Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts

2020 ◽  
pp. 95-119
Author(s):  
Locky Law
Keyword(s):  
Social Media ◽  
Transfer Of Learning ◽  
Multimodal Analysis

scholarly journals Emotional practices of unaccompanied refugee youth on social media

2020 ◽  
Vol 23 (5) ◽  
pp. 766-786
Author(s):  
Annamária Neag ◽  
Markéta Supa
Keyword(s):  
Social Media ◽  
Negative Emotions ◽  
Middle Eastern ◽  
Refugee Youth ◽  
Multimodal Analysis ◽  
Media Ethnography ◽  
Migration Experience ◽  
Complex Process ◽  
Binary Oppositions ◽  
Expression Of Emotions

Migration for unaccompanied refugee youth is an emotionally complex process involving mediated experiences and expressions of emotions and affect. This article draws upon social media ethnography conducted with young refugees from African and Middle Eastern countries living in Europe. The participants’ emotional practices were explored through the multimodal analysis of content they shared on Facebook. The findings highlight how the young refugees performed multifaceted yet interconnected emotional practices. These emotional practices potentially assisted their negotiation of emotional losses and gains resulting from migration. The online mediated emotionality, however, cannot be fully comprehended through the reductionist lenses of binary oppositions such as losses and gains, presence and absence, or positive and negative emotions. This article shows that unaccompanied refugee youth’s experience and expression of emotions online are influenced by more than their migration experience, and that their interconnected nature and complexity need to be considered.

scholarly journals Narrative of politics in the era of social media: a multimodal analysis of president Joko Widodo’s video blog

2018 ◽  
Vol 74 ◽  
pp. 10012
Author(s):  
Fransiskus Surdiasis ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Legitimacy ◽  
Multimodal Analysis ◽  
Multimodal Discourse ◽  
The People ◽  
Political Narratives ◽  
Political Narrative ◽  
Semiotic Resources ◽  
Use Of Social Media

This research aims to investigate the use of social media in constructing political narrative by examining the video blogs (vlogs) of Indonesian President, Jokowi, on Youtube as a case study. How does President Jokowi use his vlogs to construct political narratives about his personal life and presidency? What kind of semiotic resources deployed in his vlogs? This research uses the method of Systemic Functional Multimodal Discourse Analysis and concludes that President Jokowi has used his vlogs to build his political narrative with the underlying themes of progress and reformation, stating that his presidency will lead Indonesia to a better situation. The political narrative championed in his vlogs strengthens his political legitimacy as a leader who is humble, modest, and close to the people. In building his political narrative, President Jokowi has used a variety of semiotic resources, including participants, process or kinesics action, locative circumstance, visual collocation, speech, and text. This research confirms the change of political communication in content dimension and shows the importance of applying multimodal analysis in understanding contemporary political communication. This research recommends politicians to use vlogs as a platform to build their political narratives in this new political environment.

scholarly journals MEDIATISING RESISTANCE TO CONTEMPORARY FASCISM ON YOUTUBE: VOICING DISSENT IN BRAZILIAN RAP

2020 ◽  
Vol 59 (3) ◽  
pp. 2017-2049
Author(s):  
Marcos Morgado
Keyword(s):  
Social Media ◽  
Hip Hop ◽  
Cultural Relations ◽  
Linguistic Resources ◽  
Multimodal Analysis ◽  
Protest Songs ◽  
Fertile Ground ◽  
Constant Resistance ◽  
Social Media Platforms ◽  
Conservative Turn

