Politics and Digital Media: An Exploratory Study of the 2014 Subnational Elections in Ecuador

2018 ◽  
pp. 207-222
Author(s):  
Yanina Welp ◽  
Pedro Capra ◽  
Flavia Freidenberg
Keyword(s):  
Digital Media ◽  
Exploratory Study ◽  
Subnational Elections

Digital Sovereignty of Adolescents

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 30-40
Author(s):  
Jane Müller ◽  
Mareike Thumel ◽  
Katrin Potzel ◽  
Rudolf Kammerl
Keyword(s):  
Digital Media ◽  
Exploratory Study ◽  
Eighth Graders ◽  
Social Conditions ◽  
Group Discussions ◽  
Competent Self

This paper takes up the approach of individual Digital Sovereignty and develops a first systematization of the concept. It defines it as all the abilities and opportunities a person possesses to realize his/her own plans and decisions in dealing with or depending on digital media in a competent, self-determined and secure manner and against the background of individual, technical, legal and social conditions. The significance of individual Digital Sovereignty for adolescents is illustrated by the results of an exploratory study in which we conducted group discussions with 106 eighth-graders of different school types. Results show that most adolescents have only a vague notion about their own data traces and the use they are put to. Only a small number of seven pupils – the whizzes – stood out due to their extraordinary understanding and deep reflections on digital media.

scholarly journals As RP em rede e o envolvimento dialógico em plataformas feministas (“A Coletiva” e “INMUNE”)

2020 ◽  
Vol 10 (20) ◽  
pp. 05-26
Author(s):  
Sonia de Sa
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Digital Media ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Gender Violence ◽  
Modus Operandi ◽  
The Public ◽  
Communication Option ◽  
Feminist Movements

Feminist movements are currently asserting themselves by the capacity of involvement and aggregation of activists and the public identified with the feminist cause, who have in common both the struggle for women's rights and the spaces where they create existence and attribute dimension to that struggle: digital social networks. The purpose of this article is to understand the communication strategies, supported by dialogue, that underlie this aggregation and sharing of meaning when it comes to feminism and its close connection with the fight for gender equality, the end of gender violence or the eradication of racism. Based on the theoretical review on networked PR (Grunig, 2009; Kent, 2017), networked dialogue (Theunissen & Wan Noordin, 2011; Smith & Taylor, 2017; and networked feminism (Fullagar, Parry and Johnson, 2019; Keller, Mendes & Ringrose, 2018; Araüna, Willem & Tortajada, 2019; Yang, Uysal & Taylor, 2017), we applied content analysis (Bardin, 2006) to publications and digital interactions on two Portuguese feminist platforms. Thus, in an adaptation of the model proposed by Lane and Kent (2018) - Dialogic Engagement Interaction - this exploratory study analyzes the dialogical involvement of Coletiva and INMUNE - Instituto da Mulher Negra de Portugal. The analysis results, however, shows a low level of dialogical involvement between organizations and their audiences and, consequently, a reduced collective force to stop online hate clusters with increasing protagonism and with highly technological and effective modus operandi. Thus, the outcomes indicate that the two platforms analyzed do not apply communication strategies through dialogue, limiting exchanges between the organization and the public to the classic top-down communication option, summarizing the practice of dialogical involvement in social digital media to the publication unidirectional content and openness to comments and other reactions. As for the hypotheses raised, only one of them was validated, taking into account that 1) there was no significant dialogical involvement in the content analysis of the two feminist platforms, and 2) although we were unable to verify in the content analysis of the two feminist platforms, the theoretical review validated the idea that online anti-feminist and hate clusters can be fought by online anti-feminist and anti-hate clusters with the same effectiveness in spreading messages as the former. And here, the networked PR must take the strategic and tactical leadership of the action. This work also proposes a model for the analysis of dialogical involvement in digital social networks based on the broader initial proposal of Lane and Kent (2018). The model we propose comprises six categories: 1) existence of comment(s), sharing(s) and / or emoji(s); 2) existence of comment(s) and answer(s); 3) existence of dialogue (with the five dialogical principles: mutuality, propinquity, empathy, risk and commitment; see in Kent, 2017).; 4) existence of freedom to choose the theme and the dialogical flow (when both parts – public and organization – are given freedom to choose the topic and flow of dialogue); 5) without agenda or manipulation (when there is no intention to put issues on the agenda, essentially, those that indicate manipulation); and 6) rhetorical (when a persuasion strategy is applied by both parts participating in the dialogue).

scholarly journals ‘Organizational, professional, personal’: An exploratory study of political journalists and their hybrid brand on Twitter

Journalism ◽  
2016 ◽  
Vol 18 (1) ◽  
pp. 64-80 ◽  
Author(s):  
Svenja Ottovordemgentschenfelde
Keyword(s):  
United States ◽  
Conceptual Framework ◽  
Digital Media ◽  
Exploratory Study ◽  
Occupational Status ◽  
The United States ◽  
Online Environment ◽  
Digital Portfolios ◽  
Political Journalists ◽  
General Studies

