scholarly journals Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda

Author(s):  
Addisu A. Lashitew ◽  
Somendra Narayan ◽  
Eugenia Rosca ◽  
Lydia Bals

AbstractA growing body of research looks into business-led efforts to create social value by improving the socio-economic well-being of Base of the Pyramid (BoP) communities. Research shows that businesses that pursue these strategies—or BoP businesses—face distinct sets of challenges that require unique capabilities. There is, however, limited effort to synthesize current evidence on the mechanisms through which these businesses create social value. We systematically review the literature on BoP businesses, covering 110 studies published in business and management journals. We start by using bibliographic analysis to map the broad contours of the literature in terms of its common theoretical and empirical approaches, intellectual core, and evolution in time. We subsequently conduct a qualitative content analysis on the identified articles to synthesize their main findings. The analysis leads to a conceptual framework that explicates the antecedents, constraints, capabilities, and contingencies that drive social value creation. In addition to providing a rich and systematically organized account of the evidence, our analysis provides a critical reflection on the ethical dilemmas of social value creation efforts for the BoP, and outlines promising avenues for future research.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Arslan ◽  
Bonnie G. Buchanan ◽  
Samppa Kamara ◽  
Nasib Al Nabulsi

PurposeFintech is having a profound impact in Sub-Saharan Africa (SSA) because it offers more financial inclusion. In this paper, the authors examine the interrelationship of Fintech, base of the pyramid (BOP) entrepreneurs and social value creation, particularly in the SSA context.Design/methodology/approachThe current paper uses a qualitative research design with open-ended, in-depth interviews as the main data sources. The authors interviewed respondents from the Sierra Leone Fintech Association and four BOP entrepreneurs operating in different sectors.FindingsThe authors find that Fintech services, specifically mobile money, play a significant role in reducing uncertainty surrounding business operations. FinTech also offers growth possibilities for BOP entrepreneurs and creates social value by providing transactional security, convenience and reducing physical cash robberies. At the same time, Fintech contributes to social value by enhancing BOP entrepreneurs as well as consumers' skills development.Research limitations/implicationsThis study highlights the importance of context-specific theorization when analyzing the interlinkage between BOP entrepreneurship, social value creation and Fintech. For example, the possibility of safety from a street robbery may not appear to be part of social value creation by a technological development like Fintech. However, in a country like Sierra Leone, which has experienced both a civil war and Ebola outbreak, insecurity has been one of the biggest concerns expressed by BOP inhabitants. Hence, scholars need to incorporate contextual elements of risk, uncertainty and volatility while theorizing on Fintech's application in BOP contexts.Practical implicationsA key managerial implication relates to micro-firm entrepreneurs and information specific benefits. Fintech offers entrepreneurs the possibility to be in regular contact with customers and evaluate their purchasing patterns as well as emergent needs. Fintech offers BOP entrepreneurs a possibility to further develop their technological skills as learning to use such apps can be used as a basis for further skills development. From a policy perspective, our study highlights the importance of regulating Fintech charges so that the affordability is increased, which is expected to result in significantly more BOP entrepreneurs using these services.Social implicationsThe authors find that at the same time, Fintech contributes to social value by enhancing skills development of BOP consumers who interact with case firms.Originality/valueThis paper is one of the first studies that specifically focuses on BOP entrepreneurship and social value creation by Fintech services in an SSA context. It is also one of the few studies that incorporates views from both entrepreneurs and the country's Fintech association, rather than focusing solely on either entrepreneurs or Fintech firms. Finally, there is a specific focus on BOP entrepreneurs engaging in micro-entrepreneurship.


2019 ◽  
Vol 16 (1) ◽  
pp. 7-46
Author(s):  
Noemi Sinkovics ◽  
Jason Archie-acheampong

Purpose This study aims to investigate how different academic fields within and outside of international business (IB) engage with the topics of social value creation in the context of multinational enterprises (MNEs). The aim is to take stock of the main themes and offer suggestions for future research avenues. Design/methodology/approach The paper undertakes a scoping review. The authors use the Web of Science database to identify relevant articles. The database search yielded 466 articles. The NVivo software was used to code and identify key thematic areas. Findings The matrix analysis performed in NVivo yielded 15 main thematic areas spanning 37 research fields. However, further analysis revealed that 89 per cent of the articles originated from 13 fields. Furthermore, while IB journals represent the second-largest field home to publications related to the social value creation of MNEs, they only account for 12 per cent of the sample. Originality/value The paper responds to prior calls to reduce disciplinary silos through the performing of a thematic analysis across a multitude of research fields.


2021 ◽  
Vol 30 (2) ◽  
pp. 109-115
Author(s):  
Ahmad Arslan ◽  
Lauri Haapanen ◽  
Shlomo Tarba

2021 ◽  
Vol 55 (3) ◽  
pp. 135-143
Author(s):  
Stephanie A Kliethermes ◽  
Stephen W Marshall ◽  
Cynthia R LaBella ◽  
Andrew M Watson ◽  
Joel S Brenner ◽  
...  

