scholarly journals South African consumer sentiment towards marketing: A longitudinal analysis

2001 ◽  
Vol 32 (2) ◽  
pp. 23-33 ◽  
Author(s):  
C. Boshoff ◽  
S. M. Van Eeden
Keyword(s):  
South African ◽  
External Environment ◽  
Consumer Attitudes ◽  
Business Environment ◽  
Dynamic Interaction ◽  
Primary Objective ◽  
Consumer Sentiment ◽  
Marketing Activities ◽  
Buying Behaviour ◽  
Over Time

A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment towards marketing is influenced by demographic variables.Although the marketing index decreased during the period 1990 to 1994, it improved dramatically during the period 1994 to 1999. In contrast to the previous studies it was established that demographic factors had no significant influence on the sentiment towards marketing in this study.As it is generally acknowledged that attitudes influence actual buying behaviour, marketers need to be aware that attitudes and sentiment toward marketing and marketing activities can change over time and proactive steps need to be taken to ensure that sentiment remains positive regardless of the changes in the external environment.

scholarly journals Tracking the South African marketing index

1997 ◽  
Vol 28 (3) ◽  
pp. 82-87
Author(s):  
Alwyn P. Du Plessis ◽  
Christo Boshoff
Keyword(s):  
Longitudinal Study ◽  
South African ◽  
Price Index ◽  
Consumer Attitudes ◽  
Point Of View ◽  
The South ◽  
Product Price ◽  
Marketing Activities ◽  
Individual Index ◽  
First Time

This study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards marketing' index. It also compares the results of similar studies conducted in previous years. A survey of randomly selected South African consumers reveals that the South African Marketing Index is +22.28 (in the range -200 to +200) suggesting reasonably favourable perceptions of marketing and marketing practices. This is the first time since the commencement of this longitudinal study that the overall marketing index has been positive. The most favourable individual index is the retailing index (+22.91), followed by the price index (+13.11). Both the product and the advertising indices are, however, negative (-5.49 and -1.33 respectively).

Marketing and Reputation in the Services Sector

2010 ◽  
Vol 2 (3) ◽  
pp. 28-41 ◽  
Author(s):  
Johan De Jager ◽  
Werner Soontiens
Keyword(s):  
South African ◽  
Primary Objective ◽  
Tertiary Sector ◽  
Services Sector ◽  
Academic Reputation ◽  
The Past ◽  
Competitive Industry ◽  
Marketing Activities ◽  
African Sample ◽  
Country Specific

Over the past few decades the tertiary sector has developed from a predominantly inward focussed industry serving public interest to an internationalised and commercially competitive industry. Resulting from this fundamental change is a drive to better understand the most prominent dimensions that impact on internationalisation, more particularly, the expectations and experiences of students. Although some of these can be argued to be country specific, and thus differentiate between markets, others are universal and impact on the overall industry. One of the latter is a pressure to consider and treat students as clients introducing all the dynamics of service delivery and management. The primary objective of this paper is to identify the most important variables related to marketing and reputation issues when selecting a university in South-Africa and compare the same for Singapore students. This study revealed that the most important consideration for the South African sample, regarding marketing and reputation related variables when choosing an institution of higher education, is the academic reputation of the institution, while the marketing activities were regarded as priority by the Singaporean sample.

scholarly journals Consumer attitudes towards sponsors of the South African national rugby team

2016 ◽  
Vol 14 (3) ◽  
pp. 617-626
Author(s):  
Catherine Mpolokeng Sephapo ◽  
Cindy Erdis
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
South African ◽  
Positive Attitude ◽  
Qualitative Data ◽  
Nation Building ◽  
Consumer Attitudes ◽  
Jel Classification ◽  
Primary Objective ◽  
The South

The primary objective of the study is to explore the attitudes that consumers in Tshwane have towards the sponsors of the South African National Rugby team, commonly known as the Springboks as a result of the sponsorship partnership. Qualitative data collected by means of focus groups and naïve sketches were analyzed through content analysis. The study found that participants had a positive attitude towards the sponsors of the Springboks. This positive attitude was because participants felt that sponsors were endorsing good values that they perceived to be important, such as teamwork, healthy living and nation building. Keywords: consumers, attitudes, sponsorship, rugby, Springboks. JEL Classification: M30

Marketing and Reputation in the Services Sector

2012 ◽  
pp. 193-207
Author(s):  
Johan De Jager ◽  
Werner Soontiens
Keyword(s):  
Higher Education ◽  
South African ◽  
Public Interest ◽  
Primary Objective ◽  
Fundamental Change ◽  
Tertiary Sector ◽  
Services Sector ◽  
Academic Reputation ◽  
Marketing Activities ◽  
African Sample

Over the past few decades the tertiary sector has developed from a predominantly inward focussed industry serving public interest to an internationalised and commercially competitive industry. Resulting from this fundamental change is a drive to better understand the most prominent dimensions that impact on internationalisation, more particularly, the expectations and experiences of students. Although some of these can be argued to be country specific, and thus differentiate between markets, others are universal and impact on the overall industry. One of the latter is a pressure to consider and treat students as clients introducing all the dynamics of service delivery and management. The primary objective of this paper is to identify the most important variables related to marketing and reputation issues when selecting a university in South-Africa and compare the same for Singapore students. This study revealed that the most important consideration for the South African sample, regarding marketing and reputation related variables when choosing an institution of higher education, is the academic reputation of the institution, while the marketing activities were regarded as priority by the Singaporean sample.

