Consumer Behaviour of Organic Food: A Developing Country Perspective

2015 ◽  
Vol 4 (4) ◽  
Author(s):  
Mehree Iqbal
Keyword(s):  
Consumer Behaviour ◽  
Family Income ◽  
Organic Food ◽  
Education Level ◽  
Capital City ◽  
Market Opportunity ◽  
Traditional Foods ◽  
Organic Foods ◽  
Environment Friendly ◽  
Synthetic Chemicals

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

scholarly journals Analysis of the Slovak consumer behaviour regarding the organic food purchase

2013 ◽  
Vol 61 (7) ◽  
pp. 2343-2350 ◽  
Author(s):  
Dagmar Kozelová ◽  
Martina Fikselová ◽  
Vladimír Vietoris ◽  
Peter Czako
Keyword(s):  
Consumer Behaviour ◽  
Organic Food ◽  
Multiple Factor Analysis ◽  
Organic Foods ◽  
The Third ◽  
Monthly Expenditure ◽  
Food Purchase ◽  
Food Shopping ◽  
Multiple Factor

The aim of this work was to determine whether Slovak consumers buy organic food, to analyze the frequency of organic food shopping and to examine the monthly expenditure of organic food. Questionnaire survey involved 271 respondents. The hierarchical multiple factor analysis was used for the segregation and classification of consumers into representative groups. The group of respondents was based on algorithms divided into three groups. The first group consists of those respondents who do not buy organic food. In the second group of respondents, prevalent was occasional purchase of organic food. Prevailing monthly expenditure on buying organic food is the amount of 10–15 euros. The third group of respondents does weekly shopping of organic foods, these foods make costs mostly 15 to 20 euros per month.

scholarly journals Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria

2019 ◽  
pp. 641-654
Keyword(s):  
Sustainable Development ◽  
Consumer Behaviour ◽  
Organic Food ◽  
Consumer Attitudes ◽  
Organic Foods ◽  
The Future ◽  
Food Market ◽  
Research Questions

The purpose of the paper is to reveal and analyse the main motives affecting the attitudes and purchasing models of organic foods in Bulgaria. The explanation of these motives is essential with regard to the adequate influencing of consumer behaviour with the purpose of maintaining the dynamics of the organic food market and its sustainable development in the future. Answers to the following research questions are sought consecutively: (1) What are the attitudes of Bulgarian consumers towards organic foods? (2) What are the main motives affecting the nonbuying of organic foods and restricting their consumption? (3) What are the main motives affecting the purchase of organic foods and stimulating their consumption?

Characteristics associated with feeding organic foods during complementary feeding: the nationwide ELFE birth cohort

2020 ◽  
pp. 1-29
Author(s):  
Blandine de Lauzon-Guillain ◽  
Fleur Gaudfernau ◽  
Aurore Camier ◽  
Camille Davisse-Paturet ◽  
Sandrine Lioret ◽  
...  
Keyword(s):  
Birth Cohort ◽  
Family Income ◽  
Complementary Feeding ◽  
Multinomial Logistic Regression ◽  
Organic Food ◽  
Family Characteristics ◽  
Feeding Period ◽  
Complementary Foods ◽  
Organic Foods ◽  
The Impact

Abstract Organic food consumption and its effects on health remain understudied in adults and in children. The aim of this study was to describe family characteristics associated with feeding infants organic foods during the complementary feeding period. The analysis included 9,764 children from the French ELFE birth cohort. In addition to telephone interviews conducted at 2, 12 and 24 months, a monthly questionnaire about milk feeding and complementary foods (including organic foods) was completed by parents between 3 and 10 months. Associations between family characteristics and feeding with organic foods during complementary feeding were analyzed by multivariable multinomial logistic regression. Overall, 51% of infants never consumed organic food during the complementary feeding period (up to 10 months), 24% sometimes, 15% often and 9% always or almost always. As compared with infants never fed organic foods, those “often” or “always” fed organic foods were born to older mothers, with higher education level or family income, and lower pre-pregnancy body mass index. As compared with never-smoking women, women who had stopped smoking before pregnancy were more likely to feed their infant organic foods. Feeding with organic foods was also related to long breastfeeding duration and later introduction to complementary foods. To conclude, associations between feeding with organic foods and family socioeconomic position as well as infant feeding practices need to be considered when studying the impact of organic foods on children’s health and development.

scholarly journals On Recent Trends in Consumer Perception and Behaviour Towards Organic Food

