Konsumreduzierung durch Slow Fashion – Welche Faktoren beeinflussen die Kaufentscheidung bei langlebiger Kleidung?

2022 ◽  
pp. 151-173
Author(s):  
Frederike Schnalke ◽  
Silvia Boßow-Thies ◽  
Bianca Krol
Keyword(s):  
Slow Fashion

Evaluating New York raw fiber-to-retail

2020 ◽  
Vol 35 (8) ◽  
pp. 787-807
Author(s):  
Helen X Trejo ◽  
Tasha L Lewis
Keyword(s):  
New York ◽  
Value Chain ◽  
Future Goals ◽  
Leadership Initiatives ◽  
Key Dimensions ◽  
Farm Business ◽  
Slow Fashion ◽  
Fiber Processing ◽  
Local Fiber

Inspired by the slow fashion movement, this is an exploratory case study focused on New York’s raw fiber-to-retail value chain for local clothing and textiles. New York has over 470 diverse sheep, alpaca, goat farms, fiber processing mills for product development, and fiber festivals for retail. A survey with farmers presents their motives for establishing a fiber farm business, diverse fibers available, fiber products, income, and their multiple retail venues. Interviews were conducted with farmers, fiber mill owners, and artisan designers. Primary research objectives included: (1) determining how fiber farms, mills, artisans, fiber festivals, and fiber agro-tourism intersect to sustain the current fiber community; (2) evaluating the major challenges the fiber community faces; (3) determining if stakeholders of the fiber community have benefited from any policies; and (4) understanding future goals New York raw fiber-to-fashion stakeholders have to sustain the local fiber community. Interviews reveal several leadership initiatives developed by fiber farmers to address challenges of finding a market, limited income, and fiber mill closures. This study uses the five key dimensions of slow fashion as a framework to evaluate New York raw fiber-to-retail.

Sustainable development and the aspirational male consumer: Tengri, making the case for sustainable luxury

2021 ◽  
Vol 8 (1-2) ◽  
pp. 245-266
Author(s):  
Natascha Radclyffe-Thomas
Keyword(s):  
Sustainable Development ◽  
Raw Materials ◽  
Environmental Issues ◽  
Social Enterprises ◽  
Fashion Industry ◽  
Way Of Life ◽  
Virtuous Cycle ◽  
Slow Fashion ◽  
Brand Heritage

Luxury is an industry that defines its value through the quality of its raw materials, which fosters creativity, elevates artisanship and relies on brand heritage and local production to underpin the provenance of its products and justify its pricing strategy and, as such, can be considered as embodying many of the practices of sustainability. Yet, despite public commitments and pledges for better business, both financial and cultural factors have contributed to a lack of progress in implementing the necessary system changes implied by slow fashion, sustainable development and the circular economy. Social enterprises use business to address social and environmental issues. In Tengri’s case, founder Nancy Johnston was inspired by her experiences travelling with Mongolia’s yak herders where she was confronted with the harshness of the nomadic way of life and threats to its continuing existence. She was driven to action when she juxtaposed these conditions with the promoted glamour of the luxury fashion industry, which relies on supplies of ingredients from just such workers. This article explores how Tengri combines social and environmental awareness with luxury product development incorporating the UN SDGs into a sustainable luxury menswear brand in a virtuous cycle of ethical fashion consumption and production.

scholarly journals Design de sistemas para análise do ciclo de vida de um produto: slow fashion

2017 ◽  
Author(s):  
Flávia Pereira Conti
Keyword(s):  
Life Cycle ◽  
Real World ◽  
Human Ecology ◽  
Sao Paulo ◽  
Fashion Design ◽  
São Paulo ◽  
Fast Fashion ◽  
Life Cycle Design ◽  
Power Point ◽  
Slow Fashion