Transactional and Relational Aspects of the Psychological Contracts of Temporary Workers

2005 ◽  
Vol 35 (4) ◽  
pp. 831-847 ◽  
Author(s):  
Gregory John Lee ◽  
Nicole Faller
Keyword(s):  
South African ◽  
Psychological Contract ◽  
Business Environment ◽  
Psychological Contracts ◽  
Contingent Workers ◽  
Temporary Workers ◽  
Cross Sectional ◽  
Organisational Support ◽  
Cross Sectional Design ◽  
Over Time

Contingent labour is an increasingly important part of the international and South African business environment. Several questions arise regarding the relationships between such workers and the client organisations that utilise their labour. Do contingent workers maintain transactional relationships only? Can loyalty and commitment be increased in such workers? Using the concept of the psychological contract, this article ascertains whether relationships with the client organisation vary for South African temporary workers of varying tenures. Employing a cross-sectional design, results for 174 temporary workers suggest that relationships with client organisations begin with largely transactional elements. Over time, the contract becomes significantly more relational, especially after the worker has been with the client organisation for six months or more. This relationship is affected by contract violation and organisational support.

scholarly journals A Consideration Of IFRS Education And Acceptance From Culturally Diverse Backgrounds: A South African Perspective

2011 ◽  
Vol 10 (12) ◽  
pp. 49
Author(s):  
Pieter W Buys ◽  
Danie Schutte
Keyword(s):  
South African ◽  
Culturally Diverse ◽  
Business Environment ◽  
Primary Objective ◽  
Cultural Dimensions ◽  
Accounting Education ◽  
Cultural Backgrounds ◽  
Global Business ◽  
African Context ◽  
The Impact

Accountancys double-entry bookkeeping system has spread throughout the world over the past 5 centuries. Within each country, local accountants have adopted accountancy practices to suit their unique environment. In the modern global business environment, this uniqueness makes cross-border financial statement comparisons difficult. A key objective of a globally acceptable set of accounting standards (such as IFRS), is to enhance such trans-national comparisons of corporate performances. However, research revealed that the influence of cultural backgrounds is a key contributing factor influencing accounting practices. It is evident that culture is a key concomitant of accounting development, including accounting education. Two globally recognized authors on the importance of culture in the work environment, Hofstede and Gray, developed cultural dimensions to gauge the cultural impact in a business environment. The primary objective of this research was to consider the impact of different cultural backgrounds, as measured by Hofstede and Gray on prospective accountants in South Africa, as an early adopter of IFRS. The results of the study suggest that culture will play an important role in accounting education and acceptance in the culturally diverse South African context.

scholarly journals The Trending Academic Library Job Market: An Analysis of Library Position Announcements from 2011 with Comparisons to 1996 and 1988

2015 ◽  
Vol 76 (6) ◽  
pp. 716-739 ◽  
Author(s):  
Therese F. Triumph ◽  
Penny M. Beile
Keyword(s):  
Work Experience ◽  
Academic Library ◽  
The United States ◽  
Primary Objective ◽  
Job Market ◽  
Current State ◽  
Emerging Trends ◽  
Job Advertisements ◽  
Salary Information ◽  
Over Time

The primary objective of the study was to describe the number, types and titles, requested qualifications and skills, salary information, and locations of positions advertised in 2011 on the ALA JobLIST and ARL Job Announcements websites and in the print version of the Chronicle of Higher Education for purposes of determining the current state of the academic library job market in the United States. To investigate changes in the academic library job market and identify emerging trends over a 23-year period, results also were compared to studies that analyzed position announcements from 1996 and 1988. Content analysis of 957 unique academic library job advertisements revealed relative stasis in the market regarding the number of positions advertised, presence of administrative duties, geographic distribution of positions, and, to some extent, educational requirements. However, other comparisons were more dynamic. Specifically, there has been a decline in foreign language skills and prior work experience requirements over time while computer skills are increasingly sought. Perhaps most striking is the proliferation of new position titles that have emerged over time, which serves as an indication that library positions are becoming increasingly specialized.