2019 ◽  
Vol 8 (10S) ◽  
pp. 115-117
Keyword(s):  
Purchase Intention ◽  
Nutritive Value ◽  
Driving Forces ◽  
Organic Food ◽  
Consumer Perception ◽  
Organic Foods ◽  
Synthetic Chemicals ◽  
Recent Trends ◽  
Food Taking ◽  
Organic Food Industry

Food consumption practice is changing worldwide among consumers. They have opted to go for food products which are free from synthetic chemicals, pesticides and fertilisers. The health issues and environmental hazards have been the driving forces behind the shift towards the consumption patterns. Therefore people wish to go for the agricultural products which are grown with the naturally available grains and genetically non-modified seeds which are termed as organic foods. Besides health benefits, the organic foods proves to be better for the environment too. The use of chemical fertilizers and pesticides to keep away the bugs in turn affect the humans and soil too. Hence a consumer prefers to go for quality food taking and his perception towards organic food is based on more desirable characteristics such as nutritive value and taste. The present study enables to understand the recent trends in consumer perception and behaviour towards organic food. The objective of this study is to learn about consumer perception and behaviour and to understand about the key factors that motivate the consumers to choose organic food. The study will also help to obtain knowledge about the purchase intention and attitude of the consumers. The findings of the present study would add insight to emerging organic food industry in India and worldwide and consumers interest and satisfaction towards it.

scholarly journals Determinants influencing consumer behaviour in organic food market

2011 ◽  
Vol 59 (7) ◽  
pp. 111-120 ◽  
Author(s):  
Monika Frýdlová ◽  
Hana Vostrá
Keyword(s):  
Questionnaire Survey ◽  
Consumer Behaviour ◽  
Organic Food ◽  
Motivating Factors ◽  
Organic Foods ◽  
Shopping Behaviour ◽  
Food Market ◽  
Main Factors ◽  
Conventional Foods ◽  
The Individual

This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

Population survey of attitudes and beliefs regarding organic, genetically modified, and irradiated foods

2017 ◽  
Vol 23 (1) ◽  
pp. 7-11 ◽  
Author(s):  
Jane A Gwira Baumblatt ◽  
L Rand Carpenter ◽  
Caleb Wiedeman ◽  
John R Dunn ◽  
William Schaffner ◽  
...  
Keyword(s):  
Telephone Survey ◽  
Genetically Modified ◽  
Organic Food ◽  
Prevalence Ratio ◽  
Attitudes And Beliefs ◽  
Consumer Health ◽  
Organic Foods ◽  
Gm Foods ◽  
Irradiated Foods ◽  
Organic Food Consumption

Background: Sales of organic foods are increasing due to public demand, while genetically modified (GM) and irradiated foods are often viewed with suspicion. Aim: The aim of this research was to examine consumer attitudes toward organic, GM and irradiated foods to direct educational efforts regarding their consumption Methods: A telephone survey of 1838 residents in Tennessee, USA was conducted regarding organic, GM, and irradiated foods. Results: Approximately half of respondents (50.4%) purchased organic food during the previous 6 months (‘consumers’). The most common beliefs about organic foods by consumers were higher cost (92%), and fewer pesticides (89%). Consumers were more likely than non-consumers to believe organic food tasted better (prevalence ratio 3.6; 95% confidence interval 3.02–4.23). A minority of respondents were familiar with GM foods (33%) and irradiated foods (22%). Conclusion: Organic food consumption is common in Tennessee, but knowledge about GM and irradiated foods is less common. Consumer health education should emphasize the benefits of these food options, and the safety of GM and irradiated foods.

Consumer perceptions and demand for organic food in Australia: Focus group discussions

2005 ◽  
Vol 20 (3) ◽  
pp. 155-167 ◽  
Author(s):  
Hui-Shung Chang ◽  
Lydia Zepeda
Keyword(s):  
Focus Group ◽  
Food Production ◽  
Organic Food ◽  
Organic Production ◽  
Farm Animals ◽  
Future Research ◽  
Focus Group Study ◽  
Organic Foods ◽  
Positive Outlook ◽  
Food Sales

