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<p>the present study deals with a more detailed, and updated,
modified model that allows for the identification of internet usage patterns by
gender. The model was modified due to the development of the internet and new
access models, on the one hand, and to the fact that previous studies mainly
focuses on various individual (non-interactive) influences of certain factors,
on the other.</p>
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<p>The Decision Tree (DT) method, which is used in our study, does
not require a pre-defined underlying relationship. In addition, the method
allows a great many explanatory variables to be processed and the most
important variables are easy to identify. </p><p>Obtained results can serve
as to web developers and designers, since by indicating the differences between
male and female internet users in terms of their behaviour on the internet it
can help in deciding when, where and how to address and appeal to which section
of the user base. It is especially important to know their online preferences
in order to enable the adequate and targeted placement of information, actions
or products and services for the intended target groups.</p><p>
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