scholarly journals A Semiotic Translation of Memes: Trump’s Visit to Saudi Arabia as a Case Study

2021 ◽  
Vol 10 (4) ◽  
pp. 32
Author(s):  
Anjad A. Mahasneh ◽  
Hana Bashayreh
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Political Messages ◽  
Cultural Concepts ◽  
Study Results ◽  
Social Media Platforms

This study examines the semiotic translation of memes and their emergence as a new genre of items or entertainment that is becoming rapidly publicized across various social media platforms, such as Facebook and Instagram, among others. The researchers used Saussure's signifier for the translation of the semiotic relationship between images, text and meanings in the examination of six randomly selected internet memes about Donald Trump's visit to Saudi Arabia in 2017. The study results revealed that internet memes do not only transmit a variety of meanings but also convey expressive social and political messages. In addition, the study found that memes deliver entertainment and drive social media users to express common reactions. It was also found that memes affect the language, thoughts, and cultural concepts of any given nation.   Received: 30 March 2021 / Accepted: 28 June 2021 / Published: 8 July 2021

come_NET

2018 ◽  
Author(s):  
Konstantin Aal ◽  
Anne Weibert ◽  
Kai Schubert ◽  
Mary-Ann Sprenger ◽  
Thomas Von Rekowski
Keyword(s):  
Social Media ◽  
Design Process ◽  
Participatory Design ◽  
Controlled Environment ◽  
Design And Implementation ◽  
Neighborhood Contexts ◽  
Study Results ◽  
Computer Club ◽  
Close Cooperation

The case study presented in this chapter discusses the design and implementation of an online platform, “come_NET,” in the context of intercultural computer clubs in Germany. This tool was built in close cooperation with the children and adult computer club participants. It was designed to foster the sharing of ideas and experiences across distances, support collaboration, and make skills and expertise accessible to others in the local neighborhood contexts. In particular, the participatory-design process involving the children in the computer clubs fostered a profound understanding of the platform structure and functionalities. The study results show how younger children in particular were able to benefit, as the closed nature of the platform enabled them to gather experience as users of social media, but in a safe and controlled environment.

scholarly journals A Tale of Two Disasters

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interest Group ◽  
Media Analysis ◽  
Ice Storm ◽  
Social Media Analysis ◽  
Individual Survival ◽  
Social Media Platforms

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.

scholarly journals Using Design Thinking Principles to Improve Outpatients’ Experiences in Hospital Pharmacies: A Case Study of Two Hospitals in Asir Region, Saudi Arabia

Healthcare ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 854
Author(s):  
Dalia Almaghaslah ◽  
Abdulrhman Alsayari ◽  
Saleh Ali Alyahya ◽  
Rana Alshehri ◽  
Khawlah Alqadi ◽  
...  
Keyword(s):  
Saudi Arabia ◽  
Problem Solving ◽  
Management System ◽  
Design Thinking ◽  
Queue Management ◽  
End User ◽  
Study Results ◽  
Hospital Pharmacies ◽  
Asir Region

Introduction: Design thinking, an innovative problem-solving approach, has gained wide popularity in healthcare disciplines. The aim of this work is to improve outpatients’ experiences in hospital pharmacies in two hospitals in Asir region, Saudi Arabia. Methods: The design thinking approach, adopted from Stanford University’s D-School, was used in this study. Results: Several problems were identified: lack of comfortable environment in the pharmacies’ waiting area, lack of a queue management system, and workflow inefficiencies related to ordering and supplies of medicines. A prototype was proposed to overcome these challenges. Discussion and Conclusion: The design thinking approach helped in identifying end-user (patients visiting outpatient pharmacies) values and desires and provided an understanding of their struggles. It also proposed tailored solutions that could improve patients’ experiences while using the services of the outpatient pharmacies.

scholarly journals Developing a social media strategy for R&D in energy efficiency – a case study in progress

2019 ◽  
Vol 116 ◽  
pp. 00006
Author(s):  
Elmar Bartlmae ◽  
Luis Arboledas-Lérida ◽  
Natalie Höppner
Keyword(s):  
Social Media ◽  
Energy Efficiency ◽  
Research And Development ◽  
Online Tool ◽  
Assessment And Evaluation ◽  
Evaluation Procedures ◽  
Social Media Platforms ◽  
Social Media Strategy

Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.

scholarly journals SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sources ◽  
Study Data ◽  
Country Image ◽  
Promotion Strategy ◽  
The Social ◽  
Study Results ◽  
Social Media Platforms ◽  
Travel Decision

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

scholarly journals Physical Activity and Attitudes Toward Social Media Use of Active Individuals During the COVID-19 Pandemic in Saudi Arabia: Cross-Sectional Survey