ABSTRACT In recent years, an on-going shift from more progressive political, social and cultural relations towards a more conservative turn around the world has been under way. A fascist political stance (STANLEY, 2018) has been noted in different parts of the globe and politicians have been able to gather followers dissatisfied with crumbling economies by usually making recourse to an “us versus them” discourse. Such dissatisfaction and bias have found fertile ground in social media platforms, e.g. Facebook and WhatsApp, and elevated the tensions around such issues to a level never before seen. In the 2018 presidential election in Brazil, similar tensions were fuelled by a candidate with an authoritarian, xenophobic and misogynistic discourse. More importantly, that authoritarian discourse did not go unchallenged and the same social media platforms were home for constant resistance to it such as, for instance, the movement #nothim, created by the Facebook group “Women United against Bolsonaro”, and the rap/hip hop movement in Brazil, which released protest songs and a manifesto called “Rap for Democracy” on YouTube. In this paper, we focus on one music video in particular, ‘Primavera Fascista’ (“Fascist Spring”) to present a multimodal analysis of how resistance to that candidate’s discourse was constructed. We look into visual, sound, musical and linguistic resources (KRESS, 2010; MACHIN, 2010). Drawing upon a view of language as performative (PENNYCOOK, 2004; 2007), we use the analytical constructs of entextualization (BAUMAN & BRIGGS, 1990) and indexicality (BLOMMAERT, 2005; 2010) to show that the rap song is an exhaustive discursive exercise of metapragmatic reflexivity on the performative effects of a number of fascist statements produced by the candidate.

scholarly journals WHY FACEBOOK IS NOT A GATEWAY TO NEWS CONTENT

2021 ◽  
Author(s):  
Marie Palmer
Keyword(s):  
Social Media ◽  
Complex Nature ◽  
Social Semiotics ◽  
Discursive Practices ◽  
Conventional System ◽  
News Content ◽  
Multimodal Analysis ◽  
The Past ◽  
Social Media Platforms

Over the past fifteen years, the emergence of intermediaries has transformed the circulation of news content. Social media platforms and news aggregators have become main gateways to news content. However, they don't circulate news but snippets of existing news content. This article focuses on why those snippets are identified by users as news. Drawing on social semiotics, this study uses the concept of genre - as a tacit and conventional system of categorisation of texts or discursive practices (Neale, 1980), which provides clues regarding how to interact with a text in a specific cultural situation (Martin, 1984)- to understand the complex nature of the snippet. Using a multimodal analysis of a series of over 150 Facebook news posts, this article argues that the design of Facebook posts uses horizontal and vertical intertextuality, to generate a socially endorsed comment on news. Therefore, Facebook cannot really by defined as a gateway to news content but rather as an intertextual commenter.

scholarly journals The Normative World of Memes: Political Communication Strategies in the United States and Ecuador

2022 ◽  
Vol 3 (1) ◽  
pp. 40-51
Author(s):  
Marco López-Paredes ◽  
Andrea Carrillo-Andrade
Keyword(s):  
United States ◽  
Social Media ◽  
Popular Culture ◽  
Political Communication ◽  
The United States ◽  
Public Values ◽  
Public Discussion ◽  
Multimodal Analysis ◽  
The Media ◽  
Convergence Model

The media convergence model presents an environment in which everyone produces information without intermediates or filters. A subsequent insight shows that users (prosumers) —gathered in networked communities—also shape messages’ flow. Social media play a substantial role. This information is loaded with public values and ideologies that shape a normative world: social media has become a fundamental platform where users interact and promote public values. Memetics facilitates this phenomenon. Memes have three main characteristics: (1) Diffuse at the micro-level but shape the macrostructure of society; (2) Are based on popular culture; (3) Travel through competition and selection. In this context, this paper examineshow citizens from Ecuador and the United States reappropriate memes during a public discussion? The investigation is based on multimodal analysis and compares the most popular memes among the United States and Ecuador produced during the candidate debate (Trump vs. Biden [2020] and Lasso vs. Arauz [2021]). The findings suggest that, during a public discussion, it is common to use humor based on popular culture to question authority. Furthermore, a message becomes a meme when it evidences the gap between reality and expectations (normativity). Normativity depends on the context: Americans complain about the expectations of a debate; Ecuadorians, about discourtesy and violence.

The pragmatics of text-emoji co-occurrences on Chinese social media

Pragmatics ◽  
2020 ◽  
pp. 1-29
Author(s):  
Xiran Yang ◽  
Meichun Liu
Keyword(s):  
Social Media ◽  
Chinese Text ◽  
Speech Acts ◽  
Research Question ◽  
Central Research ◽  
Linguistic Features ◽  
Verbal Language ◽  
Multimodal Analysis ◽  
Functional Patterns ◽  
Chinese Social Media

