Mapping consumer’s cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

The paper describes brand buying behavior of Slovak consumers across different demographic features with emphasis on domestic versus foreign brands. First, the introduction to brands and branding is provided, followed by description of purchase decision process and finally, research results are presented. The representative research was conducted in year 2013 on a sample of 1067 Slovak consumers older than 16 years of age. A relationship between age and attitudes toward brands was determined. Young people prefer foreign brands and country of origin is more important for them as for older consumers. The size of a city where people live does not have any influence on their brand preferences. Differences within gender were found, men prefer domestic products and women think foreign brands are more available. Women buy Slovak products because they want to support the economy.

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Consumer’s Purchase Decision Process: Stochastic Models

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_36 ◽

1976 ◽

pp. 111-112

Author(s):

Tanniru Rao

Keyword(s):

Stochastic Models ◽

Decision Process ◽

Purchase Decision

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Tourist Social Media Engagement

10.4018/978-1-7998-8165-0.ch012 ◽

2022 ◽

pp. 192-212

Author(s):

Rayane Ruas ◽

Belem Barbosa

Keyword(s):

Social Media ◽

Literature Review ◽

Decision Process ◽

Secondary Data ◽

Purchase Decision ◽

Purchase Decisions ◽

Four Dimensions ◽

Tourist Destinations ◽

Search For Information ◽

Method Approach

Social media are transforming relationships with customers for all sectors, including tourism. Since the search for information is a critical aspect of tourist purchase decision process, the importance of social media for tourism is evident. However, the presence of tourism brands in social media is not enough to have an impact on tourist purchase decisions: it is necessary to generate engagement. This chapter aims to conceptualize tourist engagement on social media and identify tourist engagement indicators. Tourist engagement was conceptualized through a literature review that identified four dimensions of engagement: popularity, commitment, virality, and post engagement. A set of indicators is proposed to measure tourist engagement in each of these dimensions. The proposed TSM engagement framework was validated through a mixed-method approach, using secondary data and interviews carried out with Brazilian tourist destinations.

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Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽

10.3390/geosciences10060224 ◽

2020 ◽

Vol 10 (6) ◽

pp. 224 ◽

Cited By ~ 3

Author(s):

Paulo Roseta ◽

Bruno Barbosa Sousa ◽

Lara Roseta

Keyword(s):

Decision Process ◽

Marketing Strategies ◽

Destination Image ◽

Purchase Decision ◽

Operational Environment ◽

Tourism Sector ◽

Local Traditions ◽

Post Purchase ◽

The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

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Consumer's Purchase Decision Process: Stochastic Models

Journal of Marketing Research ◽

10.1177/002224376900600307 ◽

1969 ◽

Vol 6 (3) ◽

pp. 321-329 ◽

Cited By ~ 7

Author(s):

Tanniru R. Rao

Keyword(s):

Stochastic Models ◽

Decision Process ◽

Dynamic Environment ◽

Purchase Behavior ◽

Purchase Decision ◽

Made In ◽

Buying Decisions

Little progress has been made in building realistic models of consumer's purchase behavior as a function of the dynamic environment in which she makes her buying decisions. This article analyzes, probabilistically, relationships among selected elements of a consumer's purchase decision: brand purchased, store visited, and size of purchase.

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An Analysis of Shopper Dissatisfaction for Major Household Appliances

Journal of Marketing Research ◽

10.1177/002224377801500316 ◽

1978 ◽

Vol 15 (3) ◽

pp. 456-466 ◽

Cited By ~ 15

Author(s):

Robert A. Westbrook ◽

Joseph W. Newman

Keyword(s):

Decision Process ◽

Purchase Decision ◽

Behavioral Characteristics ◽

Decision Criteria ◽

Household Appliances ◽

Consumer Dissatisfaction

Little is known about consumer dissatisfaction in the purchase decision process, when shoppers are seeking information, formulating decision criteria, and choosing what to buy. A study was undertaken to determine whether the incidence of such dissatisfaction is related to demographic, psychological, and behavioral characteristics of shoppers.

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