scholarly journals Nation Branding, Cultural Relations and Cultural Diplomacy at Eurovision: Between Australia and Europe

Author(s):  
Jess Carniel
Author(s):  
Mykola Trofymenko

Public diplomacy of Great Britain is one of the most developed in the EU and in the world. The United Kingdom has developed an extremely efficient public diplomacy mechanism which includes BBC World Service (which due to its popularity boosts the reputation and the image of Great Britain), Chevening Scholarships (provides outstanding foreign students with opportunity to study in Great Britain and thus establishes long-lasting relations with public opinion leaders and foreign countries elite) and the British Council, which deals with international diplomatic ties in the field of culture. The British Council is a unique organization. Being technically independent, it actively and efficiently works on consolidating Great Britain’s interests in the world and contributes to the development of public diplomacy in Great Britain.   The author studies the efforts of the British Council as a unique public diplomacy tool of the United Kingdom. Special attention is paid to the role of British Council, which is independent of the governing board and at the same time finds itself under the influence of the latter due to the peculiarities of the appointment of Board’s officials, financing etc. The author concludes that the British Council is a unique organization established in 1934, which is a non-departmental state body, charitable organization and public corporation, technically independent of the government. The British Council, thanks to its commercial activities covers the lack of public funding caused by the policy of economy conducted by the government. It has good practices in this field worth paying attention by other countries. It is also worth mentioning that the increment in profit was getting higher last year, however the issue of increasing the influence of the government on the activities of British Council is still disputable. Although the Foreign Minister officially reports to the parliament on the activities of the British Council, approves the appointment of the leaders of organizations, the British Council preserves its independence of the government, which makes it more popular abroad, and makes positive influence on the world image of Great Britain. The efficiency of the British Council efforts on fulfillment of targets of the United Kingdom public diplomacy is unquestionable, no matter how it calls its activities: whether it is a cultural relations establishment or a cultural diplomacy implementation. Keywords: The British Council, public diplomacy, cultural diplomacy, cultural relations, Foreign Office, Her Majesty’s Government, official assistance for development


Author(s):  
Gabriel Gherasim

In the troubling sixteenth century political and religious turmoil in Europe - and particularly in France - the cosmopolitan personality of Michel de Montaigne is not only indicative for acknowledging the more and more meddling resources of culture within the realm of politics, but is also explanatory for reforming and expanding the instruments of traditional diplomacy. Specifically, the consequential insights of Montaigne's post-Renaissance humanist stance highly impacted upon certain salient developments in the field of cultural diplomacy that could be analytically framed as i) a personal imprint on reforming political culture(s) tantamount to a conspicuous signature in the field of cultural pedagogy, and ii) a commendable approach to cultural pluralism, and an influential modus operandi in the practice of cultural relations. The present study purports to reflect upon the rise of modern cultural diplomacy through highlighting the impact of the above-mentioned traits on further developments of the field in one of the most characteristic figures of early modernity, Michel de Montaigne.


Slavic Review ◽  
2018 ◽  
Vol 77 (3) ◽  
pp. 661-684
Author(s):  
Theodora Dragostinova

This article examines Bulgarian cultural relations with India and Mexico in the 1970s to explore the role of cultural diplomacy in the relationship between the Second and the Third Worlds during the Cold War. In 1975, Liudmila Zhivkova, the daughter of the Bulgarian leader, became the head of the Committee for Culture; under her patronage, Bulgarian officials organized literally hundreds of exhibitions, concerts, academic conferences, book readings, cultural weeks, and visits that involved the three countries in an intense cultural romance. Even though Bulgaria was known as the “Soviet master satellite,” culture provided a considerable level of independence in Bulgarian dealings with international actors, which often caused Soviet irritation. In the end, by using culture, in addition to political and economic aid, Bulgaria managed to forge its role as an intermediary between the Second World and the Global South, and to project its notions of development on a global scene.


