scholarly journals Social network sites: an innovative form of political communication? A socio-technical approach to media innovation

2014 ◽  
Vol 1 (2) ◽  
pp. 97-125 ◽  
Author(s):  
Sandrine Roginsky
Keyword(s):  
Social Media ◽  
Political Communication ◽  
European Parliament ◽  
Full Potential ◽  
Media Technology ◽  
Political Actors ◽  
Innovative Tool ◽  
Use Of Social Media ◽  
Social Media Technology

This article’s objective is to explore the interrelations between social media technology and users in order to assess whether and how actors drive innovation. I am interested in understanding how social media technology configure users, how users reconfigure technologies to meet their needs and what users do with social media technology. The mainstream perspective on politicians who use social media has been based on the premise that social media technology is, by nature, an innovative tool and that politicians are not using it to its full potential. However I argue that technology is not innovative by nature and further that emerging practices are actually accompanying the use of social media by political actors but that those practices are related to the collaborative production of speech and rearrangement of editorial rules in political communication. Thus the bulk of the paper is devoted to showing that, through the use of social media technology, media and political communication are converging. The article builds upon examples from the use of social media technology by Members of the European Parliament (MEPs). I provide empirical insights into how Members of the European Parliament and their staff adapt to social media technology while using it in a creative way and how uses contribute to changes in the technology itself. This article is empirically grounded and aims at providing examples to highlight the role of actors in defining and developing innovation in the field of media technology. The argument of the paper is that innovation in media technology takes place at the level of practices. Yet new and old practices are interfering as more established practices meet social media technology, challenging the notion of newness and pointing out to the role and influence of the institutional context on innovation. This article finally outlines some of the existing claims made for the innovative potential of social media regarding politics and lays out a number of issues and questions that should lead us to be wary about celebratory accounts.

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPERKENALKAN BAKAL CALON MENJELANG PEMILIHAN UMUM LEGISLATIF 2019 DI KABUPATEN ACEH JAYA

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Aminah Aminah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Field Research ◽  
Political Actors ◽  
Reading Material ◽  
Library Research ◽  
Use Of Social Media ◽  
Internet Network ◽  
Legislative Election

This research aims to explain about to examine about the role of social media in introducingbilled candidate ahead of the legislative election 2019 in the district of Aceh Jaya and theadvantages and disadvantages in the use of social media by every political actors of Aceh Jaya.The data that is required in writing is obtained through library research and field. Libraryresearch done with how to read text books, legislation, and other reading material related tothis research. While field research done by interviewing informants. The results of the studyshowed that social media has an important role in introducing the embryo candidate forlegislative members. Through social media particularly Facebook, the embryo candidate forlegislative members can promote itself faster, right and would not eat a large amount of moneyin campaigning. In addition, social media users there is no limits in campaigning. Anytime andanywhere during can still be reachable by internet network, so everyone can take advantage ofit. But despite this, social media also has a shortage of displays the existence of the party who isnot responsible to take photos to be made as a mock materials or arranged by these accountscrowd and distributed so that they can execute the popularity and elektabilitas from billedcandidate for legislative members.Key Words: The Role, Media, Political Communication and Legislative Election

scholarly journals Political communication in post-truth society

2020 ◽  
Vol 14 (1) ◽  
pp. 73-87
Author(s):  
Nina Gorenc
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
Political Actors ◽  
2016 Election ◽  
Us Presidential Election ◽  
Definition Of ◽  
Political Apathy ◽  
The Impact

The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them.

scholarly journals PERAN MEDIA SOSIAL “FACEBOOK” JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Negative Impact ◽  
Positive Impact ◽  
Field Research ◽  
Research Literature ◽  
Track Record ◽  
Negative Impacts ◽  
Use Of Social Media

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

scholarly journals Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

2021 ◽  
Author(s):  
Christian Campbell
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Engagement ◽  
Small Communities ◽  
Political Actors ◽  
The Public ◽  
Usage Patterns ◽  
Media Platform ◽  
Use Of Social Media ◽  
National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

scholarly journals The use of social media technology in universities: A case of Solusi University, Zimbabwe

