A Service Design Process Based on the Business Model CANVAS and the C-K Theory

2018 ◽  
pp. 279-301 ◽  
Author(s):  
Sergio E. Castillo-López ◽  
Sheyla K. Flores Guirao ◽  
Eduardo Roldán-Reyes ◽  
Aidé A. Maldonado Macias ◽  
Diego Manotas Duque
Keyword(s):  
Business Model ◽  
Design Process ◽  
Service Design ◽  
Business Model Canvas ◽  
K Theory

Developing Business Models for the Underground Labs

2020 ◽  
Author(s):  
Päivi Aro ◽  
Helena Ahola
Keyword(s):  
Business Model ◽  
Business Models ◽  
Service Design ◽  
Research Process ◽  
Professional Services ◽  
Management Approach ◽  
Value Proposition ◽  
The Core ◽  
Business Model Canvas ◽  
Value Propositions

<p><strong>DEVELOPING BUSINESS MODELS FOR THE UNDERGROUND LABS</strong><strong> </strong></p><p>The purpose of this case study is to describe the process of developing business models for the underground labs (ULs) and their network in a Baltic Sea Interreg project (BSUIN). The RQs are the following:</p><ul><li>What kind of business models the ULs in the project have?</li> <li>How could their business models be developed by focusing on specific customer segments and services and their value propositions?</li> <li>What kind of business model(s) could serve best the network of ULs?</li> </ul><p>Professional services, such as ULs also offer, can be characterized by high labour content, high customization and high customer contact. The distinguishing feature of these services is also their knowledge-intensive nature. Business model describes the logic of how a company intends to make money.  Business Model Canvas is a useful tool for describing, analyzing and designing business models. At the core in the business model is Value Proposition. The value proposition describes the benefits customers can expect from the services and products.</p><p>Service Design was used as an approach in the project. It is a mindset, a process, a toolset, a cross-disciplinary language and a human-centred management approach. Data was gathered by facilitating Service Design workshops and analyzed by qualitative methods. The research process consisted of three phases: 1) describing and analyzing the existing business models of the ULs 2) developing business models of the ULs focusing on specific customer segments and services and their value propositions, and 3) developing business models for the network of the ULs.</p><p>In the Exploration workshops the business models of the ULs were described and analyzed. It can be concluded that paying customer segments are few in number, and fixed costs are significant. Each UL is unique having specific know-how, expertise and infrastructure. </p><p>In Creation workshops the focus was on specific customer segments and services and their value propositions. The outcomes of the workshops were promising and recommendations for the ULs were made. ULs should look for new customer segments and create new services and value propositions. In addition, they should create and describe business models for the chosen customer segments and services.</p><p>In Reflection workshops business models for the network of the ULs were developed. The focus was particularly on core, supporting and additional services of the ULs. The core (essential) services are research infrastructure, underground infrastructure, site characterization and wide expertise for underground projects. A generic business model for the network was described based on the data, results, analyses and feedback of all the previous workshops.</p><p>It is challenging to develop business models for the ULs because they have not been business oriented. Every UL is unique, and the expertise is related to underground sciences. Business orientation would offer them an opportunity to boost underground scientific research which is the key element in the business model.</p>

Luggage carries right tools for innovation

2017 ◽  
Vol 33 (1) ◽  
pp. 19-21
Keyword(s):  
Business Model ◽  
Design Process ◽  
Design Methodology ◽  
Reading Time ◽  
Building Blocks ◽  
Holistic View ◽  
Content Type ◽  
Business Model Canvas ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This study examines the way a design process of experimenting and prototyping can enable a firm to explore its potential for growth and renewal. The Business Model Canvas created in 2010 by Alexander Osterwalder and Yves Pigneur is the base model, featuring nine building blocks which can provide a holistic view of an organization’s individual components and strategy. Options open to a hypothetical company, luggage manufacturer Packright, are explored here via five business meta-models which draw on Osterwalder and Pigneur’s ideas. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism

2021 ◽  
Vol 1 (2) ◽  
pp. 73-80
Author(s):  
Mariana Simanjuntak
Keyword(s):  
Business Model ◽  
Secondary Data ◽  
Service Design ◽  
Customer Relationship ◽  
Primary Data ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Narrative Study ◽  
Business Model Canvas ◽  
Customer Segment

The purpose of this research is to design service design, design a canvas business model (BMC) based on the design of services that have been designed and know the role of society. The required data is divided into two, namely primary data and secondary data. Primary data was obtained by conducting interviews and observations to tourists, managers and the community around Siregar Aek Nalas. Primary data obtained such as access, amenities, safety and security, processes, physical or digital artifacts, stakeholders/stakeholders, and Village Tourism services. Secondary data is obtained by conducting literature studies. The strategy carried out to develop Siregar Aek Nalas is the design of Service Dominant Logic (SDL) by creating a map of tourist travel before the visit, during the visit and the completion of the visit from the primary data obtained then carried out the design of the canvas model business with the presence of nine components customer segment, value proposition, channel, customer relationship, revenue stream, key of resource, key of activities, key of partnership and cost structure. Service Design is done by co-creation of tourist travel map before visit, during visit and completion of visit. The creation of a tourist travel map is based on eight programs.

scholarly journals Business Model Enriched With User Experience, as a Systemic Tool in Service Design

2021 ◽  
Vol 23 (2) ◽  
pp. 67-103
Author(s):  
Jadranka Musulin ◽  
◽  
Vjeran Strahonja ◽  
Keyword(s):  
Business Model ◽  
User Experience ◽  
Customer Value ◽  
Information Technologies ◽  
Service Design ◽  
Service Science ◽  
Model Concept ◽  
Business Model Canvas ◽  
System Service ◽  
Service Ecosystem

Service design and business model design are considered in the literature as separate approaches to value creation for the customer. User experience, as a concept that represents a holistic emotional and meaningful result of the interaction with information technologies, is nowadays an important ingredient of the customer value. This paper aims to theoretically set the ground for using the business model concept as a systemic tool in service design that will support the design for user experience. Against this background, we ask: Can the business model concept successfully represent a system that is required for the value proposition-based service exchange? We investigate this question based on service-dominant logic and accompanying service science, and semantically compare elements of the service system, service ecosystem, and ten service science basic concepts. The analysis shows that the business model canvas, the chosen model for business model representation, satisfies the systemic perspective and can erve as a system platform for integrating with service design.

