scholarly journals The social marketing paradox: challenges and opportunities for the discipline

2021 ◽  
Author(s):  
M. Bilal Akbar ◽  
Liz Foote ◽  
Alison Lawson ◽  
Jeff French ◽  
Sameer Deshpande ◽  
...  
Keyword(s):  
Social Marketing ◽  
Thematic Analysis ◽  
Qualitative Data ◽  
Structured Interviews ◽  
Contextual Understanding ◽  
The Social ◽  
Challenges And Opportunities ◽  
Insight Into

AbstractThis paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for addressing these challenges. Nine semi-structured interviews with social marketing academics and practitioners from six different countries were conducted. Thematic analysis was used to analyse and interpret the qualitative data. The study provides insight into existing challenges for social marketing, classified into three key themes according to their position within or outside of the discipline: 1) poor branding of the discipline as an internal challenge, 2) competing disciplines as an external challenge, and 3) overall reach of the discipline, seen as both an internal and external challenge. The findings suggest that social marketing needs to overcome poor branding issues to sufficiently address external challenges. We conclude by arguing for a more robust marketing of the discipline. While scholars have identified the challenges and opportunities for social marketing as a discipline, they have paid little attention to examining these challenges from the viewpoint of expert practitioners and academics. This paper presents a nuanced contextual understanding of the identified challenges through a qualitative perspective and explores how social marketing can overcome these challenges.

scholarly journals Amazonian Medicine and the Psychedelic Revival: Considering the “Dieta”

2021 ◽  
Vol 12 ◽  
Author(s):  
David M. O’Shaughnessy ◽  
Ilana Berlowitz
Keyword(s):  
Thematic Analysis ◽  
Interdisciplinary Research ◽  
Qualitative Data ◽  
Structured Interviews ◽  
Medical Practices ◽  
Theoretical Concepts ◽  
Personal Experiences ◽  
Research Programmes ◽  
San Martín ◽  
Insight Into

Background: In Peruvian Amazonian medicine, plant diets (dietas) are a fundamental and highly flexible technique with a variety of uses: from treating and preventing illness, to increasing strength and resilience, to rites of passage, to learning even medicine itself. Many of the plants used in diets are psychoactive; for example, one now well-known plant that can be dieted is Banisteriopsis caapi—the vine also used in the psychoactive brew ayahuasca. The use of ayahuasca has attracted increasing clinical attention towards Amazonian medicine in recent decades, and much work has focused on the potent DMT-containing ayahuasca brew, thus placing the tradition within the purview of psychedelic science.Aims: In comparison to ayahuasca, the properties of diets have been studied less often. Our work draws on data from Amazonian healers to examine plant diets as medical practices, while also considering their fit within the “set and setting framework” that is central to psychedelic research. We argue that the framework is not sufficiently broad for understanding diets, and thus the investigation aimed to expand the conceptual field of Amazonian medicine, particularly in the context of a renewed psychedelic science and its theoretical concepts.Design: We used qualitative data from interviews with Amazonian healers, applying a thematic analysis and contrasting findings with the available literature.Setting: Interviews were conducted in various locations in the San Martín province of Peru between 2015 and 2017.Participants: We selected and interviewed eight healers who had been extensively trained in traditional Amazonian medicine.Measures: Semi-structured interviews were used to gain insight into the healers’ personal experiences with plant diets.Conclusions: Diets are complex but understudied medical practices that should not be explained by reference to pharmacology or psychology only. Intercultural and interdisciplinary research programmes are called for in order to not only better understand plant diets, but traditional Amazonian medicine on the whole.

scholarly journals Social Nurses’ Descriptions of Nursing: A Qualitative Study of What Social Nursing is and Does?

2019 ◽  
Vol 13 (1) ◽  
pp. 228-236
Author(s):  
Tine Louise Dideriksen ◽  
Marianne Lisby ◽  
Nina Brünés ◽  
Pia Dreyer
Keyword(s):  
Qualitative Study ◽  
Health Inequalities ◽  
Common Goal ◽  
Structured Interviews ◽  
Holistic Nursing ◽  
Encounter Complex ◽  
The Social ◽  
Potential Benefits ◽  
Female Nurses ◽  
Insight Into

