mouth on consumer choice

2019 ◽  
Vol 36 (6) ◽  
pp. 996-1025 ◽  
Author(s):  
Ya-Ling Chiu ◽  
Ku-Hsieh Chen ◽  
Jying-Nan Wang ◽  
Yuan-Teng Hsu
Keyword(s):  
Word Of Mouth ◽  
Cultural Factors ◽  
Cross Cultural ◽  
Chinese Market ◽  
Content Type ◽  
Box Office ◽  
Hollywood Movies ◽  
The Usa ◽  
The Impact ◽  
Practical Implications

Purpose Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products, but they have not adequately compared the differences in these factors between the USA and China. Therefore, the purpose of this paper is to compare the impact of eWOM on consumer choices in China and the USA. The authors addressed the following questions: What are the cross-cultural differences in consumers’ eWOM behavior between the USA and China: Which genres of Hollywood movies have better cross-culture predictability in terms of box office performance; and What factors affect the success of Hollywood movies in entering the Chinese market? Design/methodology/approach Real eWOM data were collected from two online movie review websites, IMDb.com (the USA) and Douban.com (China), from January 2010 to December 2015. In addition, box office revenue information was collected from BoxOfficeMojo.com. The authors used an independent sample t-test to check whether the differences in consumers’ eWOM behavior between China and the USA and different types of movie lead to cultural discount differences. Furthermore, a log-linear regression model is used to examine which factors influence the commercial success of new movies. Findings There are specific similarities and differences between the American and Chinese movie markets. First, the results show that American consumers are more engaged in online review systems and tend to submit extreme reviews, but Chinese consumers tend to submit moderate reviews on movies, and the eWOM variance there is smaller than in the USA. Second, genres are useful variables as indicators of movie content; the genres of comedy and drama are not popular in the Chinese market. Finally, eWOM variance has a positive impact on box office in China, but eWOM variance has no impact on the US box office. In addition, the interactive effect of the average rating and eWOM variance on sales is positively significant in China. Importantly, the one-star reviews have a negative impact on the Chinese box office, but it has no impact on US box office. Practical implications Understanding how cultural factors influence consumer eWOM communication will help managers to better apply this new marketing communication tool to create more aggressive and targeted promotional plans. Marketers may use eWOM behavior to better respond to and target consumers to overcome barriers to the selection of their products by consumers. Therefore, more effective management of eWOM can improve the acceptance of and preference for products in different cultural consumer groups. Originality/value This study expands the existing body of knowledge on eWOM and international marketing literature. Clearly, culture is an important determinant of eWOM’s impact on sales. In addition, it provides strategic direction and practical implications for eWOM communication management in cross-cultural settings.

The Impact of Free Cash Flow and Capital Structure on the Performance of the Company

2014 ◽  
Vol 623 ◽  
pp. 305-309 ◽  
Author(s):  
Guo Zhen Wang ◽  
Zi Yue Wang ◽  
Yuan Jie Li
Keyword(s):  
Empirical Study ◽  
Capital Structure ◽  
Cash Flow ◽  
Free Cash Flow ◽  
The Other ◽  
Actual Situation ◽  
Negative Effects ◽  
Other Hand ◽  
The One ◽  
The Impact

This paper studied the impact of free cash flow and capital structure on the performance of the company. It is based on the theories of the free cash flow and the capital structure, combined with the actual situation of China, using different property listed corporations’ sample, makes an empirical study on the impact of free cash flow and capital structure on the performance of the company. The result shows that on the one hand, having more free cash flow will cause negative effects on the performance of corporation, on the other hand, with the increase in liabilities financing, the listed corporation's performance fall.

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