2016 ◽  
Vol 48 (2) ◽  
pp. 80-85 ◽  
Author(s):  
Brian J. Hurn

Purpose – The purpose of this paper is to emphasise the importance of effective cultural diplomacy in increasing influence abroad, both commercially and politically. It covers the institutions used to advance cultural diplomacy and focuses on their use in nation branding as a form of “soft power”. Design/methodology/approach – Review of the various key institutions involved, with examples. Findings – Increasing use of cultural diplomacy by companies and nations to enhance their profile to assist in gaining competitive advantage in exports, foreign trade, attracting inward investment and tourism. Emphasises its value and methods as an important part of training and development. Research limitations/implications – Selective review of recent good practice. Practical implications – Highlights key areas of success and also examines areas where success has been tempered by altered circumstances at a later date. Originality/value – The review is backed by critical examination and analysis of the recent use of institutions involved.


2016 ◽  
Vol 52 (4) ◽  
pp. 1022-1041 ◽  
Author(s):  
Ville Laamanen

Existing scholarship suggests that Stalin’s Great Terror of 1936–8 seriously undermined Soviet cultural diplomacy and forced its main promoter, the All-Union Society for Cultural Relations with Foreign Countries (VOKS), to succumb to the strict control of the party and secret police. By contrast, this article argues that by the spring and summer of 1939 VOKS was recovering from stagnation and reintroducing customs from before the Great Terror. Through a micro-historical analysis of Finnish writer Olavi Paavolainen’s exceptionally long visit to the Soviet Union between May and August 1939, the article demonstrates how case studies of select VOKS operations can explain many of the dilemmas and peculiarities of Soviet cultural diplomacy during the thus far scantily researched 1939–41 period. By focusing on the interactions between Paavolainen, the VOKS vice-chairman Grigori Kheifets and Soviet writers, the article illustrates that after the purges, VOKS continued its efforts to disseminate a positive and controlled image of Soviet life by complex means that linked propaganda with network-building. Finally, the article highlights the role of individuals in cultural diplomacy and explores how an outsider perceived the Great Terror’s effects on Soviet cultural intelligentsia.


2016 ◽  
Vol 25 (2) ◽  
pp. 373-385 ◽  
Author(s):  
CHARLOTTE FAUCHER

In a 2004 review essay on transnational history published in the pages of this journal, Akira Iriye discussed the ‘internationalisation of scholarship’ and concluded that ‘historians easily cross oceans and traverse national boundaries’. The books under review here offer a striking example of this internationalisation, not only in their geographical remit but equally in the transnational interests and collaboration of their authors. Three of them are edited volumes – which, in their showcasing of different approaches, methodologies and topics, are particularly suited to addressing the hybrid nature of cultural diplomacy. Their rich variety of case studies reveals the interplay of micro and macro history, as well as the complex relations between local, national and transnational, as well as between governmental and non-governmental historical actors. The fourth volume is a jointly authored work by François Chaubet and Laurent Martin that presents a synthetic approach to cultural exchange, the relations between culture and policy and cultural globalisation. Together these recent books represent the evolution of a cultural approach to diplomatic history and international relations, epitomised by an interest in ‘soft power’ and closely shaped by the development of transnational history, entangled history (histoire croisée) and the study of cultural transfers. As such, they allow a more cumulative consideration of the roles and meanings of cultural diplomacy in twentieth-century Europe.


1976 ◽  
Vol 30 (3) ◽  
pp. 453-483 ◽  
Author(s):  
William R. Pendergast

Cultural expansion has been a major component of postwar French foreign policy. The creation and operation of UNESCO afforded opportunities for pursuit of French cultural relations. French authorities determined to secure the location of UNESCO in Paris, the privileged use of the French language, and to direct the organization towards activities with appeal to an international intellectual clientele. France also endeavored to divert UNESCO from paths detrimental to French cultural policy. These dangers included the creation of international norms and mandatory reports on bilateral cultural relations, adherence by UNESCO to a philosophy inimical to French cultural policy, and penetration by multilateral organs into areas of French cultural predominance. At the same time, France availed itself of UNESCO to supplement its independent actions, to infiltrate a French presence into new areas, to facilitate the operational conduct of cultural relations, and to diversify the conventional instruments of cultural action. Additionally, the French National Commission for UNESCO emerged as an agent for the conduct of French cultural diplomacy.


