Marketing customer services

1987 ◽  
pp. 418-422
Keyword(s):  
Customer Services

Retail Mix Dan Kepuasan Konsumen Minimarket

Liquidity ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 53-62
Author(s):  
Siti Maryama ◽  
Yayat Sujatna
Keyword(s):  
Consumer Satisfaction ◽  
Quantitative Method ◽  
Descriptive Analysis ◽  
T Test ◽  
Primary Data ◽  
Retail Industry ◽  
Location Data ◽  
Store Design ◽  
Customer Services ◽  
The Difference

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.

Internet Video based remote customer services

2010 ◽  
Vol 7 (7) ◽  
pp. 1-6
Author(s):  
Hsin Fu ◽  
Hsiao Pao ◽  
C. Tseng
Keyword(s):  
Internet Video ◽  
Customer Services

Predicting Customer Churn at QWE Inc.

2017 ◽  
pp. 1-4
Author(s):  
Anton S. Ovchinnikov
Keyword(s):  
Logistic Regression ◽  
Predictive Analytics ◽  
Customer Behavior ◽  
Discrete Events ◽  
Customer Churn ◽  
Start Up ◽  
Customer Services

This case exposes students to predictive analytics as applied to discrete events with logistic regression. The VP of customer services for a successful start-up wants to proactively identify customers most likely to cancel services or “churn.” He assigns the task to one of his associates and provides him with data on customer behavior and his intuition about what drives churn. The associate must generate a list of the customers most likely to churn and the top three reasons for that likelihood.

Constructing New Product Development for the DC Cooling Fan Industry: ISO/TS16949 Procedures

2013 ◽  
Vol 470 ◽  
pp. 392-395
Author(s):  
Tzu Chuan Chou ◽  
Sheng Hsiung Wu ◽  
Ming Hung Shu
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Developmental Process ◽  
New Product ◽  
Management Tools ◽  
Market Shares ◽  
Sales And Marketing ◽  
Wide Range ◽  
Cooling Fans ◽  
Customer Services

Applications of DC cooling fans in auto electronics cover a wide range of areas. Since they all need to meet the requirement of the clients in providing customized products, many product combinations have been developed. In the past, when DC cooling fans manufacturers have not implemented the requirements of TS16949 and the core tools, their developmental process could only meet the spirit of process-orientation suggested by ISO9001. There was an obvious deficiency in terms of the quality management tools during the development and manufacturing processes, as well as the development information that should be produced; therefore, they were unable to meet the requirements of TS16949. This study constructs a new product development (NPD) procedure through the application of the five core tools that meets the requirements of TS16949, and satisfies the characteristics of the DC cooling fans industry. With this process, the Taiwanese DC cooling fans industry can effectively control the entire production process, from sales and marketing, R&D, manufacturing, to customer services. Moreover, the manufacturers could not only elevate their ability to self-manage, but also meet the requirements and gain market shares in the international automobile supply chain.

scholarly journals The Impact of Brand Equity on Conversion Behavior in the Use of Personal Banking Services: Case Study of Commercial Banks in Vietnam

2021 ◽  
Vol 14 (8) ◽  
pp. 346
Author(s):  
Thi Thu Cuc Nguyen
Keyword(s):  
Brand Equity ◽  
Commercial Banks ◽  
Structural Equation ◽  
Quantitative Research ◽  
Negative Impact ◽  
Banking Services ◽  
Quantitative Research Methods ◽  
Two Factors ◽  
Customer Services ◽  
The Impact

The brand equity of banks plays a crucial role in determining customer behavior of using their services. The study aims to examine the impact of brand equity on conversion behavior in the use of personal banking services at commercial banks in Vietnam. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis, with survey data including 554 samples of individual customers of commercial banks. The study’s findings show that the bank’s brand equity has a negative impact on the behavior of individual customers. In the relationship between these two factors, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a number of recommendations to preclude customers leaving and minimize business losses caused by the conversion of customers’ banks. The findings of this study have shown the importance and impact of brand equity on conversion behavior in the use of personal customer services. These are meaningful contributions both theoretically and practically to help banks get a deeper insight into brand equity and the need to pay attention to building and developing sustainable brand equity for the bank, as well as an important basis for further research.

A Novel Call Admission Control Algorithm for Next Generation Wireless Mobile Communication

2017 ◽  
Vol 4 (3) ◽  
pp. 83-95
Author(s):  
T. A. Chavan ◽  
P. Saras
Keyword(s):  
Wireless Network ◽  
Research Work ◽  
Service Level Agreement ◽  
Priority Queue ◽  
Service Level ◽  
Next Generation ◽  
Handoff Call ◽  
Call Acceptance ◽  
Customer Services ◽  
Wireless Mobile Communication

Wireless communication technology is progressing very vastly. With this change in technology customer services for multimedia and non-multimedia are increasing day by day. But due to limited resources of the wireless network, we need to design an efficient CAC algorithm to enhance QoS levels for end users. The Quality of service (QoS) enhancement in the wireless network is related to making an efficient use of current network resources and the optimization of the users. Call acceptance in CAC is one of the challenge in mobile cellular networks to ensure that the acceptance of a new call into a resource limited wireless network should not deviate the service level Agreement (SLAs) at the time of conversations. In the next generation wireless network, CAC has the direct impact on QoS for user calls & overall system performance. To handle handoff calls and new calls in cellular network channel reservation scheme have been already proposed to reserve system bandwidth for higher priority call for CAC. This earlier proposed scheme is not as per the required level of satisfaction because the available reversed bandwidth is not allocated properly in case of least handoff rate. In this, the authors like to present a new channel borrowing scheme where new non real time (NRT) calls can make use of reserved channels. It can borrow this reserved channel on a temporary basis and after this immediately if any handoff call enters the current cell and no any other channels are available, then it will pre-empt the channel from an earlier borrowed NRT user if exists. This pre-empted NRT call is kept in the priority queue to consider its service when any channel becomes free. The number of NRT calls in the queue should not be large to avoid delayed service. The fundamental objective of the proposed scheme to design of the system for evaluating the results and comparing with the results of the existing system. From the results of current research work, it is observed that proposed scheme decreases call dropping probability which increase slightly in call blocking rate over high-density handoff call rate.

A Service-Oriented After-Sales Services System in Mechanical Engineering Industry

2013 ◽  
Vol 307 ◽  
pp. 447-450
Author(s):  
Shu Ping Lu ◽  
Kuei Kai Shao ◽  
Kuo Shu Luo
Keyword(s):  
Management System ◽  
Mechanical Engineering ◽  
Business Process Management ◽  
Process Management ◽  
Content Management ◽  
Engineering Industry ◽  
Enterprise Content Management ◽  
Service Oriented ◽  
Customer Services

This paper presents a service-oriented After-sales services system in Mechanical Engineering Industry. Typical After-sales services include status tracking services by customers, customer services, assignors and assignees. Therefore, the proposed After-sales service tracking management system work in the progress from the case study is conducted. Our system can connect with other service-related systems, such as enterprise content management repository system and business process management system. The After-sales services system is developed by consulting and visiting the machine tools manufacturers.

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