scholarly journals Disgust and preference for familiar brands

2021 ◽  
Author(s):  
Carmela Donato
Keyword(s):  
Consumer Research ◽  
External Environment ◽  
Brand Choice ◽  
Subsequent Response ◽  
Over Time ◽  
Opposite Response ◽  
Immediate Response

AbstractDisgust represents an undesired state that signals the presence of threats in the external environment, leading to a change in needs and motivations aimed at coping with the threats. The present research aims at studying the effects of disgust in a consumer setting, proposing that once disgusted consumers show an immediate avoidance for familiar (vs. unfamiliar) brands. However, this avoidant reaction is followed by an opposite response of preference for familiar (vs. unfamiliar) brands. Moreover, conversely to the immediate response of avoidance of familiar brands, the subsequent response of preference for familiar brands is even stronger in case the consumer is depleted, showing a more deliberative nature of that response. The proposed results contribute to both emotion and consumer research debates demonstrating how an externally induced emotion, as disgust, influences consumers’ brand choice over time. Moreover, the present findings offer interesting suggestions to brand managers and retailers in order to better promoting the commercialized brands.

Brand Evaluation and Brand Choice: A Longitudinal Study

1973 ◽  
Vol 10 (3) ◽  
pp. 235-241 ◽  
Author(s):  
Frederic B. Kraft ◽  
Donald H. Granbois ◽  
John O. Summers
Keyword(s):  
Longitudinal Study ◽  
Diagnostic Tool ◽  
Rating Scale ◽  
Brand Choice ◽  
Evaluation Index ◽  
Brand Evaluation ◽  
Point Rating Scale ◽  
Over Time

An analysis is presented showing the association between a summated brand evaluation index and brands purchased over time. The summated index was no more predictive than simpler measures such as “brand last purchased” and a 7-point rating scale, although the summated index may have value as a diagnostic tool.

Imprinting Beyond the Founding Phase: How Sedimented Imprints Develop over Time

2020 ◽  
Vol 31 (6) ◽  
pp. 1579-1600
Author(s):  
Lien De Cuyper ◽  
Bart Clarysse ◽  
Nelson Phillips
Keyword(s):  
Process Model ◽  
External Environment ◽  
Top Down ◽  
Bottom Up ◽  
Social Venture ◽  
Changes Over Time ◽  
Over Time ◽  
Do So

In this study, we build on the foundational observations of Selznick and Stinchcombe that organizations bear the lasting imprint of their founding context and explore how characteristics shaped during founding are coherently carried forward through time. To do so, we draw on an ethnography of a social venture where the entrepreneurs left soon after founding. In examining how an initial organizational imprint evolves beyond a venture’s founding phase, we focus on the actions and interactions of organizational members, the founders’ imprint, the venture’s new leadership, and the external environment. The process model we develop shows how the organizational imprint evolves as a consequence of the interplay between top-down and bottom-up forces. We first find that the initial imprint is transmitted through a bottom-up mechanism of imprint reinforcement, and second, that the venture is reimprinted after the founding period through two processes which we call imprint reforming and imprint coupling. The result of this is the formation of a sedimented imprint. Our findings further illuminate that, although the initial imprint sticks, its function and manifestation changes over time.

scholarly journals South African consumer sentiment towards marketing: A longitudinal analysis

2001 ◽  
Vol 32 (2) ◽  
pp. 23-33 ◽  
Author(s):  
C. Boshoff ◽  
S. M. Van Eeden
Keyword(s):  
South African ◽  
External Environment ◽  
Consumer Attitudes ◽  
Business Environment ◽  
Dynamic Interaction ◽  
Primary Objective ◽  
Consumer Sentiment ◽  
Marketing Activities ◽  
Buying Behaviour ◽  
Over Time

A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment towards marketing is influenced by demographic variables.Although the marketing index decreased during the period 1990 to 1994, it improved dramatically during the period 1994 to 1999. In contrast to the previous studies it was established that demographic factors had no significant influence on the sentiment towards marketing in this study.As it is generally acknowledged that attitudes influence actual buying behaviour, marketers need to be aware that attitudes and sentiment toward marketing and marketing activities can change over time and proactive steps need to be taken to ensure that sentiment remains positive regardless of the changes in the external environment.