Background: In the meeting between socially marginalised patients and somatic hospitals, healthcare systems often encounter complex challenges related to health inequalities that are difficult to resolve. To help reduce these challenges, a nursing approach employing a nurse (RN) with in-depth knowledge of socially marginalised patients and competences in rehabilitation (“social nurse”) has contributed to diminish health inequalities. However, further insight into the potential benefits of social nursing is required. Aim: To examine how social nurses describe and experience the social nursing approach situated at somatic hospitals. Methods: A qualitative study of social nurses’ descriptions and experiences with a social nurse approach included eight Danish hospitals. One male and 12 female nurses (n=13) employed as social nurses at somatic hospitals participated. Thirteen semi structured interviews were conducted using the methodological frameworks of phenomenology and hermeneutics. The interviews were analysed employing a method inspired by the French philosopher Paul Ricoeur’s theory of interpretation. Results: Four themes emerged from the analysis: 1) A unique expertise encompassing experience and evidence-based knowledge 2) coordination towards a common goal to reduce patients’ vulnerability, 3) to see and understand patients as whole persons, thereby assuring successful treatment and 4) working with the system to avoid losing the patients. The themes describe a unique expertise emerging from focusing healthcare efforts on the socially marginalised patients and the system in charge. Conclusion: The study indicated that the social nurse approach is a holistic nursing approach. Applying this approach allows for optimised treatment that fosters a more equal outcome across the spectrum of socially marginalised patients. The social nurse approach may contribute to diminishing health inequalities.

scholarly journals RELIGIOSITY AND CONSUMER BEHAVIOR: A STUDY OF CONSUMPTION PATTERNS FOR ALCOHOLIC AND NON-ALCOHOLIC BEVERAGES AMONG ANIMIST, CHRISTIAN AND MUSLIM CONSUMERS IN THE CONTEXT OF GHANA

2020 ◽  
Vol 2 (4) ◽  
pp. 244-261
Author(s):  
Dr. Théophile Bindeouè Nassè ◽  
Naab Francis Xavier ◽  
Bismark Boateng ◽  
Nicolas Carbonell ◽  
Justice Agyei Ampofo ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Qualitative Data ◽  
Alcoholic Beverages ◽  
Research Approach ◽  
Structured Interviews ◽  
Production And Consumption ◽  
The Social ◽  
And Behavior ◽  
Voice Recorder

Researchers' interest in consumer religiosity and behavior is explained by the fact that religion influences not only the social behavior of individuals, but also their consumption behavior. Most of the studies on the subject come from Western and Asian countries with a few of such studies been conducted in Africa and particularly in Ghana. The aim of this paper is to explore the concepts of religiosity and consumer behavior in Ghana, in order to consider the role of culture in the management and marketing of industrial products. Ghana is a country where religion plays an important role in shaping lives and ensuring community cohesion. However, a determined part of the believers contributes to increasing the consumption of industrial beverages, and the obliviousness in the marketing sector also seems to be a barrier that slows the production and consumption of non-alcoholic industrial beverages. The research approach is exploratory and qualitative. The collection of qualitative data is done with the aid of a SONY voice recorder through some semi-structured interviews. Then, the qualitative data are transcribed manually and verbatim analyzed. The results show that in the context of Ghana, religiosity of believers affects the behavior of the consumer and that consumer behavior towards non-alcoholic industrial beverages affects religiosity. Keywords: Religiosity, Consumer Behavior, Industrial Beverages, Consumption, Marketing, Ghana.

scholarly journals Facilitating Physical Activity through On-Site Quantified-Self Data Sharing

2020 ◽  
Vol 12 (12) ◽  
pp. 4904
Author(s):  
Nan Yang ◽  
Gerbrand van Hout ◽  
Loe Feijs ◽  
Wei Chen ◽  
Jun Hu
Keyword(s):  
Physical Activity ◽  
Intrinsic Motivation ◽  
Data Sharing ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Simulation System ◽  
Social Aspect ◽  
Quantified Self ◽  
Structured Interviews ◽  
The Social

