#sponsored: Consumer insights on social media influencer marketing

2020 ◽  
Vol 9 (2) ◽  
pp. 177-194
Author(s):  
Savannah Lee Coco ◽  
Stine Eckert
Keyword(s):  
United States ◽  
Social Media ◽  
Social Exchange ◽  
Relationship Management ◽  
The United States ◽  
Consumer Perceptions ◽  
Management Theory ◽  
Purchasing Decisions ◽  
Relationship Management Theory ◽  
Depth Interviews

Through in-depth interviews with 15 women in the United States, this pilot study contributes to filling the gap in scholarship on consumer perceptions of sponsored content posted by social media influencers (SMI). We found women may follow social media influencers because of prior topic interests, perceived relatability, and authenticity. Social exchange and relationship management theories do not sufficiently account for purchasing decisions despite negative views of consumers. We argue for a new theory called Influencer-Follower Relationship Management Theory.

How journalists use social media in France and the United States: Analyzing technology use across journalistic fields

2017 ◽  
Vol 20 (8) ◽  
pp. 2728-2744 ◽  
Author(s):  
Matthew Powers ◽  
Sandra Vera-Zambrano
Keyword(s):  
United States ◽  
Social Media ◽  
Technology Use ◽  
Daily Practice ◽  
The United States ◽  
News Organizations ◽  
American Journalism ◽  
Routine Tasks ◽  
Use Of Social Media ◽  
Depth Interviews

This article examines journalists’ use of social media in France and the United States. Through in-depth interviews, we show that shared practical sensibilities lead journalists in both countries to use social media to accomplish routine tasks (e.g. gather information, monitor sources, and develop story ideas). At the same time, we argue that the incorporation of social media into daily practice also creates opportunities for journalists to garner peer recognition and that these opportunities vary according to the distinctive national fields in which journalists are embedded. Where American journalism incentivizes individual journalists to orient social media use toward audiences, French journalism motivates news organizations to use social media for these purposes, while leaving individual journalists to focus primarily on engaging with their peers. We position these findings in relation to debates on the uses of technologies across national settings.

scholarly journals EXPLORING NETWORKED IDENTITY AND TRANSNATIONAL MOBILIZATION IN UKRAINE’S EUROMAIDAN PROTEST

2020 ◽  
Author(s):  
Tetyana Lokot ◽  
Olga Boichak
Keyword(s):  
United States ◽  
Social Media ◽  
Methodological Approach ◽  
The United States ◽  
Semantic Mapping ◽  
Transnational Communities ◽  
Transnational Mobilization ◽  
Tactical Decisions ◽  
Use Of Social Media ◽  
Depth Interviews

Social media are a prominent space for diasporic mobilization and activism, opening new avenues for studying transnational communities living outside of their countries of origin. This study uses a hybrid methodological approach to consider how Ukrainians living in the United States engaged with homeland politics during the 2013-2014 Euromaidan protest and how their use of social media intervened in their transnational protest politics. This study contributes to the broader scholarship on studying transnational mediated protest participation by examining a case of diasporic mobilization of the Ukrainian community in the United States. Triangulating semantic mapping data from online diasporic communities on Facebook with in-depth interviews, we show how diaspora members engaged in the protest despite distance and how their activity and tactical decisions were mediated by social networks. We specifically examine how diasporic personal networks and networked technologies enmesh into a set of hybrid networked practices, circumscribing how Ukrainian Americans interpret political engagement and how they strategically use the affordances of social media for protest participation.

The Labor of Building Trust: Traditional and Engagement Discourses for Practicing Journalism in a Digital Age

2020 ◽  
pp. 107769902095485
Author(s):  
Megan L. Zahay ◽  
Kelly Jensen ◽  
Yiping Xia ◽  
Sue Robinson
Keyword(s):  
United States ◽  
Social Media ◽  
Rhetorical Analysis ◽  
The United States ◽  
Trust Building ◽  
News Production ◽  
New Rhetoric ◽  
Building Trust ◽  
Major Shift ◽  
Depth Interviews

This work of rhetorical analysis interrogates the understanding of journalism as a deliberative instrument in democracy. With 42 in-depth interviews and hundreds of pages of text from websites, social media, and trade press articles, we find a major shift occurring in the United States between more traditional reporters and a growing class often calling themselves “engagement specialists.” These engagement-oriented journalists assert a responsibility to relationally engage with citizens in person and online, making space for them in the news production process. These emerging routines of trust-building are informing a new rhetoric around what it means to “do journalism.”