2021 ◽  
Vol 12 ◽  
Author(s):  
Mezna A. AlMarzooqi
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Saudi Arabia ◽  
Media Use ◽  
Real Life ◽  
Cross Sectional Survey ◽  
Social Media Use ◽  
Cross Sectional ◽  
Physically Active ◽  
Social Media Platforms

Background: Social media became an integral part of the lives of people because it encourages social relations and shares interests, activities, and real-life connections. As quarantine and lockdown orders are prolonged, many people, as well as those physically active individuals, typically responded to this stressful condition by using social media platforms.Objective: This study aimed to examine the level of physical activity of physically active individuals and their attitudes toward social media use during the COVID-19 pandemic.Methods: A descriptive cross-sectional survey was conducted among physically active individuals in Saudi Arabia between June 2020 and July 2020. An online survey was employed among eligible participants who completed a self-administered questionnaire that covered reasons for physical activity and attitudes toward social media platforms during the COVID-19 pandemic.Results: Of these 323 participants, 29.1% were in the age group of 18–24 years, 66.6% were women, and 67.8% were single. The proportion of participants whose metabolic equivalent of tasks-min/week from vigorous activity <1,680 was 31.9%, and all of the participants follow people or pages in social media related to sports teams and fitness models. The average number of hours spent on social media per day was 2.95 ± 0.90 h. The majority of the participants showed positive attitudes toward social media used for exercise and physical activity. Of the eight variables, age, level of physical activity, and the average of hours spent on social media emerged as significant predictors of attitudes toward the use of social media (P < 0.05).Conclusions: The present survey results indicate adverse consequences of home quarantine as reflected by a small proportion of participants who had differences in levels of vigorous activities during the COVID-19 pandemic in Saudi Arabia. Social media appears to be a key avenue to promote and disseminate health interventions to promote physical activity during this COVID-19 pandemic.

scholarly journals The use of Twitter and Facebook Social Media in Communicating & Disseminating Weather and Climate Information by Kenya Meteorological Department

2020 ◽  
pp. 11-21
Author(s):  
Misiani Zachary ◽  
Lun Yin ◽  
Mwai Zacharia ◽  
Xiaohan Zhang ◽  
Yanyan Zheng ◽  
...  
Keyword(s):  
Social Media ◽  
Research Methodology ◽  
Information Dissemination ◽  
The Other ◽  
Significant Part ◽  
Climate Information ◽  
Traditional Media ◽  
Weather And Climate ◽  
Social Media Platforms

Today, traditional media is still a significant part of disseminating weather and climate information, still they have not been able to reach out to all users of the target audience alone. On the other hand, social media platforms such as Twitter, Facebook, YouTube, Instagram, etc. are used as a tool of communicating weather and climate information to various users in a well-organized manner like never before. Using a scientific research methodology of case study, the research was designed to explore how the Kenya Meteorological Department (KMD) is using Twitter and Facebook accounts for weather and climate information dissemination to various users.

scholarly journals COVID-19 Social Media Information and Misinformation: a Geospatial Analysis of Inter-regional Tweet Disparities in Ghana

2021 ◽  
Author(s):  
Richmond Takyi Hinneh ◽  
Alex Barimah Owusu
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Accurate Information ◽  
False Information ◽  
Global Pandemic ◽  
Study Results ◽  
Other Information ◽  
Spatial Differences ◽  
Social Media Platforms ◽  
Precautionary Measures

Abstract BackgroundIn an era of the global pandemic and social media dominance, trying to control the narrative on COVID-19 has been a challenging task for most governments particularly with news about the disease on various social media platforms. There have even been instances where people have sent false information about the number of confirmed cases, precautionary measures, drugs that boost the immune system which can threaten the lives of some users who are accessing this false information and misconceptions.Method This study analyzed spatial differences in Twitter misinformation on COVID-19 across 16 regions of Ghana by scraping 1,167 tweets from Twitter using API access. A total of 514 tweets were analyzed. The data were categorized into three namely; accurate information, misinformation, and other information. ResultsThe study results show that 72% of the tweets were accurate, 14% were misinformation and 14% represented other information. Among the regions, Greater Accra had the highest number of accurate information (45 tweets), and the Upper West Region recording the highest number of misinformation (12 tweets).ConclusionSpatial monitoring and management of information dissemination are useful for target setting and achievement of direct results in terms of diffusing misinformation and propagating accurate information. We, therefore, recommend official usage of Twitter for COVID-19 information dissemination as this usage will help offset possible misinformation from unformed individuals.

Adoption strategies of social media in B2B firms: a multiple case study approach

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren
Keyword(s):  
Social Media ◽  
Multinational Corporations ◽  
Multiple Case Study ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Study Results ◽  
Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

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