Tighter nets for smaller fishes: Mapping the development of statistical practices in consumer research between 2011 and 2018

2020 ◽  
Author(s):  
Antonia Krefeld-Schwalb ◽  
Benjamin Scheibehenne
Keyword(s):  
Social Science ◽  
Consumer Research ◽  
Marketing Research ◽  
Consumer Psychology ◽  
Effect Sizes ◽  
Sample Sizes ◽  
P Values ◽  
Central Hypothesis ◽  
Empirical Social Science ◽  
Over Time

Following vital discussion around the replicability of published findings, researchers demanded increased efforts to improve research practices in empirical social science. Consequentially, journals publishing consumer research implemented new measures to increase the replicability of published work. Nonetheless, no systematic empirical analysis on a large sample has investigated whether published consumer research has changed along with the discussion. To address this need, we surveyed three indicators for the replicability of published consumer research over time. We used text mining to quantify sample sizes, effect sizes, and the distribution of published p-values from a sample of N = 923 articles published between 2011 and 2018 in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Consumer Research. To test the developments over time, we focused on a subsample of hand-coded articles and identified central hypothesis tests herein. Results show a trend toward increased sample sizes and decreased effect sizes across all three journals in the subset as well as the entire set of articles.

scholarly journals The functional properties of human magnitude integration

2020 ◽  
Author(s):  
IRENE TOGOLI ◽  
Michele Fornaciai ◽  
Domenica Bueti
Keyword(s):  
Sensory Processing ◽  
Time Course ◽  
External Environment ◽  
Stimulus Presentation ◽  
Neural Processing ◽  
Behavioral Experiments ◽  
Asymmetric Effects ◽  
Static Versus Dynamic ◽  
Over Time

Magnitude information is essential to create a representation of the external environment and successfully interact with it. Duration and numerosity, for example, can shape our predictions and bias each other (i.e., the greater the number of people queuing, the longer we expect to wait). While these biases suggest the existence of a generalized magnitude system, asymmetric effects (i.e., numerosity affecting duration but not vice versa) challenged this idea. Here we propose that such asymmetric integration depends on the stimuli used and the neural processing dynamics they entail. Across multiple behavioral experiments employing different stimulus presentation displays (static versus dynamic), we show that the integration between numerosity and time can be symmetrical if the stimuli entail a similar neural time-course and numerosity unfolds over time. Overall, these findings support the idea of a generalized magnitude system, but also highlight the role of early sensory processing in magnitude representation and integration.

scholarly journals The Evolution of the Russian Approach to Multilateral Relations in the Post-Soviet Area

2014 ◽  
pp. 23-30
Author(s):  
A. Kovalchuk
Keyword(s):  
Foreign Policy ◽  
External Environment ◽  
Russian Foreign Policy ◽  
Major Powers ◽  
Government Documents ◽  
International Environment ◽  
Common Interests ◽  
Soviet Space ◽  
Over Time ◽  
Post Soviet Space

The article is an attempt to comprehend the changes in the Russian approach to the post-Soviet space. The analysis, based on the official government documents and speeches of Russian officials, reveals the stages of foreign policy in accordance with the current situation unfolding in the international arena. The Russian policy towards the nearest international environment shows changes in tactics, semantics and its focus on certain spheres of cooperation for the realization of its own interests. At the same time, the goal of foreign policy and the importance of "post-soviet space" remained the same. Although the postsoviet space in not a geographical region, Russian foreign policy refers to it as a whole. Russian leaders looked at the CIS as for it to become the "new confederation", with time, it turned out to be a platform to share common interests. The CIS has become a Forum for the elaboration of improvised automatisms and solutions among the interested countries. The CIS is not only a direction of foreign policy, but also the key element of success in Russia's policy towards international major powers. Over time, Russian foreign policy became more influenced by the external environment than the internal political and economic situation. The post-Soviet space in Russian foreign policy has evolved from the space of problems and threats into the arena of potential cooperation and integration processes.

Results of balloon pulmonary valvoplasty in children with Noonan’s syndrome

2018 ◽  
Vol 28 (5) ◽  
pp. 647-652 ◽  
Author(s):  
Jonathon Holzmann ◽  
Shane M. Tibby ◽  
Eric Rosenthal ◽  
Shakeel Qureshi ◽  
Gareth Morgan ◽  
...  
Keyword(s):  
Retrospective Study ◽  
Pulmonary Valve ◽  
Predisposing Factors ◽  
Pulmonary Valve Stenosis ◽  
Noonan's Syndrome ◽  
Noonan’S Syndrome ◽  
Over Time ◽  
Immediate Response

AbstractPulmonary valve stenosis is common in patients with Noonan’s syndrome. The response to balloon valvoplasty varies.We assessed the correlation between re-intervention rate, immediate response, and the progress of the valve gradient over time after intervention.MethodsThis is a retrospective study conducted from 1995 to 2014.ResultsOf 14 patients identified, seven had re-intervention 28±54 months (range 3–149, median 3.3) after valvoplasty. These patients did not have a significant decrease in gradient after intervention. Their gradient subsequently decreased during follow-up and then became static before increasing years after intervention. In contrast, the gradient of patients not requiring further intervention continually reduced over time. Demographics did not differ between these groups.ConclusionWe could not identify predisposing factors for long-term success of pulmonary valvoplasty in Noonan’s patients, but the trajectory of gradients differs significantly between patients needing re-intervention from those who remain free from re-intervention.

