scholarly journals Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion

2021 ◽  
Author(s):  
Saleem Ur Rahman ◽  
Agnieszka Chwialkowska ◽  
Nazim Hussain ◽  
Waheed Akbar Bhatti ◽  
Harri Luomala
Keyword(s):  
Cultural Values ◽  
Sustainable Consumption ◽  
Cross Cultural ◽  
Value Orientations ◽  
Cultural Value ◽  
Cultural Perspective ◽  
Advertising Appeals ◽  
The Past ◽  
Promotion Strategies ◽  
Different Cultures

AbstractFirms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, firms need to revisit their marketing and promotion strategies. This study defines and conceptualizes horizontal/vertical individualism–collectivism (H/V I-C) cultural value orientations as antecedents of sustainable consumption. Drawing on H/V I-C value orientations, this study attempts to build a sustainable consumption model to better understand how horizontal/vertical individualism–collectivism cultural values are reflected in consumers’ sustainable consumption motives and how they can be translated into persuasive advertising appeals tailored to specific cultural segments. This study contributes to provide new theoretical and managerial insights into understanding culturally relevant sustainable consumption motives and to establish appropriate strategies of sustainable consumption promotion in cross-cultural contexts. Most importantly, this study provides implications to companies for balancing more carefully their growth goals with the need to pursue sustainability across different cultures.

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

2020 ◽  
Vol 24 (2) ◽  
pp. 175-194
Author(s):  
Hanna Lee ◽  
Yingjiao Xu ◽  
Ailin Li
Keyword(s):  
Technology Adoption ◽  
Structural Equation ◽  
New Technology ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cultural Perspective ◽  
Content Type ◽  
Intention To Adopt ◽  
Cross Cultural Comparison ◽  
Different Cultures

PurposeThe purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.Design/methodology/approachData were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.FindingsEmpirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.Research limitations/implicationsThe comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.Practical implicationsAn important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.Originality/valueThe paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.

scholarly journals Cross-cultural psychiatric assessment

1997 ◽  
Vol 3 (2) ◽  
pp. 103-110 ◽  
Author(s):  
Dinesh Bhugra ◽  
Kamaldeep Bhui
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Health Services ◽  
Cultural Values ◽  
Ethnic Minorities ◽  
Cross Cultural ◽  
Cultural Backgrounds ◽  
Patient Interaction ◽  
Cultural Expectations ◽  
Different Cultures

Different cultures vary in their perceptions of mental illness (Karno & Edgerton, 1969), which can affect their utilisation of orthodox psychiatric facilities (Padilla et al, 1975; Sue, 1977). Mental health services may be seen by ethnic minorities as challenging the value of traditional support systems, reflecting dominant Western cultural values and harbouring implicitly racist psychological formulations. The clinician-patient interaction may become fraught with misunderstandings if the two parties come from different cultural backgrounds and bring distinct cultural expectations to the encounter.

Moderation of Doing and Mastery orientations in relationships among justice, commitment, and trust

2015 ◽  
Vol 22 (1) ◽  
pp. 42-67 ◽  
Author(s):  
Zhou Jiang ◽  
Paul J. Gollan ◽  
Gordon Brooks
Keyword(s):  
Cultural Differences ◽  
Cultural Context ◽  
Cross Cultural ◽  
Value Orientations ◽  
Cultural Value ◽  
Asia Pacific ◽  
Content Type ◽  
Justice Research ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to examine whether and how two individual value orientations – Doing (the tendency to commit to goals and hold a strong work ethic) and Mastery (an orientation toward seeking control over outside forces) – moderate: the relationship between organizational justice and affective organizational commitment, and the mediation role of organizational trust in this relationship. Design/methodology/approach – The authors collected data from 706 employees working in 65 universities across China, South Korea, and Australia. Multi-group confirmatory factor analyses were employed to examine the cross-cultural equivalence of the measures. Hierarchical regressions were performed to test moderating effects of the two cultural value orientations. Findings – Results from the full sample showed that Doing and Mastery moderated the distributive justice-commitment relationship and the procedural justice-trust relationship. Comparisons between countries demonstrated limited cross-cultural differences. Practical implications – The present study adds to the understanding of the impact of individual and cultural differences on the relationship between justice and commitment, helping managers understand how employees’ reactions to justice are influenced by cultural value orientations. Originality/value – This study is a pioneer in empirically integrating the value orientation framework (e.g. Doing and Mastery orientations) and justice research in a cross-cultural context based in the Asia Pacific region. It also advances cross-cultural justice research through using a mediation-moderation combination.

scholarly journals Content Analysis of Advertisements in Different Cultures

2012 ◽  
Vol 9 (2) ◽  
pp. 39-51 ◽  
Author(s):  
Vesna Lazović
Keyword(s):  
Content Analysis ◽  
Cultural Values ◽  
Social Preferences ◽  
Cross Cultural ◽  
Linguistic Features ◽  
Future Studies ◽  
Language And Culture ◽  
Current Trends ◽  
The Times ◽  
Different Cultures