A survey of Instagram users with asthma to evaluate the acceptability of a planned clinical trial intervention (Preprint)

2020 ◽  
Author(s):  
Kerry Spitzer ◽  
Brent Heineman ◽  
Marcella Jewell ◽  
Michael Moran ◽  
Peter Lindenauer
Keyword(s):  
United States ◽  
Social Media ◽  
Health Care Providers ◽  
College Education ◽  
The United States ◽  
Survey Study ◽  
Care Providers ◽  
Healthy Behaviors ◽  
Social Media Platforms ◽  
Hispanic White

BACKGROUND Asthma is a chronic lung disease that affects nearly 25 million individuals in the United States. There is a need for more research into the potential for health care providers to leverage existing social media platforms to improve healthy behaviors and support individuals living with chronic health conditions. OBJECTIVE In this study, we assess the willingness of Instagram users with poorly controlled asthma to participate in a pilot study that uses Instagram as a means of providing social and informational support. In addition, we explore the potential for adapting photovoice and digital storytelling to social media. METHODS A survey study of Instagram users living with asthma in the United States, between the ages of 18 to 40. RESULTS Over 3 weeks of recruitment, 457 individuals completed the pre-survey screener; 347 were excluded. Of the 110 people who were eligible and agreed to participate in the study, 82 completed the study survey. Respondents mean age was 21(SD = 5.3). Respondents were 56% female (n=46), 65% (n=53) non-Hispanic white, and 72% (n=59) had at least some college education. The majority of respondents (n = 66, 81%) indicated that they would be willing to participate in the study. CONCLUSIONS Among young-adult Instagram users with asthma there is substantial interest in participating in a study that uses Instagram to connect participants with peers and a health coach in order to share information about self-management of asthma and build social connection.

Lawyers as Activists

2018 ◽  
Author(s):  
Michael C. Dorf ◽  
Michael S. Chu
Keyword(s):  
United States ◽  
Social Media ◽  
Social Change ◽  
Civil Rights ◽  
Rule Of Law ◽  
The United States ◽  
The Rule Of Law ◽  
Court Action ◽  
The Government ◽  
Trump Administration

Lawyers played a key role in challenging the Trump administration’s Travel Ban on entry into the United States of nationals from various majority-Muslim nations. Responding to calls from nongovernmental organizations (NGOs), which were amplified by social media, lawyers responded to the Travel Ban’s chaotic rollout by providing assistance to foreign travelers at airports. Their efforts led to initial court victories, which in turn led the government to soften the Ban somewhat in two superseding executive actions. The lawyers’ work also contributed to the broader resistance to the Trump administration by dramatizing its bigotry, callousness, cruelty, and lawlessness. The efficacy of the lawyers’ resistance to the Travel Ban shows that, contrary to strong claims about the limits of court action, litigation can promote social change. General lessons about lawyer activism in ordinary times are difficult to draw, however, because of the extraordinary threat Trump poses to civil rights and the rule of law.

scholarly journals Stand against anti-Asian racial discrimination during COVID-19: A call for action

2020 ◽  
pp. 002087282097061
Author(s):  
Qin Gao ◽  
Xiaofang Liu
Keyword(s):  
United States ◽  
Social Media ◽  
Racial Discrimination ◽  
Asian Americans ◽  
Well Being ◽  
Political Rhetoric ◽  
The United States ◽  
Psychological Well Being ◽  
Negative Impacts

Racial discrimination against people of Chinese and other Asian ethnicities has risen sharply in number and severity globally amid the COVID-19 pandemic. This rise has been especially rapid and severe in the United States, fueled by xenophobic political rhetoric and racist language on social media. It has endangered the lives of many Asian Americans and is likely to have long-term negative impacts on the economic, social, physical, and psychological well-being of Asian Americans. This essay reviews the prevalence and consequences of anti-Asian racial discrimination during COVID-19 and calls for actions in practice, policy, and research to stand against it.

