The potential of salient branding of fresh fruit on the supermarket shelf for consumer brand recall

2021 ◽  
pp. 104415
Author(s):  
Anne-Katrin Kleih ◽  
Mira Lehberger ◽  
Kai Sparke
Keyword(s):  
Fresh Fruit ◽  
Brand Recall

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

STRESS PADA LANSIA MENJADI FAKTOR PENYEBAB DAN AKIBAT TERJADINYA PENYAKIT

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Nur Hidaayah
Keyword(s):  
Drinking Water ◽  
Free Radicals ◽  
The Elderly ◽  
The State ◽  
Young Age ◽  
Fresh Fruit ◽  
Stress Conditions ◽  
Harmful Substances ◽  
Available Resources

Stress conditions in the elderly means an imbalance condition of biological, psychological, and social are closely related to the response to the threats and dangers faced by the elderly. Pressure or interference that is not fun is usually created when the elderly see a mismatch between the state and the 3 systems available resources. Maintenance actions that need to be done there are 2 types, namely : prevention of exposure to a stressor (precipitation factor) and serious treatment of the imbalance condition/ illness (precipitation factor). Prevention includes: sports, hobbies, friendship, avoid eating foods high in free radicals and harmful substances, sex and setting arrangements adequate rest. Habits of the above if done at a young age to avoid exposure to stress in the elderly. Treatment of the imbalance condition / illness, include : drinking water, meditation, eating fresh fruit, and adequate rest.

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

ANALISIS EKUITAS MEREK MINUMAN TEH HIJAU DALAM KEMASAN SIAP MINUM NU GREEN TEA TERHADAP FRESTEA GREEN DAN JOYTEA GREEN DI KOTA BENGKULU

2013 ◽  
Vol 12 (1) ◽  
pp. 19-30
Author(s):  
Burenida Sartika
Keyword(s):  
Green Tea ◽  
Brand Equity ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Brand Associations ◽  
Test Analysis ◽  
Brand Recall ◽  
Switching Matrix ◽  
Cochran Test

The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.   One hundred respondents were selected accidentally around Bengkulu city.  Data were analysed quantitatively and qualitatively.  Quantitative data were processed using Test of Validity, Reliability Test (Hoyt), Cochran Test Analysis, Importance Performance Analysis (IPA), and Brand Switching Matrix Pattern.  The result of the research showed that the NU Green Tea brand is the highest one, and 48% Top of Mind value. Brand Recall in Frestea Green get 45,8%.  Brand Recognition asserts 75% among respondences to the existence of  Joytea brand. The result of Unaware Brand reveals the research doesn’t seem to know Joytea Brand. Analyzing of Branded Association declares that NU Green Tea has 12 brand associations, Frestea Green brand has 10 brand associations, and in other side Joytea Green brand has 7 brand associations which each made brand image. More results for associations Cochran testing, means the consumers aware to the attributes of the product. It’s included that NU Green Tea brand of drinking package has most of the brand image than  Frestea and Joytea Green. Consumer’s perceptions analyzing reveals that NU Green Tea has a good effort as to the respondents want to. Frestea Green must to get more effort to satisfy consumers. At least Joytea Green brand should be awared enough to increase their ability to get more result in consumer satisfying.  Consumers’ loyalty analysis showed that the Frestea brand has good consumers loyalty than NU Green Tea and Joytea Green brand.Keywords: brand equity, ready to drink green tea

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

PENGARUH PUPUK ORGANIK CAIR DAN Trichoderma sp TERHADAP PERTUMBUHAN DAN HASIL MELON (Cucumis melo)

Jurnal BiBieT ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 17
Author(s):  
Lena Ananda Putri ◽  
Jamillah Jamillah ◽  
Widodo Haryoko
Keyword(s):  
Cucumis Melo ◽  
Organic Fertilizer ◽  
Fresh Fruit ◽  
Growth And Yield ◽  
Randomized Design ◽  
Trichoderma Sp

<p>Percobaan “Pengaruh Pupuk Organik Cair (POC) dan <em>Trichoderma sp </em>Terhadap Pertumbuhan dan Hasil Melon (<em>Cucumis melo</em>) telah dilaksanakan di Kelurahan Air Pacah, Kecamatan Koto Tangah di Kota Padang. Tujuan penelitian ini adalah untuk mengetahui pengaruh pupuk organik cair dan <em>Trichoderma sp</em> terhadap pertumbuhan dan hasil Melon (<em>Cucumis melo</em>). Percobaan ini menggunakan rancangan acak lengkap 2 faktor (<em>Trichoerma sp </em>dan POC). <em>Trichoderma sp </em>terdiri dari 2 tingkat yaitu 0 g L<sup>-1</sup> dan 200 g L<sup>-1</sup> per tanaman, sedangkan POC pemberian terdiri dari 4 tingkat yaitu 0 ml L<sup>-1</sup>, 25 ml L<sup>-1</sup>, 50 ml L<sup>-1</sup> dan 75 ml L<sup>-1</sup> dengan 3 ulangan dan setiap satuan percobaan 2 polibeg sehingga diperoleh 48 polibag. Dari hasil percobaan disimpulkan bahwa pemberian 200 gram inokulan <em>Trichoderma sp </em>dan 75 ml L<sup>-1</sup> POC yang diberikan setiap 2 minggu mampu meningkatkan pertumbuhan dan hasil  tertinggi berat buah segar mencapai 1,33 kg/buah</p><p> </p><p>Experiment "The Effect of Liquid Organic Fertilizer (LOF) and <em>Trichoderma sp</em> Against Growth and Melon Yield (<em>Cucumis melo</em> L) has been conducted in Air Pacah  Koto Tangah Subdistrict in Padang City. The purpose of this research is to know the effect of liquid organic fertilizer and Trichoderma sp on growth and yield of Melon (<em>Cucumis melo</em> L). This study used a complete randomized design of 2 factors (<em>Trichoderma sp</em> and POC). <em>Trichoderma sp</em> consists of 2 levels of     0 g L<sup>-1</sup> and 200 g L<sup>-1</sup> per plant, whereas POC administration consists of 4 levels ie 0 ml L<sup>-1</sup><sup>,</sup> 25 ml L<sup>-1</sup>, 50 ml L<sup>-1</sup> and 75 ml L<sup>-1</sup> with 3 replications and each unit of experiment 2 polybag so obtained 48 polybags.  The experimental resulted that giving 200 grams of <em>Trichoderma sp</em> inoculum and 75 ml L<sup>-1</sup> POC was given every 2 weeks can increase the growth and yield of melon. The highest yield of fresh fruit 1.33 kg/fruit.</p>

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