With the development of sensing technology and the popularization of quantified-self devices, there are increasing types of health-related data that can be sensed, visualized and presented to the user. However, most existing quantified-self applications are designed to support self-management and self-reflection; only a few studies so far have investigated the social aspect of quantified-self data. In this study, we investigated the social role of quantified-self data by introducing the design and evaluation of SocialBike—a digitally augmented bicycle that aims to increase the user’s intrinsic motivation in physical activity through on-site quantified-self data sharing. We conducted a controlled experiment on a cycling simulation system. Two forms of SocialBike’s on-bike display were evaluated with 36 participants. We used the Intrinsic Motivation Inventory to collect quantitative data about users’ intrinsic motivation in physical activity; the cycling simulation system recorded quantitative data about user behavior. Qualitative data was collected through semi-structured interviews. We conducted paired sample t-test to analyze both types of quantitative data; qualitative data were analyzed by the method of thematic analysis. The results show that SocialBike’s front display significantly increased users’ intrinsic motivation in physical activity. A total of nine themes were identified from the qualitative analysis, providing supplementary explanations for the quantitative results and additional insights into the overall design.

scholarly journals Esports Governance: Exploring Stakeholder Dynamics

2020 ◽  
Vol 12 (19) ◽  
pp. 8270
Author(s):  
Qi Peng ◽  
Geoff Dickson ◽  
Nicolas Scelles ◽  
Jonathan Grix ◽  
Paul Michael Brannagan
Keyword(s):  
Thematic Analysis ◽  
Social Impact ◽  
Governance Structure ◽  
Main Role ◽  
Structured Interviews ◽  
Governance Framework ◽  
Governance Model ◽  
The Social ◽  
Network Administration ◽  
Rising Power

Esports is a rapidly growing industry. However, the unidentifiable governance structure of the industry has contributed to a number of integrity-eroding activities. By exploring esports stakeholder dynamics, this paper answers the question, “Is the esports governance model sustainable?” Data were sourced from documentation, focus groups (N = 3) and semi-structured interviews (N = 6). Thematic analysis was conducted using Nvivo. The findings suggest that (1) the current esports governance framework features some attributes of the “lead organisation-governed network”, with the power residing mainly in game publishers; (2) the rising power of other stakeholders in the network seeking to address integrity issues has caused fragmentation of the esports governance framework; (3) esports governance is evolving towards a network administration organisation (NAO) model. Such evolution has a few challenges—most notably, the compliance of game publishers. Given the social impact of the integrity issues, governments should play a main role in facilitating a NAO model.

scholarly journals Researching home in social work

2019 ◽  
Vol 19 (5-6) ◽  
pp. 1095-1110 ◽  
Author(s):  
Carole Zufferey ◽  
Nilan Yu ◽  
Tammy Hand
Keyword(s):  
Social Work ◽  
Thematic Analysis ◽  
Sense Of Community ◽  
Capital City ◽  
Structured Interviews ◽  
Social Work Research ◽  
The Social ◽  
Supportive Family ◽  
Cultural Self ◽  
Sense Of Home

Home and belonging are emerging areas of social work research. Very few studies in the social work discipline critically examine how home is broadly experienced or understood. Whilst the notion of home is contested, social work researchers can explore meanings of home in their quest to understand how social workers can contribute to developing a sense of community and belonging. This article presents the findings of an intersectional qualitative study that explored meanings of home in a capital city of Australia, drawing implications for social work. A thematic analysis of 13 semi-structured interviews found that home was experienced as both a material and emotional place. Home was associated with (1) the material security of housing, including homeownership and the safety of suburbs and neighbourhoods; (2) a connection to multiple homes and the making of home in migration, such as when re-settling in a new country; (3) belonging to a family, including emotional connections to lost family members or acknowledging a supportive family and (4) religious, ethnic and cultural self-expression. This paper argues that researching meanings of home is relevant to social work as a discipline that espouses human rights and social justice because a sense of home is central to the politics of belonging to a safe community and society.

Thematic Analysis

2021 ◽  
pp. 283-288
Author(s):  
Jean-Frédéric Morin ◽  
Christian Olsson ◽  
Ece Özlem Atikcan
Keyword(s):  
Social Sciences ◽  
Content Analysis ◽  
Thematic Analysis ◽  
Qualitative Data ◽  
Qualitative Content Analysis ◽  
Analytic Method ◽  
The Social ◽  
Distinct Method

This chapter evaluates thematic analysis (TA), which is one of the oldest and most widely used qualitative analytic method across the social sciences. TA is a flexible method for identifying and analysing patterns of meaning — ‘themes’ — in qualitative data, with wide-ranging applications. The method has a long, if indeterminate, history in the social sciences, but seems likely to have evolved from early forms of (qualitative) content analysis. TA is now more likely to be demarcated and acknowledged as a distinct method; however, confusion remains about what TA is. The popularity of TA as a distinct method received a considerable boost from the publication of Using Thematic Analysis in Psychology by social psychologists Virginia Braun and Victoria Clarke in 2006, which has become one of the most cited academic papers of recent decades.

