Investigating the Generation- and Gender-Dependent Differences in Social Media Use: A Cross-Cultural Study in Germany, Poland and South Africa

2018 ◽  
pp. 183-200 ◽  
Author(s):  
Kaja J. Fietkiewicz ◽  
Elmar Lins ◽  
Adheesh Budree
Keyword(s):  
South Africa ◽  
Social Media ◽  
Cultural Study ◽  
Media Use ◽  
Cross Cultural ◽  
Social Media Use ◽  
Cross Cultural Study ◽  
And Gender

Social Media Advertising Platforms: A Cross-cultural Study

2114 ◽  
Author(s):  
Nikolaos Chatzithomas ◽  
Christina Boutsouki ◽  
Leonidas Hatzithomas ◽  
Yorgos Zotos
Keyword(s):  
Social Media ◽  
Cultural Study ◽  
Cross Cultural ◽  
Cross Cultural Study ◽  
Social Media Advertising

Social Media Usage During Live Sport Consumption: Generation Gap and Gender Differences Among Season Ticket Holders

2020 ◽  
Vol 13 (4) ◽  
pp. 696-718
Author(s):  
Yann Abdourazakou ◽  
Xuefei (Nancy) Deng ◽  
Gashaw Abeza
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Media Use ◽  
Personal Characteristics ◽  
Mobile App ◽  
Generation Gap ◽  
Social Media Use ◽  
Season Ticket ◽  
Sport Consumption ◽  
And Gender

This study sought to examine season ticket holders’ usage of social networking sites during live sport consumption. Informed by uses and gratifications theory, the study examined three types of social media use by fans—Twitter/Facebook posting, Instagram/Snapchat posting, and mobile app use—during a live game. Survey data of 400 season ticket holders of a professional National Basketball Association team were analyzed. Regression results showed that age was a significant predictor of the fans’ in-game social media use in terms of Instagram/Snapchat posting and mobile app use, whereas gender was a significant predictor of their Twitter/Facebook posting behavior. Moreover, the study showed a mixed result for the predicted moderating effect of the season ticket holders’ tenure on the predicted relationships between the two personal characteristics (age and gender) and the three types of social media use. Theoretical and practical implications of the study for sports marketing management are discussed.

scholarly journals Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study

2017 ◽  
Vol 9 (1) ◽  
pp. 82
Author(s):  
Salvador Madrigal Moreno ◽  
Jaime Gil Lafuente ◽  
Gerardo Gabriel Alfaro Calderón ◽  
Flor Madrigal Moreno
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Study ◽  
Social Dynamics ◽  
Cross Cultural ◽  
Embryonic Stage ◽  
Cross Cultural Study ◽  
The Social ◽  
A Current

Virtual social networks (VSN) represent a phenomenon that continues reconfiguring the social dynamics. They have gone from the embryonic stage to a stage of maturity where it is observed that the context uses and appropriates those considered useful, giving them the use that seems to fit. Thus, Mexico and Spain contexts have specific characteristics and conditions. The aim of this study is to describe the access and appropriations of VSN, both in Mexico and in Spain and to show the challenges they face. The structure of this research is primarily an introduction to explain social networks as a current media phenomenon to later compare how each context has accessed, used and fitted these social networks into their own contexts. Finally, it will be discussed how Spain and Mexico face their challenges and last how each country treat the social media either as a threat or as an opportunity.

scholarly journals Social media usage among pre-service secondary mathematics teachers in Zambia

2020 ◽  
Vol 5 (2) ◽  
pp. 130-147
Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Media Use ◽  
Social Media Use ◽  
Media Technologies ◽  
Survey System ◽  
And Gender ◽  
And Mathematics ◽  
Use Of Social Media ◽  
The Impact

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.

scholarly journals Social Media, Depressive Symptoms and Well-Being in Early Adolescence. The Moderating Role of Emotional Self-Efficacy and Gender

2021 ◽  
Vol 12 ◽  
Author(s):  
Emanuela Calandri ◽  
Federica Graziano ◽  
Luca Rollé
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
Depressive Symptoms ◽  
Self Efficacy ◽  
Media Use ◽  
Well Being ◽  
Social Media Use ◽  
And Gender ◽  
Moderating Role

The study of the psychological effects of social media use on adolescents’ adjustment has long been the focus of psychological research, but results are still inconclusive. In particular, there is a lack of research on the positive and negative developmental outcomes and on possible moderating variables, especially concerning early adolescence. To fill these gaps in literature, the present study longitudinally investigated the relationships between social media use, depressive symptoms, affective well-being and life satisfaction, as well as the moderating role of emotional self-efficacy and gender. The study involved 336 Italian early adolescents (mean age = 13, sd = 0.3; 48% girls) who completed an anonymous self-report questionnaire twice within a year. Main results showed that higher social media use was related to higher depressive symptoms, lower affective well-being and lower life satisfaction among girls with lower emotional self-efficacy. Conversely, high social media use was related to higher affective well-being and higher life satisfaction for girls with higher emotional self-efficacy. Results are discussed in relation to their implications for risk prevention and health promotion among early adolescents. In particular, our results suggest that promoting emotional self-efficacy can be very helpful in making the use of social media an opportunity for well-being and life satisfaction rather than a developmental risk.

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