A bibliometric review of International Marketing Review (IMR): past, present, and future

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naveen Donthu ◽  
Satish Kumar ◽  
Debidutta Pattnaik ◽  
Neeraj Pandey
Keyword(s):  
Export Performance ◽  
Objective Assessment ◽  
International Marketing ◽  
Business Environment ◽  
Primary Objective ◽  
Global Business ◽  
Content Type ◽  
Bibliographic Data ◽  
Bibliometric Review

PurposeThe primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward.Design/methodology/approachA range of bibliometric techniques has been employed to analyse the performance of IMR and its stakeholders, map the evolution of its thematic and intellectual structures and analyse the factors driving IMR's academic influence and impactFindingsIMR's academic contributions, influence and impact have grown progressively. The thematic structure of the journal has evolved into six clusters. Simultaneously, its research fronts have submerged to six bibliographic clusters, noted as marketing channels, cross-cultural impact on emerging markets, export performance, country of origin (COO), online consumers and global business environment. Among these, the first four are still evolving, suggesting scope for future submissions.Research limitations/implicationsThe limitation of this endeavour largely arises from its selection of bibliographic data being confined to Scopus.Originality/valueTo the best of the authors’ knowledge, this is the first objective assessment of the journal, useful to its authors, readers, reviewers and editorial board.

Generation Y students' purchase behaviour towards organic foods in South Africa

2021 ◽  
Vol 6 (4) ◽  
pp. 202-212
Author(s):  
Kirsty-Lee Sharp ◽  
Costa Synodinos
Keyword(s):  
South Africa ◽  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Product ◽  
Primary Objective ◽  
Measurement Scale ◽  
Full Time ◽  
The South ◽  
Organic Foods

Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health consciousness, perceived behaviour control, convenience, attitudes, purchase intentions, and actual buying behaviourtoward organic food products. The study also attempted to determine the underlying strengths and relationships between the constructs used in the measurement scale. Lastly, gender relationships were investigated to determine if any differences existed between males and females in terms of their organic food product purchases. Methodology/Technique - This research study employed a descriptive, non-probability, convenience sampling design. The intended target population was full-time registered undergraduate Generation Y students aged between 18 and 24 years. The sample size was 200 students based across the four faculties within the chosen higher education institution, namely the Faculty of Management Sciences, the Faculty of Applied and Computer Sciences, the Faculty of Engineering, and the Faculty of Human Sciences. The 200 self-administered questionnaires were distributed during recess times as to not to disrupt any learning time. The questionnaire contained a cover letter explaining the purpose of the study and that participation in the study was completely voluntary. Findings - The measurement scale displayed adequate reliability and validity for all constructs. Furthermore, all constructs had statistically significant positive means, indicating that Generation Y students are health-conscious, care for the opinions of friends and family, display pro-organic attitudes, intentions, and behaviour. Results from this study indicate that there is a need for food organizations to consider implementing organic-based products in their product offerings within the South African market. Novelty - Investigation oforganic food product purchase behaviouramong South African Generation Y students (Consumer behaviour). Type of Paper - Empirical Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa. JEL Classification: M31, M39.

scholarly journals Utilization and Validity of the Dental Diagnostic System over Time in Academic and Private Practice

2018 ◽  
Vol 4 (2) ◽  
pp. 143-150 ◽  
Author(s):  
A. Yansane ◽  
O. Tokede ◽  
J. White ◽  
J. Etolue ◽  
L. McClellan ◽  
...  
Keyword(s):  
Electronic Health Record ◽  
Diagnostic System ◽  
Fold Increase ◽  
Dental Students ◽  
Primary Objective ◽  
Health Record ◽  
Electronic Health Record Data ◽  
Resultant Data ◽  
Electronic Health ◽  
Over Time

Introduction: To fill the void created by insufficient dental terminologies, a multi-institutional workgroup was formed among members of the Consortium for Oral Health Research and Informatics to develop the Dental Diagnostic System (DDS) in 2009. The adoption of dental diagnosis terminologies by providers must be accompanied by rigorous usability and validity assessments to ensure their effectiveness in practice. Objectives: The primary objective of this study was to describe the utilization and correct use of the DDS over a 4-y period. Methods: Electronic health record data were amassed from 2013 to 2016 where diagnostic terms and Current Dental Terminology procedure code pairs were adjudicated by calibrated dentists. With the resultant data, we report on the 4-y utilization and validity of the DDS at 5 dental institutions. Utilization refers to the proportion of instances that diagnoses are documented in a structured format, and validity is defined as the frequency of valid pairs divided by the number of all treatment codes entered. Results: Nearly 10 million procedures ( n = 9,946,975) were documented at the 5 participating institutions between 2013 and 2016. There was a 1.5-fold increase in the number of unique diagnoses documented during the 4-y period. The utilization and validity proportions of the DDS had statistically significant increases from 2013 to 2016 ( P < 0.0001). Academic dental sites were more likely to document diagnoses associated with orthodontic and restorative procedures, while the private dental site was equally likely to document diagnoses associated with all procedures. Overall, the private dental site had significantly higher utilization and validity proportions than the academic dental sites. Conclusion: The results demonstrate an improvement in utilization and validity of the DDS terminology over time. These findings also yield insight into the factors that influence the usability, adoption, and validity of dental terminologies, raising the need for more focused training of dental students. Knowledge Transfer Statement: Ensuring that providers use standardized methods for documentation of diagnoses represents a challenge within dentistry. The results of this study can be used by clinicians when evaluating the utility of diagnostic terminologies embedded within the electronic health record.

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