Sport specialisation is becoming increasingly common among youth and adolescent athletes in the USA and many have raised concern about this trend. Although research on sport specialisation has grown significantly, numerous pressing questions remain pertaining to short-term and long-term effects of specialisation on the health and well-being of youth, including the increased risk of overuse injury and burnout. Many current elite athletes did not specialise at an early age. Methodological and study design limitations impact the quality of current literature, and researchers need to prioritise pressing research questions to promote safe and healthy youth sport participation. The American Medical Society for Sports Medicine hosted a Youth Early Sport Specialization Summit in April 2019 with the goal of synthesising and reviewing current scientific knowledge and developing a research agenda to guide future research in the field based on the identified gaps in knowledge. This statement provides a broad summary of the existing literature, gaps and limitations in current evidence and identifies key research priorities to help guide researchers conducting research on youth sport specialisation. Our goals are to help improve the quality and relevance of research on youth sport specialisation and to ultimately assure that opportunities for healthy and safe sport participation continue for all youth.


2018 ◽  
Vol 10 (11) ◽  
pp. 4216 ◽  
Author(s):  
Wenyuan Li ◽  
Mohammed Abubakari Sadick ◽  
Abdul-Aziz Ibn Musah ◽  
Salisu Mustapha

This paper presents a survey study of how social innovation moderates social and economic value from the perspective of shared value creation. Specifically, the study addresses the following questions: Does economic value lead to social value creation in shared value creation? Does social innovation moderate social and economic value in the creation of shared value? The questions are addressed through an empirical investigation of 250 social enterprise organizations that apply social objectives and a market-based approach to attain social and economic goals in Ghana. The study used SmartPLS software version 3.0 to evaluate the data collected. The results indicated that economic value influences the creation of social value in shared value creation. Study results also revealed that social innovation is a driver of shared value creation via social value in the educational sector of Ghana. However, social innovation could not play a moderating role in economic value to shared value creation.


2018 ◽  
Vol 14 (4) ◽  
pp. 410-428 ◽  
Author(s):  
Suvi Kokko

Purpose This paper aims to understand how social value is created in a context characterized by institutional complexity. By identifying stakeholders interacting in a social enterprise and the logics guiding their expected and experienced value, the study describes how social value is created when different institutional logics embedded in strong-tie networks are bridged. Design/methodology/approach Concepts of structural holes and institutional logics were applied to the empirical case of a social enterprise. Interviews provided the primary empirical material, but multiple data collection methods were used. Findings A shared goal facilitated co-existence of competing value logics, and provided common space forming multiple social value outcomes as products of the different logics. Research limitations/implications Limited to one case, this study shows that the interaction of otherwise unconnected stakeholders in a social enterprise, and their embeddedness in different institutional logics, provides one explanation for why and how social value is created. Practical implications Acknowledging and addressing gaps in knowledge and resources can lead to social value creation if social enterprises remain open to different logics. This suggests that co-existence of different logics can be a key factor for successful social value creation in social enterprises, if the competing logics are turned into complementary sources. Originality/value Dependency on logics from different networks of stakeholders shapes social enterprises to produce outcomes consistent with the different logics. The multiplicity of social value outcomes poses challenges for evaluating the success of social enterprises, especially when the tendency is to use evaluation approaches from the for-profit sector, focusing on the economic logic.


2021 ◽  
Vol 1 (1) ◽  
pp. 64
Author(s):  
Irina Mildawani ◽  
Arief Rahman

The COVID-19 pandemic in 2020 affected countries across the world and sudden disruptions to everyday life and impact well-being. The implementation of exceptional procedures of social distancing includes working places and schools’ closures urged people to stay at home to reduce the number of close physical interactions and decrease the spreading of pandemic. With the long hours of family members staying at home, people prefer to do some activities at home. Doing gardening is seen as one of the preferences of urban inhabitants. However, few studies have measured the preference of urban gardening, particularly during household gardening in Jabodetabek, Indonesia. This paper examines people preferences on household gardening during the pandemic of Covid-19, comparing it with their activities before and predict it with possibility after the pandemic. We explore how type of gardening varies between vegetable or ornamental plants, community or household garden type, and the persons involved during gardening. Using google form, 148 respondents in Jabodetabek were answering between July-Dec 2020. Our study examines the emotional well-being (EWB) using Qualitative Content Analysis (QCA), applying codes and categories. Gardening as one of the favorable activities considered to generate happy time with family and they would like to continue the activities after the pandemic. However, landscape architect was not yet chosen as the gardener when they need professional assistance.  This might rise a future research about the role of landscape architect in gardening movement in urban community gardening


2020 ◽  
Vol 8 (2) ◽  
pp. 948-956
Author(s):  
Nur Syuhada Jasni ◽  
Haslinda Yusoff

Purpose: The purpose of this study is to investigate the business practices in both; accelerating digitalisation and addressing social issues among Malaysian companies. Methodology: This study uses a sample consisting of four top telecommunication companies listed in the Bursa Malaysia. This study provides relevant literature on the social value creation concept from the corporate perspective. Besides, content analysis is used to extract relevant information from the particular sustainability report of the companies. Results: Results indicate that three out of four companies in the sample are very proactive in embracing the social value creation concept that aligned with national objectives and Sustainability Development Goals (SDG). Although, similarly, all companies addressed providing rural and urban poor communities’ digitalisation assistance as their social contributions. Implications: These results reveal input on the integration of accelerating digitalisation and addressing social issues, that focusing on social value creation. Management should understand that the financial implications has become an important component of social projects in line. Hence should establish effective strategic business strategy towards Integrated Reporting (IR) 4.0 that in reality has significant impact on the society and country.


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