AbstractIn Australia, the retail value of organic food production was estimated at A$250 million, with farm-gate value at around A$90 million and exports at around A$40 million, in 2002. The current share of organic sales in total food sales in Australia is about 1%. The growth rate in organic production was forecast to continue at 10–30% per annum. Despite the positive outlook, there are consumer concerns about product recognition and product integrity. To understand how demand for organic products is changing, it is important to investigate consumer attitudes and knowledge about these issues. The objective of this study was to identify issues that may hinder or promote demand. Given the qualitative nature of these issues, we used a focus group study to probe consumers. While focus group results are a qualitative approach and not intended to be generalizable, the results suggest directions for future research. The participants raised concerns about the use of chemicals, the treatment of farm animals and the environmental impact of food production. Organic food consumers were found to be more knowledgeable about organic foods, as well as being more tolerant of higher prices and inaccessibility. The results also suggest that increasing consumers' awareness of organic farming and certification, as well as the availability of organic foods, may be the most effective way of moving organic foods into mainstream.

scholarly journals The Connections between Ecological Values and Organic Food: Bibliometric Analysis and Systematic Review at the Start of the 21st Century

2021 ◽  
Vol 13 (7) ◽  
pp. 3616
Author(s):  
Víctor-Manuel Muñoz-Sánchez ◽  
Antonio-Manuel Pérez-Flores
Keyword(s):  
Bibliometric Analysis ◽  
Web Of Science ◽  
Organic Food ◽  
Quantitative Methodology ◽  
International Level ◽  
Field Of Study ◽  
Organic Foods ◽  
Production Distribution ◽  
Ecological Values ◽  
The Web

This paper addresses the field of study relating to ecological values and the production, distribution, and consumption of organic food products, aiming to contribute to the consolidation of scientific knowledge in this area of study. This article refers to a bibliographic review in the Web of Science database. It also involves bibliometric analysis of the results of this bibliographic review using the NVivo program. The main results classify the number of articles published on the basis of the methodology used, the number of countries in the analysis units, the central themes of the study, and the type of organic food considered in the bibliography analyzed. It also classifies the articles with the greatest impact in relation to the number of bibliographic references, in addition to detailing the universities, institutions, and journals with the largest number of contributions in the field of study. The research concludes by identifying that most of the articles apply a quantitative methodology and address generic aspects of organic food. This study identifies a need for further research in relation to specific organic foods, and for articles that introduce comparative analysis at the international level.

Generation Y students' purchase behaviour towards organic foods in South Africa

2021 ◽  
Vol 6 (4) ◽  
pp. 202-212
Author(s):  
Kirsty-Lee Sharp ◽  
Costa Synodinos
Keyword(s):  
South Africa ◽  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Product ◽  
Primary Objective ◽  
Measurement Scale ◽  
Full Time ◽  
The South ◽  
Organic Foods

Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health consciousness, perceived behaviour control, convenience, attitudes, purchase intentions, and actual buying behaviourtoward organic food products. The study also attempted to determine the underlying strengths and relationships between the constructs used in the measurement scale. Lastly, gender relationships were investigated to determine if any differences existed between males and females in terms of their organic food product purchases. Methodology/Technique - This research study employed a descriptive, non-probability, convenience sampling design. The intended target population was full-time registered undergraduate Generation Y students aged between 18 and 24 years. The sample size was 200 students based across the four faculties within the chosen higher education institution, namely the Faculty of Management Sciences, the Faculty of Applied and Computer Sciences, the Faculty of Engineering, and the Faculty of Human Sciences. The 200 self-administered questionnaires were distributed during recess times as to not to disrupt any learning time. The questionnaire contained a cover letter explaining the purpose of the study and that participation in the study was completely voluntary. Findings - The measurement scale displayed adequate reliability and validity for all constructs. Furthermore, all constructs had statistically significant positive means, indicating that Generation Y students are health-conscious, care for the opinions of friends and family, display pro-organic attitudes, intentions, and behaviour. Results from this study indicate that there is a need for food organizations to consider implementing organic-based products in their product offerings within the South African market. Novelty - Investigation oforganic food product purchase behaviouramong South African Generation Y students (Consumer behaviour). Type of Paper - Empirical Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa. JEL Classification: M31, M39.

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Rokibul Kabir ◽  
Saima Islam
Keyword(s):  
Theory Of Planned Behaviour ◽  
Organic Food ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Organic Fertilizers ◽  
Organic Foods ◽  
Planned Behaviour ◽  
Content Type ◽  
Health Consciousness ◽  
Intention To Purchase

PurposeThis research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.Design/methodology/approachData were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).FindingsFindings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.Research limitations/implicationsThe fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.Practical implicationsThis study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.Social implicationsUnder Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.Originality/valueThis study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

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