scholarly journals Tactics and the Three Elements of Strategy

2021 ◽  
pp. 61-76
Author(s):  
Xiu-bao Yu
Keyword(s):  
Business Unit ◽  
Strategic Business Unit ◽  
The Relationship ◽  
Corporate Level

AbstractWhat is the relationship between tactics and strategy? This chapter answers the question through a military example. In the framework of the three elements of strategy, it presents the relationship between strategy and tactics in Strategic Business Unit (SBU), and at corporate level. The question of whether tactics should be included in strategies is raised and answered.

scholarly journals USEFULNESS OF MANAGEMENT ACCOUNTING SYSTEMS INFORMATION AND MARKET COMPETITION ON STRATEGIC BUSINESS UNIT OUTPUT

2018 ◽  
Vol 12 (3) ◽  
pp. 145-160 ◽  
Author(s):  
YULIUS KURNIA SUSANTO
Keyword(s):  
Job Satisfaction ◽  
Management Accounting ◽  
Market Competition ◽  
Business Unit ◽  
Accounting Systems ◽  
Information Characteristic ◽  
Strategic Business Unit ◽  
Management Accounting Systems ◽  
Broad Scope ◽  
The Relationship

The research examines the interaction effect between the intensity of market competition and the usefulness of broad scope and timeliness management accounting systems (MAS) information characteristics on strategic business unit (SBU) performance and job satisfaction. Fifty six SBU managers from manufacturing industry in Java and Sumatra had participated in the research. The collecting data used a questionnaire survey via electronic-mail and post. Data were analyzed using a moderated regression analysis. The results showed that the higher the intensity of market competition, the more positive the relationship between the usefulness of timeliness MAS information characteristic, SBU performance and job satisfaction. On the contrary the effect of the intensity of market competition on the relationship between the usefulness of broad scope MAS information characteristic, SBU performance and job satisfaction was not significant.

Designing a business unit and creating the first ever responsive kitchen

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Paolo FESTA ◽  
Tommaso CORA ◽  
Lucilla FAZIO
Keyword(s):  
Value Creation ◽  
Product Innovation ◽  
Research Laboratory ◽  
Direct Relationship ◽  
Multidisciplinary Approach ◽  
Design Thinking ◽  
Business Unit ◽  
Qualitative And Quantitative Analysis ◽  
Qualitative And Quantitative ◽  
The Relationship

Is it possible to transform stone into a technological and innovative device? The meeting with one of the main stone transformers in Europe produced the intention of a disruptive operation that could affect the strategy of the whole company. A contagious singularity. By intertwining LEAN methodologies and the human-centric approach of design thinking, we mapped the value creation in the company activating a dialogue with the workers and the management, listening to people, asking for ambitions, discovering problems and the potential of production. This qualitative and quantitative analysis conducted with a multidisciplinary approach by designers, architects and marketing strategists allowed us to define a new method. We used it to design a platform that could let all the players express their potential to the maximum. This is how the group's research laboratory was born, with the aim of promoting the relationship between humans and stone through product innovation. With this goal, we coordinated the new team, developing technologies that would allow creating a more direct relationship between man and surface, making the stone reactive. The result was the first responsive kitchen ever.

Where, When, and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

2021 ◽  
pp. 000765032110193
Author(s):  
Shawn Pope ◽  
Jimi Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fixed Effects ◽  
Panel Study ◽  
Brand Value ◽  
Industrial Sectors ◽  
Identity Match ◽  
Corporate Social ◽  
The Relationship ◽  
Corporate Level

According to surveys of companies, branding is one of the main objectives of their corporate social responsibility (CSR). With advantageous data from Brand Finance, we address three contextual factors that may condition the relationship between CSR and brand value. First, we hypothesize that the relationship between CSR and brand value obtains across major world regions and industrial sectors (“the convergence thesis”). Second, we hypothesize that the relationship has weakened with time, as companies have had increasing difficulty using CSR to differentiate their brands in a sea of CSR-espousing competitors (“the crowding out thesis”). Third, we hypothesize that the relationship between CSR and brand value is weaker where a brand’s identity is different from that of its corporate owner, which may make it difficult for observers to readily link (corporate-level) CSR with its potential (lower level) brand beneficiaries (“the identity-match thesis”). We support these hypotheses with random-effects, fixed-effects, and instrumental-variable regressions before ending with contributions, limitations, implications, and potential next steps.

scholarly journals Literature Review on Good Governance in the Organizations through Human Resource Management: A Corporate Level Analysis

2016 ◽  
Vol 9 (8) ◽  
pp. 14 ◽  
Author(s):  
Anthonypillai Anton Arulrajah
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Good Governance ◽  
Future Research ◽  
Economic Basis ◽  
Effectiveness And Efficiency ◽  
The Relationship ◽  
Corporate Level ◽  
Level Analysis

<p>The objective of this review is to analyze the contribution of human resource management (HRM) in creating good governance in the organizations. A theoretical framework concerning the characteristics of good governance and the contribution of human resource management based on those characteristics were developed. The relationship between human resource management and creating good governance in the organizations, which is based on social, ethical, democratic, and economic basis, involves some important aspects concerning people management aspects such as participation, consensus orientation, accountability, transparency, responsiveness, effectiveness and efficiency, equity and inclusiveness, and following the laws and regulations. The integration of characteristics of good governance with possible approaches and practices of HRM leads to developing a model which underpins the contribution of HRM to create and practice good governance in the organizations. Based on this model, propositions and recommendations for future research on this theme are presented.</p>

scholarly journals The Relation between Sustainable Innovation Strategy and Financial Performance Mediated By Environmental Performance