O artigo descreve o processo de reavaliação e esmeração de um sistema de produção da microempresa de semijoias Cantrelle Design, com o objetivo de otimizar a estrutura organizacional e de produção por meio do design de sistemas e o slow fashion. O design de sistemas por considerar o produto como um conjunto inteiro, e o slow fashion, porque visa a democratização do processo de criação de peças de forma mais lenta, preocupando-se com o desenvolvimento dos processos. Para alcançar um resultado satisfatório, utilizou-se a metodologia desenvolvida por Ezio Manzini e Carlo Vezzoli, o Life Cycle Design (LCD), procurando reduzir os inputs e outputs o máximo possível, tanto em termos quantitativos quanto qualitativos. Ponderando assim, a nocividade de seus efeitos, por meio da avaliação de todas as fases do produto, que são subdivididas em pré-produção, produção, distribuição, uso e descarte. Por se tratar de semijoias, sendo, então, um bem durável, requere-se poucos recursos durante o uso e manutenção, concentra-se em reduzir o impacto nas fases antecedentes e posteriores ao uso.  Como resultado, obteve-se uma potencialização na gestão da empresa, reduzindo os gastos energéticos e materiais. Atingiu-se tal solução por meio de uma melhor organização de etapas operacionais nas fases antecedentes ao uso do produto, buscando adequar-se ao sistema slow fashion, com a otimização do volume de compras e logística de vendas, reavaliação da embalagem e material aplicados. Percebeu-se que a matéria prima já em uso é a menos impactante para o ambiente por ser de alta durabilidade e passível de reaproveiramnento. Por fim, redesenhou-se a embalagem com tecido reciclado, de uma forma que possa ser reutilizada pelo consumidor final após ser adquirida. Conclui-se que é possível readequar um sistema já em andamento, adaptando-o de forma a reduzir seu impacto na natureza por meio do slow fashion e design de sistemas, valorizando o processo de produção, não só o lucro financeiro que a venda do produto proporciona, além de aperfeiçoar o sistema como uma unidade e repensar o conjunto para valorizar a qualidade e o modo de produção, expondo a possibilidade de renovar o sistema industrial vigente de modo sustentável e consciente, por meio de uma ação local, visando atingir um macrossistema de forma harmônica. Palavras-chave: slow fashion, design de sistemas, semijoias, sustentabilidade, metodologia.ReferênciasBASTAGNINO, Luigi. Design di Sistemi i Sistemi Industriali Aperti: un nuovo approccio al progretto, un nuovo modello di bussiness. Sem ano. 26 slides. Apresentação em Power-point. BUENO, Bárbara. Movimento slow life: desacelerando a vida. 2016. Disponível em < https://pt.linkedin.com/pulse/movimento-slow-life-desacelerando-vida-b%C3%A1rbara-mantovani-bueno>. Acesso em: 24 de maio de 2017.DELLA MEA, Luciana. A moda em [re]evolução: slow fashion. 2014. Disponível em <http://www.autossustentavel.com/2014/05/a-moda-em-revolucao-slow-fashion.html>. Acesso em 24 de maio de 2017.DELLA MEA, Luciana. Design de sistemas para a sustentabilidade. 2012. Disponível em <http://www.autossustentavel.com/2012/06/design-de-sistemas-para.html>. Acesso em 24 de maio de 2017. MANZINI, Ezio; VEZZOLI, Carlo. O desenvolvimento de produtos sustentáveis: os requisitos ambientais dos produtos industriais. São Paulo. Editora da Universidade de São Paulo, 2002. PAPANEK, Victor. Design do the Real World: human ecology and social change. Londres. Thames & Hudson Ltd, 1985.REVIDE. O conceito de fast fashion. 2010. Disponível em <https://www.revide.com.br/editorias/moda/o-conceito-de-fast-fashion/>. Acesso em 24 de maio de 2017. SARATE, Fernanda. O movimento slow life e a desaceleração da sociedade de consumo contemporânea. 2009. Disponível em < http://www.comunicacaoetendencias.com.br/wp-content/uploads/2011/04/TCC-Fernanda-Sarate.pdf>. Acesso em: 24 de maio de 2017. SILVA, Samantha; BUSARELLO, Raul. Fast fashion e slow fashion: o processo criativo na contemporaneidade. 2016.

scholarly journals The main directions of development for light industry enterprises in the context of a pandemic

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Olga Medvedeva ◽  
Elena Rykova
Keyword(s):  
Marketing Research ◽  
Global Network ◽  
Light Industry ◽  
Russian Market ◽  
Global Trend ◽  
Internet Application ◽  
Four Levels ◽  
Global Statistics ◽  
Slow Fashion ◽  
Source Of Information

The article considers the actual factors for the development of light industry enterprises – the transition of the interaction of the "producer-consumer" system to the digital space using the Internet; application of the customization function in the production of light industry goods and the development of a model of conscious consumption. The presented results of marketing research demonstrate the interest in fashion of a larger number of consumers under 35 years old and confirm the global trend of interest in the global network as the main source of information about fashion. The results obtained reflect the global statistics on consumer awareness of fashion innovations and new products that they receive from the worldwide Internet. The desire to integrate the consumer and the manufacturer using online channels is relevant and in demand both in the global and in the Russian market, based on which we can talk about the use of modern means of interaction. Active segmentation of the market leads to the fact that the consumer becomes more differentiated in terms of their values and tastes, social and demographic status, which in turn changes the demand: it goes from mass to the category of segmented. The authors considered the emergence of the phenomenon of mass customization in global practice and the main approaches to using this tool in the market. Customization is a tool by which the manufacturer and the client come to a common decision regarding the finished product. It was found that economists Joseph Pine II and James H. Gilmore propose four levels of customization, which are called collaborative, adaptive, cosmetic, transparent (joint, adaptive, cosmetic, transparent), respectively, which most fully reflects the levels of implementation of customization in mass production. In this article, the authors review the experience of the two largest sports goods manufacturers in the field of sustainable production and consider the new direction of "slow fashion" (slow fashion) as the basis for the introduction of the customization function.

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