Measuring the Dynamic Effects of Promotions on Brand Choice

1996 ◽  
Vol 33 (1) ◽  
pp. 20-35 ◽  
Author(s):  
Purushottam Papatla ◽  
Lakshman Krishnamurthi
Keyword(s):  
Choice Model ◽  
Brand Choice ◽  
Future Research ◽  
Dynamic Effects ◽  
Research Directions ◽  
Subsequent Response ◽  
Time Varying Parameter ◽  
Future Research Directions ◽  
Scanner Panel Data ◽  
Scanner Panel

Promotions are being used with increasing frequency by manufacturers facing highly competitive markets, which is causing concern among some marketers who feel that frequent promotions can hurt a brand. Nevertheless, there is little empirical evidence to either support or dispel such fears. To fill this gap in the literature, the authors propose a brand choice model that provides an estimate of the dynamic effects of promotions on loyalty to the brand and customers’ sensitivity to the price of the brand, and measures whether promotional purchases reinforce or reduce subsequent response to similar promotions. They estimate a random effects heteroskedastic covariance probit time-varying parameter model on household scanner panel data from the liquid detergent category. Their results indicate that increased purchases using coupons erode brand loyalty and increase price sensitivity. In addition, the authors find that the effect of features and displays on brand choice is reinforced by prior feature and display purchases, respectivly, as well as by feature and display purchases associated with price cuts. Future research directions are also discussed.

scholarly journals Entrepreneurs Self-Perception of Planning Skills: Evidences from Brazilian Entrepreneurs

2014 ◽  
Vol 13 (4) ◽  
pp. 107-121
Author(s):  
Vânia Maria Jorge Nassif ◽  
Marcos Hashimoto ◽  
Derly Jardim Amaral
Keyword(s):  
Qualitative Research ◽  
Best Practices ◽  
Theoretical Approach ◽  
External Environment ◽  
Internal Environment ◽  
Key Factors ◽  
Planning Strategy ◽  
Important Relationship ◽  
Qualitative Part ◽  
Over Time

This study examined whether entrepreneurs see themselves as good strategic planners and understand key factors that contribute to plan their business endeavors. This is a quantitative-qualitative research. 339 entrepreneurs ahead of businesses with at least 5 years of existence in Sao Paulo, Brazil answered a survey with 27 validated questions about planning, strategy and entrepreneurship. Data was analyzed through factorial analysis. Results showed six factors named external environment, innovation, internal environment, experience, mission and impulsiveness. The qualitative part of the study brought a discussion about these factors. The relevance of the internal and external environments is shown by the important relationship and influence that these may exercise in the performance of the enterprise, including information about best practices of the market in the production of products/services in comparison to internal strengths and weaknesses. In contrast to environmental uncertainty and variations, that makes the planning effort extremely difficult for entrepreneurs. We suggest that their personal abilities can compensate the lack of planning, including their innovative ability together with accumulated experience. Thanks to these qualities, entrepreneurs are constantly honing their abilities to create and manage their businesses and, over time, achieving success. The factors rose on the analysis shows that the strategic planning initiatives of entrepreneurs balance both environmental facts and personal abilities. The theoretical approach of effectuation and causation explains how entrepreneurs deal with this balance when deciding to act impulsively or planned in certain conditions, representing the key contribution of this article.

scholarly journals The specious interaction of time and numerosity perception

2021 ◽  
Vol 288 (1959) ◽  
pp. 20211577
Author(s):  
Irene Togoli ◽  
Michele Fornaciai ◽  
Domenica Bueti
Keyword(s):  
Sensory Processing ◽  
Time Course ◽  
External Environment ◽  
Stimulus Presentation ◽  
Asymmetric Effects ◽  
Behavioural Experiments ◽  
Static Versus Dynamic ◽  
Numerosity Perception ◽  
Over Time

Magnitude information is essential to create a representation of the external environment and successfully interact with it. Duration and numerosity, for example, can shape our predictions and bias each other (i.e. the greater the number of people queuing, the longer we expect to wait). While these biases suggest the existence of a generalized magnitude system, asymmetric effects (i.e. numerosity affecting duration but not vice versa) challenged this idea. Here, we propose that such asymmetric integration depends on the stimuli used and the neural processing dynamics they entail. Across multiple behavioural experiments employing different stimulus presentation displays (static versus dynamic) and experimental manipulations known to bias numerosity and duration perceptions (i.e. connectedness and multisensory integration), we show that the integration between numerosity and time can be symmetrical if the stimuli entail a similar neural time-course and numerosity unfolds over time. Overall, these findings support the idea of a generalized magnitude system, but also highlight the role of early sensory processing in magnitude representation and integration.

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