Increasingly, advertising examples are being analyzed and used as yet another form of communication, on account of their ubiquity (e.g. billboards, Internet, television, magazines). Designed to compel us to purchase products, advertisements have the potential to greatly impact our lives. They show current trends in social preferences, they reveal cultural values and norms of the target audience and, finally, they can be the mirror of the times people live in. The purpose of this paper is to give a brief overview of the findings in previously carried–out research relating to cross–cultural content analysis of advertisements. The reports have addressed both linguistic and extra–linguistic features and trends in advertising and emphasized language– and culture–specific elements. This paper also gives ideas for future studies, since nowadays, due to international marketing and increasing globalization there are more cultural transfers to be explored, as cultures are coming in contact far more frequently.

scholarly journals Music Makes the People Come Together: Social Functions of Music Listening for Young People Across Cultures

2021 ◽  
Author(s):  
◽  
Diana Boer
Keyword(s):  
Cultural Values ◽  
Social Bonding ◽  
Cross Cultural ◽  
Value Orientations ◽  
Social Psychological ◽  
Social Functions ◽  
Music Preferences ◽  
Expressive Function ◽  
The Social ◽  
Cultural Functions

<p>Music is important in most people''s lives independent of their cultural origin. Music can foster bonds between people and communicate values and identity. This thesis examined the social psychological functions of music across cultures. It investigated two social functions in detail: music preferences as expressions of personal and cultural values, and the social bonding function of shared music preferences. Furthermore, this thesis explored how these social functions relate to personal and cultural functions of music. This broader perspective offered an integration of the social functions into a holistic topography of musical functions. Six cross-cultural studies were conducted with the overarching objective to advance research on social functions of music preferences in cross-cultural contexts. Studies 1 and 2 explored the associations between music preferences and personal and cultural values drawing on Attitude-Function Theory and Expectancy-Value Theory. Study 1 revealed that preferences for global music styles (such as Rock, Pop and Classical music) were consistently associated with personal value orientations across four cultures and across two value measurements. Study 2 explored the tendency of societies to appreciate global music styles in association with their cultural values. Findings of a multicultural study and a meta-analysis confirmed that cultural values were related to societal music appreciation. Studies 1 and 2 advance our understanding of people's musical choices based on personal and cultural values. Studies 3 and 4 tested a novel model illuminating social bonding through shared music preferences. The model proposes that the value-expressive function of music preferences plays a crucial role in musical social bonding. Two studies supported the model empirically. A dyadic study among roommates in Hong Kong (Study 3) demonstrated that roommates who shared music preferences had similar value orientations, which contributed to perceived similarity between roommates leading to interpersonal attraction. The social perception experiment (Study 4) among German Metal and Hip-hop fans showed that shared music preference with a musical ingroup member was a robust vehicle for social bonding. In both studies, musical social bonding was facilitated by value similarity. Studies 5 and 6 offered holistic psychological investigations situating and relating individual, social, and cultural functions of music as perceived and used by culturally diverse samples. While the multicultural qualitative Study 5 identified a variety of personal, social and cultural functions of music, the quantitative Study 6 aimed to measure a selected number of these functions. Both studies revealed that the social bonding function of music was closely related to the value-expressive function. The social bonding function represented the centre of a holistic topography of musical functions. Its importance was independent of cultural background and socio-demographic variables in the present samples indicating universal characteristics. The findings of this thesis contribute novel perspectives to contemporary music reception research as well as cross-cultural psychology. Using an explicit cultural-comparative approach beyond previous mono-cultural social psychological research on music it advances our understanding of music in a global context. It revealed that people use music similarly across cultures for expressing values, for social bonding and for multiple other functions. This thesis underscores that music is a powerful prosocial resource.</p>

Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries

2021 ◽  
pp. 097325862110600
Author(s):  
Aditi Paul ◽  
Saifuddin Ahmed ◽  
Karolina Zaluski
Keyword(s):  
Cultural Values ◽  
Online Dating ◽  
Uncertainty Avoidance ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
The Novel ◽  
Advertising Appeals ◽  
The World ◽  
The Relationship

This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these values. Using the Pollay–Hofstede framework, we examine the relationship between advertising appeals used by 1,003 ODSs from 51 countries and the cultural dimensions of these countries. Results showed that ODS advertisements appealed to people’s need for relationship, friendship, entertainment, sex, status, design and identity. The use of these appeals was congruent with only the individualism/collectivism and uncertainty avoidance cultural dimensions. Based on these results, we argue that ODS’s overwhelming use of culturally incongruent advertising messages can lead to a global transformation and homogenisation of the dating culture.

