Integrating the Website into Marketing Communications: An Empirical Examination of Magazine AD Emphasis of Website Direct Response Opportunities Over Time

2014 ◽  
pp. 399-399
Author(s):  
Stephen J. Grove ◽  
Michael J. Dorsch ◽  
Les Carlson
Keyword(s):  
Marketing Communications ◽  
Direct Response ◽  
Empirical Examination ◽  
Over Time

Effect of interactive marketing channels on service customer acquisition

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kashef A. Majid
Keyword(s):  
Service Sector ◽  
Marketing Channels ◽  
Marketing Communications ◽  
Hazard Models ◽  
Customer Acquisition ◽  
Service Firms ◽  
Interactive Marketing ◽  
Content Type ◽  
The Cost ◽  
Over Time

Purpose The cost of customer acquisition is one of the largest expenses that service firms incur due to loss-generating quotes/proposals. This paper aims to connect interactive marketing communications channels with increased customer acquisition and non-interactive marketing communications channels with decreased customer acquisition by service firms. Design/methodology/approach Two field studies using hazard models were used to assess the probability of acquiring a new customer after the prospect first contacts the firm. Multiple discrete hazard models were used to compare channels against each other. Findings Three interactive marketing communications channels (word-of-mouth, online review forum, search engine optimization) increased the rate of acquiring a customer over time. I also compared non-interactive channels (billboard/signage, direct mail), but the analysis did not reveal any significant impact on acquisition rate by the non-interactive marketing communications channels. Originality/value The present study illustrates why the cost of acquisition is so high in the service sector and takes the unique step of linking interactive marketing communications channels with higher customer acquisition rates over time in a services context. Specifically, interactive marketing channels enable customers to find firms that offer the attributes that they seek, thereby increasing acquisition probabilities and decreasing acquisition costs.

Stability of Parental Understanding of Random Assignment in Childhood Leukemia Trials: An Empirical Examination of Informed Consent

2006 ◽  
Vol 24 (6) ◽  
pp. 891-897 ◽  
Author(s):  
Rachel Neff Greenley ◽  
Dennis Drotar ◽  
Stephen J. Zyzanski ◽  
Eric Kodish
Keyword(s):  
Socioeconomic Status ◽  
Informed Consent ◽  
Childhood Leukemia ◽  
Randomized Clinical Trials ◽  
Lymphoblastic Leukemia ◽  
Random Assignment ◽  
Empirical Examination ◽  
Pediatric Leukemia ◽  
Factors Associated ◽  
Over Time

Purpose To examine stability versus change in parental understanding of random assignment in randomized clinical trials (RCTs) for pediatric leukemia and to identify factors associated with changes in understanding. Methods Eighty-four parents of children diagnosed with acute lymphoblastic leukemia or acute myeloid leukemia who were enrolled onto a pediatric leukemia RCT at one of six US children's hospitals participated. Parents were interviewed twice, once within 48 hours after the Informed Consent Conference (ICC; time 1 [T1]) and again 6 months later (time 2 [T2]). Interviews focused on parental understanding of key components of the RCT, including random assignment. Interviews were audiotaped, transcribed, and later analyzed. Results Changes in understanding of random assignment occurred in 19% of parents, with 17% of parents deteriorating in understanding from T1 to T2. Forty-nine percent of parents failed to understand random assignment at both times. Factors associated with understanding at both times included majority ethnicity, high socioeconomic status, parental reading of consent document, and presence of a nurse during the ICC. Physician discussion of specific components of the RCT was also associated with understanding at both times. Female caregivers and parents of low socioeconomic status were overrepresented among those who showed decay in understanding from T1 to T2. Conclusion Parents showed little gain in understanding over time. Factors that predicted understanding at diagnosis as well as sustained understanding over time may be important intervention targets. Attention to both modifiable and nonmodifiable barriers is important for clinical practice.

scholarly journals An empirical examination of the impact of corporate governance disclosure on financial performance

2015 ◽  
Vol 12 (3) ◽  
pp. 468-473
Author(s):  
Arunima Haldar ◽  
S.V.D. Nageswara Rao
Keyword(s):  
Corporate Governance ◽  
Financial Performance ◽  
Positive Relationship ◽  
Empirical Examination ◽  
Regulatory Changes ◽  
Stakeholder Interactions ◽  
The Impact ◽  
Clause 49 ◽  
Governance Disclosure ◽  
Over Time

The Indian corporate governance relationships have evolved over time as a result of both formal and informal stakeholder interactions, with changes to Clause 49 triggering a further evolutionary move in Indian corporate governance towards global benchmarks. This study seeks to gain insights into how the regulatory changes impacted corporate governance (CG) practices in India by measuring their effect on performance. We construct a "CG Compliance Index" using three important governance mechanisms for the year 2008. The analysis reveals that majority companies have complied by the regulations depicted by high CG compliance score and have a significant positive relationship between CG Compliance Index and the market measure of financial performance of companies

