How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?

2020 ◽  
Vol 22 (2) ◽  
pp. 297-323 ◽  
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Pilar López-Delgado ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Open Innovation ◽  
Hospitality Industry ◽  
Innovation Management ◽  
Potential Contribution ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Deep Learning and Machine Learning Techniques for Analyzing Travelers' Online Reviews

2022 ◽  
pp. 20-39
Author(s):  
Elliot Mbunge ◽  
Benhildah Muchemwa
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Deep Learning ◽  
Hospitality Industry ◽  
Learning Models ◽  
Online Data ◽  
Social Media Platforms ◽  
Using Data ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Social media platforms play a tremendous role in the tourism and hospitality industry. Social media platforms are increasingly becoming a source of information. The complexity and increasing size of tourists' online data make it difficult to extract meaningful insights using traditional models. Therefore, this scoping and comprehensive review aimed to analyze machine learning and deep learning models applied to model tourism data. The study revealed that deep learning and machine learning models are used for forecasting and predicting tourism demand using data from search query data, Google trends, and social media platforms. Also, the study revealed that data-driven models can assist managers and policymakers in mapping and segmenting tourism hotspots and attractions and predicting revenue that is likely to be generated, exploring targeting marketing, segmenting tourists based on their spending patterns, lifestyle, and age group. However, hybrid deep learning models such as inceptionV3, MobilenetsV3, and YOLOv4 are not yet explored in the tourism and hospitality industry.

The Influence of Social Media in Promoting the Tourism and Hospitality Industry: A Case Study of Jordan

2019 ◽  
Vol 118 (12) ◽  
pp. 130-141
Author(s):  
Khaled Alsardia
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Quantitative Methods ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Globalized World ◽  
Potential Customers

Social media is one of the most popular, effective, and accessible means for the communication of information in today’s globalized world. Harnessed as a tool for marketing, it can help exponentially expand businesses by instantly spreading the word about their products and services to countless existing and potential customers. The aim of this research is to study the influence of social media in promoting tourism and hospitality in Jordan. Data were gathered using an online Google Form questionnaire sent out to nearly 150 respondents via WhatsApp and analysed via quantitative methods using SPSS 20.0.

scholarly journals Investigating Online Social Media Network Acceptance in the Tourism and Hospitality Industry in Oman

2021 ◽  
Vol 12 (2) ◽  
pp. 218
Author(s):  
Salim Al-Hajri ◽  
Abdelghani Echchabi ◽  
Mohammed Mispah Said Omar ◽  
Abdullah Mohammed Ayedh
Keyword(s):  
Social Media ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Online Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In the emerging tourism and hospitality industries such as that of Oman, companies can market their services and products using the Social Media Networks (hereafter SMNs) and engage customers to identify their requirements online. Oman recognizes the benefits of SMNs in the tourism and hospitality industry and it has made major efforts to ensure the success of this newly introduced industry like its neighboring country the United Arab Emirates (hereafter UAE). Even though, the hospitality industry is vital to the economy of Oman, the Omani hospitality industry continues employing the conventional approach while conducting transactions. Understanding the influence of accepting such an innovation in the hospitality industry in Oman raises a fruitful research question to investigate. Therefore, it is this study’s objective to examine the influence of SMNs Acceptance in the tourism and hospitality industry in Oman. For the attainment of the study’s objective, the study uses a survey questionnaire to 200 respondents that have visited Oman recently, where 182 responses were properly filled and returned. The structural equation modeling (hereafter SEM) had been utilized to analyze the collected data. The results reveal that the respondents had high degree of satisfaction with their travel experience and they intended to continue using SMNs for tourism purposes. Nonetheless, it was found that the major factors influencing their decisions are: perceived usefulness, perceived ease of use, subjective norms and reliability.

Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review

2020 ◽  
Vol 32 (8) ◽  
pp. 2677-2715
Author(s):  
Hsien-Cheng Lin ◽  
Xiao Han ◽  
Tu Lyu ◽  
Wen-Hsien Ho ◽  
Yunbao Xu ◽  
...  
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Tourism Marketing ◽  
Social Media Platforms ◽  
Task Technology Fit ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose Research in tourism and hospitality industry marketing has identified many highly effective applications of social media. However, studies in the existing literature do not enable a comprehensive understanding of this phenomenon because they lack a theoretical foundation. Therefore, this study systematically reviewed the literature from the perspective of the task-technology fit (TTF) theory. The purpose of this paper is to map out what is known about social media use in tourism and hospitality marketing and what areas need further exploration. Design/methodology/approach A descriptive cumulative review of the literature obtained 99 articles published in tourism and hospitality journals from 2010 to 2019. Findings The analysis suggests that to understand social media use in tourism marketing, researchers and practitioners in the industry must clarify the following four issues: the control variables, longitudinal analyzes and TTF concepts that should be used in future studies; the fitness of social media platforms for tourism marketing; how various social media platforms differ in terms of performance outcome; and the digital divide in the use of social media for tourism. Originality/value An integrated framework was developed to identify constructs and to understand their relationships. Recent studies in this domain are discussed; theoretical and practical suggestions and implications for future research are given.