Cultural value of translation of proverbs and synopsis

2020 ◽  
Vol 1 (1) ◽  
pp. 11484
Author(s):  
Mohammad Amin Ebrahimi
Keyword(s):  
Cultural Values ◽  
Ethnic Groups ◽  
The Other ◽  
Cultural Value ◽  
Mutual Understanding ◽  
Communication Tool ◽  
Language And Culture ◽  
Cultural Aspects ◽  
Different Cultures ◽  
The Relationship

Language is formed in the context of culture; on the other hand, the culture of a society is reflected in the language's mirror. Language has a cultural backbone as a communication tool. This cultural backing is in fact the basis for the emergence of vocabulary and its conceptual boundaries, as well as the decisive factor in the image and image reflected in the ords and proverbs. Because different ethnic groups have different cultures, there are problems on the path to the relationship between nations and the mutual understanding of languages. The methods of translating proverbs and synopsis as part of language and culture play a significant role in communicating, despite the fact that some cultural reflections sometimes apply in the above interpretations because of the inappropriateness of the methods of translating neglected. Since one of the goals of translation is to create and promote communication between cultures, ignoring the cultural aspects of texts in translation can reduce the scientific and cultural values of translated works. The present paper seeks to explain this problem and provide some solutions.

scholarly journals MENGEKSPLORASI NILAI-NILAI BUDAYA TEMBANG SUNDA CIANJURAN (EXPLORING THE CULTURAL VALUES TEMBANG SUNDA CIANJURAN

2018 ◽  
Vol 8 (1) ◽  
pp. 132
Author(s):  
Aprilla Adawiyah Mia Fatimatul Munsi
Keyword(s):  
Cultural Values ◽  
Cultural Value ◽  
Next Generation ◽  
The Past ◽  
Space And Time

AbstractExploring The Cultural Values Tembang Sunda Cianjuran.. Tembang Sunda Cianjuran is a typicalCianjur song that has the values of life in it. This research includes descriptive analytic research thataims to describe the cultural values of Tembang Sunda Ciajuran and its function for the community. Theinstrument of this research is five tembang Sunda Cianjuran. The text is for obtaining cultural valuesdata. Meanwhile, to analyze the function of Tembang Sunda Cianjuran for the community, the dataobtained from the interview. Problems related to the nature of human positions in space and time is themost dominant problem that is oriented to the past. Tembang Sunda Cianjuran originally served as anadvice or reminder about the teachings of Islam for the servants in the Hall, but now its function has beenextended to all levels of society. The contents of the song also varied, not only about religious teachingsbut varied. For example about nature, culture, and others. So, Tembang Sunda Cianjuran should bepreserved by the next generation so as not to be eroded by the times.Key words: cultural value, Tembang Sunda CianjurAbstrakMengeksplorasi Nilai-Nilai Budaya Tembang Sunda Cianjuran. Tembang Sunda Cianjuranmerupakan tembang khas Cianjur yang memiliki nilai-nilai kehidupan di dalamnya. Penelitianini termasuk penelitian deskriftif analitik yang bertujuan untuk mendeskripsikan nilai-nilai budayaTembang Sunda Ciajuran. Instrumen penelitian ini berupa lima buah teks Tembang Sunda Cianjuran.Teks tersebut untuk memperoleh data nilai-nilai budaya. Permasalahan yang berkaitan dengan hakikatdari kedudukan manusia dalam ruang dan waktu adalah permasalahan yang paling dominan yaituberorientasi ke masa lalu.Tembang Sunda Cianjuran pada mulanya berfungsi sebagai nasihat ataupengingat tentang ajaran Islam untuk para abdi di Pendopo, tetapi sekarang fungsinya sudah meluaskepada semua lapisan masyarakat. Isi dari tembangnya pun beragam, tidak hanya tentang ajaranagama. Misalnya tentang alam, budaya, dan lain-lain. Jadi, hendaknya Tembang Sunda Cianjurandapat dilestarikan oleh para generasi penerus agar tidak tergerus oleh zaman.Kata-kata kunci: nilai budaya, Tembang Sunda Cianjur

scholarly journals Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

2018 ◽  
Vol 13 (1) ◽  
pp. 91-113
Author(s):  
John Fredy Gil Bonilla
Keyword(s):  
Cross Cultural ◽  
Influential Factor ◽  
Cultural Comparison ◽  
Cultural Perspective ◽  
Cross Cultural Comparison ◽  
Research Questions ◽  
Societal Experiences ◽  
Different Cultures ◽  
Shed Light ◽  
The Way

Summary The main purpose of this paper is to analyze how culture is embedded in the way viewers from different language backgrounds conceptualize and interpret the same multimodal metaphors. Therefore, interaction between metaphor and culture is hence a crucial aspect of research in this study. Following Lakoff and Johnson’s (1980) and Forceville’s (1996, 2009) approaches, this paper examines how a comparative study undertaken from a cross-cultural perspective can shed light on how culture is an influential factor that can trigger changes in interpretations and reactions in the viewers. Data for this research were gathered with the help of 240 participants taken from 8 different language backgrounds. The subjects of this study were supplied with a questionnaire which consisted of three multimodal metaphors and 8 questions. In particular, I want to focus on the following research questions: (1) Which figurative B-term do different cultures conceptualize in a multimodal metaphor? (2) How aggressive are these multimodal metaphors considered by the participants of the study? On the basis of the results of this research, it can be concluded that not only the cultural background but also the personal has some influence on the way respondents interpret multimodal metaphors. The reactions identified in the responses of the subjects are influenced by different factors: religion, personal and societal experiences, beliefs, etc.

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