A computational model for mining consumer perceptions in social media

2017 ◽  
Vol 93 ◽  
pp. 98-110 ◽  
Author(s):  
Demitrios E. Pournarakis ◽  
Dionisios N. Sotiropoulos ◽  
George M. Giaglis
Keyword(s):  
Social Media ◽  
Computational Model ◽  
Consumer Perceptions

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

2018 ◽  
Vol 28 (5) ◽  
pp. 1213-1227 ◽  
Author(s):  
Laura Frances Bright ◽  
Kelty Logan
Keyword(s):  
Social Media ◽  
Consumer Perceptions ◽  
Web Based ◽  
Content Type ◽  
Privacy Concerns ◽  
Fear Of Missing Out ◽  
Media Usage ◽  
Online Panel ◽  
Subject Pool ◽  
Driving Fatigue

Purpose Social media usage has become ubiquitous in our society – consumers are spending upwards of 20 percent of their media time on social sites interacting with friends, family and brands (Adler, 2016) and all of this usage is driving fatigue. The purpose of this paper is to examine how advertising factors such as attitude and intrusiveness impact social media fatigue as well as two consumer behavior factors, fear of missing out (FOMO) and privacy. Design/methodology/approach A 190-item questionnaire was developed and administered to an opt-in subject pool recruited for web-based research (i.e. online panel). A representative sample of 750 US social media users was recruited for the survey of which 518 respondents were valid and usable. Findings Results indicate that FOMO has the greatest impact on social media fatigue, not advertising factors as predicted. In addition, privacy concerns continue to plague consumers and should be monitored by advertisers. Research limitations/implications With regard to limitation, the survey contained a variety of self-reported measures that can tend to be under-reported, especially when it comes to social media usage as evidenced in a recent study (Adler, 2016). Originality/value This research undertook an investigation of consumer perceptions of social media advertising and how those relate to social media fatigue and psychological factors such as privacy and FOMO. In looking at these constructs, a clearer picture of how consumer perceptions of advertising impact levels of social media fatigue has emerged. In addition, the results provide a better understanding of FOMO, a psychological factor that significantly contributes to social media fatigue.

#sponsored: Consumer insights on social media influencer marketing

2020 ◽  
Vol 9 (2) ◽  
pp. 177-194
Author(s):  
Savannah Lee Coco ◽  
Stine Eckert
Keyword(s):  
United States ◽  
Social Media ◽  
Social Exchange ◽  
Relationship Management ◽  
The United States ◽  
Consumer Perceptions ◽  
Management Theory ◽  
Purchasing Decisions ◽  
Relationship Management Theory ◽  
Depth Interviews

Through in-depth interviews with 15 women in the United States, this pilot study contributes to filling the gap in scholarship on consumer perceptions of sponsored content posted by social media influencers (SMI). We found women may follow social media influencers because of prior topic interests, perceived relatability, and authenticity. Social exchange and relationship management theories do not sufficiently account for purchasing decisions despite negative views of consumers. We argue for a new theory called Influencer-Follower Relationship Management Theory.

scholarly journals Dont Invade My Personal Space: Facebooks Advertising Dilemma

2012 ◽  
Vol 29 (1) ◽  
pp. 91 ◽  
Author(s):  
Michelle Bednarz Beauchamp
Keyword(s):  
Social Media ◽  
Role Theory ◽  
Social Roles ◽  
Personal Space ◽  
Consumer Perceptions ◽  
Boundary Theory ◽  
Social Domain ◽  
The Right ◽  
Facebook Advertising ◽  
Social Media Strategy

For many companies, advertising on Facebook seems like the right decision. But with decreasing click-through rates and negative consumer perceptions of Facebook advertising, some major corporations are rethinking their social media strategy. The purpose of this paper is to examine role theory, boundary theory, and role segmentation/integration as possible explanations to the negative consumer perceptions surrounding Facebook advertising. Theory suggests that Facebook users expend effort creating and maintaining boundaries around consumer and social roles. By targeting consumers in a social domain, companies advertising on Facebook may actually be exacerbating the problem.

scholarly journals Social Media Consumer Perceptions in the Context of Demographic Features

2020 ◽  
Author(s):  
Muhammed Fatih Cevher ◽  
Erdoğan Taşkın
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Consumer Perceptions ◽  
Popular Method ◽  
The Social ◽  
Technological Developments ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Demographic Features

Consumer behavior, which is one of the focus issues of marketing, continues to be examined from different perspectives after changing technological developments. As marketing activities have been realized through social media platforms in recent years, it has also made it possible to examine the social media platforms and consumers as users. Influencer Marketing is an increasingly popular method of influencing consumers in social media with the help of influencers. It is important for businesses to send their messages about their brand or products to consumers and affect them. Consumers' evaluation of these messages is realized through their perceptions. The analysis of consumer perceptions in terms of demographic features in social media is also the focus of this study.

scholarly journals Brand conversation: Linguistic practices on social media in the light of face-work theory

2020 ◽  
pp. 205157072097451
Author(s):  
Andria Andriuzzi ◽  
Géraldine Michel
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Management Practices ◽  
Brand Management ◽  
Consumer Perceptions ◽  
Community Management ◽  
Brand Relationships ◽  
Linguistic Practices ◽  
Consumer Interactions ◽  
Decision Making Tool

The rise of social media has resulted in brand–consumer interaction and more frequent conversations between consumers and brand representatives. To better understand how this ‘brand conversation’ occurs, our research employs face-work theory and explores ambivalent consumer perceptions towards brand linguistic practices. Specifically, our results show how ‘threatening’ messages (according to face-work theory) can be accepted by consumers, while ‘flattering’ messages can be rejected. These paradoxical situations can be explained by brand relationships and the commercial and symbolic brand status. By identifying the specific features of brand–consumer interactions in the light of face-work, we propose a decision-making tool for brand management and community management practices.

scholarly journals Does online ideal self-matter? Consumer perceptions of online brand advertisement

2021 ◽  
Vol 10 (5) ◽  
pp. 11-21
Author(s):  
Aimee Peta Waterson ◽  
Lebogang Mototo ◽  
Tinashe Chuchu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Research Direction ◽  
Consumer Perceptions ◽  
Survey Method ◽  
Sources Of Information ◽  
Ideal Self ◽  
Consumer Purchase Intention ◽  
To Receive ◽  
Different Sources

The internet and online space have created numerous platforms for users to communicate and interact, where each platform provides access to different sources of information. The purpose of the study was to investigate the online ideal self and its influence on brand attitude and attachment towards consumer purchase intention. A unique conceptual model was developed to test the proposed hypotheses of the study. Social media is one of the leading communication platforms that have emerged in the online space. Social media allows consumers and brands to interact in an informal manner from anywhere in the world. The study adopted a quantitative approach utilizing the survey method. Data was collected from 300 consumers. The data was then processed in SPSS 24 for descriptive statistics and AMOS 24 for hypotheses testing. A key finding suggests that social media consumers’ attachment is considerably dependent on their attitudes towards those brands. Brands can use social media to receive real-time feedback from customers as well as track this feedback. Implications emerged from the findings and further research direction is proposed.

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