Significance
One contributory factor to rising obesity and non-communicable diseases (NCDs), such as diabetes, has been the rising cost of a healthy diet. Over the past 20 years, the average consumer price of 'junk food' (high in salt, fats and sugars) has approximately halved, while the price of healthy food (eg, fresh fruit and vegetables) has almost doubled. The poorer people are, the higher is the proportion of income spent on food, so differentials in food prices have the greatest impact on the poorest.
Impacts
Dietary patterns and the incidence of NCDs will become increasingly polarised, while trends vary starkly.
The agricultural, food processing and catering industries could be affected by 'sin taxes', such as those on tobacco and alcohol.
In Southern Europe, a previously 'good' track record is deteriorating fast due to the crisis, high unemployment and general impoverishment.