Gentrification and functional change in Budapest – ‘ruin bars’ and the commodification of housing in a post-socialist context

2020 ◽  
Vol 65 (1) ◽  
pp. 17-26
Author(s):  
Gergely Olt ◽  
Adrienne Csizmady
Keyword(s):  
Ownership Structure ◽  
Hospitality Industry ◽  
Housing Stock ◽  
Field Research ◽  
Functional Change ◽  
Global Changes ◽  
Heritage Buildings ◽  
The Subject ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

AbstractThe growth of the tourism and hospitality industry played an important role in the gentrification of the post-socialist city of Budapest. Although disinvestment was present, reinvestment was moderate for decades after 1989. Privatisation of individual tenancies and the consequent fragmented ownership structure of heritage buildings made refurbishment and reinvestment less profitable. Because of local contextual factors and global changes in consumption habits, the function of the dilapidated 19th century housing stock transformed in the 2000s, and the residential neighbourhood which was the subject of the research turned into the so called ‘party district’. The process was followed in our ongoing field research. The functional change made possible speculative investment in inner city housing and played a major role in the commodification of the disinvested housing stock.

Beach Town

2017 ◽  
Author(s):  
Christopher Hilliard
Keyword(s):  
Hospitality Industry ◽  
First World War ◽  
Social Position ◽  
Maritime Trade ◽  
World War ◽  
Ship Building ◽  
Coastal Shipping ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
First World

The chapter surveys post-First World War Littlehampton, a coastal town where tourism and hospitality had overtaken maritime trade, but where coastal shipping and ship-building remained important industries. The libel case unfolded in the Beach Town district, where Littlehampton’s hotels and apartment houses were concentrated. Many of the tradesmen, small businesswomen, labourers, and domestics who serviced the tourism and hospitality industry lived in the neighbourhood. Working from the evidence George Nicholls gathered, census records, and documents in the Littlehampton Museum, the chapter provides an anatomy of the neighbourhood and then examines the families at the centre of the dispute, their economic and social position, and relationships within the household, which were often marked by violence.

scholarly journals The Perception of Job-related Motivators When Choosing a Career in the Tourism and Hospitality Industry – A Comparative Study Between Polish and Spanish Students

2017 ◽  
Vol 53 (2) ◽  
pp. 84-106 ◽  
Author(s):  
Aleksandra Grobelna
Keyword(s):  
Competitive Advantage ◽  
Rapid Growth ◽  
Career Paths ◽  
Hospitality Industry ◽  
Staff Turnover ◽  
Motivating Factors ◽  
Tourism Experience ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

AbstractThe recent rapid growth of the tourism and hospitality industries raises a question about the quantity and quality of the workforce needed in these sectors. In the tourism/hospitality industry, where most services are delivered directly by employees, competitive advantage is primarily attained through people (employees), who are perceived as an integral component of tourism experience. This creates challenges for an industry suffering from high rates of staff turnover, especially of young employees who leave their jobs after graduation, choosing other career paths.This study presents the job related motivators that students found important when considering their future careers, and investigates the extent to which those motivators can be found in the tourism and hospitality industry. Is the industry able to offer the motivators that will keep the employees willing to choose this particular path? We focus on two groups of potential employees – Polish and Spanish students. The study reveals that both groups generally do not believe that a career in the TH industry offered these motivating factors. We also contrast and compare both groups’ perceptions in this area.

scholarly journals The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study

2021 ◽  
Vol 13 (12) ◽  
pp. 6581
Author(s):  
Jooyoung Hwang ◽  
Anita Eves ◽  
Jason L. Stienmetz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Selection Process ◽  
Decision Making Process ◽  
Structured Interviews ◽  
High Standards ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Search For Information ◽  
The Impact

Travellers have high standards and regard restaurants as important travel attributes. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Qualitative research using semi-structured interviews based on the face-to-face approach was adopted for this study to examine how consumers’ restaurant selection processes are performed with the utilisation of social media on smartphones. Then, thematic analysis was adopted. The findings of this research show that the adoption of social media on smartphones is positively related with consumers’ gratification. More specifically, when consumers regard that process, content and social gratification are satisfied, their intention to adopt social media is fulfilled. It is suggested by this study that consumers’ restaurant decision-making process needs to be understood, as each stage of the decision-making process is not independent; all the stages of the restaurant selection process are organically connected and influence one another.

Pleasure or Business-Travelling and the Pandemic Virus: Socio Legal Aspect

2021 ◽  
Vol 8 (1) ◽  
pp. 4-11
Author(s):  
Rajib Kumar Majumdar ◽  
Abhishek Majumdar
Keyword(s):  
Hospitality Industry ◽  
Legal Aspect ◽  
Social Contact ◽  
Human Movement ◽  
Research Topic ◽  
Research Article ◽  
Visual Pleasure ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Fail Safe

Ever since the corona pandemic hit the world with full rancour, people have gone into hiding thus restricting movement in all spheres, bringing their movement to a halt. It has been extrapolated since ages that movement of masses is the essence of economics. A man moves to earn, to seek visual pleasure, to seek social contact and as such the freedom to move freely, is both a legal and fundamental right, guaranteed under the Indian Constitution. The following research article aims to study the socio-legal aspect of restricted or altered human movement brought about by the pandemic and its effect on the tourism and hospitality industry. The study findings include the immense loss which the industry has suffered as result of the pandemic, followed by the path forward in terms of the new trends which may emerge in the year 2021, to cope with the loses. A further scope of study in the stated research topic may include developing fail-safe systems as method of check and balance to keep the tourism and hospitality industry afloat, in the event of such unforeseen crisis.

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