Market development strategies of mobile communication operators in China: a comparative analysis of China Mobile and China Unicom

Author(s):  
Yuan Chunhui ◽  
Sam Dzever
2020 ◽  
Vol 10 (10) ◽  
pp. 2514-2521
Author(s):  
O.V. Karpets ◽  
◽  
A.A. Andreev ◽  

Today it is getting harder and harder for companies from all over the world to stay in the market, as doing business is associated with great risks. It is especially difficult for young enterprises that have just opened or are at this stage. When a certain group of people make a decision to open an enterprise and run a business, then one of the main questions that, as a rule, should first of all arise for them - what the company will do and according to what strategy it will carry out its main activities. There are a great many development strategies, but the most common of them are two, diversification and specialization. One strategy involves production and trade concentration on one type of goods, while the other strategy is its absolute opposite, as it involves the creation of several product lines that are in no way connected with each other, and the sale of these goods is done to different sales markets. In this article, a comparative analysis of using diversification and specialization strategies was carried out; the analysis was fulfilled on the basis of considering the positive and negative aspects of these strategies. The result of the research was the conclusion that diversification strategy is the more effective than the specialization strategy, since the number of positive and negative aspects of using the diversification strategy is the same, in the case of the specialization strategy, it was found that the number of its disadvantages exceeds the number of advantages from its use. Based on this information, the conclusion of the study was made.


10.12737/6733 ◽  
2014 ◽  
Vol 2 (6) ◽  
pp. 40-46
Author(s):  
Тураев ◽  
B. Turaev

Role and value of tourism as a factor for impact on economy are considered in this paper. Prerequisites and conditions promoting its development have been revealed. The need in development and implementation of data (including forecast data) in the frame of national economy complex evolution has been justified. The main dynamic and structural tendencies of tourism regional market development, using Uzbekistan as an example, with elements of comparative analysis related to similar indicators of tourism development at the level of world, national and regional economy are investigated in this paper as well. Proceeding from this analysis, recommendations on the tourist services market development have been given.


2020 ◽  
Vol 3 (2) ◽  
pp. 104-114
Author(s):  
Rianita Puspa Sari ◽  
Ajeng Alaya Putri ◽  
Azri Maya Monica

The culinary industry contributes to the development of MSMEs in the country and requires companies to be able to increase their competitiveness, the need for a strategic management approach so that MSMEs can be competitive. Strategy formulation is used by reviewing MSMEs using the PESTLE analysis method for external environmental analysis, competitiveness analysis using the Five Force method, Ansoff Matrix method to determine market development strategies at the business unit level and Blue Ocen Strategy to determine strategies in winning the market. Data collected through interviews and observations. The results obtained show that FB MSMEs can implement market penetration strategies by creating online stores and websites. Market development strategies can be done through Healthy Store, Retailer and consignment. Product development strategies by creating healthy subscription and journal packages, and diversifying by conducting Healthy Sessions or Workshops. From the four methods above and alternative solutions offered, it can be concluded that the most appropriate strategy to improve competitiveness is to diversify in the form of a Healthy Session or Workshop.


2020 ◽  
Vol 16 ◽  
pp. 1302-1317
Author(s):  
Alla F. Sukhovey ◽  
Irina M. Golova

The study aims to develop a differentiate d approac h t o th e elaboratio n o f innovativ e developmen t strategie s o f Russian regions, which allows an effective implementation of innovative paradigms, considering the specificity of scientific and technical, innovative, and production and technological potential of regions. The analysis of international experience of innovative development illustrates the need to consider regional features when creating innovative strategies. We examined the dynamics of the innovative potential of Russian regions over the past decade. We hypothesise that an effective targeted innovative strategy of a region should be closely related to its socio-economic strategy, relying on the most relevant scientific, technological, and educational potential. We identified 4 main criteria for differentiating innovative strategies. These criteria application increases the effectiveness of innovation policies. These factors include the relationship of regional innovative strategies with relevant socio- economic strategies, the innovation and technological specialisation of the regions, regional needs for innovative transformations for the future, and forms of innovation activity. A comparative analysis of innovation and production capabilities and needs of Russian regions showed significant differences in the number of people employed in research and development, technological innovation costs, manufacturing output and other indicators. Based on the analysis, we identified top 15 regions, which are the most innovation-ready. The study used comparative analysis methods, economic and statistical methods, and forecasting methods. We proposed an algorithm for using a differentiated approach for strategizing regional innovative development. Finally, we concluded that a differentiated approach to the development and implementation of innovative development strategies allows improving the efficiency and targeting of state innovation policy through more efficient use of available resources and opportunities to strengthen the sustainability of regional communities. The article is intended for experts in the field of theory and practise of managing the innovative development of regions.


2014 ◽  
Vol 644-650 ◽  
pp. 5974-5977
Author(s):  
Yan Chen

Our country has entered the aging society ranks, the elderly tourism markets have great potential. Through the investigation and analysis of Huaian’s elderly tourism consumption behavior, this paper makes use of questionnaires and interview for the elderly tourists in Huaian city to study the consumer behavior; characteristics of this market. Some market development strategies have been put forward to help the travel agency design tourism products suitable for the elderly, improve tourist services for the elderly in quality, develop the tourism market for the elderly.


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