Abstract This paper explores the pragmatics of emojis co-occurring with or embedded in text on Chinese social media with this central research question: what are the patterns and the communicative functions manifested by emojis in co-occurrence with Chinese text? Building on the metafunctional approach of multimodal analysis, popular online posts from Sina Weibo which contain both emoji(s) and text have been collected and analyzed to discover the representational, interactive, and compositional features manifested by emojis co-occurring with text. We have found that these emojis on Weibo appear most frequently at the end of the posts and reflect some unique Chinese cultural and linguistic features. Based on recurring pragmatic and functional patterns of text-emoji co-occurrences, it is proposed that emojis are used to perform speech acts, highlight subjective interpretations, and enhance informality, while substituting, reinforcing, and complementing the meanings conveyed by verbal language.

scholarly journals Witnessing Eva Stories: Media witnessing and self-inscription in social media memory

2020 ◽  
pp. 146144482096380
Author(s):  
Lital Henig ◽  
Tobias Ebbrecht-Hartmann
Keyword(s):  
Social Media ◽  
The Self ◽  
User Engagement ◽  
Multimodal Analysis ◽  
Holocaust Memory ◽  
Close Analysis ◽  
The Holocaust ◽  
Social Media Engagement ◽  
Media Experience

This study examines the relations between memory, social media experience, and testimony in the Eva Stories Instagram project. By conducting a combined visual and multimodal analysis of the stories, as well as a close analysis of the relations between social media experience and testimony, we claim that Eva Stories establishes a new responsive space for remembering the Holocaust. This space enables users to inscribe themselves into mediated Holocaust memory and to become media witnesses through the co-creation of socially mediated experiences. The self-inscription of the user is made possible by three interrelated modes of media witnessing, which continuously evoke user engagement. These new modes, we argue, indicate a new kind of agency in relation to media witnessing: the ability to testify on one’s own present social media engagement with mediated memory, and become a witness to it.

A multimodal analysis of digitally mediated service encounters using ‘super-sticky’ applications: Implications from the micro to the macro

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Freek Olaf de Groot
Keyword(s):  
Social Media ◽  
Big Data ◽  
Digital Technology ◽  
Main Tool ◽  
Service Encounters ◽  
Knowledge And Skills ◽  
Multimodal Analysis ◽  
Field Notes ◽  
Digital Payments ◽  
Personal Behavior

AbstractDigitally mediated service encounters such as digital payments are becoming more common and super-sticky social media such as WeChat, applications which mediate an indispensible part of our day-to-day practices, are increasingly used as the main tool for these services. However, how digital technology affects the way semiotic modes realize lower level actions in service encounters has not widely been studied. This paper carried out a multimodal analysis of videoed service encounters combined with interviews and ethnographic field notes to analyze how the use of WeChat Pay affects how modes such as proxemics, gaze and gesture realize lower level actions such as handing, smartphone handling, and ratifying payments. Second, analyses of the wider semiotic trajectories involved in the use of super-sticky social media in digitally mediated service encounters show how a mundane digital payment has important implications for how we record and disclose our personal behavior in big data and for the distribution of knowledge and skills deploying semiotic resources and digital literacies in society.

scholarly journals Re-Orienting Refugee Representation? A Multimodal Analysis of Syrian Refugee Representation on the Social Media Platform "Humans of New York"

2017 ◽  
Vol 9 (2) ◽  
pp. 1-14
Author(s):  
Nicole Cathleen Aarssen
Keyword(s):  
New York ◽  
Social Media ◽  
Narrative Analysis ◽  
Media Representations ◽  
Syrian Refugees ◽  
Mainstream Media ◽  
Multimodal Analysis ◽  
The Social ◽  
Media Platform ◽  
Selection Of

This paper examines a selection of photo-narratives from the social media account Humans of New York, which documented the experiences of Syrian refugees in the fall of 2015. It questions how an alternative media platform may challenge or reinforce traditional tropes utilized by mainstream media to represent a marginalized group such as Syrian refugees. To engage in the analysis, codes were developed from the literature review on Orientalism, neo-Orientalism, media representations of Islam and of refugees, as well as from theories of visual social semiotics and narrative analysis. The results suggest that while alternative platforms may challenge aspects of the Orientalist discourse, this discourse is also seen to adapt and persist through more subtle manifestations. The HONY audience is more likely to affirm representations that fit within the neo-liberal notion of who is an acceptable and “worthy” refugee.

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