2015 ◽  
Vol 9 (2) ◽  
pp. 146
Author(s):  
Hariyati Hariyati ◽  
Bambang Tjahjadi
Keyword(s):  
Financial Performance ◽  
Environmental Performance ◽  
Quantitative Research ◽  
Innovation Strategy ◽  
Business Unit ◽  
Unit Of Analysis ◽  
Sustainable Innovation ◽  
Manufacturing Company ◽  
Relationship Of ◽  
The Relationship

This study aims to examine the relationship of sustainable innovation strategy and financial performance through the mediation environmental performance. The hypothesis in this study is sustainable innovation strategy affect the financial performance which is mediated by environmental performance. This study is quantitative research in the explanatory level. The population of this study is all the manufacturer companies in East Java. The data is collected through questionnaire. The unit of analysis is a business unit. The respondent of this study is the manager of a business unit manufacturing company in East Java. The results showed that the environmental performance mediates partially the relation between sustainable innovation strategy and financial performance.<br /><br />

scholarly journals STRATEGI PENINGKATAN PENJUALAN TIKET PADA PT CITILINK INDONESIA DISTRIK DENPASAR DI BALI

Jurnal IPTA ◽  
2016 ◽  
Vol 4 (2) ◽  
pp. 69
Author(s):  
Nurman Hadipratama ◽  
I Putu Sudana ◽  
I GPB. Sasrawan Mananda
Keyword(s):  
Low Cost ◽  
Business Unit ◽  
Strategic Business Unit ◽  
Low Cost Carrier

PT. Citilink Indonesia berdiri sebagai perusahaan sendiri dan berfokus di segmen Low Cost Carrier pada awal 2011. Citilink dibentuk sebagai sebuah perusahaan yang berdiri sendiri, bukan lagi merupakan Strategic Business Unit dari Garuda. Hal ini bertujuan agar Citilink bisa lebih berkembang dan bersaing secara kompetitif dengan Low Cost Carrier lainnya, dan juga Garuda Indonesia tidak akan menurunkan levelnya untuk bersaing dengan Low Cost Carrier. Untuk menghadapi persaingan tersebut diperlukan strategi dan program alternatif yang melibatkan penumpang dan staff Citilink yang dapat mengetahui lingkungan internal dan eksternal. Teknik pengumpulan data ini digunakan dengan melalui observasi, wawancara, studi kepustakaan dan kuisioner. Berdasarkan analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal PT.Citilink Indonesia dan dikombinasikan dengan analisis SWOT dapat dterapkan strategi yang dapat diterapkan demi meningkatan penjualan tiket yaitu strategi peningkatan promosi dan memperkuat pangsa pasar, strategi peningkatan saluran distribusi, strategi peningkatan sumber daya manusia, strategi penyesuaian harga dan strategi peningkatan pelayanan.

scholarly journals Increasing customer loyalty through customer engagement in the retail banking industry

2019 ◽  
Vol 23 (3) ◽  
pp. 461-484 ◽  
Author(s):  
Diego Monferrer ◽  
Miguel Angel Moliner ◽  
Marta Estrada
Keyword(s):  
Market Orientation ◽  
Customer Loyalty ◽  
Financial Services ◽  
Structural Equation ◽  
Strong Relationship ◽  
Retail Banking ◽  
Customer Engagement ◽  
Content Type ◽  
The Relationship ◽  
Corporate Level

Purpose This study aims to determine the main antecedents of customer engagement (market orientation, satisfaction, emotions and self-brand connection) and the relationship between customer engagement and customer loyalty in the retail-banking context. Design/methodology/approach A theoretical model of effects is tested using dyadic methodology, based on 225 dyads (bank branch manager–average of five branch customers). The authors use structural equation modelling (EQS 6.1) to test the relationships. Findings The results reveal a strong relationship between customer engagement and customer loyalty. Satisfaction is the main antecedent of customer engagement. Self-brand connection and emotions during the service also have a significant influence. Finally, branch market orientation has a positive influence on satisfaction and emotions. Research limitations/implications The first concerns the transversal data used. Geographical context is the second limitation. Third, the study sample only included customers with experience of the financial services of a specific bank (online customers are not included). Finally, the dyads are based on the opinion of the branch manager, on one hand, and an average of five customers per branch, on the other. Practical implications The combination of the branding strategy at the corporate level and the relationship marketing strategy at branch office level creates a situation in which customer engagement and customer loyalty can thrive. The communication campaigns designed to promote the brand image and associate brand values with the personality of the banks’ current and potential customers help to create an emotional bond that represents a switching cost for the customer. The moments of truth in branch offices are crucial aspects in the retail bank strategy. Originality/value First, from the conceptual perspective, it establishes a direct relationship between customer engagement and customer loyalty. Second, it empirically tested Pansari and Kumar’s (2017) customer engagement framework, which establishes customer satisfaction and customer emotions as the antecedents of customer engagement. Third, the study took an innovative step in establishing two levels of customer emotions in the retail bank context: emotions generated by corporate branding and emotions that arise during the experience of purchase and consuming. Fourth, the study shows that the market orientation adopted not at the macro corporate level but at the individual branch level is crucial to the generation of positive relational outcomes in the service the customer receives. The fifth contribution is related to the fact that the research streams associated with market orientation and relationship quality have traditionally been studied in isolation.

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