“The Best Damn Representation of Islam:” Muslims, Gender, Social Media, and Islamophobia in the United States

CyberOrient ◽  
2018 ◽  
Vol 12 (1) ◽  
pp. 4-30
Author(s):  
Stine Eckert ◽  
Sydney O'Shay Wallace ◽  
Jade Metzger-Riftkin ◽  
Sean Kolhoff
Keyword(s):  
United States ◽  
Social Media ◽  
The United States

scholarly journals Military Coup in Burma Draws International Condemnation and Pressure

2021 ◽  
Vol 115 (3) ◽  
pp. 558-567
Keyword(s):  
United States ◽  
Social Media ◽  
International Organizations ◽  
The United States ◽  
Military Coup ◽  
State Of Emergency ◽  
Media Companies ◽  
One Year ◽  
Head Of Government ◽  
The Military

On February 1, 2021, the military in Burma overthrew the democratically elected government, declared a one-year state of emergency, and installed Senior General Min Aung Hlaing as the head of government. Since the coup, the military has cracked down on protestors, killing over 800 people and detaining many more. Numerous countries and international organizations, including the United States and the United Nations, have condemned the coup and ensuing violence and called for the restoration of a democratic government. The United States and other countries have also imposed rigorous sanctions on the Burmese military, its officials and affiliated corporations, and social media companies have imposed content restrictions to prevent the spread of pro-military propaganda.

scholarly journals Moving Away from Category Exclusivity Deals to Sponsorship Activation Platforms: The Case of the Ryder Cup

2021 ◽  
Vol 13 (3) ◽  
pp. 1151
Author(s):  
Yunchao Bai ◽  
Brian H. Yim ◽  
John Breedlove ◽  
James J. Zhang
Keyword(s):  
United States ◽  
Social Media ◽  
Financial Services ◽  
Case Analysis ◽  
The United States ◽  
Brand Awareness ◽  
Inquiry Process ◽  
Standard Life ◽  
The Uk ◽  
Collaborative Efforts

As a biennial event, the Ryder Cup is a men’s golf competition between teams from Europe and the United States. Ernst & Young (EY) and Standard Life Investments (SLI), who are in same business category (i.e., financial services), have served as official partners of the event in recent years. While the two firms are willing to move away from the traditional sponsorship practices of category exclusivity deals, both have been able to achieve significant success through their collaborative efforts in activating their sponsorships. This is a new, fascinating phenomenon in both sponsorship concept and practice. Through an exploratory inductive inquiry process, in this study we conduct a case analysis by examining the sponsorship activations of EY and SLI at the 2014 Ryder Cup event held in the UK. The findings demonstrate that social media plays an impactful role in the companies’ ability to engage target audiences. EY used the Ryder Cup captain as a brand ambassador, who embodied its sponsorship theme of leadership and teamwork. SLI focused on running advertising campaigns to build company image and increase brand awareness.

scholarly journals “Wars” on COVID-19 in Slovakia, Russia, and the United States: Securitized Framing and Reframing of Political and Media Communication Around the Pandemic

2020 ◽  
Vol 5 ◽  
Author(s):  
Marta N. Lukacovic
Keyword(s):  
United States ◽  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Question ◽  
The United States ◽  
Frame Element ◽  
Political Factions ◽  
Russian Media ◽  
The Government

This study analyzes securitized discourses and counter narratives that surround the COVID-19 pandemic. Controversial cases of security related political communication, salient media enunciations, and social media reframing are explored through the theoretical lenses of securitization and cascading activation of framing in the contexts of Slovakia, Russia, and the United States. The first research question explores whether and how the frame element of moral evaluation factors into the conversations on the securitization of the pandemic. The analysis tracks the framing process through elite, media, and public levels of communication. The second research question focused on fairly controversial actors— “rogue actors” —such as individuals linked to far-leaning political factions or militias. The proliferation of digital media provides various actors with opportunities to join publicly visible conversations. The analysis demonstrates that the widely differing national contexts offer different trends and degrees in securitization of the pandemic during spring and summer of 2020. The studied rogue actors usually have something to say about the pandemic, and frequently make some reframing attempts based on idiosyncratic evaluations of how normatively appropriate is their government's “war” on COVID-19. In Slovakia, the rogue elite actors at first failed to have an impact but eventually managed to partially contest the dominant frame. Powerful Russian media influencers enjoy some conspiracy theories but prudently avoid direct challenges to the government's frame, and so far only marginal rogue actors openly advance dissenting frames. The polarized political and media environment in the US has shown to create a particularly fertile ground for rogue grassroots movements that utilize online platforms and social media, at times going as far as encouragement of violent acts to oppose the government and its pandemic response policy.

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