Determinants of innovative behavioral intention: Moderating role of real name policy in online community

2014 ◽  
Vol 6 (2) ◽  
pp. 225-256
Author(s):  
Shasha Li
Keyword(s):  
Behavioral Intention ◽  
Online Community ◽  
Real Name Policy ◽  
Moderating Role

scholarly journals Drivers of Residents’ Home Composting Intention: Integrating the Theory of Planned Behavior, the Norm Activation Model, and the Moderating Role of Composting Knowledge

2021 ◽  
Vol 13 (12) ◽  
pp. 6826
Author(s):  
Hamid Rastegari Rastegari Kopaei ◽  
Mehdi Nooripoor ◽  
Ayatollah Karami ◽  
Ruxandra Malina Petrescu-Mag ◽  
Dacinia Crina Petrescu
Keyword(s):  
Cluster Analysis ◽  
Discriminant Analysis ◽  
Behavioral Intention ◽  
Subjective Norm ◽  
Integrated Model ◽  
Activation Model ◽  
Personal Norm ◽  
Home Composting ◽  
Moderating Role

Home composting is judged as an effective municipal waste management option in which household contribution is essential, but it has a low adoption. The objectives of the study were to determine the factors that influence home composting intention and identify the moderating role of composting knowledge in the model, using the combined model of the theory of planned behavior (TPB) and norm activation model (NAM). A structured questionnaire was applied to a sample of 367 residents of Isfahan city, Iran, randomly selected. Data were analyzed using cluster analysis, discriminant analysis, PLS-SEM, and PLS-MGA. Cluster analysis grouped the three clusters based on the constructs of the integrated model, and this result was confirmed by discriminant analysis. Findings show that attitude, subjective norm, and perceived behavior control can predict the intention to compost. Study results confirmed the positive effect of awareness of the consequences of composting on ascribed responsibility to compost at home, of responsibility to the personal norm, and of the personal norm on intention to compost at home. Furthermore, it was observed that composting knowledge moderates the relationship between subjective norm and behavioral intention, and the one between perceived behavioral control and behavioral intention. The integrated model had more predictive power than the TPB model. The fit statistic of the integrated model was good and 71% of the variance for intention behavior toward home composting. The insights on factors affecting residents’ intention to compost obtained from this study can be used in measures and programs that reinforce and stimulate home composting.

scholarly journals A model of Factors Influencing Behavioral Intention to Use Internet Banking and the Moderating Role of Anxiety: Evidence from Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Bui Nhat Vuong
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Final Analysis ◽  
Internet Banking ◽  
Equation Modeling ◽  
Intention To Use ◽  
Behavioral Intention To Use ◽  
Moderating Role

Internet banking is becoming a new focus as the number of internet users and its benefits are increasing worldwide and its benefits. However, the degree of intent to use internet banking is still a question of interest. Thus, the purpose of this paper is to investigate the factors affecting attitude and behavioral intention to use internet banking in Viet Nam, as well as the moderating role of anxiety, will be examined. Totally, 584 questionnaires were collected for the final analysis. The results fromthe partial least squares structural equation modeling (PLS-SEM) using the SmartPLS 3.0 program showed that facilitating condition, performance expectancy, social influence, perceived credibility, and effort expectancy had a positive impact on attitude and behavioral intention to use internet banking. Besides, anxiety decreased behavioral intention and it also dampened the positive relationship between attitude and behavioral intention. The findings of this study could help banks to improve their service to attract more users. Besides, the use of internet banking could reduce thefrequency to a bank that indirectly reduces costs.

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

2006 ◽  
Vol 11 (2) ◽  
pp. 99-109 ◽  
Author(s):  
Gundula Hübner ◽  
Florian G. Kaiser
Keyword(s):  
Organ Donation ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Subjective Norms ◽  
Moral Norms ◽  
Conservation Behavior ◽  
The Impact ◽  
Minimal Effort ◽  
Moderating Role

Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insights into the circumstances that foster the impact of moral norms. Based on a minimal effort strategy, we predict that moral information is considered more strongly and, thus, is relatively more significant for people's motivation if a person's attitude is at odds with his or her subjective norms. To test our beliefs-conflict hypothesis, we conducted two surveys, one concerning organ donation (N = 639) and another concerning conservation behavior (N = 328). Structural equation analyses confirm that moral considerations have a stronger effect on a person's behavioral intention in cases of attitude-subjective norms conflicts compared to cases of harmonic attitudes and subjective norms.

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