A business context aware decision-making approach for selecting the most appropriate sentiment analysis technique in e-marketing situations

2021 ◽  
Author(s):  
Itzcóatl BUENO ◽  
Ramón A. CARRASCO ◽  
Raquel UREnA ◽  
Enrique HERRERA-VIEDMA
Keyword(s):  
Decision Making ◽  
Sentiment Analysis ◽  
Context Aware ◽  
Business Context ◽  
Analysis Technique

Sentiment Analysis of Participant Comments in a User Centered Design Study for Degraded Visual Environment Sensor Visualization

2020 ◽  
Vol 64 (1) ◽  
pp. 2075-2078
Author(s):  
Bradley M. Davis ◽  
Samineh C. Gillmore ◽  
Derek Millard
Keyword(s):  
Sentiment Analysis ◽  
The Other ◽  
Visual Environment ◽  
User Centered Design ◽  
Design Study ◽  
Design Studies ◽  
Analysis Technique ◽  
Media Research ◽  
Social Media Research ◽  
User Centered

Several methodologies in user centered research lead to the collection of large amounts of comments about a product or system. The growth of social media research has led to the development of sentiment analysis algorithms that computationally analyze the meaning of text. This paper utilized the Valence Aware Dictionary for sEntiment Reasoning (VADER) sentiment analysis technique to assess comments from a user centered design study for a rotorcraft degraded visual environment mitigation system. The sentiment analysis findings mirror results from the other measures of the user centered design study. This paper supports the use of sentiment analysis for large volumes of comment data from user centered design studies.

scholarly journals Context-aware decision making under uncertainty for voice-based control of smart home

2017 ◽  
Vol 75 ◽  
pp. 63-79 ◽  
Author(s):  
Pedro Chahuara ◽  
François Portet ◽  
Michel Vacher
Keyword(s):  
Decision Making ◽  
Smart Home ◽  
Decision Making Under Uncertainty ◽  
Context Aware

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals SentiProdBR: Building Domain-Specific Sentiment Lexicons for the Portuguese Language

2021 ◽  
Author(s):  
Tiago de Melo
Keyword(s):  
Decision Making ◽  
Sentiment Analysis ◽  
Online Reviews ◽  
Bayes Theorem ◽  
Experimental Results ◽  
Product Categories ◽  
Domain Specific ◽  
Alternative Approaches ◽  
The Web

Online reviews are readily available on the Web and widely used for decision-making. However, only a few studies on Portuguese sentiment analysis are reported due to the lack of resources including domain-specific sentiment lexical collections. In this paper, we present an effective methodology using probabilities of the Bayes’ Theorem for building a set of lexicons, called SentiProdBR, for 10 different product categories for the Portuguese language. Experimental results indicate that our methodology significantly outperforms several alternative approaches of building domain-specific sentiment lexicons.

scholarly journals ANALISIS IKLIM KOMUNIKASI PADA PEGAWAI DINAS KEARSIPAN DAN PERPUSTAKAAN KABUPATEN KUNINGAN

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Aji Muhamad Jaelani ◽  
Ririn Risnawati
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Organizational Communication ◽  
Communication Climate ◽  
Participatory Decision Making ◽  
Analysis Technique ◽  
Class Level ◽  
Quantitative Descriptive ◽  
Descriptive Survey ◽  
Descriptive Method

ABSTRACTOrganizational communication climate is one thing that really needs to be considered in an organization because after all the organizational communication climate has an influence on the sustainability of an organization, in order to make an organization that is in accordance with what is expected and aspired by the organization and includes members in it. Therefore, the researcher took the title "Analysis of Communication Climate in Employees (Quantitative Descriptive Survey on Employees of the Archives and Library Office of Kuningan Regency)". This research was conducted using a quantitative descriptive method. The population in this study were employees of the Department of Archives and Libraries of Kuningan Regency, amounting to 42 people. Data was collected by distributing questionnaires, interviews and documentation. The data analysis technique used is descriptive quantitative. The results showed that the overall communication climate went well, as seen from the 16 items dominated by the number 4 scale with 11 items and the number 3 scale with 5 items. Then it can be seen from the interval class test which is divided into 5 interval classes in the "good" class because there are 36 (85.7%) who are in the interval class range from 55 to 67 who fall into the "good" class and are one class level that is the highest is "very good". The research also shows that there is a good level of closeness between employees. The results of other studies were found on the values of participatory decision making which were seen as lacking. This is because all employees are not involved in decision making, especially when it comes to the top.Keywords: Communication Climate, Organization, Survey, Quantitative Descriptive  ABSTRAKIklim komunikasi organisasi merupakan salah satu hal yang sangat perlu diperhatikan pada sebuah organisasi karena bagaimanapun juga iklim komunikasi organisasi memberikan pengaruh terhadap keberlangsungan sebuah organisasi, guna menjadikan suatu organisasi yang sesuai apa yang diharapkan dan dicita-citakan oleh organisasi dan termasuk anggota di dalamnya. Oleh karena itu peneliti mengambil judul “Analisis Iklim Komunikasi Pada Pegawai (Survey Deskriptif Kuantitatif Pada Pegawai Dinas Kearsipan Dan Perpustakaan Kabupaten Kuningan)”. Penelitian yang dilaksanakan ini menggunakan metode deskriptif kuantitatif. Populasi dalam penelitian ini adalah pegawai Dinas Kearsipan dan Perpustakan Kabupaten Kuningan yang berjumlah 42 orang. Pengumpulan data dilakukan dari penyebaran kuesioner, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah deskriptif kuantitatif. Hasil penelitian menunjukan bahwa iklim komunikasi secara keseluruhan berjalan dengan baik terlihat dari 16 item didominasi oleh skala angka 4 sebanyak 11 item dan skala angka 3 sebanyak 5 item. Kemudian terlihat dari uji kelas interval yang dibagi kedalam 5 kelas interval berada pada kelas “baik” karena terdapat 36 (85,7%) yang berada pada range kelas interval dari 55 sampai 67 yang masuk kedalam kelas “baik” dan berada satu tinggkat kelas yang paling tinggi yaitu “sangat baik”. Dari penelitian juga memperlihatkan kedekatan pada tingkat baik yang terjalin di antara para pegawai. Hasil penelitian lainnya ditemukan pada nilai-nilai pembuatan keputusan partisipatif yang dilihat kurang. Hal itu dikarenakan tidak dilibatkannya seluruh pegawai dalam pengambilan keputusan terutama saat menyangkut pada bagian atas.Kata Kunci: Iklim Komunikasi, Organisasi, Survey, Deskriptif Kuantitatif

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