2015 ◽  
Vol 7 (5) ◽  
pp. 101-111 ◽  
Author(s):  
Dlamini Christina ◽  
Ncube Fanuel ◽  
Muchemwa Stella
Keyword(s):  
Social Media ◽  
Media Technology ◽  
Use Of Social Media ◽  
Social Media Technology

scholarly journals Motivational Factors to Adopt Social Media Technology in Small Medium Enterprises

2020 ◽  
pp. 10
Author(s):  
Nuning Setyowati ◽  
Heru Irianto
Keyword(s):  
Social Media ◽  
Motivational Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Media Technology ◽  
Perceived Enjoyment ◽  
Use Of Social Media ◽  
Positive Effect ◽  
Social Media Technology

Social media technology has become part of the community needs, not only as a means to socialize but also to support business operations. In the MEA era, the demands of the market expansion of business networks become mandatory for employers, including for SMEs. This study aim to analyze the motivational factors of SMEs to use social media technologies to support their business activities. This study used survey technique and analysis of Structural Equation Modeling  with  PLS analysis tools. The results showed that perceived enjoyment have positive effect on the perceived ease of use of social media technology, Perceived ease of use have positive effect toward the perceived usefulness, perceived enjoyment and perceived ease of use have positive effect to attitudes towards the use of social media technology, Perceived usefulness and attitude towards the use of social media technology have positive effect toward the intention of using social media technology.

scholarly journals KOMUNIKASI POLITIK SEMESTER 5 KELOMPOK 3

2020 ◽  
Author(s):  
Mona Maghfira
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Human Beings ◽  
Political Actors ◽  
Media Technologies ◽  
Keywords Internet ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
The One

Abstarknyo The development of communication technology has penetrated the lives of human beings. One form of communication is the development of new media technologies who gave birth to social media. Political world is also not free from the influence of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success by using social media is getting positive support. But on the other hand failure by using social media is the risk by damaging the image. This paper discusses the challenges and opportunities of social media on political actors. Exposure to the use of social media in political communication becomes the first part of this paper. The second section discusses the challenges faced by political actors in the 2.0 era. The third section gives an offer opportunities for political actors in the utilization of social media. There is also the fourth and final section is a conclusion that contains what should be done by political actors to minimize the risks and maximize the opportunities offered by social media. Keywords: internet, new media, social media, political communication

Determinants of the Citizen Engagement Level of Mayors on Twitter

2022 ◽  
pp. 917-930
Author(s):  
İbrahim Hatipoğlu ◽  
Mehmet Zahid Sobaci ◽  
Mehmet Fürkan Korkmaz
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Empirical Studies ◽  
Relevant Literature ◽  
Citizen Engagement ◽  
Political Actors ◽  
Local Politicians ◽  
The Status ◽  
Election Results ◽  
Use Of Social Media

Today, politicians like other political actors use social media to interact with their audiences. In the relevant literature, studies on the use of social media by politicians focus more on how politicians use social media for political communication during the election periods and its impact on the election results. Furthermore, these studies mainly focus on national politicians. Few studies focus on the use of social media during a non-election period by the local politicians, and these studies analyse the purpose of using social media. Therefore, in the relevant literature, there is a need for empirical studies to measure the citizen engagement level of local politicians during the non-election period and analyse its determinants beyond the purpose of using social media. In this context, this study aims to analyse the relationship between some factors and the level of citizen engagement of the mayors on Twitter in Turkey. The findings of the analysis show that there is a relationship between the status of municipalities and the engagement level of mayors.

scholarly journals Perceptions of Social Media

2015 ◽  
Vol 36 (2) ◽  
pp. 65-78 ◽  
Author(s):  
Signe Bock Segaard
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Critical Case ◽  
Political Mobilization ◽  
The Political ◽  
Technological Frames ◽  
Use Of Social Media ◽  
Communicative Role

AbstractWhile observers have focused on the political use of social media when exploring their democratic potential, we know little about users’ perceptions of these media. These perceptions could well be important to understanding the political use of social media. In exploring users’ perceptions, the article asks whether politicians and voters view social media in a similar way, and to what extent they consider social media to be an apt arena for political communication. Within a Norwegian context, which may prove useful as a critical case, and using the technological frames model, we find that although voters’ and politicians’ opinions are not that dissimilar overall, politicians are more likely to recognize the political communicative role of social media. However, social media do indeed have the potential to become arenas for political mobilization among groups that traditionally are less visible in political arenas.

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