How much is a picture worth? Online review picture background and its impact on purchase intention

2022 ◽  
Vol 139 ◽  
pp. 134-144
Author(s):  
Mingyue Zhang ◽  
Haichuan Zhao ◽  
Haipeng (Allan) Chen
Keyword(s):  
Purchase Intention ◽  
Online Review

scholarly journals THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE

2021 ◽  
Vol 11 (1) ◽  
pp. 36
Author(s):  
Ariani Kusumo Wardhani ◽  
Dearna Kee June Chen
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Positive Impact ◽  
The Other ◽  
Online Review ◽  
Planned Behaviour ◽  
Other Hand ◽  
Online Consumer ◽  
Tube Channel

Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel

The Influence of Reviewer and Consumer Congruence in Online Word-of-Mouth Transactions

2021 ◽  
Vol 19 (3) ◽  
pp. 1-15
Author(s):  
Christopher P. Furner ◽  
Tom E. Yoon ◽  
Robert Zinko ◽  
Samuel H. Goh
Keyword(s):  
Socioeconomic Status ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Uncertainty Avoidance ◽  
Easy Access ◽  
Online Review ◽  
Product Reviews ◽  
Online Word Of Mouth ◽  
Simulation Based ◽  
New Type

Online review platforms compete to attract and retain consumers and facilitate purchases. They invest in sophisticated algorithms that prioritize the order in which product reviews are presented, seeking to provide consumers with easy access to useful information about the ability of a product to meet a need. These algorithms collect and use review and consumer characteristics to provide different consumers with different sets of reviews, seeking to increase purchase intention and reduce returns. This study proposes a new type of factor: the congruence between the consumer and the reviewer. The authors develop a simulation-based experiment in which 281 subjects are categorized based on their travel style and socioeconomic status, then read two reviews: one that appears to be written by someone similar to them and one that appears written by someone different from them. Findings demonstrate relationships between purchase intention and both of the congruence variables, as well as disposition to trust and an interaction between uncertainty avoidance and socioeconomic status.

Consumer perceptions of online review deceptions: an empirical study in China

2016 ◽  
Vol 33 (4) ◽  
pp. 269-280 ◽  
Author(s):  
Ling Peng ◽  
Geng Cui ◽  
Mengzhou Zhuang ◽  
Chunyu Li
Keyword(s):  
Purchase Intention ◽  
Deception Detection ◽  
Consumer Perceptions ◽  
Third Party ◽  
Purchase Behavior ◽  
Online Review ◽  
Product Reviews ◽  
Content Type ◽  
Online Product Reviews ◽  
Depth Interviews

Purpose To influence consumer perceptions, firms often manipulate online product reviews on their own websites or third-party forums by anonymously adding positive reviews, deleting unfavorable reviews or offering rewards to encourage favorable reviews. This study aims to investigate consumer perceptions of online review deceptions and how these perceptions influence their subsequent purchase behavior. In particular, consumers’ awareness, suspicion and detection are studied and specific manipulation tactics are evaluated. Design/methodology/approach Both qualitative and quantitative studies are relied upon to understand consumer perceptions of online review deceptions. In-depth interviews with 16 experienced online shoppers were conducted to collect the illustrative accounts concerning consumer awareness of online review deceptions, their suspicion, detection and evaluation of different manipulation tactics. A survey of 199 consumers was then followed to validate and corroborate the findings from the qualitative study and generalize the interview results onto the general public. Findings The results from in-depth interviews suggest that consumers take a negative view toward online review deceptions, but the degree of negativity varies across different manipulation tactics. Moreover, different types of manipulations vary in terms of perceived deceptiveness, ease of detection and unethicality, as well as their effect on consumer purchase intention and perceived helpfulness of online product reviews. The findings from the survey further confirmed the qualitative findings. Practical implications The findings have a number of meaningful managerial implications for industry associations and policymakers on whether and how to regulate online review deceptions. Originality/value This study applies and extends information manipulation theory and deception detection literature to an online context to increase the richness of the relevant theories. It is among the first to empirically investigate online review deceptions from a consumer’s perspective, as opposed to a firm’s perspective as previous studies have done.

scholarly journals Understanding the Dark Side of Online Reviews on Consumers' Purchase Intentions in E-Commerce: Evidence From a Consumer Experiment in China

2021 ◽  
Vol 12 ◽  
Author(s):  
Junbin Wang ◽  
Xiaojun Fan ◽  
Xiangdong Shen ◽  
Yurong Gao
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Critical Role ◽  
Online Reviews ◽  
Purchase Intentions ◽  
Dark Side ◽  
Online Review ◽  
Purchase Decision ◽  
Subject Design ◽  
Main Effects

