Consumer behaviour and knowledge about organic food: a survey of university students in northeastern Germany

2021 ◽  
Vol 46 ◽  
pp. S628
Author(s):  
J. Bönisch ◽  
J. Schwerinske ◽  
L. Schindler ◽  
S. Tolay ◽  
F. Meyer ◽  
...  
Keyword(s):  
University Students ◽  
Consumer Behaviour ◽  
Organic Food ◽  
Northeastern Germany

Consumer Behaviour of Organic Food: A Developing Country Perspective

2015 ◽  
Vol 4 (4) ◽  
Author(s):  
Mehree Iqbal
Keyword(s):  
Consumer Behaviour ◽  
Family Income ◽  
Organic Food ◽  
Education Level ◽  
Capital City ◽  
Market Opportunity ◽  
Traditional Foods ◽  
Organic Foods ◽  
Environment Friendly ◽  
Synthetic Chemicals

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

Differences between organic and conventional leafy green vegetables perceived by university students

2019 ◽  
Vol 121 (7) ◽  
pp. 1579-1591 ◽  
Author(s):  
Diogo Thimoteo Da Cunha ◽  
Adriane Elisabete Costa Antunes ◽  
Julia Gabriela Da Rocha ◽  
Talita Gaspar Dutra ◽  
Catarina Vezetiv Manfrinato ◽  
...  
Keyword(s):  
University Students ◽  
Organic Food ◽  
Organic Production ◽  
Blind Test ◽  
Cross Sectional ◽  
Content Type ◽  
Students First ◽  
Likert Scale Response ◽  
Cross Sectional Design ◽  
Organic Food Consumption

Purpose The purpose of this paper is to evaluate perceived sensory differences of organic and conventional leafy green vegetables through three sensory tests – blind, informed and inverted and the willingness to buy (WTB) them, and associated factors of organic food consumption by these students. Design/methodology/approach The research had a cross-sectional design with university students. First, a questionnaire with 16 statements was presented to 233 consumers with a five-point Likert scale response. The assertions were categorized into five domains: trust in organic production; trust in conventional production; positive attitude to organic; affordable price; and perceived quality. Afterwards, a hedonic scaling was conducted with 150 consumers, 50 in each type of test with conventional and organic leafy green vegetables: lettuce (Lactuca sativa L.); kale (Brassica oleracea L.); common chicory (Cichorium intybus); and endive (Cichorium endivia). Visual aspect, taste, texture, bitterness and overall liking for all samples were evaluated on a nine-point hedonic scale. Findings In general, the participants did not perceive sensory differences during the blind test, but when the information about the vegetables was provided, higher scores were obtained by those products labelled as organic in the informed test and in the inverted test (conventional labelled as organic). This effect was higher for students with stronger attitudes towards organic food. These results indicated that the perceived differences between organic and conventional leafy green by university students tended to be attitudinal and, therefore, can be greatly influenced by the information provided with the product. Originality/value This research showed that university students were influenced by the organic label, revealing their sensory perception about vegetables. This study had multiple methodological approaches, including hedonic scaling and consumers’ WTB. This combination allowed identifying the students’ attitudinal tendency in relation to their sensory perceptions of organic green leafy green vegetables.

scholarly journals Consumer behaviour in online shopping organic food during the Covid-19 pandemic in Serbia

2020 ◽  
Vol 47 (2) ◽  
pp. 149-158
Author(s):  
Maja Ćirić ◽  
Dragan Ilić ◽  
Svetlana Ignjatijević ◽  
Sandra Brkanlić
Keyword(s):  
Consumer Behaviour ◽  
Online Shopping ◽  
Organic Food ◽  
Total Sample ◽  
Descriptive Statistics ◽  
Chi Square ◽  
Chi Square Test ◽  
Analyse Data ◽  
Organic Food Consumption ◽  
Online Buying

The purpose of this paper was to determine whether the Covid-19 Pandemic influenced the change in the extent of online shopping of organic food in Serbia and whether it has led to a change in organic food consumer behaviour. The survey was carried out in Serbia by using a questionnaire developed specifically for this purpose. The total sample size included 1022 respondents of which 90 respondents were online buying organic food during Covid-19 Pandemic. Descriptive statistics and Chi-square test were used to analyse data obtained from the survey. The results indicate that the Covid-19 Pandemic influenced the increase in the percentage of consumers who purchase organic food online. Also, the changes in the type and volume of organic food consumption were identified. Besides, the consumption of organic food varied in relation to the sociodemographic characteristics of consumers who purchased online.

scholarly journals Analysis of the Slovak consumer behaviour regarding the organic food purchase

2013 ◽  
Vol 61 (7) ◽  
pp. 2343-2350 ◽  
Author(s):  
Dagmar Kozelová ◽  
Martina Fikselová ◽  
Vladimír Vietoris ◽  
Peter Czako
Keyword(s):  
Consumer Behaviour ◽  
Organic Food ◽  
Multiple Factor Analysis ◽  
Organic Foods ◽  
The Third ◽  
Monthly Expenditure ◽  
Food Purchase ◽  
Food Shopping ◽  
Multiple Factor

The aim of this work was to determine whether Slovak consumers buy organic food, to analyze the frequency of organic food shopping and to examine the monthly expenditure of organic food. Questionnaire survey involved 271 respondents. The hierarchical multiple factor analysis was used for the segregation and classification of consumers into representative groups. The group of respondents was based on algorithms divided into three groups. The first group consists of those respondents who do not buy organic food. In the second group of respondents, prevalent was occasional purchase of organic food. Prevailing monthly expenditure on buying organic food is the amount of 10–15 euros. The third group of respondents does weekly shopping of organic foods, these foods make costs mostly 15 to 20 euros per month.

Consumer behaviour towards organic food in Portugal

2013 ◽  
pp. 109-123 ◽  
Author(s):  
Maria Raquel Ventura-Lucas ◽  
Cristina Marreiros
Keyword(s):  
Consumer Behaviour ◽  
Organic Food

scholarly journals Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria

2019 ◽  
pp. 641-654
Keyword(s):  
Sustainable Development ◽  
Consumer Behaviour ◽  
Organic Food ◽  
Consumer Attitudes ◽  
Organic Foods ◽  
The Future ◽  
Food Market ◽  
Research Questions

The purpose of the paper is to reveal and analyse the main motives affecting the attitudes and purchasing models of organic foods in Bulgaria. The explanation of these motives is essential with regard to the adequate influencing of consumer behaviour with the purpose of maintaining the dynamics of the organic food market and its sustainable development in the future. Answers to the following research questions are sought consecutively: (1) What are the attitudes of Bulgarian consumers towards organic foods? (2) What are the main motives affecting the nonbuying of organic foods and restricting their consumption? (3) What are the main motives affecting the purchase of organic foods and stimulating their consumption?

scholarly journals Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej

2019 ◽  
Vol 19(34) (1) ◽  
pp. 79-87
Author(s):  
Piotr Kułyk ◽  
Piotr Dubicki
Keyword(s):  
Food Quality ◽  
Consumer Behaviour ◽  
Statistical Data ◽  
Organic Food ◽  
Organic Production ◽  
Local Market ◽  
Traditional Food ◽  
Factors Affecting ◽  
Organic Products ◽  
Food Market

Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.

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