scholarly journals Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training

2018 ◽  
Vol 75 ◽  
pp. 55-65 ◽  
Author(s):  
Jessica Ogilvie ◽  
Raj Agnihotri ◽  
Adam Rapp ◽  
Kevin Trainor
Keyword(s):  
Social Media ◽  
Technology Use ◽  
Media Technology ◽  
Salesperson Performance ◽  
And Training ◽  
Social Media Technology

scholarly journals The Role of Social Media in the ‘Syrian Uprising’

2015 ◽  
Vol 4 (2) ◽  
pp. 39 ◽  
Author(s):  
Araz Ramazan Ahmad ◽  
Nazakat Hussain Hamasaeed Hussain Hamasaeed
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Electronic Communication ◽  
Media Technology ◽  
Social Media Tools ◽  
The Subject ◽  
The Impact ◽  
The Revolution ◽  
Social Media Technology

This paper, which is entitled ‘The Role of Social Media in the ‘Syrian Uprising’ aimed to report on survey research conducted  which identify the role of played by social media  in the ‘Syrian Uprising’ Currently social media tools were good mediums of electronic communication among protesters in Syria. Further, it was a vital medium for spreading information such as photos, videos and documents about the revolution for national, regional and international spheres. This paper looked at the impact and relationship between protesters and Syrian people who used social media ,technology and the nature of its role in the ‘Syrian Uprising ‘ as well as the study has made a controversial argument between different views of scholars about the subject and its case. This paper has interviewed 30 protesters inside Syria through a survey.This study, demonstrate the appeal that social media can have both positive and negative points in the ‘Syrian uprising’. 

Factors impacting innovation performance for entrepreneurs in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sangeeta Gupta ◽  
Raiswa Saha ◽  
Jaspreet Kaur ◽  
Sakshi Kathuria ◽  
Justin Paul
Keyword(s):  
Social Media ◽  
Technology Use ◽  
Structural Equation ◽  
Equation Model ◽  
Innovation Performance ◽  
Media Technology ◽  
Content Type ◽  
Start Up ◽  
The Impact ◽  
Social Media Technology

PurposeSocial media technology use has elicited an increased interest among academicians and researchers worldwide. The present study examines the latent constructs, such as social media technology use (SMTU), innovation capability (IC), entrepreneurial orientation (EO) and innovation performance (IP), which have not been studied by researchers in the past. The purpose of the study is to examine the impact of SMTU and IC on EO and highlight the impact of EO on IP.Design/methodology/approachA questionnaire survey was conducted to collect data from 164 entrepreneurs, which included CEO/owners, managers or founders of start-up companies from India. The data were analysed with the structural equation model technique.FindingsThe results demonstrate that the model proposed in this study supports all the hypotheses of SMTU, IC, EO and IP. The results of this study provide evidence for the importance of SMTU as a crucial factor that came out from the analysis of Indian entrepreneurs which reiterates the point that the user-generated content could be very important. The results of the research show that entrepreneurs value and are looking forward to using social media for getting individual reviews from consumers about their marketing campaigns, product development and innovation.Practical implicationsAt the level of practice there are significant implications for decision-makers in start-up firms to become more attuned to how SMTU can significantly add importance to the customer experience. This study would also help managers and policymakers in understanding the importance of SMTU when seeking to improve the performance of the organizations.Originality/valueOwing to the increasingly collaborative innovation environment in entrepreneurship, the authors draw the attention of managers to the need of SMTU for innovation actions and provide a logical framework to guide action for organizational analysis.

scholarly journals Social network sites: an innovative form of political communication? A socio-technical approach to media innovation

2014 ◽  
Vol 1 (2) ◽  
pp. 97-125 ◽  
Author(s):  
Sandrine Roginsky
Keyword(s):  
Social Media ◽  
Political Communication ◽  
European Parliament ◽  
Full Potential ◽  
Media Technology ◽  
Political Actors ◽  
Innovative Tool ◽  
Use Of Social Media ◽  
Social Media Technology

This article’s objective is to explore the interrelations between social media technology and users in order to assess whether and how actors drive innovation. I am interested in understanding how social media technology configure users, how users reconfigure technologies to meet their needs and what users do with social media technology. The mainstream perspective on politicians who use social media has been based on the premise that social media technology is, by nature, an innovative tool and that politicians are not using it to its full potential. However I argue that technology is not innovative by nature and further that emerging practices are actually accompanying the use of social media by political actors but that those practices are related to the collaborative production of speech and rearrangement of editorial rules in political communication. Thus the bulk of the paper is devoted to showing that, through the use of social media technology, media and political communication are converging. The article builds upon examples from the use of social media technology by Members of the European Parliament (MEPs). I provide empirical insights into how Members of the European Parliament and their staff adapt to social media technology while using it in a creative way and how uses contribute to changes in the technology itself. This article is empirically grounded and aims at providing examples to highlight the role of actors in defining and developing innovation in the field of media technology. The argument of the paper is that innovation in media technology takes place at the level of practices. Yet new and old practices are interfering as more established practices meet social media technology, challenging the notion of newness and pointing out to the role and influence of the institutional context on innovation. This article finally outlines some of the existing claims made for the innovative potential of social media regarding politics and lays out a number of issues and questions that should lead us to be wary about celebratory accounts.

scholarly journals The Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns

2020 ◽  
Author(s):  
Rana Hassan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Responsibility ◽  
Media Technology ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
The Individual ◽  
Corporate Social ◽  
And Behavior

This research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA TECHNOLOGY WITH REFERENCE TO FACEBOOK ON WORK PERFORMANCE: ORGANISATIONAL FRAMEWORK AS MEDIATOR

2021 ◽  
Vol 6 (5) ◽  
Author(s):  
Kumaran Kanapathipillaii
Keyword(s):  
Social Media ◽  
Work Performance ◽  
Media Technology ◽  
Public And Private ◽  
The Public ◽  
Online Social Media ◽  
Employee Relationships ◽  
Public And Private Sector ◽  
The Relationship ◽  
Social Media Technology

<p>Social media such as Facebook has become an essential strategic tool for organisations. Facebook is a platform where a large pool of consumers would use to make purchase decisions. Organisations are designing and maintaining their Facebook account to expand their social networks and build relationships with the public. This research explains current situations regarding the influence of online social media technology with reference to Facebook on employees' work performance in Malaysia. The problem statement focuses on both the public and private sectors in Malaysia. Additionally, various literature was reviewed, indicating the relationship between social media (usage at work, sociability, and trust) and work performance. The mediating role of the organisational framework on the relationship between online social media technology (Facebook) and work performance was also scrutinised to formulate the research hypothesis. The findings of this research established a significant relationship between online social media (Facebook) and organisational framework and work performance. Conclusively, the hypothesis depicted that the organisational framework fully mediates the relationship between online social media technology (Facebook) and employees' work performance in public and private sectors in Malaysia. This study also verifies that both the public and private sector organisations that incorporate Facebook can enhance networking and information sharing, influencing employees' work performance, creating a stable organisational framework, generating value for customers, and improving employee relationships with all stakeholders. In conclusion, work performance can be heightened by a well planned and structured organisational framework. Additionally, through a well planned and implemented online social media technology such as Facebook, an organisation would have a smooth operating organisational framework and a workforce with enhanced performance.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0854/a.php" alt="Hit counter" /></p>

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

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