DISCIPLINA DE EMPREENDEDORISMO NA FORMAÇÃO DOS ALUNOS DE BIBLIOTECONOMIA E DOCUMENTAÇÃO DA UFS

2018 ◽  
Vol 1 (2) ◽  
pp. 189-195
Author(s):  
Marta Suzana Cabral Nunes ◽  
Augusto Cesar Vieira dos Santos ◽  
Sueli Maria Silva Pereira ◽  
Euder de Jesus Costa
Keyword(s):  
Business Model ◽  
Design Thinking ◽  
Business Model Canvas

Este trabalho visa apresentar a experiência da disciplina de Empreendedorismo na UFS como fator motivador do desenvolvimento de competências para o bibliotecário documentalista, onde participaram alunos do curso de Biblioteconomia e Documentação, dentre alunos de outros cursos. O tema do empreendedorismo tem sido debatido no campo profissional e apresenta-se como alternativa importante que permite aos profissionais desenvolver ações e estratégias inovadoras em sua atuação diária. Trata-se de um estudo que tem como principal mérito apresentar esse caso a fim de demonstrar que é possível, a partir de ações de extensão e da formação continuada, desenvolver competências empreendedoras nos futuros profissionais bibliotecários documentalistas, aplicando metodologias como o Ciclo de Aprendizagem Vivencial, o Business Model CANVAS, Design Thinking, e o Plano de Negócios. Ao todo participaram da disciplina 7 alunos do curso de Biblioteconomia e Documentação da UFS, que preencheram formulário eletrônico a fim de fornecer suas percepções sobre a aprendizagem obtida.

scholarly journals Innovation in Start-Up Business Model in Energy-Saving Solutions for Sustainable Development

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3583
Author(s):  
Bogdan Wit ◽  
Piotr Dresler ◽  
Anna Surma-Syta
Keyword(s):  
Sustainable Development ◽  
Local Government ◽  
Energy Saving ◽  
Business Model ◽  
Value Proposition ◽  
Sustainable Business ◽  
Business Model Canvas ◽  
Start Up ◽  
Sustainable Value ◽  
Research Questions

Socially expected innovations are innovations considering sustainable development. The subject of the paper focuses on the business model of a start-up providing energy saving services to local government units using smart technologies of Industry 4.0 in the aspect of low touch economy. A methodical critical literature review including quantitative and qualitative assessment, stakeholder analysis and business modeling techniques using Business Model Canvas and Triple Layer Business Model Canvas (TLBMC) was conducted. In addition, an in-depth analysis of a start-up case study was conducted. The research questions are related to the interpretation of the organization’s business data and methods of interpreting Sustainability 3.0 business solutions. The research questions were directed to the challenges regarding the creation of the organization’s sustainable business model architecture and the Business Sustainability 3.0 sustainable business imaging concept. The research objective is to design a sustainable business model of a start-up providing energy-efficient services to local government units, whose value proposition refers to an extended sustainable value that meets the economic, social and environmental needs of society. The integration of sustainability in the sustainable business model of the start-up allowed to achieve the research objective of designing a sustainable value proposition that meets the economic, social and environmental needs of society.

scholarly journals Towards a Smart E-Waste System Utilizing Supply Chain Participants and Interactive Online Maps

Recycling ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 8
Author(s):  
Tetiana Shevchenko ◽  
Michael Saidani ◽  
Yuriy Danko ◽  
Ievgeniia Golysheva ◽  
Jana Chovancová ◽  
...  
Keyword(s):  
Waste Management ◽  
Business Model ◽  
Electronic Waste ◽  
Precious Metals ◽  
Local Delivery ◽  
Waste Collection ◽  
Business Model Canvas ◽  
Online Maps ◽  
Delivery Services ◽  
Reduction Of Co2

Efficient electronic waste (e-waste) management is one of the vital strategies to save materials, including critical minerals and precious metals with limited global reserves. The e-waste collection issue has gained increasing attention in recent years, especially in developing countries, due to low collection rates. This study aims to search for progressive solutions in the e-waste collection sphere with close-to-zero transport and infrastructure costs and the minimization of consumers’ efforts towards an enhanced e-waste management efficiency and collection rate. Along these lines, the present paper develops a smart reverse system of e-waste from end-of-life electronics holders to local recycling infrastructures based on intelligent information technology (IT) tools involving local delivery services to collect e-waste and connecting with interactive online maps of users’ requests. This system considers the vehicles of local delivery services as potential mobile collection points that collect and deliver e-waste to a local recycling enterprise with a minimum deviation from the planned routes. Besides e-waste transport and infrastructure costs minimization, the proposed smart e-waste reverse system supports the reduction of CO2 through the optimal deployment of e-waste collection vehicles. The present study also advances a solid rationale for involving local e-waste operators as key stakeholders of the smart e-waste reverse system. Deploying the business model canvas (BMC) toolkit, a business model of the developed system has been built for the case of Sumy city, Ukraine, and discussed in light of recent studies.

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