Social Media Ecosystem: Review on Social Media Profile’s Security and Introduce a New Approach

2020 ◽  
pp. 229-235 ◽  
Author(s):  
Vishnu Dutt Sharma ◽  
Santosh Kumar Yadav ◽  
Sumit Kumar Yadav ◽  
Kamakhya Narain Singh
Keyword(s):  
Social Media ◽  
New Approach ◽  
Media Ecosystem

Novel interfaces in science communication: Comparing journalistic and social media uptake of articles published by The Conversation Africa

2021 ◽  
pp. 096366252110193
Author(s):  
Lars Guenther ◽  
Marina Joubert
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Social Issues ◽  
Science Journalism ◽  
African Countries ◽  
Public Science ◽  
Mainstream Media ◽  
Agenda Setter ◽  
Or Economics ◽  
Media Ecosystem

Science amplifier platforms such as The Conversation have gained popularity in a changing media ecosystem in which the traditional roles of journalists are eroded, and scientists are urged to engage with society. The Conversation constitutes a blend of scientific communication, public science communication and science journalism, and a convergence of the professional worlds of science and journalism. In this study, we investigated the nature and impact of the Africa-focussed edition of this platform, The Conversation Africa. We analysed articles published over a 5-year period since its launch in 2015 ( N = 5392). Contents from South Africa dominate the platform, but contributions from other African countries are increasing. Regarding the role of The Conversation Africa as an inter-media agenda setter, mainstream media more often republished stories related to politics or economics, while stories about social issues such as education, conservation and art were more often shared on social media.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals ARTICONF: Towards a Smart Social Media Ecosystem in a Blockchain Federated Environment

2020 ◽  
pp. 417-428
Author(s):  
Radu Prodan ◽  
Nishant Saurabh ◽  
Zhiming Zhao ◽  
Kate Orton-Johnson ◽  
Antorweep Chakravorty ◽  
...  
Keyword(s):  
Social Media ◽  
Media Ecosystem

scholarly journals Who Keeps the Gate? Digital Gatekeeping in New Media

2021 ◽  
Vol 64 (2 (246)) ◽  
pp. 91-99
Author(s):  
Karolina Pałka-Suchojad
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Progress ◽  
Media Ecosystem ◽  
The Media ◽  
Echo Chamber ◽  
New Perspective ◽  
Network Diffusion

This article is the result of noticing the need to transpose the gatekeeping theory. Technological progress has left its mark on the media ecosystem, generating and then strengthening the convergence processes, and has also changed the understanding of gatekeeping. The architecture of new media, especially social media, places gatekeeping in the context of the network. This allows one to look at the classically understood process from a new perspective, in which the key is to base the concept on network diffusion. Contemporary gatekeeping should be analyzed in the context of such mechanisms as: information bubble, echo chamber, filtering information by users and algorithms. Basic conceptual categories, the gate and the keeper, are also modified. There is a noticeable trend towards the transformation of gatekeeping towards gatewatching, in which social media users do not create their own gates, but observe and use already existing gates. Gatekeeping in the era of social media makes the audience an important element of it, moving towards secondary gatekeeping.

scholarly journals Proposal of a composite indicator for measuring social media presence in the wine market

2020 ◽  
Author(s):  
Andrea Conchado Peiró ◽  
José Miguel Carot Sierra ◽  
Elena Vázquez Barrachina ◽  
Enrique Orduña Malea
Keyword(s):  
Social Media ◽  
Market Research ◽  
Initial Step ◽  
Composite Indicators ◽  
New Approach ◽  
Misleading Information ◽  
Social Media Networks ◽  
Wine Market ◽  
Definition Of ◽  
Research Analysis

Cybermetrics field is attracting considerable interest due to its utility as a data-oriented technique for research, though it may provide misleading information when used in complex systems. This paper outlines a new approach to market research analysis through the definition of composite indicators for cybermetrics, applied to the Spanish wine market. Our findings show that the majority of cellars were present in only one or two social media networks: Facebook, Twitter or both. Besides, the presence on the Web can be summarized into three principal components: website quality, presence on Facebook, and presence on Twitter. Three groups of cellars were identified according to their position in these components: cellars with a high number of errors in their website with complete absence of information in social media, cellars with strong presence in social media, and cellars in an intermediate position. Our results constitute an excellent initial step towards the definition of a methodology for building composite indicators in cybermetrics. From a practical approach, these indicators may encourage cellar managers to make better decisions towards their transition to the digital market.

scholarly journals Health science communication strategies used by researchers with the public in the digital and social media ecosystem: a systematic scoping review protocol

BMJ Open ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. e019833 ◽  
Author(s):  
Guillaume Fontaine ◽  
Andréane Lavallée ◽  
Marc-André Maheu-Cadotte ◽  
Julien Bouix-Picasso ◽  
Anne Bourbonnais
Keyword(s):  
Social Media ◽  
Scoping Review ◽  
Science Communication ◽  
Grey Literature ◽  
Communication Channels ◽  
Health Science ◽  
Published Data ◽  
The Public ◽  
Review Team ◽  
Media Ecosystem

IntroductionThe optimisation of health science communication (HSC) between researchers and the public is crucial. In the last decade, the rise of the digital and social media ecosystem allowed for the disintermediation of HSC. Disintermediation refers to the public’s direct access to information from researchers about health science-related topics through the digital and social media ecosystem, a process that would otherwise require a human mediator, such as a journalist. Therefore, the primary aim of this scoping review is to describe the nature and the extent of the literature regarding HSC strategies involving disintermediation used by researchers with the public in the digital and social media ecosystem. The secondary aim is to describe the HSC strategies used by researchers, and the communication channels associated with these strategies.Methods and analysisWe will conduct a scoping review based on the Joanna Briggs Institute’s methodology and perform a systematic search of six bibliographical databases (CINAHL, EMBASE, IBSS, PubMed, Sociological Abstracts and Web of Science), four trial registries and relevant sources of grey literature. Relevant journals and reference lists of included records will be hand-searched. Data will be managed using the EndNote software and the Rayyan web application. Two review team members will perform independently the screening process as well as the full-text assessment of included records. Descriptive data will be synthesised in a tabular format. Data regarding the nature and the extent of the literature, the HSC strategies and the associated communication channels will be presented narratively.Ethics and disseminationThis review does not require institutional review board approval as we will use only collected and published data. Results will allow the mapping of the literature about HSC between researchers and the public in the digital and social media ecosystem, and will be published in a peer-reviewed journal.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Visual Listening In: Extracting Brand Image Portrayed on Social Media

2020 ◽  
Vol 39 (4) ◽  
pp. 669-686 ◽  
Author(s):  
Liu Liu ◽  
Daria Dzyabura ◽  
Natalie Mizik
Keyword(s):  
Social Media ◽  
Deep Learning ◽  
Brand Image ◽  
New Approach

A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.

scholarly journals Daesh, Twitter and the Social Media Ecosystem

2019 ◽  
Vol 164 (4) ◽  
pp. 60-72 ◽  
Author(s):  
Stuart Macdonald ◽  
Daniel Grinnell ◽  
Anina Kinzel ◽  
Nuria Lorenzo-Dus
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Ecosystem
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