The Shifting Tones of Pope Leo the Great's Christological Vocabulary

1997 ◽  
Vol 66 (2) ◽  
pp. 221-239
Author(s):  
Philip L. Barclift
Keyword(s):  
Twentieth Century ◽  
Human Nature ◽  
Strong Influence ◽  
Virgin Mary ◽  
Focused Attention ◽  
Direct Response ◽  
The Past ◽  
Ongoing Development ◽  
Over Time

Over the past several decades Leonine studies have focused attention on Pope Leo the Great's Christology, noting the influence his Tomus ad Flavianum had at the Council of Chalcedon. In fact, because of this strong influence twentieth-century scholars have studied the Tome nearly exclusively in order to identify the heart of Leo's Christology. There can be no question, of course, that the Tome should be consulted in order to understand Leo's Christology, but it marks only one phase in the ongoing development of the ways he chose to express his christological insights. In part the Tome itself precipitated this development insofar as it opened up his Christology to scrutiny in the East. The tone of Leo's insights and the language he used to express them shifted and acquired greater precision over time in his letters and sermons in direct response to the dynamics of the christological controversy in the East, of which Leo's Tome made him a part. This development is most evident in three areas: his avoidance of the “Mother of God” title for the Virgin Mary after initially using it early in his pontificate; his use of the terms homo and humanus, which Leo learned to distinguish later in his pontificate; and his adoption of the Antiochene homo assumptus formula late in his pontificate to emphasize the fullness of Christ's human nature. These phenomena reflect the pope's careful attempt to distance himself from the rising tide of the Monophysite movement in the East, as he began to channel his traditional, Western Christology more through formulae used by Antiochene theologians. These phenomena can only be observed through careful, chronological analysis of the broader corpus of Pope Leo's works.

Achieved Eminence in 80 Female Psychologists: Family, Marriage, Children, Education, Career, and Contributions

2018 ◽  
Vol 3 (Fall 2018) ◽  
pp. 1-12
Author(s):  
Dean Keith Simonton
Keyword(s):  
Gender Roles ◽  
Family Background ◽  
Large Body ◽  
Career Pathways ◽  
Reference Source ◽  
Empirical Examination ◽  
Traditional Gender Roles ◽  
And Gender ◽  
Children Education ◽  
Over Time

Although a large body of empirical research has shed considerable light on the attainment of eminence in psychology, this literature has focused almost exclusively on samples of eminent males. Yet there is sufficient reason to expect that eminent female psychologists do not neces- sarily follow the same life and career pathways as do eminent male psychologists. To help rem- edy this deficiency, the current historiometric study concentrates on a sample of 80 eminent female psychologists born between 1847 and 1950. After obtaining three reliable eminence measures, variables were defined with respect to family background (parental occupations and sibling configurations), marriage and children (including divorce), education and career devel- opment (especially the attainment of higher degrees and full professorships), and professional contributions (to 20 different specialty areas). Even after controlling for potential artifacts due to year of birth and reference source, statistically and substantively significant correlations were found in all four sets of variables. Even though the pattern of findings sometimes closely paral- leled what was found for eminent male psychologists, other times the results strongly diverged. Because these divergences most likely reflected traditional gender roles and gender-biased pol- icies, female and male routes to eminence should progressively converge over time, if they have not done so already. Finally, some findings based on this all-female sample deserve empirical examination in comparable male samples.

An empirical examination of Wikipedia's credibility

First Monday ◽  
2006 ◽  
Author(s):  
Thomas Chesney
Keyword(s):  
Knowledge Base ◽  
General Public ◽  
Response Rate ◽  
Personal Knowledge ◽  
Research Staff ◽  
Empirical Examination ◽  
Perceived Credibility ◽  
Comprehensive Knowledge ◽  
Over Time ◽  
Destructive Methods

Wikipedia is an free, online encyclopaedia which anyone can add content to or edit the existing content of. The idea behind Wikipedia is that members of the general public can add their own personal knowledge, anonymously if they wish. Wikipedia then evolves over time into a comprehensive knowledge base on all things. Its popularity has never been questioned, although its authority has. By its own admission, Wikipedia contains errors. A number of people have tested Wikipedia’s accuracy using destructive methods, i.e. deliberately inserting errors. This has been criticised by Wikipedia. This short study examines Wikipedia’s credibility by asking 258 research staff with a response rate of 21 percent, to read an article and assess its credibility, the credibility of its author and the credibility of Wikipedia as a whole. Staff were either given an article in their own expert domain or a random article. No difference was found between the two group in terms of their perceived credibility of Wikipedia or of the articles’ authors, but a difference was found in the credibility of the articles — the experts found Wikipedia’s articles to be more credible than the non–experts. This suggests that the accuracy of Wikipedia is high. However, the results should not be seen as support for Wikipedia as a totally reliable resource as, according to the experts, 13 percent of the articles contain mistakes.

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