Background: Online review, as an important way of electronic word-of-mouth (eWOM) communication, plays an important role in e-commerce. However, few studies have examined the dark side of online reviews and their effect on consumers' purchase intentions. Information inconsistency is one of the dark sides that plays a critical role in influencing consumers' purchase intentions through online reviews.Methods: Using a 2*2 between-subject design that explores the main effects of the type of information inconsistency (vertical- vs. horizontal-attribute inconsistency) on purchase intention and the moderating effect of product type (search vs. experience product).Results: This study examines whether and how the type of information inconsistency between online recommendations and reviews influences consumer purchase decision-making.Conclusions: The findings show that vertical-attribute inconsistency leads to a lower purchase intention for search products; moreover, both vertical- and horizontal-attribute inconsistencies have no significant effect on purchase intention for experience products.

scholarly journals Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews

2015 ◽  
Vol 18 (2) ◽  
pp. 241 ◽  
Author(s):  
Sony Kusumasondjaja
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Product Information ◽  
Consumer Trust ◽  
Online Review ◽  
Risk Propensity ◽  
Consumer Responses ◽  
Consumer Risk ◽  
Efficiency And Effectiveness ◽  
The Moment

Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.

scholarly journals Investigating Key Attributes in Experience and Satisfaction of Hotel Customer Using Online Review Data

2019 ◽  
Vol 11 (23) ◽  
pp. 6570 ◽  
Author(s):  
Hyun-Jeong Ban ◽  
Hayeon Choi ◽  
Eun-Kyong Choi ◽  
Sanghyeop Lee ◽  
Hak-Seon Kim
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Semantic Network ◽  
Information Source ◽  
Online Review ◽  
Significant Information ◽  
Five Factors ◽  
Food And Beverage ◽  
And Behavior ◽  
Relationship Of

With the development of social media, customers are sharing their experiences, and it is rapidly spreading as a form of online review. That is why the online review has become a significant information source affecting customers’ purchase intention and behavior. Therefore, it is important to understand the customer’s experience shown in the online review in order to maintain sustainable customer satisfaction and loyalty. The purpose of this study is to investigate what are the key attributes and the structural relationship of those key attributes. To accomplish this purpose, a total of 6596 hotel reviews were collected from Google (google.com). A frequency analysis using text mining was performed to figure out the most frequently mentioned attributes. In addition, semantic network analysis, factor analysis, and regression analysis were applied to understand the experience and satisfaction of the hotel customer. As a result, the top 99 keywords were divided into four groups such as “Intangible Service”, “Physical Environment”, “Purpose”, and “Location”. The factor analysis reduced the dimension of the original 64 keywords to 22 keywords, and grouped them into five factors, which are “Access”, “F&B (Food and Beverage)”, “Purpose”, “Tangibles”, and “Empathy”. Based on these results, theoretical and practical implications for sustainable hotel marketing strategies are suggested.

scholarly journals Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews

2015 ◽  
Vol 18 (2) ◽  
pp. 241
Author(s):  
Sony Kusumasondjaja
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Product Information ◽  
Consumer Trust ◽  
Online Review ◽  
Risk Propensity ◽  
Consumer Responses ◽  
Consumer Risk ◽  
Efficiency And Effectiveness ◽  
The Moment

Searching through online review sites becomes an alternative for consumers to o btain product information. The efficiency and effectiveness in finding quality info rmation on the online review sites contributes to the popularity of online review sitesamong consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of info rmation quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that informationquality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.

scholarly journals Different Impact of Critic’s and Fellow Customer’s Score at Online Review Aggregator on Customer Purchase Intention in Motion Picture Industry

2020 ◽  
Vol 1 (2) ◽  
pp. 9
Author(s):  
T.R. Laheba
Keyword(s):  
Decision Making ◽  
Motion Picture ◽  
Millennial Generation ◽  
Purchase Intention ◽  
Motion Picture Industry ◽  
Online Review ◽  
Main Variable ◽  
Good Review ◽  
The One ◽  
Ticket Prices

The Motion picture industry is somehow a unique industry when compared to other industries. Ticket prices for all films are the same, because of that price is not the main variable in decision making for watching a film. A review can become one of the most powerful variable when choosing which film to watch by the customer. Other than that, different from other industries and products, reviews that come in the form of narrative and detailed expositions tend to be avoided by customers because it will ruin the satisfaction of watching films activity due to leakage of information from the film plot and storyline. One that can be an aid for film customer is online review aggregator’s score that accumulated from a bunch of scores that are given from either critics or fellow customer and it made online review aggregator viewed as a more objective reviewer. This study aims to find whose review at the online review aggregator website will be more influential on customer purchase intention of Indonesia’s moviegoers. Data of 220 Indonesia’s millennial generation were retrieved and analyzed during the research. This research finds out that customers in Indonesia can be influenced by score or rating that comes from online review aggregator, an equally good review from critics and customer can increase customer purchase intention and vice versa. Furthermore, customer’s score or rating is the one more influential by a small margin compared to the score from critics.

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