Social media efficiency towards restaurant business: a comparison between social media profiles (case study in Saudi Arabia)

2020 ◽  
Vol 79 (41-42) ◽  
pp. 31389-31399
Author(s):  
Muhammad Binsawad
Keyword(s):  
Social Media ◽  
Saudi Arabia

scholarly journals Linking Social Media with E-Government Services (Saudi Arabia case study)

2016 ◽  
Vol 11 (2) ◽  
pp. 2731-2739
Author(s):  
Saja Aldera
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Life Events ◽  
Life Event ◽  
Government Services ◽  
Organisational Semiotics ◽  
Matching Mechanism ◽  
The Right ◽  
Government Initiative

Governments around the world are adapting the e-government initiative to provide new ways of delivering their services. The e-government initiative aims to increase government performance efficiency; however, there are a number of limitations facing the success of the e-government initiative. One of the key limitations is the citizens’ lack of knowledge about the e-government services which, in turn, requires an in-depth understanding of the citizens’ needs in order to provide them with the right service, at the right time. One way to accomplish this is by using the life-event approach, which is considered to be a citizen-centric approach that matches the citizen’s life-events with the needed e-government services. Moreover, with the increasing population using or organising their lives on social media, some services are turning to organising and recording a person’s life. One such example is the ‘timeline’ on Facebook, in which the events in a person’s life are being recorded, and considered to be a source for capturing citizen’s life-events and needs.This research aims to develop a mechanism to advertise e-government services to citizens by using social media based on the life-event approach. Accordingly, the Social Media - Norm-Based Life-Event (SM-NoBLE) system is implemented with a mechanism for extracting citizen’s life-events from citizen interactions with social media. Then, it matches life-events with relevant e-services using the Norm-Based Life-Event (NoBLE) framework and the concept of norms borrowed from organisational semiotics for the matching mechanism. This research creates a case study of Saudi Arabia to apply the SM-NoBLE system to evaluate accuracy and functionality.

scholarly journals A Semiotic Translation of Memes: Trump’s Visit to Saudi Arabia as a Case Study

2021 ◽  
Vol 10 (4) ◽  
pp. 32
Author(s):  
Anjad A. Mahasneh ◽  
Hana Bashayreh
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Political Messages ◽  
Cultural Concepts ◽  
Study Results ◽  
Social Media Platforms

This study examines the semiotic translation of memes and their emergence as a new genre of items or entertainment that is becoming rapidly publicized across various social media platforms, such as Facebook and Instagram, among others. The researchers used Saussure's signifier for the translation of the semiotic relationship between images, text and meanings in the examination of six randomly selected internet memes about Donald Trump's visit to Saudi Arabia in 2017. The study results revealed that internet memes do not only transmit a variety of meanings but also convey expressive social and political messages. In addition, the study found that memes deliver entertainment and drive social media users to express common reactions. It was also found that memes affect the language, thoughts, and cultural concepts of any given nation.   Received: 30 March 2021 / Accepted: 28 June 2021 / Published: 8 July 2021

scholarly journals Approaches to Crafting English as a Second Language on Social Media: An Ethnographic Case Study from Saudi Arabia

2019 ◽  
Author(s):  
Nada Bin Dahmash
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Second Language ◽  
Research Question ◽  
Ethnographic Case Study ◽  
Structured Interviews ◽  
English Grammar ◽  
Material Resources ◽  
English Spelling

Saudi female undergraduates perform various activities in English, their second language (L2), on social media. They engage in different types of writing and reading on social media in everyday life. But little is known about the material resources and concrete activities they drew on as they read and write in English on their preferred social media. This ethnographic case study aims to examine the material resources and concrete activities of a group of Saudi female undergraduates majoring in English Translation in a university in Saudi Arabia as they use English on social media. This study particularly aims to answer this research question: What material resources and concrete activities do Saudi female undergraduates employ as they read and write in English on social media? A total of eleven female Saudi undergraduates took part in this research. Online observation, focus group interviewing, semi-structured interviews, informal conversations and online logbook of English usage were employed over a three-months period to collect data. This study draws on Literacy Studies (LS), that understand literacies as social practices involving more than technical skills. Analysing the data thematically revealed that these undergraduates drew on three main approaches: English-spelling checking approaches, English grammar-checking approaches and English-meaning checking approaches. The study recommends that language learners are encouraged to use Google app, Google Translate app, Dictionary apps and the COCA website to correct, craft and improve their English. They are also encouraged to utilise the built-in smartphone technologies that supports English spelling.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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