2017 ◽  
Vol 1 (1) ◽  
pp. 58
Author(s):  
Surasak Jamnongsarn

The phenomenon of cultural diplomacy between Indonesia and Thailand had appeared since the visit of the Kings of Thailand to Java more than a hundred years ago. In addition, the Indonesian immigrants who has come to Thailand are also an important factor of musical history of both countries. As a result of these interactions, the exchange of ideas, information, value, system, tradition, belief, and other aspects of culture are in the interest of foster mutual understanding through musical dimension. More precisely, the interaction contributes to the exchange of musical ideas. In the Thai music history, angklung and gamelan is an essential tool for building international relations between the two countries at the community level. The relation between the two countries is similar to the relationship between two people so that emotion is the key methodologies in cultural diplomacy. The purpose of diplomacy is to give those people around you to know you better. There used to be a lot of cultural imperialism in cultural diplomacy, but this should be avoided. Currently, cultural diplomacy can give an idea on how a country engaging with others, a capacity to share and accept other viewpoints. The music has a very positive impact for the development of musical culture in Thailand today.Angklung has been taught in every elementary school in the whole of Thailand, even at the level of junior high school and high school. The ideas of new works by Thailand composers today inspired many of the gamelan orchestra. Despite the fact may be felt by the people of Thailand that the influence of Indonesian music is so powerful, so far no Thai person who writes about the history of this music as cultural diplomacy. Cultural diplomacy conceived and built in three models of representation: soft power, nation branding, and cosmopolitan constructivism.


2017 ◽  
Vol 4 (02) ◽  
pp. 35
Author(s):  
Riski M. Baskoro

AbstractFood has a story and people are the sole object constructing the story. Food also has meaning for a community group,where tradition, customs, values, and geographical location will determine what kind of dish is placed in a servingdevice. In other words, food can not be separated from the cultural aspects of a community group, because of courseevery community or a nation has a distinctive style to the food and in the end can set the identity. The concept ofgastronomy is certainly not a rare and peculiar thing, but when it is combined with diplomacy, the story may bedifferent. A decade and a half ago, a leading weekly magazine raised the news about gastro diplomacy activities andmade International Relations scholars captivated to further interpret this concept. This paper will elaborate theconcepts, practices, and debates surrounding gastro diplomacy regarding disparities to similar concepts. In addition,this paper also tries to analyze the affiliation of gastro diplomacy with nation branding. The purpose of this paper isto provide a comprehensive overview of the concept of gastro diplomacy.Keywords: gastro diplomacy, cultural diplomacy, public diplomacy, nation branding AbstrakMakanan memiliki sebuah kisah dan manusia merupakan objek tunggal yang mengkonstruksi kisah itu. Makanan jugamemiliki makna bagi suatu kelompok masyarakat, dimana tradisi, adat istiadat, nilai-nilai sampai letak geografisakan menentukan hidangan jenis apa yang diletakan dalam sebuah peranti saji. Dengan kata lain, makanan tidak bisaterlepas dari aspek budaya suatu kelompok masyarakat, karena tentunya setiap kelompok masyarakat ataupun suatubangsa memiliki corak yang khas terhadap makanannya dan pada akhirnya dapat menata identitas. Konsep tentanggastronomi sudah tentu bukan hal langka dan ganjil, namun ketika ini dipadukan dengan diplomasi, ceritanya bisalain. Satu setengah dekade lalu, sebuah majalah mingguan terkemuka mengangkat berita tentang aktivitas gastrodiplomasi dan membuat para akademisi Hubungan Internasional terpikat untuk menginterpretasi lebih jauh konsepini. Tulisan ini akan mengelaborasi konsep, praktik, dan perdebatan seputar gastro diplomasi mengenai disparitasterhadap konsep-konsep yang serupa. Selain itu, tulisan ini juga mencoba menganalisis afiliasi gastro diplomasidengan nation branding. Tujuan dari tulisan ini untuk memberikan gambaran secara menyeluruh mengenai konsepgastro diplomasi.Kata-kata Kunci: Gastro Diplomasi, Diplomasi Kebudayaan, Diplomasi Publik, Nation Branding


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