Mapping the Field of “AR”: Adventure Racing and Bourdieu’s Concept of Field

2002 ◽  
Vol 19 (1) ◽  
pp. 25-46 ◽  
Author(s):  
Joanne Kay ◽  
Suzanne Laberge
Keyword(s):  
Qualitative Data ◽  
Participant Observation ◽  
Power Structure ◽  
Structured Interviews ◽  
The Social ◽  
Social Dynamic ◽  
Definition Of ◽  
Adventure Racing

Drawing on Pierre Bourdieu’s concept of field, this paper explores the particular stakes and struggles that animate both the relationships among adventure racing (AR) participants and the competition among race organizers in order to highlight the social dynamic and power structure of this new “lifestyle” sport. Our investigation relies on a diversity of qualitative data, namely semi-structured interviews with 37 AR participants. Adventure Racing Association Listserve discussion, and participant observation of Eco-Challenge Argentina 1999. Our analysis demonstrates that what is at stake in the AR field is both the definition of the sport practice’s legitimate form as well as its orientation with respect to two dominant delineating forces: “authenticity” and “spectacularization” of the adventure. These two forces currently constitute the specific forms of capital (sources of prestige) that define the AR field.

A sociolinguistic analysis of the use of English loanwords inflected with Arabic morphemes as slang in Amman, Jordan

2019 ◽  
Vol 2019 (260) ◽  
pp. 155-175
Author(s):  
Aseel Zibin ◽  
Khawlah M. AL-Tkhayneh
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Group Membership ◽  
Economic Status ◽  
Structured Interviews ◽  
Socio Economic Status ◽  
Linguistic Behaviour ◽  
Major Factors ◽  
The University ◽  
Insight Into

Abstract This study aims to examine the use of English loanwords inflected with Arabic morphemes by young people in Amman, Jordan. It adopts a quantitative corpus-based approach supported by qualitative data. We collected data from young Facebook male and female users who come from families with different socio-economic status, and we conducted semi-structured interviews with 60 students at the University of Jordan to get more insight into the attitudes of young individuals in Jordan who use these English loanwords, and to account for the reasons that drive these individuals to use them. Data analysis shows that the participants’ gender and socioeconomic status are major factors that affect the use of these loanwords. Data analysis also reveals that these English loanwords could be used as a form of slang by a certain group of young individuals in Amman to claim a specific social identity and an in-group membership that distinguishes them from another group of young individuals who do not use these words. We argued that a number of symbolic values could be attached to the use of English loanwords inflected with Arabic morphemes by that group and analysed the reasons behind such linguistic behaviour.

scholarly journals Mothers’ perspectives on the lived experience of children with intellectual disability and challenging behaviour

2017 ◽  
Vol 23 (2) ◽  
pp. 175-189 ◽  
Author(s):  
Joann Kiernan ◽  
Duncan Mitchell ◽  
Jois Stansfield ◽  
Carol Taylor
Keyword(s):  
Intellectual Disability ◽  
Lived Experience ◽  
Thematic Analysis ◽  
Challenging Behaviour ◽  
Structured Interviews ◽  
Central Tenet ◽  
Experience Of Inclusion ◽  
Challenging Behaviours ◽  
Insight Into ◽  
Children With Intellectual Disability

Children with intellectual disability and behavioural needs (challenging behaviour) are vulnerable to exclusion from services and communities. The situation is exacerbated by difficulties in accessing appropriate support and services to effectively meet the needs of children and carers. Family perspectives on the ‘lived experience’ of children can provide insight into how behavioural needs can affect their ability to access everyday experiences. Semi-structured interviews were conducted with mothers of children with intellectual disabilities and challenging behaviours. Phenomenological thematic analysis provided four key themes: finding our way; square services, round needs; behaviour touches everything and belonging. Experience of inclusion and exclusion was a central tenet of the lived experience. Recommendations call for timely proactive and bespoke interventions to identify and support children at risk of exclusion from communities. Early intervention and effective local provision will avoid increased burdens placed on families and services, in supporting children whose needs are currently unmet within child-centred provision.

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