Political journalists rely heavily on their occupational status and reputation. This article addresses how political journalists negotiate their standing and enforce their legitimacy on Twitter amidst the online environment that directly challenges them. So far, practice-oriented studies have only looked at journalists in general. Studies have also tended to investigate the content published to journalists’ Twitter feeds, neglecting other aspects of the Twitter profile that can affect the perceived image of journalists. This exploratory study examines the Twitter profile pages of 20 political journalists who work for the top broadsheet newspapers in the United States. It uses the conceptual framework of personal branding to identify patterns and trends of how and where political journalists actively communicate their presence on the platform. This process is delineated by three complementary and co-existing brand identities – the organizational, the professional, and the personal – as well as a digital media skills-based dimension that political journalists use to position their journalistic brand on Twitter. Findings suggest that it could be most appropriate to think of political journalists’ Twitter profiles as digital business cards or digital portfolios, deliberately crafted to differentiate the journalist and establish competitive superiority.

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

2020 ◽  
Vol 10 (1) ◽  
pp. 66-81
Author(s):  
Mukta Srivastava ◽  
Sreeram Sivaramakrishnan ◽  
Gordhan K. Saini
Keyword(s):  
Digital Media ◽  
Exploratory Study ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Significant Shift ◽  
Electronic Word Of Mouth ◽  
Consumer Engagement ◽  
Classification Framework ◽  
Comprehensive Classification ◽  
The Relationship

There has been a significant shift in the purchase of media by brands in the last decade. Brands have moved from spending money on the ever-present television and print media to the ubiquitous digital media of today. Consumers, however, are wary of marketing communications from companies and prefer reviews and opinions from friends or other consumers. In the new hyperconnected world, they are online reviews (i.e., electronic word-of-mouth or eWOM). Consequently, it has become imperative for marketers to measure and manage eWOM, and several companies today rely on social media command centres (SMCCs) for this. Companies use SMCCs to unearth fans and reveal influencers. The prevalent thinking is that by actively interacting with these influencers, eWOM can be positively impacted, which, in turn, may enhance the engagement of prospective customers with the brand. The present study proposes a model for the relationship between eWOM and consumer engagement (CE). Additionally, it details a comprehensive classification framework of CE and reveals both the experts’ and consumers’ perspectives in this field by adopting a grounded theory–content analysis approach. The findings suggest that eWOM leads to CE.

scholarly journals Japanese Anime Fandoms in the UAE: An Exploratory Study on Media Accessibility, Habits and Cultural Perceptions

2021 ◽  
Vol 2 ◽  
pp. 185-217
Author(s):  
Urwa Tariq ◽  
Sarah Laura Nesti Willard
Keyword(s):  
Digital Media ◽  
United Arab Emirates ◽  
Exploratory Study ◽  
Group Discussion ◽  
Pop Culture ◽  
Easy Access ◽  
Media Industry ◽  
Cultural Perceptions ◽  
Males And Females ◽  
Foreign Media

The satellite TV revolution in the United Arab Emirates (UAE) in the early 1990s precipitated the proliferation of foreign media broadcasts. Japanese anime dubbed into Arabic became the most-watched content in Emirati households, a trend that continues to date because the Japanese entertainment and digital media industry offers youngsters easy access to and diverse options for anime. This paper provides an overview and analysis of the growing popularity of anime fandoms in the UAE to ascertain the level of commitment, involvement and the moral perceptions of Emirati fans vis-à-vis Japanese pop culture. A focus group discussion was conducted in a leading UAE university among the otaku or aficionados of Japanese anime (males and females). The participant responses offered comprehensive insights into the fandom trends of the region and articulated interesting opinions on Japanese pop culture and digital media accessibility. Notably, the findings of this study suggested that the enthusiasm of this fan following is often obstructed rather than celebrated and thus cannot achieve its potential. Therefore, the study finally contemplates how Emirati otaku and their practices may be better supported in UAE.

scholarly journals Moroccan TV Broadcasters and Viewership Changes in the Digital Age: An Exploratory Study

2021 ◽  
Vol 6 (1) ◽  
pp. 232-237
Author(s):  
A. Dadouh ◽  
A. Aomari
Keyword(s):  
Digital Media ◽  
21St Century ◽  
Exploratory Study ◽  
Media Use ◽  
Digital Age ◽  
Media Consumption ◽  
Environmental Aspects ◽  
Digital World ◽  
Consumption Choices ◽  
The Relationship

In the first two decades of the 21st century, the relationship between viewers and television underwent major changes, with the advent of technologies that led to new viewing habits. This situation starts now to question the ability of broadcasters to build and retain loyal viewers. As a response, broadcasters are adapting their contents and distribution to fit in the new digital world. While studying the possible impacts of the efforts made by broadcasters, we complete our analysis by addressing also the factors that guide consumer choices through media use models, which focus on the psychological, emotional, personal and environmental aspects of media consumption choices. Through interviews with Moroccan broadcasters, this paper aims to identify which behavioral aspects and innovation levers broadcasters should take into account to build audience loyalty in the era of digital media.

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